ããã«ã¡ã¯ã
æ¥æ¬èªã«ã¯ãã²ãããªã»ã«ã¿ã«ãã»æŒ¢åã3圢åŒã®èšèããããŸãããïŒ
å圢åŒã®äœ¿çšé »åºŠãšããã®ã¯æŽå²ã®ç§»ãå€ããã«äŒŽããå€åããŠãããã§ãããã
ãšããã®ãããæè¿ã®äººã¯ã«ã¿ã«ãæåãå€ã䜿ãããã«ãªã£ãããªãããšåæã«æããŠããããã§ãããŸãã
æ¥åžžçã«äœ¿ããã®ããããŸãããããžãã¹ã·ãŒã³ã§äœ¿ããã®ããããŸãããïŒ
åãæ¥çã«ãã£ãŠãå€å°å€åããŸããã以åã«æ¯ã¹ããšã«ã¿ã«ãæåãå¢ããŠããã®ã¯æããã ãšæããŸãã
ç¹ã«WebããŒã±ãã£ã³ã°ãããŒã±ãã£ã³ã°ã®äžçã§ã¯ãå€ãã®ã«ã¿ã«ãæåãã¢ã«ãã¡ãããæåãååšããŠããã§ãããïŒ
ã²ãšãã®ããžãã¹ãã³ãšããŠãã£ãããšãæå³ãç解ã§ããŠããŸããïŒ
å
茩ã«ç¬ãããŠããŸãåã«ãç解ããŠãããŸãããã
æ¬èšäºã§ã¯
- ããŒã±ãã£ã³ã°ã«ã€ããŠã®åºç€ç¥è
- 50é³é ã»ãžã£ã³ã«å¥ïŒèŠããŠããã¹ãããŒã±ãã£ã³ã°çšèªé
- WebããŒã±ãã£ã³ã°ãåŠã¶3ã€ã®æ¹æ³
äžèš3ã€ã®å 容ãã玹ä»èŽããŸãã
ãã£ãããšçããããïŒãããŒã±ãã£ã³ã°ãWebããŒã±ãã£ã³ã°ã«ã€ããŠã®åºç€ç¥è
çªç¶ã§ããããããŒã±ãã£ã³ã°ãšWebããŒã±ãã£ã³ã°ãšããžã¿ã«ããŒã±ãã£ã³ã°ãããããã®éãã«ã€ããŠèª¬æããŠãã ãããã
ã©ãã§ãããïŒãããã«çããããŸãããïŒ
人ã«ãã£ãŠã¯ããããªã®ããã«çããããŠåœããåã ãïŒããšæãæ¹ãããã£ããããããããŸããã
ãã ãäžã«ã¯ãå®ã¯åãããªããããŒããããšããã€ã¡ãŒãžãªãâŠããšããæ¹ãå°ãªãã¯ãªãã®ãå®æ ã§ãã
ãšãŠãåºæ¬çãªå 容ãªã®ã§ããã®éã«å確èªããŠãããŸãããã
ã·ã³ãã«ã«èšã£ãŠããŸããŸããšãããŒã±ãã£ã³ã°ãšã¯
ãäŒæ¥ãé客æœçãããååè³Œå ¥ãããŠãããæ¶è²»è ã«ãªã£ãŠããããããã«ã¯ãªããŒã¿ãŒã«ãªã£ãŠãããããã®åãçµã¿ã
ãšèšããã§ãããã
WebããŒã±ãã£ã³ã°ãšã¯ããããã®åãçµã¿ãWebäžã§å±éããããšã§ãã
ããžã¿ã«ããŒã±ãã£ã³ã°ãšã¯ãWebããŒã±ãã£ã³ã°ãããã£ãšåºçŸ©ãªãSNSãã¹ããŒããã©ã³ã¢ããªãªã©ãèæ
®ããåãçµã¿ã®ããšãèšããŸãã
3ã€ãšã䌌ãŠããŸããã倧ããç°ãªãæå³ã«ãªãå Žåãããã®ã§ããã£ãããšç解ããŠãããŸãããã
èŠããŠãããïŒãWebããŒã±ãã£ã³ã°çšèªé
ããã§ã¯èŠããŠããã¹ãçšèªã4ã€ã®ãžã£ã³ã«ããšã«ã玹ä»ããŸãã
åãžã£ã³ã«å
ã§ã¯çšèª50é³é ã§ãèšèŒããŠãããŸãã
ã¢ããã¯ãããžãŒé¢é£çšèª
ã»DSP
Demand Side Platformã®ç¥
åºåäž»ãå©çšã§ããåºåé
ä¿¡ãã©ãããã©ãŒã
å䟡ãé
ä¿¡æéãªã©ã®å
¥ææ¡ä»¶ãç»é²ãããã®å
容ãå
ã«SSPããã®å
¥æãªã¯ãšã¹ãã«å¯ŸããŠèªåã§åºåæ ã®è²·ãä»ãå
¥æãããŠããã
ã»RTB
Real-Time Bidding(ãªã¢ã«ã¿ã€ã ãããã£ã³ã°)ã®ç¥
ã€ã³ãã¬ãã·ã§ã³ãçºçãããã³ã«ãåºåäž»åŽãšã¡ãã£ã¢åŽã®éã«ç«ã¡ãå
¥æãšå¿æãèªåã§è¡ããé
ä¿¡ããåºåã決ãã
ã»SSP
Supply Side Platform(ãµãã©ã€ãµã€ããã©ãããã©ãŒã )ã®ç¥
ã¡ãã£ã¢ãå©çšã§ããåºåé
ä¿¡ãã©ãããã©ãŒã ã®ããš
è€æ°ã®ã¢ããããã¯ãŒã¯ãã¢ãã£ãªãšã€ãããã°ã©ã ã®äžããã蚪åè
ããšã«æãåçæ§ã®é«ãåºåãèªåã§éžã³é
ä¿¡ããŠãããä»çµã¿
ã»ã¢ããµãŒããŒ
åºåãé
ä¿¡ããããã®ãµãŒããŒ
åºåãé
ä¿¡ããã¡ãã£ã¢ã¯ãã³ã³ãã³ãïŒåºå以å€ïŒã®è¡šç€ºãšåºåã®è¡šç€ºã§å¥ã®ãµãŒããŒã䜿ãå Žåãå€ã
ã»ã¢ããããã¯ãŒã¯
è€æ°ã®ã¡ãã£ã¢ã«å¯ŸããŠäžæã«åºåé
ä¿¡ã§ãããµãŒãã¹
ã»ã¢ãããŒã±ãããã¬ã€ã¹
åºåäž»ãšã¡ãã£ã¢ãçŽæ¥åºåæ ã®åçºæ³šãªã©ã®ããåããã§ããåžå Ž
ã»è¡åã¿ãŒã²ãã£ã³ã°åºå
ãŠãŒã¶ãŒãèå³ãæã¡ãããªããŒããæšæž¬ããŠåºåã衚瀺ããä»çµã¿
ã»ãžãªã¿ãŒã²ãã£ã³ã°
ãŠãŒã¶ãŒã®ã¢ã¯ã»ã¹å ŽæãIPã¢ãã¬ã¹ãªã©ããå€å¥ããå°åã«ãã£ãŠç°ãªãæ
å ±ã衚瀺ããä»çµã¿
ã»ããŒã¿ãšã¯ã¹ãã§ã³ãž
è€æ°ã®ã¡ãã£ã¢ããæäŸããããªãŒãã£ãšã³ã¹ããŒã¿ãåããŸãšããŠDMPãšååŒããããš
ã»ããŒãã£ã«ã«ã»ã¢ããããã¯ãŒã¯
ç¹å®ã®ã»ã°ã¡ã³ãã®ãŠãŒã¶ãŒã«ç¹åããã¢ããããã¯ãŒã¯ã®ããš
ã»ãã©ã€ããŒããšã¯ã¹ãã§ã³ãž
ç¹å®ã®åºåäž»ã ããå
¥æã«åå ã§ããã¢ããšã¯ã¹ãã§ã³ãž
äžè¬çãªã¢ããšã¯ã¹ãã§ã³ãžã«æ¯ã¹ãåºåäž»ãéå®ãããŠããããã¡ãã£ã¢åŽã§æäœäŸ¡æ Œãèšå®ããããããããåºå䟡å€ãäžèœãã«ãã
æ°å€èšæž¬é¢é£çšèª
ã»CPA
Cost Per Acquisition(ã³ã¹ãã»ããŒã»ã¢ã¯ã€ãžã·ã§ã³)ã®ç¥
äžäººãããã®ã³ã³ããŒãžã§ã³ç²åŸå䟡ãè¡šãææš
èšç®åŒïŒCPAïŒåºåæ²èŒã³ã¹ã÷ã³ã³ããŒãžã§ã³æ°
ã»CPC
Cost Per Click(ã³ã¹ãã»ããŒã»ã¯ãªãã¯)ã®ç¥
1ã¯ãªãã¯ãããã®è²»çšãè¡šãææš
èšç®åŒïŒCPCïŒåºåæ²èŒã³ã¹ã÷ã¯ãªãã¯æ°
ã»CPM
Cost Per Mille(ã³ã¹ãã»ããŒã»ãã€ã«)ã®ç¥
1000ã€ã³ãã¬ãã·ã§ã³ãããã®è²»çšãè¡šãææš
ã€ã³ãã¬ãã·ã§ã³èª²éã®åºåã«çšãã
èšç®åŒïŒCPMïŒåºåæ²èŒã³ã¹ã÷ã€ã³ãã¬ãã·ã§ã³æ°Ã1000
ã»CTR
Click Through Rate(ã¯ãªãã¯ã»ã¹ã«ãŒã»ã¬ãŒã)ã®ç¥
衚瀺åæ°ã«å¯ŸããŠã®ã¯ãªãã¯æ°ãè¡šãææš
èšç®åŒïŒCTRïŒã¯ãªãã¯æ°Ã·ã€ã³ãã¬ãã·ã§ã³æ°
ã»CV
Conversion(ã³ã³ããŒãžã§ã³)ã®ç¥
è³æè«æ±ãäŒå¡ç»é²ã賌å
¥ãªã©ããµã€ãããšã«æ±ºãããŠãŒã¶ãŒã«æåŸ
ããã¢ã¯ã·ã§ã³ã®ææå°ç¹ã
ã»CVR
Conversion Rate(ã³ã³ããŒãžã§ã³ã»ã¬ãŒã)ã®ç¥
ãŠãŒã¶ãŒãåºåãã¯ãªãã¯ããåæ°ã«å¯ŸããŠã³ã³ããŒãžã§ã³ãŸã§è³ã£ããŠãŒã¶ãŒæ°ã®å²åãè¡šãææš
èšç®åŒïŒCVRïŒCVæ°Ã·ã¯ãªãã¯æ°
ã»ROAS
Return On Ad Spend(ãªã¿ãŒã³ã»ãªã³ã»ã¢ãã»ã¹ãã³ã)ã®ç¥
åºåã®è²»çšå¯Ÿå¹æãè¡šãææšãåºåæ²èŒè²»çšã«å¯ŸããŠã©ãã ãã売äžãããã£ãããèŠã
èšç®åŒïŒROASïŒå£²äžÃ·åºåæ²èŒã³ã¹ã
åºåçš®å¥é¢é£çšèª
ã»O2O
Online to Offline(ãªã³ã©ã€ã³ã»ãã¥ã»ãªãã©ã€ã³)ã®ç¥
ãªã³ã©ã€ã³äžãããªãã©ã€ã³ïŒå®åºèãªã©ïŒã«å¯ŸããŠãŠãŒã¶ãŒãèªå°ããäºãæãã
ã»PPAåºå
Pay Per Action(ãã€ã»ããŒã»ã¢ã¯ã·ã§ã³)ã®ç¥
ãŠãŒã¶ãŒãææå°ç¹ãŸã§è³ã£ãåã ãææå ±é
¬åã§è²»çšãæ¯æãåºåã®ç·ç§°ã
ã»PPCåºå
Pay Per Click(ãã€ã»ããŒã»ã¯ãªãã¯)ã®ç¥
ãŠãŒã¶ãŒãã¯ãªãã¯ããåã ãææå ±é
¬åã§è²»çšãæ¯æãåºåãç·ç§°ã
ã»ãªããã¢ãŠã
ãŠãŒã¶ãŒã®èš±å¯ããªãã«ãé¢ãããã¡ãŒã«ãªã©ãé
ä¿¡ããããšã
ã»ãªããã€ã³
ãŠãŒã¶ãŒãæ瀺çã«åãåããèš±å¯ããããšãããªããã€ã³ã¡ãŒã«ããšäœ¿ãå Žåã¯ãã¡ãŒã«é
ä¿¡ã®èš±å¯ããã人ã®ã¿ãžã®ã¡ãŒã«é
ä¿¡ãšããæå³ã«ãªãããããã«ãªããã€ã³ããããã
ã»ã³ãŒã«ã»ãã¥ã»ã¢ã¯ã·ã§ã³
ç¥ããŠCTAãšãèšãããããµã€ãã«èšªãããŠãŒã¶ãŒã«å¯ŸããŠãåã£ãŠæ¬²ããè¡åïŒè³æè«æ±ãäŒå¡ç»é²etcïŒãåèµ·ããããšã
ã»ãã£ã¶ãŒ
ãµãŒãã¹å
¬éåã«ãäžéšã®æ
å ±ãå
¬éããŠãŠãŒã¶ãŒã®èå³ãåŒãããã¢ãŒã·ã§ã³ãããã£ã¶ãŒãµã€ããããã£ã¶ãŒåºåããšãã£ã䜿ãæ¹ãããã
ã»ãã€ããŒã³ãŒã«
åºåã«æ²èŒãããé»è©±çªå·ã«é»è©±ãããã£ãŠæ¥ã件æ°ã«å¿ããŠå ±é
¬ãæ¯æãææä¿èšŒååºåã
ã»ãªã¿ãŒã²ãã£ã³ã°åºå
æå®ãããµã€ãã«èšªãããŠãŒã¶ãŒã«å¯ŸããŠã®ã¿ãåºåã衚瀺ãããä»çµã¿ãåºçš¿ã¯ãªã¿ãŒã²ãã£ã³ã°åºåãµãŒãã¹ãæäŸããŠããå瀟ããè¡ãã
SEOé¢é£çšèª
ã»301ãªãã€ã¬ã¯ã
ãã¡ã€ã³ç§»è¡ãªã©ãããå Žåã«ãæä¹
çã«ãªãã€ã¬ã¯ããããããšããªãã€ã¬ã¯ãå
ã®ããŒãžã¯æ€çŽ¢ãšã³ãžã³ã®ã€ã³ããã¯ã¹ããæ¶ããŸããäžæçãªãªãã€ã¬ã¯ãã¯302ãªãã€ã¬ã¯ããšèšããŸãã
ã»Page Rank
Googleã®æ€çŽ¢é äœã¢ã«ãŽãªãºã ã®äžã€ããå€ãã®ãªã³ã¯(ç¹ã«è¯è³ªãªãµã€ããã)ãç²åŸããŠããããŒãžã¯ãéèŠãªããŒãžã§ããããšããèãã®å
ã被ãªã³ã¯æ°ãªã©ã«å¿ããŠéã¿ãä»ãé äœä»ãããŠããã©ã³ãã³ã°ããã¡ã€ã³å
¬éçŽåŸã¯Page Rankã¯0ããå§ãŸãã
ã»QDD
Query Deserves Diversityã®ç¥
æ€çŽ¢çµæã«ããŸããŸãªã¿ã€ãã®ããŒãžã衚瀺ããããšããGoogleã®ã¢ã«ãŽãªãºã ã
ã»QDF
Query Deserves Freshnessã®ç¥
泚ç®ã济ã³ãŠããããŒãã«ã€ããŠã¯æ°ããèšäºã衚瀺ããããããããšããGoogleã®ã¢ã«ãŽãªãºã ã
ã»SERP
Search Engine Result Pageã®ç¥
æ€çŽ¢ãšã³ãžã³ã®æ€çŽ¢çµæããŒãžã®ããš
ã»ã€ã³ããã¯ã¹
SEOé¢é£ã§ã¯ãã€ã³ããã¯ã¹ãããããªã©ãšäœ¿ããæ€çŽ¢ãšã³ãžã³ã®ã¯ããŒã©ãŒã«ãã£ãŠãæ€çŽ¢ãšã³ãžã³åŽã®ããŒã¿ããŒã¹ã«æ ŒçŽãããäºãæãã
ã»ãªãŒãœãªãã£
ãã¡ã€ã³ã®ä¿¡é Œæ§ã®äºãæãããªãŒãœãªãã£ãé«ããµã€ããã被ãªã³ã¯ãè²°ã£ãã»ãããSEOçã«æå©ã«ãªãã
ã»ããŒãã©ããŒ
被ãªã³ã¯ã«ããPage Rankã®åŒæž¡ããé²ãããã«èšå®ããã¿ã°ïŒrel=ânofollowâïŒã®ããšãéåžžãããããŒãžããä»ã®ããŒãžãžãªã³ã¯ã貌ããšãªã³ã¯ãžã¥ãŒã¹ãæµããããããŒãã©ããŒãã€ãããšåŒãæž¡ãããªãã
ã»ãªã³ã¯ãžã¥ãŒã¹
ãªã³ã¯ã貌ã£ãæã«ãªã³ã¯å
ã«å¯ŸããŠããªã³ã¯å
ããåŒãæž¡ããã䟡å€ãGoogleã¯åçŽã«ãªã³ã¯ã®æ°ã ãã§ã¯ãªããªã³ã¯å
ã®è³ªãèŠãŠããããªã³ã¯å
ã®è³ªã«å¿ããŠããªã³ã¯å
ã«åŒãæž¡ããã䟡å€ãå€ããã
ã»ãªã³ã¯ãã«ãã£ã³ã°
被ãªã³ã¯ãç²åŸããè¡çºèªäœã®ããšãç·ç§°ããèšèã
WebããŒã±ãã£ã³ã°ãæ·±ãåŠãŒãïŒã3ã€ã®åŠç¿æ¹æ³
ããã€ããããçšèªã¯åŠã¹ãã§ããããïŒ
ãããŸã§ããããèŠããŠããã®ã¯åºæ¬çãªããšã§ãã
æŽã«åŠç¿ãããããã«3ã€ã®åŠç¿æ¹æ³ãã玹ä»ããŸãããã
- ã»ãããŒã«åå ããã
- Webäžã§åŠãŒã
- æžç±ãè³Œå ¥ããåŠãŒã
ã»ãããŒã«åå ããã®ã«è²»çšãããããŸãããäŒç€Ÿã«ãã£ãŠã¯è£å©ãåºãå ŽåããããŸãã®ã§ãç©æ¥µçã«æŽ»çšããŸãããïŒãäžæµã®ããŒã±ã¿ãŒã®è¬çŸ©ãç®ã®åã§èãã貎éãªæ©äŒã§ããïŒ
WebäžãçŸåšã¯ç°¡åã«åŠã¶ããšãã§ããŸããæéãå Žæãéžã°ãªãã®ã§ãæ軜ã«åŠç¿ãéå§ã§ããŸããïŒ
æžç±ã¯èªèº«ã®ææç©ã«ãªãã®ã§ãã¹ã¹ã¡ã§ãã奜ãã«æžã蟌ãããšãã§ããŸããããè²·ã£ãŠæºè¶³ããã®ã ãã¯æ°ãä»ããŸããããç¬
ãŸãšã
ãããã ã£ãã§ããããïŒ
å°éçãªçšèªãå€ãåéã ããããããã£ãããšèŠããŠãããŸãããã
å°ããã€åŠãã§ããããšãäžéãžã®éã§ããïŒ
åŒç€Ÿã§ã¯InstagramãTwitterã§ã®ãã£ã³ããŒã³ãµã€ããç¡æã§äœãããµãŒãã¹ãOLO(ãªã)ããå±éããŠãããŸããSNSã掻çšããŠãã£ã³ããŒã³ãå±éããéã«ã¯æ¯éãæ€èšãã ããã