ããŒã ECã»ãããã·ã§ãã
ECã»ãããã·ã§ãã
ECã»ãããã·ã§ãã
絶察ã«ãã£ãŠã¯ãããªãïŒïŒãã¡ãã·ã§ã³ECã®5ã€ã®ã¿ããŒ
ãã¡ãã·ã§ã³ECãµã€ãã®éå¶ã«ã€ããŠã¯ããã©ã€ã¢ã«ã¢ã³ããšã©ãŒãç¹°ãè¿ããªãããããã圢ã暡玢ãããšããèãæ¹ãäžã€ã§ããã転ã°ã¬å
ã®æããããšãããªãã䜿ããªãæã¯ãããŸããã
ããããECãµã€ããç«ã¡äžããããšããæ¹ã«ã¯ãã¡ãããéå¶ãä»ã²ãšã€ããŸããããªããšããæ¹ã«ãæçšãªããã¡ãã·ã§ã³ECã®5ã€ã®ã¿ããŒã«ã€ããŠã玹ä»ããŸãã
äžå®æãã£ã³ããŒã³ã®ãã¿ãããªå®æœ
ç»ååŒçšå
: the kratom boss
ECãµã€ããå®æœãããéæç¡æããã€ã³ã倧å¹
éå
ãšãã£ããã£ã³ããŒã³ã¯ãåãªãé客ã§ã¯ãªããåªè¯é¡§å®¢ãç²åŸããããã®ãã®ã§ãããšãã«ECãµã€ããç«ã¡äžããéã®ååãã£ã³ããŒã³ã¯ãåããŠã®é¡§å®¢ã«ã¯å¹æãæåŸ
ã§ããŸãããååãã®ãã®ã«é
åããªãéããªããŒã¿ãŒãšãªãããšã¯ãããŸããã
ãšãããæŽæã®ãããªè¶£å³æ§ã®åŒ·ãååã®å Žåããã©ã€ã¢ã«çãªå©çšãä¿ãããšã念é ã«ãããªãããçŽ æãçå¿å°ã»ãã¶ã€ã³ãªã©ãååã®ã»ãŒã«ã¹ãã€ã³ãã«ãã©ãŒã«ã¹ããæ確ã«ããããããäŒããå¿
èŠããããŸãããã¿ãããªãã£ã³ããŒã³ã¯ããããŠäžæ¯ãªäŸ¡æ Œç«¶äºãžãšçºå±ãããããçµå¶ãå§è¿«ããŠããŸããããŸãããããããã泚æãå¿
èŠã§ãã
ãŸããããšäŒŒããã£ã³ããŒã³ãšããŠããŠãŒã¶ãŒã¬ãã¥ãŒãæžããŠããããããã«éæãè² æ
ãããªã©ã®ãµãŒãã¹ããããŸããECãµã€ããååã®ä¿¡çšåºŠãäžããæ¹æ³ãšããŠããŠã¯ããããŠããŸããããäœããã®äœ¿åœ¹ãçããŠããŸãããšã§ãååã®å°è±¡ã«åœ±é¿ãäžããããŸãããæè¿ã§ã¯ãå¿å°ããè²·ãç©ã®åŠšããšãªã£ãŠããŸããšå¿é¿ãããåŸåããããŸãã
顧客ããŒã¿ãæ¬ ããç¶æ
ã§ã®ECéå¶
ç»ååŒçšå
: jc social media
倧æã·ã§ããã³ã°ã¢ãŒã«ãå©çšããECã§ã¯ãã¡ãŒã«ã¢ãã¬ã¹ãªã©ã®é¡§å®¢ããŒã¿ã®ååŸã«å¶éãèšããããããšãå€ãã§ãããããã¯ãã¡ãã·ã§ã³ECéå¶ã«ãšã£ãŠæé·ã劚ãã倧ããªèŠå ãšãªããŸãã
èªç€Ÿãµã€ãã§ECãéå¶ãããã©ã³ããã¡ãŒã«ãŒã§ããã°ãã¡ãŒã«ãã¬ãžã³ããã«ã¯é¡§å®¢ããšã«æé©åããã¬ã³ã¡ã³ããªãã¡ãŒãªã©ã®äŒå¡å¶åºŠã«äŒŽãemailããŒã±ãã£ã³ã°ã®æçšæ§ããããåç¥ã®ããšã§ãããã
ãããããµãŒãã¹ãããªãã®ãªããŒãçãç²åŸããããšã¯ããç¥ããããšããã§ããããã«ããªãŠã³ãã¡ãã£ã¢ã掻çšããå±éãªã©ãä»åŸã®ãã¡ãã·ã§ã³ECãåãå·»ãç°å¢ã¯å€§ããæ§å€ãããã€ã€ãããã·ã§ããã³ã°ã¢ãŒã«ã®ã¿ã§ã®åºåºã§ã¯å€§ããªãã³ããèè² ãããšã«ãªããããŸããã
ECãªãã§ã¯ã®ã¡ãªããã匷åããã«ã¯ãèªç€Ÿãµã€ãã®æ§ç¯ããããŠé¡§å®¢ããŒã¿ã«åºã¥ããããŒã±ãã£ã³ã°ãæ¬ ãããªããšèšããã§ãããã
ä»å 䟡å€ãæããããªããã£ã¹ãã¬ã€
ç»ååŒçšå
: Stylist
ãã¡ãã·ã§ã³ECã§ã¯ãä»ãµã€ãã§ã賌å
¥å¯èœãªååãåãæ±ãããšãå€ãã§ãããããã®å Žåãã©ãã§èª°ã販売ããããšãååã®äŸ¡å€èªäœã«å€ããã¯ãããŸããããã ãããšèšã£ãŠãã£ã¹ãã¬ã€ã工倫ããªããŠãããšããããã§ã¯ãããŸãããããããã£ã¹ãã¬ã€ã«æãå ããä»ã®ãµã€ãã«ã¯ãªãä»å 䟡å€ãæäŸããããšããã¡ãã·ã§ã³ECã«ãšã£ãŠã¯å¿
é ãšèšããã§ãããã
ä»å 䟡å€ãæãããããã£ã¹ãã¬ã€ãšã¯ãã»ã³ã¹ãææ§ã«é Œããã®ã°ããã§ã¯ãããŸãããäŸãã°ãæŽæã®ãã£ã¹ãã¬ã€ã¯ãäžè¬ã«ã¢ãã«ççšãè¯ããšãããããšããããŸãããå®ã¯å¿
ãããããã§ã¯ãããŸãããæè¿ãªããInstagramãäžå¿ã«æµè¡ããŠãã平眮ãã³ãŒãã£ããŒããããIQONãã®ãããªã³ãŒãã£ããŒãã¢ããªã§èŠãããã³ãŒã©ãŒãžã¥é¢šã³ãŒãã£ããŒããªã©ãæŽæããèªäœãšåæ§ãæŽæãããèŠãããã£ã¹ãã¬ã€æ¹æ³ã«ããã¬ã³ããããã®ã§ãã
ã³ãŒãã£ããŒããçããªãã®ææ¡ã¯ããã¡ãã·ã§ã³ECã«ãšã£ãŠãä»åŸãŸããŸãéèŠã«ãªãäžæ¹ã§ããæŽæãããé
åçã«èŠããããã«ã¯ããã¬ã³ãã®èŠ³å¯ã»ãªãµãŒãã«åºã¥ãããæ£ãããã¢ããŒã«æ¹æ³ã暡玢ãç¶ããããšãå¿
èŠãšèšããã§ãããã
å®åºèãšã®é£æºã®æ¬ åŠ
ç»ååŒçšå
: Brandview
å®åºèã®éå¶ãšäžŠè¡ããŠãã¡ãã·ã§ã³ECãµã€ããç«ã¡äžããããšãããããšã§ãããããã®å Žåãåã«Webäžã®åºèãšããŠäœçœ®ã¥ããç¬ç«ããŠå±éãããã®ã¯åœäžã®ææµãšã¯åèŽããŸããããããå®åºèãšã§ããã ãå¯ã«é£æºããšã£ãECãµã€ãã®æ§ç¯ãç®æãã¹ãã§ãã
äŸãã°ãåºèã«æ¬ åãåºãŠããå Žåã«é¡§å®¢ãECãµã€ãã«ã¹ã ãŒãºã«ç§»è¡ã§ãããããååºèã«è©Šçåãå
å®ããããã培åºããåšåº«ç®¡çãè¡ããªã©ã®å¯Ÿå¿ããããšã§ã売ãéãããé²ãã ãã§ãªãããã¡ãã·ã§ã³ECãã£ãŠããã®ããããã€ãããã¯ãªå±éãå¯èœã«ãªããŸãã
ãŸããå®åºèã§æŽæãè©Šçããäžã§ãECãµã€ããéããŠããå®ãæ°è»œã«æŽæã賌å
¥ãããããããã·ã§ãŒã«ãŒãã³ã°ããå®åºèã§æŽæã賌å
¥ããããã®äºåæºåã«ECãµã€ããå©çšãã顧客ãžã®å¯Ÿå¿ãªã©ããããã販路ãæ³å®ãããªã ããã£ãã«æ§æ³ã«åºã¥ãECãµã€ãäœããç®æãããªããŠã¯ãªããŸããã
ECãµã€ãã®UIã®æŸçœ®
ç»ååŒçšå
: Linked in
ãã¡ãã·ã§ã³ãåãæ±ã以äžãECãµã€ãã®UIïŒãŠãŒã¶ãŒã€ã³ã¿ãŒãã§ãŒã¹ïŒã«ãŸãã§å€åããªãã®ã¯å€§ããªåé¡ã§ããECãµã€ãã«ãšã£ãŠUIã¯åºèã®ããããã瀺ããŠããŠãååã®å
¥ãæ¿ãã ãã§ãªããUIãã®ãã®å®æçã«æãå ããªããã°ãèªããšå®¢è¶³ã¯æžã£ãŠããŸããã®ã§ãã
倧åãªã®ã¯çŸãããã¶ã€ã³ã§ã¯ãªããçŽæçãªèŠãããã䜿ãåæã®è¯ãããããè²·ãç©ãããããããšãUIã«ã¯æµè¡ãããã®ã§ãæã«ã¯å®æçãªçµè²»ã®æå
¥ããã£ãŠãè¯ãã§ãããæ¥é ããã¢ã¯ã»ã¹è§£æã»ããŒã¿åæã培åºããæµããæ»ã£ãŠããç®æã®æ¹åã«åãçµãã ãã§ã倧ããªå¹æãæåŸ
ã§ããŸãã
ãããã«
ECãµã€ããæåã«å°ãã«ã¯ãå°ãªãæ
å ±ã§ã©ãã ãååãå¹æçã«èŠããããéµãšãªããŸããããã«ã¯ååã«ã€ããŠæãããç¥ããã©ã³ããã¡ãŒã«ãŒã®è²¬ä»»è
ã«ãããECãµã€ãéå¶å
šè¬ãžã®ç©æ¥µçã«åå ãæ¬ ãããŸããã
ECãµã€ãéå¶ã«ãããåœäºè
ã®äžåšã¯ãããã§ã玹ä»ããŠããããã¡ãã·ã§ã³ECã«ãããã¿ããŒã®æ®¿ããªããšèšã£ãŠãããã§ããããå®åºèãšå
šãåæ§ã"åªè¯ãªãã¡ãã·ã§ã³ECãµã€ããšã¯ããã©ã³ããã¡ãŒã«ãŒè²¬ä»»è
ãäžå¿ãšãªã£ãŠã顧客ã®æºè¶³ã®ããã«åµæ工倫ãéãããšããå°å³ãªäœæ¥ã«ãã£ãŠã®ã¿æãéããããã®ã§ãã"
ECã»ãããã·ã§ãã
ã¢ãã¬ã«ECãµã€ãã«åžæïŒçµ¶å¯Ÿã«ãããããåªãããµãŒãã¹5éžïŒ
äŸç¶ãšããŠèŠæŠã匷ããããŠã¯ãããã®ã®ãã¢ãã¬ã«æ¥çã«ã¯åžžã«æ°ããªãµãŒãã¹ãæäŸããããšãããWebäžã§ã¯æªç¥ã®ããžãã¹ãã£ã³ã¹ãžã®å¯èœæ§ã«éãããŠããåéã§ããããŸãã
ãããªæ°ãµãŒãã¹ã®ãã¡ãä»åã¯è¿ãå°æ¥ãã¢ãã¬ã«ECã«ãšã£ãŠæ°æ代å°æ¥ã®ã¡ã«ã¯ããŒã«ã«ãªããããªããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ããåãæããŸããããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã¯ã2014幎ããããåŸã
ã«ç»å Žãå§ãããããžããŠèªç¥åºŠãæ Œæ®µã«åºããããµãŒãã¹å©çšè
ãããªãã®æ°ã«ãªã£ãŠããŸããã
ç®äžã®ãšãããæ¥çå
šäœãšããŠã¯ããã»ã©å€§ããªåãã«ã¯èŠããªããããããŸããããä»ã®ãã¡ã«ãã²ãšãå£ã£ãŠãããããã¢ãã¬ã«ECã«ãšã£ãŠã®æéèŠãµãŒãã¹ã®äžã€ãšèšãããã§ãã
ã³ã³ã·ã§ã«ãžã¥åãµãŒãã¹ã§å¥œåŸªç°ãå®çŸããããšã¢ã¯ããŒãŒããã
ç»ååŒçšå
ïŒairCLoset
åœå
ã§ã¯æãå€ãããå±éããŠãããã®ã®äžã€ãããšã¢ã¯ããŒãŒããïŒairCLosetïŒãã
ã¯ããã«è€æ°ã®ã³ãŒãã£ããŒããèŠãªãã奜ã¿ã®ã¹ã¿ã€ã«ãã«ã©ãŒããµã€ãºã«ã€ããŠã®æ
å ±ãç»é²ããããã«åºã¥ããŠããã®ã¹ã¿ã€ãªã¹ãã®éžå¥ã«ãã3ç¹ã®æŽæããŸãšããŠæå
ã«å±ããšãããµãŒãã¹ã§ããæé¡ã¯6,800åã§ããããã¯ãªãŒãã³ã°ã®å¿
èŠãè¿åŽæéãéæããªãã
å©çšã§ããæŽæã®ã©ã€ã³ããããšããŠã¯ããããããèµ€æåç³»éèªãã«æ²èŒãããååã倧åãå ããŠããŸãããã®ããšã¢ã¯ããŒãŒããããé¢çœãã®ã¯ã奜ããªæŽæãèªåã§éžã¶ã®ã§ã¯ãªããåãŠãŒã¶ãŒã«ãšã£ãŠæé©ãªæŽæããã§ã€ã¹ããŠããããšãããã³ã³ã·ã§ã«ãžã¥çãªãµãŒãã¹ãæäŸããŠããç¹ã§ãã
ããã«ãã£ãŠé¡§å®¢ã«å€å°ã®ãµãã©ã€ãºã䌎ãæ°ããæŽæéžã³ã®æ¥œãã¿æ¹ãææ¡ãããšåæã«ãéå¶åŽãšããŠã¯ãã²ãšãé¿ããããæ¬ åããã貞åºäžããšãã£ãäºæ
ã決ããŠæãããšããªãã®ã§ãã¢ãã¬ã«ECã«ãšã£ãŠç€ºåãããšãããå€ããããããŠæŽç·Žãããã·ã¹ãã ãšèšããŸãã
ç¹åæŠç¥ãåãå¥ããã©ã¯ãµã¹ã
Laxus
次ã«åãäžãããã®ãããã©ã³ã¹ãã€ã¿ãªã¢ã®æåãã©ã³ãã®ããã°ãã¬ã³ã¿ã«ã§ãããã©ã¯ãµã¹ïŒLaxusïŒãã§ããå©çšé¡ã¯ãã¯ã6,800åã§ã5,000çš®é¡ä»¥äžã®äžãã奜ããªããã°ã1ç¹éžã¶ããšãã§ããŸãã
äºçŽãå¯èœãªåã§ããã°ç¿æ¥ã«çºéãããè¿åŽããã°äœçš®é¡ã§ãå©çšããããšãã§ããŸããã«ããŽãªãŒã»ãã©ã³ãã»ãµã€ãºã»ã«ã©ãŒå¥ã«æ€çŽ¢ã§ããŠãã¹ããŒããã©ã³çšã«ã¢ããªãçšæãããŠããŸããæ°åäžåãããé«çŽããã°ãæ軜ã«å©çšã§ãããšãã£ãŠäººæ°ãéããŠããŸãã
æããããã¯ã人æ°ããã°ã®ãããã®ã¯ã»ãšãã©ã貞åºäžããšãªã£ãŠããŠãç®åœãŠã®ãã®ã«ãªããªããã©ãçããªãããšãã§ãããé«çŽããã°ã«ç¹åããããšã§å€ãã®é¡§å®¢ãåŸãããšã«æåããŠããç¹ã¯ãåã¢ãã¬ã«ECããããããµãŒãã¹ã«çæããäžã§ãæããææ¬ã«ããããäºäŸãšèšããã§ãããã
ããªã·ã§ãã«èŠãO2Oã®ãããã
ãªã·ã§
Webäžã§ä»®ç»é²ãæžãŸããæ±äº¬ã¯è¡šåéã«ããå®åºèã§å¥œããªæŽæãéžã¶ãšãããŠããŒã¯ãªãµãŒãã¹ãæäŸããŠããã®ãããªã·ã§ïŒLicieïŒãã
ã¢ã¯ã»ã¹ãè³äŸ¿ãªæ矀ã®ç«å°ãšããã£ãã¯ããªããã®çŸããå
è£
ã®åºèã¯ãæé¡5,500åã§äžåºŠã«2ç¹ãŸã§ã®æŽæãããã°ãã¢ã¯ã»ãµãªãŒãªã©ã®å°ç©ã®å©çšãå¯èœãæ°åç¹ã«ããã¶åç©ã¯ããã¬ãã·ãŒãªã¯ã³ããŒã¹ããæ®æ®µçãŸã§ãåœå
å€ã®æåãã©ã³ããäžå¿ãšããå
å®ã®ã»ã¬ã¯ã·ã§ã³ãæé¡500åã®ãã©ã€ã¢ã«ãã©ã³ïŒã¬ã³ã¿ã«æéã¯1æ³2æ¥ïŒãçšæãããŠããããã¹ã¿ã€ãªã¹ãã®ã¢ããã€ã¹ãåãããããšããã®ãå¬ããã§ããã
ä»ã®ãµãŒãã¹ãšç°ãªãã®ã¯ãå©çšè
ã¯æ±äº¬è¿éã«äœãŸãããã人ã«éå®ãããã®ãšã2é±éã®ã¬ã³ã¿ã«æéãèšããããŠããç¹ããã®ããã«ãã¡ãã£ãšåºèã«ç«ã¡å¯ã£ãŠãã®ãŸãŸçãŠåºããããšããã䜿ãåæã®ããã¯ããŒãŒãããè¡äžã«æã€ãšããæèŠã¯ãã¢ãã¬ã«ECãµã€ããšã®é£åãããå
å®ãããããšã§ãä»åŸã®O2Oã®ä»çµã¿ã®ããæ¹ãèããäžã§ã®å€§ãã«ãã³ãã«ãªãããã§ãã
æç¶å¯èœãªåŸªç°ã¢ãã«ãç®æãããµã¹ãã£ãã
ãµã¹ãã£ã
ããµã¹ãã£ãïŒSUSTINAïŒããäžã§èŠãŠããã®ãšåæ§ã®ããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã§ã1床ã«3ã¢ã€ãã å©çšã§ããã³ãŒã¹ïŒæé¡4,800åïŒãš5ã¢ã€ãã åããããã³ãŒã¹ïŒæé¡5,800åïŒãçšæãããŠããŸãã
ãŠãŒã¶ãŒããåç©ãè²·ãåã£ãåç©ãã¬ã³ã¿ã«ããŠãããšããç¹ã倧ããªç¹åŸŽã§ãããã¯åœãµã€ãã®ã³ã³ã»ããã§ãããæç¶å¯èœãªïŒsustainableïŒã埪ç°ã¢ãã«ã«ãšã£ãŠæçšãªã·ã¹ãã ã§ãã¢ã€ãã ã®ã©ã€ã³ããããããæ£æŒ«ãšããå°è±¡ãåããŠããŸãã®ãæ®å¿µãªç¹ã§ãã
ããã¯ãããã7,000以äžãšããèšå€§ãªã¢ã€ãã ããã£ã¹ãã¬ã€ããããšã®é£ããã«ãèµ·å ããŠããŠãéã³ã³ã·ã§ã«ãžã¥åã®ECãµãŒãã¹ãçŽé¢ããããåŸãªããååã®å
å®ïŒååã®èŠããããã®ãžã¬ã³ããè¡šããŠããããã«æããŸããã¢ãã¬ã«ECãµã€ãã®ãããããèããäžã§é¿ããŠéãããšã®ã§ããªãããŒããšãããŸãã
ããã¬ãã·ã¥ããã¯ããç·æ§åããµãŒãã¹ã®ææãå ãïŒ
ãã¬ãã·ã¥ããã¯
çŸåšæ¥æ¬åœå
ã§å±éãããŠããããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã®ã»ãšãã©ã¯å¥³æ§ãã¿ãŒã²ãããšãããã®ã§ãããããã¬ãã·ã¥ããã¯ïŒFreshNeckïŒãã¯ç·æ§ã察象ãšãããµãŒãã¹ã®äžã€ã
ããã¯ããšããšã¢ã¡ãªã«ã§ç«ã¡äžãã£ããµãŒãã¹ã§ã2014幎ã«æ¥æ¬ã«äžéžããŸããããã¯ã¿ã€ã»ãã¯ã¿ã€ãã³ã»ã«ããªã³ã¯ã¹ã»ãã±ããããŒããªã©ãããžãã¹ãŠãŒã¹ã«ç¹åããã¢ã€ãã ãæé¡3,800åã§è¿åŽæéãªãã«å©çšã§ããŸãã誰ããç¥ãæµ·å€ã®ããããã©ã³ããã©ã€ã³ããããããŠããŠãæ°ã«å
¥ãã°æ倧40%çšåºŠã®äŸ¡æ Œã§è³Œå
¥ãå¯èœããã¯ã¿ã€ãå§ããšããç·æ§ã®ããžãã¹ã°ããºã¯é«ãéèŠããããã®ã®ãã¬ã³ã¿ã«ããŠãŸã§å©çšããããšãã人ãã©ããããããã®ãèå³æ·±ããšããã§ãã
ããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãããŸã女æ§åãã®ãµãŒãã¹ãå±éããã®ã¯ç解ã§ããŸãããæŽæã«ãéããããªãåŸåã匷ãç·æ§ãããããããããšãããããµãŒãã¹ã¯çžæ§ãè¯ãæãããããŸããããããæå³ã§ã¯ãããã¬ãã·ã¥ããã¯ãã®ãããªãµãŒãã¹ã¯ãç·æ§åãããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã«ãšã£ãŠã®è©Šéç³ãšãªããããããŸããã
ããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã¯SNSæ代ã®ç³ãå
è³æºã浪費ãããã¡ã¹ããã¡ãã·ã§ã³ãšæ¯ã¹ãŠããªãŠãŒã¹ããªãµã€ã¯ã«ãšãã£ãç念ã«ç«èããã¹ã¿ã€ã«ãè¥è
ã®å
±æãåŒãã§ããããšã確ãã§ãããããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ããä»åŸã®ã¢ãã¬ã«ECã®ãããããèããäžã§èå³æ·±ãã®ã¯ã次ã®2ç¹ã«éçŽã§ããã§ãããã
ãŸãã¯å©çšè
ã«æŽæã«å¯Ÿããææã®æŠå¿µã䌎ããªãããšãããã¯æŽæãè²·ã£ãŠæ°åççšããäžèŠã«ãªãã°ãŠãŒãºãã»ã¬ã¯ãã·ã§ãããããããªãŒã¯ã·ã§ã³ã§å£²åŽãããšããåŸæ¥ããã®æµããåžžæ
åããŠããããšãšãé¢ä¿ããŠããŸããããããŸã§ã«å¢ããŠãæŽæïŒãã¡ãã·ã§ã³ããšããèãã匷ããªã£ãŠããŠããããšã瀺ããŠããŸããæŽæã¯ãã¯ãææã®å¯Ÿè±¡ã§ã¯ãªããæµããããã®ãããã£ããïŒãªãªãŒã¹ãããæèŠãšã§ãèšãæããããã§ããããã
2ç¹ç®ã¯ããããããµãŒãã¹ã®å©çšè
ã«ã¯ãã»ã«ã³ããã³ãããšããæŠå¿µãããŸããªãããŸãäžå€åã身ã«ãŸãšã£ãŠãããšããæèãæããªãããšã§ãããã¯ãã¬ã³ã¿ã«ãšããèšèãããµãããããªãããããæŽæããã·ã§ã¢ãããŠãããšããæèŠãé©åã§ããŸãã«SNSã®æ代ã ãããã人æ°ãéããŠããçŸè±¡ã ãšèšããŸããæŽæããã·ã§ã¢ãããããšã§æ°ããªãµã€ã¯ã«ãçãŸãã€ã€ãããšããããšã¯ãæŽæãã売ããã¢ãã¬ã«ECã«ãšã£ãŠã倧ããªåããããšããŠåãæ¢ããã¹ãã§ãããã
ããã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ãã¯ã¢ãã¬ã«ECãµã€ãéå¶è
ã«ãšã£ãŠãããå°èŠæš¡ãªè³æ¬ã§å®çŸå¯èœãªæ¥µããŠå¹çã®è¯ãããžãã¹ã¢ãã«ã§ãããšããããšãç¹çãã¹ãç¹ãšããŠæããããŸãã
ããããæé¡å¶ã®ãã¡ãã·ã§ã³ã¬ã³ã¿ã«ãµãŒãã¹ã«ã¯ãã§ã«æ°å€ãã®äŒæ¥ãåå
¥ããŠããŸããã5ã€ã®ä»£è¡šçãªãµã€ããã芧ããã ãããšãåããã®éããã¢ã€ãã ãå©çšã§ãããã©ã³ãã¯ãŸã ãŸã éå®çã§ããåãæ±ããžã£ã³ã«ããµãŒãã¹ã®å
容ã«ãã£ãŠã¯ãã¢ãã¬ã«ECãµã€ããããããæ°èŠã«ãµãŒãã¹ãç«ã¡äžãããšããŠã決ããŠé
ããããšããããšã¯ãããŸããã
ã売ãããããã·ã§ã¢ããã¬ã³ã¿ã«ããžãšç§»è¡ããã®ã¯ç°¡åãªããšã§ã¯ãããŸããããããããåããä»åŸã®å€§ããªæœ®æµãšãªãããšã¯ééããªãã¯ãã§ãããã²åèã«ãªãã£ãŠãã ããã
ECã»ãããã·ã§ãã
éãéããããªãã¶ã€ã³ïŒé£åãæ±ãè¯è³ªãªECãµã€ã5éžïŒ
ããã«ã¡ã¯ãè
°ãçããŠãã€æ°å³ã®çžéŠ¬ã§ãã
äžåºŠãã£ããè
°ãã£ã¡ãã£ãŠãã®ã§ãè
°ããããããã£ãŠãªããã³ã«ãã€ãã€ããŸãã
äžã®äžã«ã¯æ§ã
ãªååãæ±ãECãµã€ãããããŸãããäžã§ãé£åãæ±ã£ãŠããECãµã€ãã«ã¯æž
æœã§çŸãããã¶ã€ã³ã®ç©ãå€ãæ°ãããŸãããå£ã«å
¥ãããã®ãæ±ãããšããããšã§ããŠãŒã¶ãŒã®ä¿¡é ŒãåŸãããã«ã¯ã第äžå°è±¡ãšãªãèŠãç®ã®ãã¶ã€ã³ã«ãæãå¿
èŠãããããã§ãããããŒã
ä»åã¯é£å補åãåãæ±ã£ãŠããECãµã€ãã®äžãããç¹ã«çŸãããšæããECãµã€ããå³éžããŸããã
ã©ãããããååã®çŸå³ããããŠãŒã¶ãŒã«äŒããããã«ãåçã ãã§ãªãECãµã€ãå
šäœã®ãã¶ã€ã³ã«äžå·¥å€«ãããã®ã°ããã
é£åãæ±ã£ãŠããECãµã€ãéå¶è
ããã¯ãã¡ãããã©ããªECãµã€ãã«ãåèã«ãªããã€ã³ãããããšæããŸãã
é£åãæ±ãé
åçãªãã¶ã€ã³ã®ECãµã€ã5éž
ãè¶ã®ç§æåãªã³ã©ã€ã³ã·ã§ããã
ãè¶ã®ç§æåãªã³ã©ã€ã³ã·ã§ããã
çœããŒã¹ãçŸãããã¡ãã£ãšé«çŽãªãè¶ã®ECãµã€ãã
ããããŒéšåã®ãè¶ã£èãå§ããéæã«ãè¶ã®ããžã¥ã¢ã«ãçšããéã³å¿ããããŒããæ£ãã°ããããŠããŠãç®ã«ã楜ããECãµã€ãã§ãã
ãã©ã³ã䜿ããäœçœã®å€ãã¬ã€ã¢ãŠããªã©ãååãšãã¶ã€ã³ã®ãããã³ã°ãçŽ æŽãããæŽç·Žããããã¶ã€ã³ã§ããã©ã³ãã£ã³ã°ã«ãäžåœ¹è²·ã£ãŠããŸãã
ããã蟲å
ããã蟲å
éèãçç£è
ãªã©ã®é
åçãªåçããã€ãããã¯ã«ã¬ã€ã¢ãŠããã蟲åã®ECãµã€ãã
ãæ œå¹äžã®éèãã蟲åæ¥èªããªã©ããã¶ã€ã³ã«ãã£ãŠçç£è
ããã身è¿ã«æããããšãåºæ¥ãŸããçç£è
ã®ä¿¡é Œæ§ãéèŠãããéèãšããååã«ãããŠéèŠãªãã€ã³ãã§ãããã
å®éã®ã·ã§ããã³ã°ãµã€ãã¯BASEãå©çšãããã®ã§ã©ã€ã³ããããå°ãªãã®ã§ããã£ãšãã£ãšå¢ããŠãã£ãŠæ¬²ããã§ããã
å±±æ¬æµ·ç£ç©ãªã³ã©ã€ã³ã·ã§ããã
å±±æ¬æµ·ç£ç©ãªã³ã©ã€ã³ã·ã§ããã
äºå³¶å島ã®åç£åãåãæ±ãECãµã€ãã
ãµã€ãå
šäœã®ãã¶ã€ã³ã®çŸããã¯ãã¡ãããååããŒãžã§ã¯åèã¬ã·ãã®åçãè±å¯ã«çšæããããã«äžèšã³ã¡ã³ããŸã§ã
现éšãŸã§æã£ãŠãã¶ã€ã³ãããã䜿ãããããé
åããµããECãµã€ãæ
ã£ãŠããŸãã
ååãè²·ãã€ããã§ã¢ã¯ã»ã¹ãããããããªãã®ã«ãã€ãã€ã賌å
¥ãããã«ãªããŸããã
æéäŒç€Ÿã»ãã
æéäŒç€Ÿã»ãã
çç£ããè±èã®é
åãã²ããã解説ããECãµã€ãã
ãŠããŒã¯ãªãã¶ã€ã³ã§ãèŠã¥ããã¯æããããããããå
å®ããã³ã³ãã³ãå
容ã«æ¹ãã€ããããã«èšç®ãããã¬ã€ã¢ãŠãã«ãªã£ãŠããŸããè±èãžã®ãã ãããã³ã¬ã§ãããšãŠãŒã¶ãŒã«èšŽãããããçç£è
ã®ç±ãæããECãµã€ãããäŒãã£ãŠããŸãã
å³ã®æ倪å åå€äžæŽ²ããšã
å³ã®æ倪å åå€äžæŽ²ããšã
æ倪åã®ã·ã§ããã³ã°ãµã€ãã
ECãµã€ãå®çªã®çœããŒã¹ã§ãããäœçœã®ã¬ã€ã¢ãŠãããã©ã³ãéžã³ãæ矀ã§ãåã®çŸãããéç«ã€ãã¶ã€ã³ãéæã«äœ¿ã£ã瞊æžããããæãã§ããã
å€ã«ã¢ããã§æ®åœ±ãããäœçœãçšããåååçãé
åçã§ãã
åååçãã¢ããã§æ®ã£ãECãµã€ãã£ãŠå€ããã§ããããããã£ãå颚ã®ãµã€ãã«ã¯æŽç¶ãšæ®åœ±ããããã®ãããªåçããŽã£ããã§ããã
ãŸãšã:é£åã®é
åãäŒãã工倫ãããã¶ã€ã³ã
以äžã5ã€å³éžããŸããã
ã©ãããã€ã¯ãªãªãã£ãªãã¶ã€ã³ã§ãã€ãã€ãè²·ãç©ããããªã£ã¡ãããŸãã
5ã€ã®ãµã€ãã«å
±éããŠããã®ã¯ãé£åã®æã€é
åããµã€ãå
šäœã«æµžéãããã®ã¯ãã¡ãããéæã«ãã ãããéã³å¿ãå«ãã ãã²ãšã²ããããå ããŠããããšã
ãããã£ãã¡ãã£ãšãããã ããã¯ããŠãŒã¶ãŒã®ç®ãšå¿ã«é¿ããååã®é
åãããäžå±€åŒãåºããŠãããŸãã
ããã«ããŠãããè
¹ã空ããŠããŸããã»ã»ã»ã
ã§ã¯ã§ã¯ã
ECã»ãããã·ã§ãã
ä»ããèããªãïŒå€§æãããã·ã§ããã³ã°ãµã€ã楜倩åžå Žã®é åãšç¹åŸŽãšã¯ïŒ
ããã«ã¡ã¯ïŒä»æã¢ã³ãã³ãã³ã§ãã³ããŒã¬ãŒããããåºãŠããŠãåããŠèŠããã§ãããããããã£ãšããã¯ãé£ã¹ããã¿ã£ãããã§ãã
ä»åã¯ECãµã€ãéå¶è
ãªãäžåºŠã¯èª¿ã¹ãããšãããã§ãããã楜倩åžå Žãã«ã€ããŠã話ããããšæããŸãã
ãä»äºã§ECãµã€ãé¢é£ã«æºãã£ãŠããªããŠããä»ã誰ã§ããã£ãŠãã楜倩åžå Žã
å®éå©çšãããããšãã人ãããã£ãããããšæããŸãã
ä»ã®æ§ã
ãªECãµã€ãæ¯æŽãµãŒãã¹ã«æ¯ã¹ãŠãæããã«èŠæš¡ã倧ããã©ãã«ãè² ããªãç¥å床ãæã£ãŠãããããECãµã€ããç«ã¡äžããåŽãå©çšããåŽãé
åçã«ãã€ããŸãã
ãããªæ¥œå€©åžå Žãå®éãã®é
åãšç¹åŸŽã¯ãªããªã®ã§ããããïŒ
ECãµã€ããéå¶ããåŽãšããŠã¯ããŸãç¥ã£ãŠããã¹ããã®2ã€ããä»åã¯ã玹ä»ããŠãããããšæããŸãã
èªæ
¢ã®é客åãšãã®ç¹åŸŽ
楜倩åžå Žãšããã°ãŸãã¯ãã®äŒå¡ç»é²å¶ãšã¯æããªãã»ã©ã®é客åã§ãããã
éåžžè²·ãç©ãããã®ã«äŒå¡ç»é²ãå¿
èŠãšãªããšããããç°¡åã«æžããšããããŠãåå«ã«æããŠããŸã賌å
¥ãŸã§è³ããªããã¿ãŒã³ãå°ãªããããŸããã
ãããªäžã楜倩åžå Žã¯2015幎12æ調ã¹ã§10,589äžäººãã®äŒå¡ããããšçºè¡šãããŠããŸãã
åç
§å
ïŒæ°åã§èŠã楜倩
å®éãã°ã€ã³ãããŠãµãŒãã¹ãå©çšããŠããäŒå¡ã7,876äžäººãšãããŸããããã®åæ®ãã®äŒå¡ç»é²ãŸã§æžãŸããŠããæ¹ã
ã¯ãè²·ãç©ãããæºåãã§ããŠãããšããããšã§ãã
ããšäžæŒãã§ã客æ§ã«ãªã£ãŠããããæ¹ãããã ããããšããã®ã¯æ±ºããŠãã¬ãã£ããªèŠçŽ ã§ã¯ãªããŠãããã楜倩åžå Žã®é客åã®è³ç©ãªã®ã§ã¯ãªãããšæããŸãã
æŽã«æ¥œå€©åžå Žã§åºåºãã44,201åºèã®äžã§ã¯ã楜倩åžå Žã®ã·ã§ããã¯å©çãåŸãããŠããããç¬èªãã¡ã€ã³ã§å¶äœãããµã€ãã§ã¯äžã
é£ãããšãã声ãããã»ã©ã§ãã
å®éãé客æ°ãããã ããã楜倩ã«æ¯ã¹ãŠãç¬èªãã¡ã€ã³ãµã€ãã¯äžãããã¹ãŠèªåã§äœãäžããªããã°ãªããŸããã
é客ãäžããããšæãã°SEO察çãSNS掻çšããããŠãããåºåãªã©æ§ã
ãªæ¹æ³ãé§äœ¿ããŠç¥å床ãäžããŠããå¿
èŠããããŸãã
ç¥èããªããšäžã
ç¶ç¶ã察çãèããã®ãé£ãããã®ã§ãã
ãããããããããŠç¬èªãã¡ã€ã³ãµã€ããè»éã«ä¹ã£ãŠãããšããŠãããã¯ã楜倩ãµã€ãã¯ç¶ç¶ãããŠãããšããããšãå€ãããããã§ãã
販ä¿ã€ãã³ãããã£ã³ããŒã³ãå
å®
é客åã¯æ矀ã§ããããããªäžã§ããã¯ãã©ãããŠã売ããªãååã¯åºãŠããŠããŸããŸãã
楜倩åžå Žã§ã¯ããããªååãæ°å€ãããåºèã«ã©ãããŠåãããŠããŸãåºèã®ããã«ãã£ã³ããŒã³ãã€ãã³ãããšãŠãå
å®ããŠããŸãã
é販ã«ããŸã銎æã¿ããªããŠãç¥ããªããåºã§ã®è²·ãç©ããŸã æµæãæãããšããæ¹ã«ãšã£ãŠãé販ã®äžçã«å
¥ã£ãŠãããã£ããã«ããªãã®ã§ã¯ãªãã§ããããïŒ
楜倩ã®ãã£ã³ããŒã³ã¯TVCMãå©çšããŠããã®ã§ãé客åã¯éåžžããããã£ãšè·³ãäžãã£ãŠããããšã§ãããããããªãã£ã³ããŒã³ã«åå ããªãæã¯ãããŸããããã
ããã§è¯ãååã¯ãã¡ãããè¯ãå€æ®µã§æäŸã§ããã°ã賌買æ欲ãé«ãŸãããã£ã³ããŒã³åŸããªããŒã¿ãŒãšããŠãµã€ã蚪åããŠããããããããŸããã
ãã ããã§æ³šæããŠãããªããã°ãããªãã®ã¯ãå®ã売ã£ããããšèšã£ãŠãã¹ãŠè¯ãçµæãã€ããŠãããšããããã§ã¯ãããŸããã
å®ãããã°çµæèµ€åã«ãªã£ãŠããŸãã®ã¯åœç¶ã§ãããã
èµ€åã«ãªã£ãŠãããã«èŠåã£ãå©çãåŸãããã«ããªããŒã¿ãŒãå¢ããããªäŒç»ãååããããŠãã€ã³ãä»äžãªã©ãæ€èšãããšãããããããŸããã
楜倩ã¹ãŒããŒãã€ã³ãã®åšå
ç¥ããªããšæãããŠããŸã楜倩ã¹ãŒããŒãã€ã³ãã¯ããªããŒã¿ãŒãå¢ããããã®å¯ŸçãšããŠãã£ãŠããã®ãµãŒãã¹ã ãšèšãããŸãã
ããŸãæèããããªãæ¹ã¯ããã€ã³ããšèšãããŠããã³ãšããªããããããŸããã
äŸãã°ãã³ã³ããã§äœæ°ãªãæ¯å䜿çšããŠããã«ãŒãã«ãã€ã®éã«ããã€ã³ããããŸã£ãŠããŠãã2000ååå²åŒã§ããŸããããšèšããããã©ãã§ãããïŒãã³ã·ã§ã³äžãããŸãããã
楜倩ã§ãåæ§ã«ãè²·ãç©ãããã³ã«ãã€ã³ããä»äžãããã€ãã³ãã«ãã£ãŠã¯ãã€ã³ããåã«ãªã£ããããã®ã§ãåŸæåå¢ãªã®ã§ãã
ããçšåºŠãã€ã³ãã貯ãããã欲ããã£ããã®ååãè²·ããïŒãšç®æšãç«ãŠãŠããæ¹ãããã£ãããã®ã§ããã€ã³ãã¯äŸ®ããªãç§å¯å
µåšãšããããã§ãããã
åã
ã®ãåºãåæ§ãçºæ®ã§ããå Ž
楜倩åžå Žã¯ä¿ã«ãããã¢ãŒã«åã·ã§ããããšããéšé¡ã«ãªããŸãã
ãã®ã¢ãŒã«åã·ã§ãããšãããã®ã«ã¯ã楜倩ã®ä»ã«AmazonãYahoo!ã·ã§ããã³ã°ãªã©ããããŸãã
ã©ã¡ãã誰ããèããããšã®ãããããªã·ã§ããã§ãããã§ã¯ããããšæ¥œå€©åžå Žãäœãã¡ããã®ã§ããããïŒ
Amazonã®å ŽåãCMã§ããããèŠæãããŸããæ°ãµãŒãã¹ãªã©ãå§ããŠçŸåšè©±é¡æ²žéš°äžãšããããŸãã
é客åã§ããã°ãããããã楜倩ãšåçãããããŸããã
ãããã楜倩ã¯ã·ã§ããã®ãµã€ããäœãããšãã§ããŸãããAmazonã§ã¯ã©ã¡ãããšãããšã·ã§ããã®ãããŒãžããèšãããããšãã£ãå°è±¡ã§ãã
ãã®çç±ã¯ããŸãèªåã§ãã¶ã€ã³ã®ã«ã¹ã¿ãã€ãºãã§ããªããšãããšããã«ãããŸãã
ã·ã§ãããåºåºããŠããååäžèŠ§ãèŠãŠããããã¯Amazonã®äžè§ã«ããèŠãããããããã·ã§ããç¬ç¹ã®ã»ã³ã¹ããã¶ã€ã³ãšãããã®ã¯å
šãèŠãããŸããã
ãã®ãããã·ã§ããã®ç¥å床èªäœãäžããã®ãå³ããã§ãããã
ãã©ã³ãã€ã¡ãŒãžãäŒããããšãã§ããªãã®ã§ãã·ã§ããã«å
±æããŠãªããŒã¿ãŒãå¢ããããšããã®ãããŸãèŠèŸŒã¿ããããŸããã
ã次ã¯Yahoo!ã·ã§ããã³ã°ã§ããããŸãã¯æ¥œå€©ã«æ¯ã¹ãŠé客åã¯ãã¯ãå£ã£ãŠããŸããŸãã
ãã¶ã€ã³ã®ã«ã¹ã¿ã ã¯å¯èœãããããŸããããããã§ã¯ç¬èªãã¡ã€ã³ãµã€ããå¶äœããå Žåãã幟åé客åé¢ã§ãã·ãšã¯ãã£ãŠãããã¯ãèŠåŽããé¢ã¯åºãŠããããšæããŸãã
çµæãã©ããããããçŽ æµãªç¹åŸŽã¯ãããŸãããåã
ã®ã³ã³ã»ããããã©ã³ãã€ã¡ãŒãžã»ã·ã§ããåãåºããããšãèãããã楜倩åžå Žããã¹ããªã®ã§ã¯ãªãããšããçµè«ã«è³ããŸãã
æåŸã«
楜倩ã®é
åãšç¹åŸŽãã玹ä»ããŠããŸããããããã§ããã§ããããïŒ
ããã ãç¥å床ãé«ãã®ã§ããªããšãªã楜倩ãéžãã§ããŸã£ãŠããæ¹ãããã£ãããããšã§ãããããå®éã¯æ¶è²»è
ã ãã§ãªãã·ã§ããéå¶åŽã«ãšã£ãŠãæåããµãŒãã¹ãçšæãããŠããã®ã§ãã
æçµçã«åºåºå Žæãéžã¶ã®ã¯ãã·ã§ããå±éã§ãªã«ãã¢ããŒã«ããŠããããããšã©ããäžçªæ¹éã«åã£ãŠãããã«ãããšæãã®ã§ããã楜倩ã®å Žåã¯åºåºæãææ°æããããåã ãã®ã¡ãªããã¯ãããšæããŸãã
ä»åã®èšäºãåèã«ããŠãä»åŸã®ECãµã€ãäºæ¥å±éã«åœ¹ç«ãŠãŠé ããã°ãšæããŸãã
ã§ã¯ãã®ãžãã§ïŒ
ECã»ãããã·ã§ãã
ECãµã€ãéå¶è ãªãç解ãããïŒç·æ§ãšå¥³æ§ã®è³Œè²·ãã¿ãŒã³ã®éããšã¯ïŒ
æè¿çãŸããŠåããŠçé
žæ°Žã飲ãã§ãå³ãªãã®çé
žæ°ŽãªããŠäžç飲ãŸãªããšå¿ã«æ±ºããã¿ã£ãããã§ããããã«ã¡ã¯ïŒã®ã©ããã
ããã
ãããŠãã çãã ãã§ããªã«ãããæãåºã«ãªããŸããã§ããâŠ
ãããªçé
žæ°Žã ãã§ãªããäœã賌å
¥ããéã«ã人ã¯ãŸãèããŸãã
ãã®ååãè²·ã£ãŠèªåã«ã¡ãªããã¯ããã®ãïŒ
ããããããã«ãã£ãŠèªåã®ç®çã¯éæãããã®ãïŒ
ãã®ååã®å€æ®µã¯ã©ãã ïŒ
ãã®ä»ã«ããç¡æèã«è²ããªäºãèããŠåå®ããããŠããã¯ãã§ãã
ç§ã¯ä»åãçé
žæ°Žã¯å¥åº·ã«ãããšèã賌å
¥ã«è³ã£ãããã§ãããå¥åº·ãããèŸãã®æ¹ãè²·ã£ãŠããŸã£ãã®ã§ãªããŒã¿ãŒã«ã¯ãªããŸããã§ããã
ãããã£ãæ¶è²»è
åŽã®æèãšãããã®ã¯ãECãµã€ããéå¶ããŠãã人ã«ãšã£ãŠã¯ããã£ãšé ã«çœ®ããŠãããªããã°ãããªãéèŠãªãã®ã§ãããããŸãã
ãããè¯è³ªãªååãçšæããæ¥å®¢å¯Ÿå¿ãæ¹åãéããèªåã®æã䜿ãããããµã€ããç«ã¡äžããããšãã§ããŠãããããç®çããèžã«èšªããæ¶è²»è
ãå
±æã§ããªããã°é¢è±ããŠããŸããŸãã
èªæ
¢ã®å¯Ÿå¿ã®è¯ããååãæ«é²ããããšããªãçµãã£ãŠããŸããŸãããã
ã§ã¯ãæ¶è²»è
ã«éžãã§ããããECãµã€ããšã¯ã©ããã£ããã®ãªã®ã§ããããïŒ
ããã解ãæããããã«ã¯ããŸããç·æ§ãšå¥³æ§ã®è³Œè²·ãã¿ãŒã³ããšãããã®ãç解ããŠãããªããã°ãªããŸããã
ç·å¥³ã§ECãµã€ãã®èŠæ¹ãéãïŒ
è³ç§åŠçã«ç·æ§ãšå¥³æ§ã®èªèçéãã¯çãŸãã€ãç°ãªã£ãŠãããšèšããããããã§ããããæ§æ Œã趣å³ãç·å¥³ã§éãããã«ã賌買ãã¿ãŒã³ããµã€ãã®èŠæ¹ãåœç¶éã£ãŠããŸãã
ç·å¥³ã®å
åŒããã家åºããæã¡ã®æ¹ã¯ããèŠãå
æ¯ã ãšæããŸãã
äŸãã°å¥³ã®åã¯å°ããé ã«ããŸãŸããšãã人圢ã§éã³ãŸããããã³ãã¥ãã±ãŒã·ã§ã³ãéèŠãã瀟äŒæ§ã®ããéã³ã ãšãããŸããããã«å¯ŸããŠç·ã®åã¯ããããããä¹ãç©ã»LEGOãªã©ã«èå³ã瀺ãã空æ³çãªéã³æ¹ãããŸãã
女æ§ãçŸå®çã§ç·æ§ã¯ããã³ãæ±ããããšããã®ãããããã趣å³æèãèŠããšããªãããŸããã
ããã«ãç·å¥³ã®éãã«ã€ããŠæ©çš²ç°å€§åŠã®æ£®å·å矩ææã¯ãããã£ããã£ãŠããŸãã
æã
ã®éºäŒåã®é²åã¯éåžžã«é
ããç©çæ¡éæ代ã®éºäŒåãåŒããã£ãŠããŸãã蟲è瀟äŒããç£æ¥ç€ŸäŒã«ãªããŸã§ã®æéã倧å€çãã£ããããéºäŒåãè¿œãã€ããŠããªãã®ã§ããç©çæ¡éæ代ã«ãããŠã¯ãç·æ§ã¯ãç©çããŠããæäžã«äŒè©±ãããŠãããç²ç©ãéããŠããŸãã®ã§ãå¿
èŠæäœéã®ç®çã®ããäŒè©±ããããªããªãããã®çµæããç®çã解決ããããã®è§£æ±ºè³ãã«ãªã£ãŠããŸããäžæ¹ã®å¥³æ§ã¯ããã€ç²ç©ã«è¥²ããããåãããªãã®ã§ã声ãã ãããšã§äºãã®ååšã確èªããªããŠã¯ãããŸããã§ããããã®ãããç®çããªããŠãäŒè©±ãããå¿
èŠãããã女æ§ã®è³ã¯ã声ãåºããŠå
±æãåããå
±æè³ããšãããã®ã«é²åããŸããã
ããã³ãæ±ãã€ã€ããç®çæèãé«ããç©äºãäœç³»çã«èããããšãåŸæãšããç·æ§ãšãçŸå®çã§ã³ãã¥ãã±ãŒã·ã§ã³ãéããŠå
±æãåãããšã§çžæã®è¡šæ
ããã¥ã¢ã³ã¹ãèªã¿åãããšãåŸæãšãã女æ§ã
ãããŸã§ã§ãããã®ç¹åŸŽã¯ç解ã§ããŸããã
ã§ã¯ããããèžãŸããŠãECãµã€ããäœãã«ã¯ã©ãåèã«ãã¹ããªã®ã§ããããïŒ
å®éã«ECãµã€ããå©çšããéã®åæçµæ
CNETãJAPANããã§ã¯ããã¢ã€ãã©ããã³ã°åæããšããæ¹æ³ã§ãå®éã«ç·å¥³ã®éãã調æ»ãããŠããŸãã
å
容ãšããŠã¯ãç·å¥³ã®è¢«éšè
ã«å®éã«ECãµã€ãïŒããã§ã¯æ¥œå€©ïŒã䜿çšããŠãã¬ã³ã¿ã€ã³ã»ãã¯ã€ãããŒã®ããã®è²·ãç©ãããŠãããããµã€ãã®ã©ããã¯ãªãã¯ãäœãèŠãŠãæçµçã«ã©ããã£ãçç±ã§ååãéžãã ã®ããèŠãŠãããšãã£ããã®ã§ãã
åèå
ïŒECãµã€ãã®ç»é¢èšèš--ç·ãšå¥³ãè²·ãç©ã®è¡åãã¿ãŒã³ã¯ã©ãéãïŒ
äžèšã®ç»åã¯ã調æ»ã®äžã§ç·æ§ãã¯ãªãã¯ããç®æãç»ååãããã®ã§ãã
ãã®å®éšãããç·å¥³ã®ECãµã€ãã®äœ¿ãæ¹ã®éããšãããã®ãããããªçŸããŸããã
女æ§ã¯ååã®çŽ°ããæ
å ±ãšã€ã¡ãŒãžãã³ã³ã»ãããéèŠ
ãŸã女æ§ã¯ããµã€ãã®ã«ããŽãªãç¹éãããŒããååæ¢ããå§ããŸããã
ãã¬ã³ã¿ã€ã³ãªã®ã§æŒ ç¶ãšããã§ã³ã¬ãŒãããæ¢ãã«æ¥ãã®ã§ã¯ãªãããäžåãªãã§ã³ã¬ãŒããããæååºã®æŽèåããªã©ããçšåºŠãã ãããæã£ãŠãã女æ§ã¯ãç¹éãªã©ã®ããã¶ã€ã³ãã§ã³ããã話é¡ã®ã·ã§ã³ã©ããªã©ã®æèšãèŠãŠãèªåã®æ±ããååããããããããªããšæããã®ã§ãããã
æŽã«å¥³æ§ã¯ç·æ§ã«æ¯ã¹ãŠãããªãé·ãæéãµã€ãã«æ»åšããã¯ãªãã¯æ°ãå€ããæ§ã
ãªããŒãžãèŠãŠããŸãããããŒãªã©ã«ãç®ããããããšããããšããããŸãããèªåãè²·ãããšããŠããååãããã£ãšããç¥ããããšããŠããã®ã䌺ããŸãã
ãµã€ã蚪ååŸè©±ãèããŠã¿ããšãããã±ãŒãžããã¶ã€ã³ãªã©ã®çŽ°ãããšãããèŠãŠåå®ãããŠããåŸåã«ããããŸããã
èŠãç®ãããããããïœãšæ±ºããŠããŸãã®ããšæããããååã®èŠãç®ã ãã§ãªã现ããéšåãŸã§èŠãŠããããšãããåå詳现ããŒãžã®éèŠæ§ãã©ããªãã®ãããããŸããã
以äžã®ããšããã女æ§ã¯ç®çãããæ·±ãããããšãµã€ãã«èšªããããšãããããŸãã
ãã£ãŠã女æ§ã®æ±ãããããªECãµã€ããšããã®ã¯ãã®ããã«ãªããŸãã
ç»åã¯è¯è³ªãªã ãã§ã¯ãªããããã±ãŒãžãååã®çŽ°éšãŸã§ããããããªãã®ã
ã³ã³ã»ãããã€ã¡ãŒãžãäŒããããããããªæèšã䜿çšããŠæã¡åºãããš
ãã©ãŠãžã³ã°ã楜ããããããªå¹
åºãã³ã³ãã³ããé
眮ããããš
å·çè
ã®ç§èªèº«å¥³ãªã®ã§ããã®çµæãã¿ãŠæ·±ãããªãããŸãã
èŠãç®éèŠã§ã¯ãããŸãããããããããã°ååã®çŽ°ããéšåãæ°ã«ãªã£ãŠãæ°ã«å
¥ã£ããã®ããã£ãŠãã²ãšãŸãä»ã®ãã®ãèŠãŠæ¯ã¹ãªããéžãã§ãããããªæ°ãããŸãã
ãããŠæ£ã
ããããªååã»ãµã€ããèŠãŠã²ãšæ®µèœããããã«ã¯ãããªãã®æéãçµéããŠãããšããããšã¯ãããããŸãã
ç·æ§ã¯ããŒã¿æ
å ±ãšç®çéæãéèŠ
ãããŒãªã©ãèŠã女æ§ã«å¯Ÿãã被éšè
ã®ç·æ§ã¯ããã«æ€çŽ¢ããããšãéžã³ãŸããã
ãªãã«ã¯ããããŒã¯ãããŠæŒããªãããšãã人ãã
æŽã«ã¯ãã©ã³ãã³ã°ã売ããåæ°ãªã©ã®æ
å ±ãèŠãŠæ
å ±åéãè¡ã人ããã©ã³ãã³ã°ã®ååã¯ãããŠé¿ããããšçãã人ãããããã§ãã
ãªãã ããã¯ïŒãšäžç¬æããŸããããã®èšåã¯ãããŒã¿æ
å ±ããåèã«ååãéžãŒããšããŠããããšãããããŸãã
ã©ã³ãã³ã°ãå©çšããæ¹ã¯äººæ°ã ãšããæ
å ±ãããšã«ãèªåã®ç®çãéæããããšããŠããŸãã
ã©ã³ãã³ã°ããããŒã䜿çšããªãããšãéžæããæ¹ã¯ããããã«èŒã£ãŠããååã¯ââã ãããšèªåãªãã®åæã§ä»ã®ç©ãéžã³ç®çãéæããããšããŠããŸãã
äž¡è
ãšããããŒã¿æ
å ±ã«å·Šå³ãããŠããããšã«ã¯å€ãããããŸããã
ãŸã次ã«èŠãããã®ããéé¡ãã£ã«ã¿ãŒããšãã»ããã»è©°ãåããã§çµèŸŒãã§ãã
ããäºç®ã®äžã§åççãªãã®ãè²·ãããšããŠããããšãããããŸããã
ã€ã¡ãŒãžéèŠã§ååãéžã¶å¥³æ§ã«å¯ŸããŠããŸãç°ãªã£ãè¡åãšãªããŸãã
以äžã®äºãããç·æ§ã¯ç®çã®æ
å ±ãåŸãããã«ãµã€ãã蚪ããããšãããããŸãã
ç·æ§ãECãµã€ãã«æ±ãããã®ã¯ãã®ããã«ãªããŸãã
æ€çŽ¢æ©èœã¯ãã¡ãããçµèŸŒããã£ã«ã¿ãŒæ©èœãããã°å°è¯ã
ã©ã³ãã³ã°ã売ãäžãæ
å ±ãªã©ã®ããŒã¿ãé
眮ããããš
ã»ãã売ããã®ããã»ãããªã©åççã«æããæèšã§æã¡åºãããš
女æ§ãšã¯å
šãéãçµæã«ãªããŸãããïŒ
åŸãç¥èãECãµã€ãã«å¿çšãã
ãããŸã§ã§ç·å¥³ã®éãããããŠãµã€ããèŠãéã®æèãåŸåãããã£ããšæããŸãã
ãããªã«éããã ã£ããããµã€ããç·æ§çšãšå¥³æ§çšã«ãããªããã°ãããªãã®ã§ã¯ãªããïŒãšæãããæ¹ãããã£ããããšæããŸããã決ããŠããããèš³ã§ã¯ãããŸããã
å®éãä»åå®éšã§äœ¿çšããã楜倩åžå Žã¯ç·å¥³äž¡æ¹ã«éå®ãããŠãããµã€ãã§ãã
ãŸããèªåã®ãµã€ãã®èšªåè
ã®ç·å¥³æ¯ãåæãããã®æ¯çã«åããããµã€ãäœããããã®ãæã ãšæããŸãã
ã§ã¯åŸãç¥èãå®éã«èªèº«ã®ECãµã€ãã«å¿çšããã«ã¯ã©ããããããã®ãïŒ
女æ§ã®å Žå
äŸãã°ã女æ§ã®å Žåãååã®çŽ°éšãŸã§ãã ãã£ãŠèŠãããšãããåå詳现ããŒãžã¯ãã£ããäœãããŸãªããã°ãªããŸããã
ååã®åçã¯äœãã¿ãŒã³ãçšæããæã«åããªããŠãæ³åã§ããããã«ããŠããããšã§ãã
ãµã€ãºãè²ãªã©ã®çŽ°ããæ
å ±ãå¿
èŠã§ãã
ç¹éãçµãã®ãªãããã 掟æãªãããŒã§ã¯ãªããã©ããªç¹éãã»ã©ãèªåã«ãšã£ãŠå©çãããã®ããããããããªæèšããããŠæã¡åºããŸãããããããŠã³ã³ãã³ãå
容ã¯éå®ããå¹
åºããããããçšæããŸããããé¢é£ååã®èšçœ®ãã女æ§ã«ã¯ãšãŠãå¹æçã§ãããã
ç·æ§ã®å Žå
次ã«ç·æ§ã®å Žåã§ãããå
±æåºæ¥ããã¯ãªãã¯ããããšæããŠããã女æ§ã«å¯ŸããŠãèªåã®ç®çã«åèŽããŠããªããã°èŠãããšããªãç·æ§ã¯ãããŒã®èšçœ®ç®æãæã¡åºãæ¹ã«æ°ãä»ããã¹ãã§ãã
ç®çã®ååãããã«ãããšæããããããªãã£ããã³ããŒã§èå³ããã£ãŠããããŸãããã
ç·æ§ã¯ãµã€ããäžã€ã®ãããŒã«ãã ãšèªèããŠããåŸåã«ããã®ã§ãããã«ãã®ããŒã«ãç®çéæã®ããã«åœ¹ç«ã€ã®ããéèŠã§ãã
ãªã®ã§ã©ã³ãã³ã°ãªã©ã®ç¢ºããªããŒã¿æ
å ±ãäžããŠãç®çéæã®ããã®æ
å ±æäŸãããŸãããã
ãŸãšã
ç·å¥³ã®éããä»åã¯ã話ãããŸãããããããã§ããã§ããããïŒ
å®éã®å®éšçµæãè³ç§åŠçæ
å ±ããã¿ãŠããç·å¥³ã®éãã¯ããããã§ãã
æèãéãã°èšåãéãã女ã®ïŒç·ã®ïŒæ°æã¡ãªããããããïŒãšãã人ãããŸããããããŸã§éãã°ããããããããªãããšã®ããã«æããŸããïŒ
æ°æã¡ã®ç解ã¯ã§ããªããŠããä»åã話ããç¥èãå©çšããŠèªèº«ã®ãµã€ãã«æŽ»çšããããšã¯ãä»åŸã®é客ã»å£²äžã¢ããã«ç¢ºå®ã«ã€ãªãã£ãŠããã®ã§ã¯ãªãããšæããŸãã
æè¿ããèšã£ãŠãããããªæ°ãããŸããããŸãã¯ãæ¶è²»è
ã®ç«å Žã«ç«ã€ããšãã§ãã
ç·å¥³ã«ã€ããŠç¥ãã®ããæ¶è²»è
ãç解ããããšãªã®ã§ããã£ããç¥èãåŸãŠä»åºŠã«åœ¹ç«ãŠãŠé ããã°ãšæããŸãã
ã§ã¯ä»æ¥ã¯ãã®ãžãã§ã
ã¿ã£ãããã§ããïŒ
ECã»ãããã·ã§ãã
ECãã¶ã€ã³ã®åèã«ïŒæµ·å€ã®ã€ã³ããªã¢ç³»ECãµã€ã5éžïŒ
çžå€ãããäœã欲ãããªããšãããããã§é販ãµã€ããã¿ãŠããŸãã¿ã£ãããã§ããããã«ã¡ã¯ïŒ
è¿é ECãµã€ããšããã°ãã¡ãã·ã§ã³ç³»ã®ãµã€ãã®ã話ãããããŠãããããšãå€ãã£ãã®ã§ãããä»åã¯ã€ã³ããªã¢ã§ãïŒ
ã€ã³ããªã¢é¢é£ããããã§è³Œå
¥ããããšãããã®ã§ããããã¯ãé ãã®ãåºãŸã§è¡ããªããŠãæ€çŽ¢ããã ãã§çæ³ã®ãããããªå®¶å
·ãé貚ãèŠããã®ã¯ãšãŠãããã§ãããã
ã€ã³ããªã¢é貚ãåãæ±ãECãµã€ããéå¶ããŠããæ¹ããããæ€èšããŠããæ¹ããã£ãšå°ãªããªãã¯ãã§ãã
ããããåãæ±ãååãéãã®ã§ããã¯ããã¡ãã·ã§ã³ç³»ãªã©ã®ECãµã€ããšåãäœãããã¶ã€ã³ã«ããããã«ã¯ãããŸããã
ã€ã³ããªã¢ãèŠã«æ¥ã人ãªãã®èŠãããšãããããããããããŸãé
ããããšãã§ãããããªãµã€ããã¶ã€ã³ãå¿
èŠã§ãã
ä»åã¯ãããããã§æŽç·Žããããã¶ã€ã³ã®å€ãã€ã³ããªã¢ãæ±ãæµ·å€ã®ã€ã³ããªã¢ç³»ECãµã€ãã5éžã玹ä»ããããšæããŸãã
CABLE
https://cableisdesign.com/
ã¹ã¿ã€ãªãã·ã¥ã§å¹ŸäœåŠæš¡æ§ã®ãããªæš¡æ§ããŠããŒã¯ãªåœ¢ããã家å
·ãé貚ãå€ãæã£ãŠããECãµã€ãã§ãã
ç掻æãããŸãæããããªãæ§ãªæ®ãããã€ã¡ãŒãžãããããããªãåçéèŠã§ã°ãªãããå©çšãããã¶ã€ã³ãšãªã£ãŠããŸããã
ååäžèŠ§ã«ã¯åååäœã®ã¿èŒãã詳现ããŒãžã«åå䜿çšé¢šæ¯ãèŠããŠããã®ã§ãããã©ã®ããŒãžãã¿ãŠãã·ã³ãã«ã§çœãåºèª¿ãšããŠããŸãã
ãã®ECãµã€ãã®ç¡æ©è³ªãªã€ã¡ãŒãžãããäŒãã£ãŠããŸããã
FUNCTIONALS
https://functionals.eu/
ããŽããšãŠãåæ§çã§ãµã€ããéããŠããã¢ãã³ãªå°è±¡ãåããŸããã
ãã¡ãã®ãµã€ããã·ã³ãã«ã«ãŸãšããããŠããã®ã§ãããåããå€ããŠããŸã飜ããããªããã¶ã€ã³ã«ãªã£ãŠããŸãã
ååäžèŠ§ã§ãååã«è§Šãããšåçãå€åãããããªã¡ãã£ãšãã工倫ãå ããããæ¶è²»è
ãæ¹ãã€ããããããã«åªåããŠããã®ããããããŸãã
ãã ã·ã³ãã«ãªã ããããªããæ¶è²»è
ã®ããšãèãããããµã€ãã«ãªã£ãŠãããšæããŸãã
living edge
https://livingedge.com.au/
ã¹ã¿ã€ãªãã·ã¥ãšãããããã¯ããŠããŒã¯ã§ã¢ãŒãã£ã¹ãã£ãã¯ãªã€ã¡ãŒãžã®ããã€ã³ããªã¢ã°ããºãåãæ±ããã¡ãã®ECãµã€ãã
ããã²ãŒã·ã§ã³ãªã©ã¯ãã¹ãŠããŸã£ãŠãããŠãã®ã³ã®ã³ãšåå玹ä»ãã§ããããã«ã¹ããŒã¹ã掻çšããŠããŸãã
ããŒãžã衚瀺ããéã«ã¢ãã¡ãŒã·ã§ã³ããã©ã¹ããããšã«ãã£ãŠãã¡ãã£ãšããä»ãšã¯éãé°å²æ°ãæããŸãããååã®è©³çŽ°ããŒãžããã£ããäœãããŸããŠããŠãåçã綺éºã§å
šäœçã«å°è±¡ãè¯ãã€ã¡ãŒãžã§ããïŒ
ARIA
https://www.ariashop.co.uk/
æ·¡ãè²ã§ãŸãšããŠã«ã©ãã«ãªå®¶å
·ã®åçãæ ããããã«ãªã£ãŠããããã¡ãã®ECãµã€ãã¯ãJournalãšããã³ã³ãã³ããçšæãããŠããŸãã
æ¯ã®æ¥ã®ç¹éããªã©ãã¯ã¹ããããã®å®¶å
·ç¹éãªã©ããã£ãŠãåå賌å
¥ã®ãã³ãã«ãªããããªæ
å ±çºä¿¡ãè¡ã£ãŠããŸãã
JONATHAN ADLER
https://www.jonathanadler.com/
ãµã€ããéããŠãŸãæåã«æãã®ããè²ã®å€ãã
ãµã€ãèªäœã¯çœãåºèª¿ãšãæåã玺è²ã«çµ±äžãããã·ã³ãã«ãªé
è²ã§ã¯ããã®ã§ãããåãæ±ãååãšåçã®èæ¯ãã«ã©ãã«ã§ãããšæããå°è±¡ãäžããŸãã
ãµã€ãå
šäœã®ãã¶ã€ã³ããã¹ã¿ã€ãªãã·ã¥éããããæå³å®å¿æã®ãããã£ãããšããäœããšãªã£ãŠããŸãã
åååäœãèŠããšãªãã ã掟æã ãªããšæã£ãŠããŸããã®ããããŸãããã€ã³ããªã¢ã³ãŒãã£ããŒã¿ãŒã®è
ãè¯ãã®ã§ããããïŒéšå±ãšããŸããããã³ã°ããŠããŠéåæã®ãªãåæ§çãªéšå±ãäœãåºããŠããŠãæ¶è²»è
ãæ¹ãã€ããäœããæããŸããïŒ
ãŸãšã
以äžãæµ·å€ã®ã€ã³ããªã¢ç³»ECãµã€ãã5éžã玹ä»ããŠããŸããã
å
šäœçã«ã·ã³ãã«ãã¹ã¿ã€ãªãã·ã¥ãªã©ãæèãããµã€ããå€ãã£ãããã«æããŸããããããååã綺éºã«é
ããããã®æ¹æ³ã®ïŒã€ã§ãã
ãã äžèšã«ã·ã³ãã«ãšãã£ãŠããããããã®ã·ã§ããããã©ã³ãã«ãã£ãŠæ¶è²»è
ã«äŒãããã€ã¡ãŒãžãããã®ã§ãïŒã€ã®ãµã€ããïŒã€å
±éã£ãåæ§ãèŠãããšãåºæ¥ãŸããã
ããããECãµã€ããäœãããšããæ¹ãããã§ã«éå¶ããŠãããµã€ãããªãã¥ãŒã¢ã«ãªã©ã§ãã£ãšè¯ãããããšãã人ããä»åã玹ä»ããïŒã€ã®ãµã€ãã®ããã«ãã©ã³ãã€ã¡ãŒãžãæ£ç¢ºã«äŒããæ¶è²»è
ãå©çšããããšæãããããªãµã€ãæ§æã»ãã¶ã€ã³ã«ãªãããããã°ããŸãããïŒ
ã§ã¯ä»åã¯ãã®èŸºã§ãã¿ã£ãããã§ããïŒ
ECã»ãããã·ã§ãã
ECãµã€ãã«ã¬ã¹ãã·ã³ããã¶ã€ã³ã¯å¿ èŠãïŒã¡ãªãããšãã¡ãªããããŸãšããŸããïŒ
ããã«ã¡ã¯ãæµ·å€ã§ã¯è²ããªå³ã®ã¢ã³ã¹ã¿ãŒãšããžãŒãããããšãç¥ã£ãŠãã¢ã¡ãªã«ã«äœãåéã«éã£ãŠãããããã«ãé¡ãããã¢ã³ã¹ã¿ãŒãšããžãŒäžæ¯ã®çžéŠ¬ã§ãã
èããšããã«ãããš20çš®é¡ä»¥äžãããããªããã²é£²ãã§ã¿ããã»ã»ã»é£²ã¿æ¯ã¹ãããã»ã»ã»ã
話å€ãã£ãŠãä»åã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ãšECãµã€ãã®ã話ã§ãã
ECãµã€ããç¹ã«åœå
ã®ãã®ã«é¢ããŠã¯ãã¬ã¹ãã³ã·ãã§æ§ç¯ãããäŸã¯çŸç¶ïŒ2016幎2æïŒããŸãèŠãããŸããã
ã¹ãããŠãŒã¶ãŒã®éèŠåºŠãäžãããå
šäœçã«ããã ãã¬ã¹ãã³ã·ããã¶ã€ã³ã®Webãµã€ããå¢ããŠããäžããªãECãµã€ãã§ã¯ã¬ã¹ãã³ã·ããå¢ããŠãããªãã®ã§ããããïŒ
ä»åã¯ãã¬ã¹ãã³ã·ããã¶ã€ã³ã®ã¡ãªãããšãã¡ãªãããæŽçãã€ã€ããçµå±ECãµã€ãã«åããŠãã®ïŒåããŠãªãã®ïŒããšãããšãããèããŠã¿ãããšæããŸãã
ECãµã€ãéå¶è
ãããWebã«é¢ãã人éã§ããã°çµæ§æ°ã«ãªããã®åé¡ãã¡ãã£ãšãã£ããèããŠã¿ãŸãããã
ã¬ã¹ãã³ã·ãã§ã®ãµã€ãæ§ç¯ã®ã¡ãªãã
ãŸãã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ã®ã¡ãªãããèŠãŠãããŸããåœããåã§ãããã»ãšãã©ãéå¶è
ãå¶äœè
åŽã®ã¡ãªããã«ãªã£ãŠããŸãã
æŽæ°ãä¿®æ£ã楜
ããã¯ã¬ã¹ãã³ã·ãã«å€ãã£ãŠãŸãæããããšã
PCåããã¹ããåãããšããããã«ãããã€ã¹æ¯ã«ãã¶ã€ã³ãåããŠãµã€ããéå¶ãããšãä¿®æ£ãæŽæ°ãçµæ§æéãªã®ãããã¯ã§ããæéã ããªããŸã ãããã§ãããçµ±äžæ§ãæŒããªã©ããã¥ãŒãã³ãšã©ãŒãèµ·ãããããäžã®åçã®ãããªç¶æ³æ
ã£ãŠããŸãããšããã°ãã°ã
ããã«æ¯ã¹ãŠã¬ã¹ãã³ã·ãã¯ãä¿®æ£ãããã®ã¯äžã€ã§æžã¿ãŸããã²ãšã€ã®ããŒãžã§ãå
šããã€ã¹ã«å¯Ÿå¿ãããããšãåæã«ãªã£ãŠããã®ã§ãåœããåãšããã°åœããåã®è©±ã§ãã
ç¹ã«ECãµã€ãã«ãªã£ãŠãããšããã£ã³ããŒã³ããŒãžãç¹éããŒãžãªã©ãæ°ããããŒãžãå¢ããããšãå²ããšå€ãã¯ãã§ãããã
ãããªæã«ã¬ã¹ãã³ã·ãã§éçšããŠãããšãäœæ¥ã¯ããã¶ããšæ¥œã§ããéã«åããã€ã¹ããšã«çšæããŠãããåçŽã«åã
ã§äœæ¥ã¯å¢ããŠãããŸããæ³åããã ãã§ãèŸãã§ãããã
SEOã«åŒ·ã
倩äžã®Googleã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ã匷ãæšå¥šããŠããŸãã
ãã¢ãã€ã«ãã¡ãŒã¹ãããšããèšèãããå®çããŠããŸãããããã ãã§ãSEOã«åŒ·ããšèšã£ãŠããŸã£ãŠãæ§ããªããšæããŸãããããã³ãšããæ ¹æ ããããŸãã
ããã¯URLãåäžã ãšããããšã
ããã€ã¹ããšã«ããŒãžãåããŠãããšããã®åURLãéã£ãŠããŸããããã£ãŠæã£ã以äžã«åä»ãªãã§ãã
FacebookãTwitterãªã©ã®SNSããµã€ãããã®å€éšãªã³ã¯ã®å ŽåãECãµã€ãéå¶åŽã§ãªãã€ã¬ã¯ãèšå®ããŠãããªããšãã¹ãããªã®ã«PCãµã€ãã«ã¢ã¯ã»ã¹ããŠããŸãã»ã»ã»ãšãã£ãçŸè±¡ãèµ·ãã£ãŠããŸããŸããææªãªã³ã¯åããšããäºæ
ã«ããªããããŸãããä»ã§ãããŸã«èŠãããŸãããã
ãããã®ããšã¯ãé äœã«å€§ãã«åœ±é¿ã¢ãªã§ãã
ããªãã€ã¬ã¯ãããããšããäžæéããäžå
·åããã¹ãåŒãèµ·ããããšã¯å¶äœã®äººéãªãæããã¯ãã
SEOå¹æã ãã§ãªãããã®ãããªäžæéããŒãã«ããŠãããã®ããã¬ã¹ãã³ã·ãã®é
åã§ãã
æ°ããªããã€ã¹ãžã®å¯Ÿå¿å
ããã¯å
ãèŠè¶ãã察å¿ã«ãªããŸãã
ããã€ã¹ããšã«ããŒãžãçšæããŠããå Žåãæ°ããªç»é¢ãµã€ãºã®ããã€ã¹ã«å¯Ÿå¿ããæãåä»ã§ãã
æãã¬ãã¯ã»ã«æ¯ã®ããã€ã¹ãç»å Žããæã«ãã®éœåºŠããŒãžããšã®èŠçŽããå¿
èŠã«ãªããŸãã
ãã®ç¹ãã¬ã¹ãã³ã·ãã¯ãããªãªã¹ã¯ãäœããªããŸãã
åºæ¬çã«ãµã€ãºã«åãããŠãªãããã§ãã¶ã€ã³ããŠããã¬ã¹ãã³ã·ãã¯ãã¬ã€ã¢ãŠãã®ç Žç¶»ãå°ãªããªããŸãã
ã¬ã¹ãã³ã·ãã§ã®ãµã€ãæ§ç¯ã®ãã¡ãªãã
ç¶ããŠãã¬ã¹ãã³ã·ãã®ãã¡ãªãããçµè«ããèšããšãæ¯èŒçæ°ããæè¡ãªãã§ã¯ã®ãã¡ãªãããç®ç«ã¡ãŸãã
å°å
¥ããŒãã«ãé«ã
ããã¯å¶äœåŽã®èª²é¡ã§ããããŸãã
ã¬ã¹ãã³ã·ããç»å ŽããŠããæéãçµã¡ãŸãããå¶äœåŽããããŠéå¶åŽã§ãã¬ã¹ãã³ã·ããæã€å¯èœæ§ããŸã ãŸã æãŠäœããŠããå°è±¡ããããŸããæéãšãå¶äœåŽã®åªåã«ãã£ãŠè§£æ±ºããªããã°ãããªã課é¡ã§ãã
衚瀺æéãé
ããªã
ã¬ã¹ãã³ã·ãã®å ŽåãPCãã¹ããã«é¢ä¿ãªããããŒããç»åã¯åãç©ã䜿çšããŸãã
éã«PCãããã€ã¹æ¯ã«ããŒãžãçšæããå Žåãå¶äœæ®µéããããããã®ç»é¢ãµã€ãºã«åãããããŒãäœããç»åãçšæããããã容éãæãããããªããŸãã
å€ããã©ãŠã¶ãžã®å¯Ÿå¿ã«æéãããã
ããã¯PCç°å¢ã«ãããŠã®ãã¡ãªããã
ãã€ã¯ããœãããå€ãããŒãžã§ã³ã®IEãããããåãæšãŠãŠãããšã¯ãããå€ããã©ãŠã¶ã䜿ã£ãŠãããŠãŒã¶ãŒã¯ãŸã ãŸã ããŸããããããæè¿ã®æè¡ã§ããã¬ã¹ãã³ã·ãã¯ãåœç¶å€ããã©ãŠã¶ã§ã¯å¯Ÿå¿ããããŸããã
ECãµã€ãã«å¯Ÿå¿ããäºäŸãå°ãªã
ããã¯å
ãåããªã課é¡ã§ããããŸã ãŸã ECãµã€ãã«ã¬ã¹ãã³ã·ããæ¡çšããäºäŸã¯å°ãªãã§ãã
ã ãããã®èšäºãæžããŠããã§ããã©ãã
äºäŸãå¢ããŠãããšãæ®åé床ã¯å éããŠããããã¯ãããã¹ã¿ã³ããŒãã«ãªããŸãã
ã¬ã¹ãã³ã·ãECãµã€ãã®å Žåã¯ãç»å Žããæ®åãŸã§ã確ãã«å°ãæéãããã£ãŠããå°è±¡ããããŸãã
ãã§ãçµå±ECãµã€ãã«ã¬ã¹ãã³ã·ãã¯åããŠããã®ïŒ
ã¯ããã¬ã¹ãã³ã·ãã®ã¡ãªãããšãã¡ãªãããæããŸããã
å人çãªçµè«ãèšããšãã¬ã¹ãã³ã·ãã¯ECãµã€ãã«åããŠãããšæããŸãã
確ãã«ããŸã ãŸã 課é¡ã¯ãããŸãããäžã«æãããã¡ãªããã¯ã©ããããããã解決ããŠãããåé¡ã°ããã§ãã
æè¡åŽã®åªåã«ãã£ãŠã¯ãããã«ã§ã解決ã§ããããªãã®ããããŸãã
ãããã¡ãªããé¢ãèŠãã°ããæ©ãã¬ã¹ãã³ã·ããã¹ã¿ã³ããŒãã«ãªããããªããšæã£ãŠããå¶äœè
ã¯å€ããããããŸãããã
ã¡ãªãããšããŠæãã3ã€ã®æ¡ä»¶ãèŠãŠãããšã以äžã®æ§ãªãµã€ãã¯ã¬ã¹ãã³ã·ãã«åããŠãããšèšãããã§ãã
ããŒãžæ°ãå€ããæŽæ°é »åºŠãé«ããµã€ãâæŽæ°ãä¿®æ£ã楜
æ€çŽ¢ãšã³ãžã³ããã®æµå
¥ã倧åãªãµã€ãâSEOã«åŒ·ã
PC以å€ã«ããã¹ãããã¿ãã¬ãããšãã£ããã«ãããã€ã¹ãžã®å¯Ÿå¿ãéèŠãªãµã€ãâæ°ããªããã€ã¹ãžã®å¯Ÿå¿å
ãã®3ã€ãECãµã€ãã®ããšãèšã£ãŠãã¿ãããããªãã§ããïŒ
ç¹ã«æ¥œå€©ãAmazonã®ãããªã¢ãŒã«åºèåã§ã¯ãªãã倧å
ã®èªç€ŸECãµã€ãã«ãŽã£ãããªæ°ãããŸãã
ãŸãšã:éå»ã«ãšãããããæ°ããæè¡ãåãå
¥ããŠããããšããŸãæèãã
ãŸã ãŸã ECãµã€ãã«ã¬ã¹ãã³ã·ããå°ãªãçç±ãšããŠã¯ããªãã¥ãŒã¢ã«ã®é£ããããããšæããŸãã売äžã«çŽçµããECãµã€ãã¯ãæ©èœããŠããã°æ©èœããŠããã»ã©ãªãã¥ãŒã¢ã«ã¯é£ãããªããŸãã
ãŸããå€éšã·ã§ããã³ã°ã«ãŒããã¢ãŒã«åã®ãã®ã«é¢ããŠã¯ãããããéå¶åŽãã¬ã¹ãã³ã·ãã«ããããŠãåºæ¥ãªããšããäºæ
ããããŸããã¬ã¹ãã³ã·ãã«ããã«ã¯è¿œå æéãå¿
èŠããšããã±ãŒã¹ãããããã§ãããã
ãšã¯ãã£ãŠããWebã«é¢ããŠæ°ããæè¡ãçãŸããæã¯ããã®æè¡ããŠãŒã¶ãŒã«ãšã£ãŠé
åçã§ããããããšããå Žåãã»ãšãã©ãã¬ã¹ãã³ã·ãã«ããŠããæè¡é¢ãã¯ãªã¢ã§ããã°ãŠãŒã¶ãŒã«ãšã£ãŠé
åã§ããããšã¯ééããããŸããã
æ°ããæè¡ã¯åœç¶ããŒãã«ãé«ããã®ã
æè¡è
ãéå¶è
åŽãšããŠã¯è²»çšãšå·¥æ°ããããããšãå€ãã§ããããŠãŒã¶ãŒã«ãšã£ãŠã¯æ°ããæè¡ã¯äŸ¿å©ã§ãã£ããé
åã§ãã£ãããããã®ã§ãããŠãŒã¶ãŒã«ãšã£ãŠé
åçãªãã®ã¯ãçµæçã«å£²äžãé客åã®ã¢ããã«ç¹ãã£ãŠãããŸãã
ã¬ã¹ãã³ã·ãã«éãããæ°ããç©ã¯ã©ãã©ãåãå
¥ããŠããããã§ãããããããã°ãæ¥æ¬ã®Webã®ã¯ãªãªãã£ã®çºå±ã«ãç¹ãã£ãŠããã§ãããã
ECã»ãããã·ã§ãã
売ããªãâ売ããã«ïŒå£²äžåå¢ïŒECãµã€ããèŠçŽã3ã€ã®ãã€ã³ãïŒ
ããã«ã¡ã¯ãåŠã«æããæ¥ã«çä»ããããã€ããæè¿ãŸãåºãããè¿·ã£ãŠããçžéŠ¬ã§ãã
ããŠããŠããã®ããã°ãèŠã«æ¥ãŠããã ããECãµã€ãã®éå¶è
ããã®äžã«ã¯ã売äžããªããªãäžãããªãããšãæ©ã¿ã»ã»ã»ãšããæ¹ãå€ãã¯ãããŸããŠãWebãµã€ãéå¶ã®ç¥èãçµéšãç¡ããã°ãECãµã€ãã®å£²äžãã¢ãããããããšã¯ãªããªãé£ããåé¡ã§ãã
ECãµã€ãã®å£²äžãäžããããã«ã¯ããµã€ãã«ã¯ã¢ã¯ã»ã¹ãããã©ã賌å
¥ããªãã£ããŠãŒã¶ãŒãã«ãç®ãåããªããã°ãªããŸããã
ä»åã¯ãã売ããªãECãµã€ããããã売ããECãµã€ããã«ãªãããã®ãã€ã³ãã3ã€ã玹ä»ããŸãã
売ããECãµã€ãã«ãªãããã®ç¬¬äžæ©ãšããŠãé ã«å
¥ããŠãããšãéå¶ããŠããäžã§åœ¹ã«ç«ã€æãæ¥ããšæããŸãã
ãŸãã¯èªç€Ÿã®ECãµã€ãã®çŸç¶ãææ¡ãã
売ããªã売ããªããšæ©ãã§ããŠããäœãããªããã°å£²ããããã§ã¯ãããŸããã
ãååã«é
åãããããããšããã ãã§ã¯ã売ããECãµã€ãã«ã¯ãªããŸããããã®é
åããŠãŒã¶ãŒã«äŒããªããã°ãªããªãããã§ããå®éã®ãåºã§ã¯ãååãéè¿ã§èŠãããšãåºæ¥ãŸãããECãµã€ãã§ã¯ç®ã®åã®ã¢ãã¿ãŒã§ããèŠãããšãåºæ¥ãªãã®ã§ãã
ãŸãã¯ã売ããªãçç±ãçãã ããªããã°ãªããŸããã
ã²ãšã€ã²ãšã€äžå¯§ã«ãçŸç¶ã®ECãµã€ããã©ãããç¶æ
ãªã®ããææ¡ãã察çãç«ãŠãŠããããšãå¿
èŠã§ãã
ç·ã¢ã¯ã»ã¹æ°ã¯ïŒ
ã¢ã¯ã»ã¹æ°ã«å¯ŸããŠè³Œå
¥ã«è³ã£ãå²åã¯ïŒ
åå詳现ãŸã§ãã©ãçãã人æ°ã¯ïŒ
ãããããŒãžã ã蚪ãã人æ°ã¯ïŒ
äœææ¥ã®äœæã«ã¢ã¯ã»ã¹ãå€ãïŒ
人æ°ã®ååã¯ïŒ
ã©ããªããŒã¯ãŒãã§æ€çŽ¢ãããŠããïŒ
æäœã§ããããã«ã€ããŠã©ããªã£ãŠããããææ¡ããŠããããšã¯å¿
é ã§ãã
ã§ãªããšãçŸç¶ã®ECãµã€ãã§ã©ããæ¹åããŠããã°è¯ãã®ããåãããŸããã
ããããææ¡ããããã§ãã©ãã«æ³šç®ããŠæ¹åçãèããŠããã®ãã3ã€ã«åããŠãŸãšããŸããã
ååããŒãžã«ã©ãã ãã®ã¢ã¯ã»ã¹ãããã
ãããããŒãžã ãã«ã¢ã¯ã»ã¹ãéãŸããµã€ããã売ããECãµã€ãã§ã¯ãªãã§ãããã
ç®çã¯ã¢ã¯ã»ã¹ãéããããšã§ã¯ãªããååã売ãããšã®ã¯ãã§ãã
極è«ããããããŒãžã®ã¢ã¯ã»ã¹ããªããŠããååã売ããŠããã°ECãµã€ãã®ç®çã¯éæããŠããŸãã
売äžã䌞ã°ãããã«ã¯ãããå€ãã®ååãèŠãŠããã£ãŠã賌å
¥ãã¿ã³ãã¯ãªãã¯ããŠãããæ°ãå¢ããã°è¯ãããšããèãæ¹ã§ãã
è¿·ãããããµã€ãèšèšã ãšãååããŒãžãããä»ã®ããŒãžã®ã¢ã¯ã»ã¹ãå¢ããäžæ¹ããŠãŒã¶ãŒãæ±ããŠããååã«ãã§ããã ãå°ãªãã¹ãããã§å°ããŠãããããšãã§ããã°ãååããŒãžãžã®ã¢ã¯ã»ã¹ã¯å¢ããããšãã§ããã§ãããã
ååªå
ã§ãã¹ãããš
ååããŒãžãžã®å°éçãæªãå Žåããµã€ãå
æ€çŽ¢ãäžæãæ©èœããŠããªãå¯èœæ§ãé«ãã§ãããŸãã¯ãããæ¹åããã¹ãã§ãã
æ€çŽ¢ãã©ãŒã ãèšçœ®ããŠããŠããåååãååããŒãžå
ã®åå説ææããã¡ããšæé©åãããŠããªããã°ããŠãŒã¶ãŒãæ±ããååã¯æ€çŽ¢ã«ã¯åŒã£ããããŸããããçŸå³ãã ãã«ãŒããã§æ€çŽ¢ãããŠãŒã¶ãŒã«ãããã¡ããã該åœããããã«åå説ææãäœã£ãŠãããããšããããšã§ãã
ããã¯æ¥µç«¯ãªäŸã§ããããµã€ãå
æ€çŽ¢ãäžæãæ©èœããŠããªãECãµã€ããå€ãã®ãäºå®ã§ãã
ã«ãŒãã«å
¥ãã人ãã©ãã ãããã
ååããŒãžãŸã§ãã©ãçãããšããããšã¯ããã®ååã«ã€ããŠè³Œå
¥ãæ€èšããå¯èœæ§ãé«ããŠãŒã¶ãŒã§ãã
ãããŸã§ãã£ãŠãã«ãŒãã«å
¥ããªãã£ããšããããšã¯ãäœãããååã«äžæºããã£ããããããã¯ã»ãã®ãµã€ããšæ¯èŒããŠèŸããŠããŸã£ããšããããšã§ãã
ãã®åå ããææ¡ããããã«ãååããŒãžã«èŸ¿ãçããäžã§ãã©ã®ãããã®äººãã«ãŒãã«å
¥ããŠããããææ¡ããŸãããã
ååªå
ã§ãã¹ãããš
ããååããŒãžã«èšªãã人ãå€ããŠããå®éã«ã«ãŒãã«å
¥ãã人ãå°ãªããã°ããŸãã¯åãååãåãæ±ã競åãµã€ããèŠãŠã¿ãŸãããã
ãããããããåçŽã«å€æ®µãå®ããããããŸãããããã§ããã°ãäŸ¡æ Œèšå®ã®èŠçŽããå¿
èŠã§ãã
ä»ã«ãã競åãµã€ãã®æ¹ãååã®è©³ãã説æããã£ãããåçã®ã¯ãªãªãã£ãé«ãã£ãããããããããŸããã
åå ããããã°ã察çãç«ãŠãããšãã§ããã¯ãã§ãã
åå ãæ確ã«ããããã«ãã«ãŒãã«å
¥ãã人ã®å²åã¯ææ¡ããŠããå¿
èŠãããã®ã§ãã
賌å
¥ãŸã§è³ã£ãå²å
ååãã«ãŒãã«å®éã«å
¥ããã®ã«ã賌å
¥ã«ã¯è³ããªãã±ãŒã¹ããã®å²åãå€ãã®ã¯ECãµã€ãã«ãšã£ãŠããšãŠããã£ãããªããã¿ãŒã³ã§ãããããææ¡ããŠãããªãã®ã¯ãECãµã€ããéå¶ããããã§èŽåœçã§ãã
ãã®å²åã¯ãäžè¬çã«7å²ã«ãç»ããšèšãããŠããŸãã10人ãã«ãŒãã«å
¥ããŠã7人ã賌å
¥ããªããªããŠãéå¶è
ããã«ãšã£ãŠã¯æªå€¢ã®ããã«æããŸãããã³ã¬ãçŸå®ã§ããå°ãã§ã賌å
¥çãäžãããã§ãããã
ååªå
ã§ãã¹ãããš
賌å
¥çãæªããšããããšã¯ãååã«ã¯æºè¶³ããŠãããã©ãäœããæ°ã«ããã£ãŠãŠãŒã¶ãŒã®ãã³ã·ã§ã³ãèœãšããŠããŸã£ãå¯èœæ§ããããŸãããã®ãã³ã·ã§ã³ãèœãšãããã£ãããæ¢ããŸãããã
ãŸã倧äºãªããšã¯ããã€ã«ãªã£ããè²·ããã®ïŒããšæãããªãããšããã¡ããšè³Œå
¥å®äºãŸã§ã®ã¹ããããæèšããŸãããã
賌å
¥ãããã¿ã³ãæŒããŠãããããšã©ã®ãããã§ååãè²·ããã®ããåãããªããšãããŸããã
ã¹ãŒããŒãªã©ã§ãã¬ãžã«äžŠãã ãã©ãæ··ãã§ããŠãªããªãé²ãŸãªããšãæ°åãã©ãã©ãèããŠããŸãããããããšåãã§ãã
ãŸããããŒãžã®ç§»ååŠçãé
ãã£ãããã客ããŸæ
å ±ãå
¥åããé
ç®ãå€ããããããŸãããïŒ
ããŒãžè¡šç€ºãé
ããšããŠãŒã¶ãŒã¯ããã«é¢ããŠãããŸããæ€èšŒã¯å¿
é ã§ãã
å
¥åé
ç®ãå€ããšãããã©ããããŠãŠã€ã³ããŠãéããŠããŸããŸããäžèŠãªã¢ã³ã±ãŒããªã©ã¯ã賌å
¥ã¹ãããã«ã¯å«ãŸãªãã»ããè¯ãã§ãããã
ãŸãšã:åœããåã®ããšããåœããåã«å¯Ÿçãã
å®éã®åºèã§ã¯åœããåã®ããã«å¯Ÿçããããšã§ããWebäžã§ã¯çãã«ããŠããECãµã€ãã¯ãšãŠãå€ãã®ãçŸç¶ã§ãã
ãªã¢ã«ã§ã¯ãæ¥å®¢ãµãŒãã¹ãã§ãã©ããŒãåºæ¥ãŸãããECãµã€ãã§ã¯é¡ãåãããæ¥å®¢ã¯åºæ¥ãŸããã
ECãµã€ãã«ãããæ¥å®¢ãšã¯ããŠãŒã¶ãŒãããã«äœ¿ãããããã«é
æ
®ããããšã§ãã
ä»åäžãã3ã€ã®ãã€ã³ãã¯ãèããã°åœããåã®ããšã°ããã§ãã
売äžã䌞ã°ãECãµã€ãã«ãªãããã«ã¯ããŸãåœããåã®ããšãã§ããŠãããã«ç®ãåããããšãå
決ã§ãã
ããã§ã¯ã以äžã«ãªããŸãïŒ
Want to stay up to date with the latest news?
We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!