競åãã©ã®ããã«ããŠãµã€ãéå¶ãããŠããã®ãããã®ç§å¯ãã¡ãã£ãšç¥ããããšã¯æããŸãããïŒ
å²ãã£ãŠããã©ã€ãã«åºã®ãµã€ãç¶æ³ãç¡æã§åããããããªå€¢ã®ãããªECãµã€ãã®ããŒã«ã«ã€ããŠè©³ããç¥ããããªããæ¯éãã®ãŸãŸæ¬èšäºãèªã¿é²ããŠäžããïŒ
競åãµã€ãã®ç¶æ³ãç¥ãããšã§ãèªåã®ãµã€ãã®æ¹åç¹ãåèã«ãããããšããŸã売äžããã¢ãããããã«ã¯ã©ãã«åãå ¥ããã°è¯ãã®ããªã©ãåããããã«ãªããŸãã
ä»åã玹ä»ããECãµã€ãã®ããŒã«ã¯ç¡æã§å©çšã§ãããã®ããããŸãã®ã§ããã²è©Šãã«äœ¿ã£ãŠã¿ãŠãã ããïŒ
SimilarWeb(ã·ãã©ãŒãŠã§ã)
SimilarWebã¯ãç¡æã§ç«¶åãµã€ãã®ã¢ã¯ã»ã¹ç¶æ³ãåããããŒã«ã§ãã
ãããããªãä»ã®ãµã€ãã®ã¢ã¯ã»ã¹ç¶æ³ãåããã®ãïŒãšçåã«æã£ãŠããŸããŸãããããã¯äžçäžã«SimilarWebã®ã¢ãã¿ãŒãŠãŒã¶ãŒãããŠããã®ã¢ãã¿ãŒã®è¡åããã¢ã¯ã»ã¹æ°ãªã©ãæšæž¬ããŠæ°å€ãåºããŠãããããªãã§ããã
SimilarWebã®ç¡æãã©ã³ã§åããããš
- ãªãã¡ã©ãŒ(åç §å ãµã€ã)
- æ€çŽ¢ããŒã¯ãŒã(ãªãŒã¬ããã¯ã»ææ)
- ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ã¢ã¯ã»ã¹
- ãã£ã¹ãã¬ã€åºåçµç±ã®ã¢ã¯ã»ã¹
- 蚪åãŠãŒã¶ãŒã®èå³é¢å¿ã«ã€ããŠ
- é¢é£ãµã€ã
- é¢é£ã¢ãã€ã«ã¢ããª
SimilarWebã䜿ã£ãŠã¿ãŸãã
å®éã«SimilarWebã䜿ã£ãŠECãµã€ãã解æããŠã¿ãããšæããŸããä»åã¯ãã¡ãã·ã§ã³é販ãµã€ãã®BUYMA.comã§è§£æããŠã¿ãããšæããŸãïŒ
URLãå ¥åãããšå§ãã«Traffic Overview(ã¢ã¯ã»ã¹æŠèŠ)ã衚瀺ãããŸãããã¡ãã§ãµã€ãã®èšªåæ°ãæ»åšæéãããŒãžãã¥ãŒæ°ãªã©ãåãããŸãã
æ°ã«ãªããšããèšãã°ãªãã¡ã©ãŒãæ€çŽ¢ããŒã¯ãŒãã ãšæããŸããããã¡ãã¯äžäœ5ã€ã®ãµã€ããããŒã¯ãŒãããã§ãã¯ããããšãåºæ¥ãŸãã
ããŒã¯ãŒãã«ã€ããŠã¯ããªãŒã¬ããã¯ä»¥å€ã«ãåºåã§äœ¿çšããŠããããŒã¯ãŒãããã§ãã¯åºæ¥ãŸãã
ãã®ããã«ã調ã¹ããé ç®ãåããããããªã£ãŠããŠãè±èªçã§ããçŽæçã«ããŒã¿ãåããã®ã§ãè±èªãåºæ¥ãªãç§ãªããã§ããã£ããç解ããããšãåºæ¥ãŸããã
ãŸããWEBããŒã±ãã£ã³ã°çšèªãSEOã«ã€ããŠç¥ã£ãŠãããã»ããããç解ã§ãããšæããŸãããã¡ãã£ãšèª¿ã¹ãŠãã°åããçšåºŠãªã®ã§å€§äžå€«ã ãšæããŸãïŒ
Nibbler(ããã©ãŒ)
Nibblerã¯ãURLãå ¥åããã ãã§ãã®ãµã€ãã®ã¢ã¯ã»ã·ããªãã£ããŠãŒã¶ãŒã®æºè¶³åºŠãªã©ãæ°åã§åããããã«ãªã£ãŠããŸãã
解æãããŸã§ã«ã¡ãã£ãšã ãæéãããããŸãã(1ïœ2åã»ã©)ãããã§åŸãããæ å ±ã¯åŸ ã£ãã ãã®äŸ¡å€ããããšæããŸãïŒ
Nibblerã®ç¡æãã©ã³ã§åããããš
- ãµã€ãã®ã¢ã¯ã»ã·ããªãã£(䟿å©ãã䜿ãããã)ã®ç¹æ°
- ãŠãŒã¶ãŒã®æºè¶³åºŠã®ç¹æ°
- 人æ°åºŠãããŒã±ãã£ã³ã°ã®ç¹æ°
- WEBãµã€ãèšèšããã¯ãããžãŒã®ç¹æ°
Nibblerã䜿ã£ãŠã¿ãŸãã
Nibblerãå®éã«äœ¿ã£ãŠã¿ãããšæããŸãã(ãã¡ããBUYMA.comã§è§£æ)
URLãå ¥åãããšæåã«ãµããªãŒã¬ããŒãã衚瀺ãããŸãããã¡ãã§å šãŠã®é ç®ã®ã¹ã³ã¢ã確èªããããšãåºæ¥ãŸãã
ã¹ã³ã¢ãäœããšãããªã©ãæ°ã«ãªãé ç®ã¯ã¯ãªãã¯ãããšè©³ããæ å ±ã衚瀺ãããããã«ãªã£ãŠããŸãã
Nibblerã®çŽ æµãªãšãããšèšãã°ãã¹ã³ã¢ã®æªããšããã«å¯ŸããŠæ¹åæ¡ã衚瀺ããŠããããšããã§ããäžã®ç»åã®ããã«ãHTMLãCSSã®ã³ãŒãã§ãã¹ããããšããã®å Žæãšæ¹åæ¡ã衚瀺ããŠãããŸãã
ãã®éãã«æ¹åããŠããã°ãµã€ãã¹ã³ã¢ãäžãããæ€çŽ¢ãšã³ãžã³ã«å¯ŸããŠãè¯ãã¢ããŒã«ã«ãªããŸããïŒ
ãã®ããã«ãNibblerã¯æ°åã§è¡šç€ºããŠãããã®ã§çŽæçã«è¯ããšãããšæªããšãããåããã®ã§äŸ¿å©ã§ãã
ãã¡ããå©çšããŠç«¶åãµã€ãã®åŒ±ç¹ãæ¢ãããšãåºæ¥ããããããªãã®ã§ãäžåºŠè©ŠããŠã¿ãŠã¯ãããã§ããããã
ãŠãŒã¶ãŒããŒã«ã« ECäŸ¡æ Œèª¿æ»ããŒã«
ECäŸ¡æ Œèª¿æ»ããŒã«ã¯ã楜倩ã»Amazonã»Yahooã·ã§ããã³ã°ãªã©ã倧æã·ã§ããã³ã°ã¢ãŒã«ã§è²©å£²ããŠãã競åã®ååäŸ¡æ Œãäžæ¬ã§èª¿æ»ããããŒã«ã«ãªããŸãã
ãŸãäŸ¡æ Œã ãã§ãªãããã€ã³ããéæãåšåº«ã®æç¡ããã§ãã¯ãããæ¯æ¥èªåã§èª¿æ»ãããããã«ãªã£ãŠããŸãã
ç¹ã«ã·ã§ããã³ã°ã¢ãŒã«ã¯äŸ¡æ Œç«¶äºãæ¿ããã®ã§ããã®ããŒã«ã®ããã«ç«¶åã®ååäŸ¡æ Œãåžžã«ææ¡ããããšãåºæ¥ããšå¬ããã§ããïŒ
GoogleããŒã¯ãŒããã©ã³ããŒ
GoogleããŒã¯ãŒããã©ã³ããŒ
ããŒã¯ãŒããã©ã³ããŒãšããã°ãæ°ããããŒã¯ãŒãã®çºæãåºåãåºçš¿ããéã«ãã䜿ãããŒã«ã ãšæããŸããã競åã®ãµã€ãã«é¢é£ããããŒã¯ãŒããæŽãåºãããŒã«ãšããŠãå©çšããããšãåºæ¥ãŸãã
æ¹æ³ã¯ç°¡åãã©ã³ãã£ã³ã°ããŒãžã®éšåã«èª¿ã¹ããURLãå ¥åããã ãã§ãããããããšããã®ãµã€ããšé¢é£æ§ã®æ·±ãããŒã¯ãŒãã衚瀺ãããŸãã
ãããããšã«ããŠãèªç€Ÿãµã€ãã«æ°ããã«ããŽãªãŒãå¢ãããããç¹éããŒãžãäœã£ããããŠã¢ã¯ã»ã¹ãå¢ãããªã©ã®æœçããšããããã«ãªããŸãã
SEOãã§ã!
ãã¡ãã¯SEOã®ããŒã«ãšããŠæåã§é«ãã·ã§ã¢ãèªã£ãŠããŸãã
URLãå ¥åããã ãã§æ€çŽ¢é äœãããŒã¯ãŒãã®åºçŸé »åºŠããŸããµãŒããŒããã¡ã€ã³ã«é¢ããæ å ±ãŸã§ç°¡åã«åãããŸãã
競åãµã€ãã®SEOæ å ±ãç¥ãããå Žåãªã©ã«äŸ¿å©ã§ããïŒ
ãããã«
ãããã§ããã§ãããããä»åã¯ç«¶å調æ»ããããšãã«äœ¿ããããŒã«ã5ç¹ã玹ä»ããããŸããã
ãããECãµã€ãããŒã«ã䜿ã£ãŠèªç€Ÿãšç«¶åãæ¯èŒããŠã¿ããšã足ããªãç¹ãæ¹åãã¹ãç¹ãåããããã«ãªã£ãŠããŸãã
ãŸã競åã®è¯ããšããã¯ç䌌ããŠæŽã«è¯ãã³ã³ãã³ãã«ããŠããã°ãé客ã®å¹ ãåºãã売äžãã«ãè¯ã圱é¿ãåºãŠãããšæããŸãã®ã§ããã²ã掻çšäžãããŸãïŒ