ãã¬ã³ã¿ã€ã³ããŒã¯ãä»ãæ¬ ãããªãå£ç¯è¡äºã§ããããŸãåæ©ãšããŠèŠéããªããã®ãšãªã£ãŠããŸãã
æ§ã ãªãã£ã³ããŒã³ããèãã®ããšãšæããŸããããªãã§ã倧ããªå¹æãæåŸ ã§ããã®ãSNSãå©çšããäŒç»ã§ãã
ããã§ä»åã¯ããœãŒã·ã£ã«ã»ã¡ãã£ã¢ã®å©çšã«é·ãã欧米ã®å€§æäŒæ¥ã«ããåªãããã£ã³ããŒã³ã5ã€å³éžããŸããã
å šãŠãã¬ã³ã¿ã€ã³ããŒã®ããã«çšæããããã®ã§ãããã©ããã·ãŒãºã³ã«é¢ä¿ãªãåèã«ãªããããªãã®ã°ãããåãäžããŠããŸãããã²ããããããã£ã³ããŒã³ãå±éããäžã§ã®åèã«ããŠãã ããã
ããããã·ã§ãããã«ããããã¬ã³ã¿ã€ã³ã®ãžã¬ã³ãã
Topshop Present: Valentine's Dilemmas
Awkward Tinder chat? Check. Endless outfit dilemmas? You got it. We're talking about dating and what to wear! http://bit.ly/1udhMC7
Topshopããã®æçš¿ 2015幎2æ5æ¥æšææ¥
ã€ã®ãªã¹ã§400åºè以äžãå±éãã倧æã¢ãã¬ã«ã¡ãŒã«ãŒããããã·ã§ããïŒTOP SHOPïŒã2015幎ã®2æãã¬ã³ã¿ã€ã³ããŒã«åããŠãåããŠã®ããŒãã«ãããã¡ãªæ°ãŸããæ²é»ãæ¯ç»åããªããã誰ããæ±ããåããŒãæã®åé¡ãé¢çœããããåãäžããã·ã§ãŒãã ãŒããŒã補äœããŸããã
ãã®äžã§ã¢ãã«ãççšããŠãã6ã€ã®ã³ãŒãã£ããŒãã¯ããããã
- ã豪è¯ãªãã£ããŒïŒThe Posh DinnerïŒã
- ãæ ç»ã®æ ïŒThe Cinema TripïŒã
- ã倧åãªå€ã®ãåºããïŒThe Big Night OutïŒã
- ãæ¥äžããŒãïŒThe Day DateïŒã
- ãç·åéãšã®ããŒãïŒThe Mate DateïŒã
- ãåããŠã®ããŒãïŒThe First DateïŒã
ãšé¡ãããæ°ã«å ¥ã£ãã«ãã¯ãããã°ããŸãšããŠè³Œå ¥ã§ãããšãããã£ã³ããŒã³ã§ããã
ãã£ã³ããŒã³ã®å¹æãšãã€ã³ãïŒ
ãã®åç»ã¯ãã§ã€ã¹ããã¯äžã§æäŸãéå§ãããSNSãå©çšããããšã§ãã¡ãŸã¡é¡§å®¢å士ã®éã§ã²ããæ¡æ£ã倧ããªåé¿ãåŒã³ãåçåæ°ã¯çŸæç¹ã§286,639åïŒ2016幎1æ31æ¥ïŒã§ãããã«ã¢ã¯ã»ã¹ã䌞ã°ããŠããŸãã
ãã¬ã³ã¿ã€ã³ããŒã«ã¡ãªãã åç»ã顧客ã®å ±æãåŸãããšããã£ã³ããŒã³æåã®æ倧ã®èŠå ã§ãSNSãå©çšãããã£ã³ããŒã³ãããŸãäœçšããäŸãšèšããã§ãããã
ãŸããããŒãã«æ²¿ã£ãŠã³ãŒãã£ããŒãã決å®ããã®ã¯è¥¿æ¬§ã®ãã©ã³ããåŸæãšãããšãããããŒãã§ãŸãšããããããšã§ãããŒãæã®ããã®ã³ãŒãã£ããŒãããåãªãã¢ã€ãã ã®çµã¿åããã§ã¯ãªãããç¹å¥æãã®ãããã®ã«èŠããŠããŸãã
ããããä»å 䟡å€ãçãéèªçãªäœæ³ããã²åèã«ããããšããã§ãã
ããã©ã³ã¹ãã¬ã³ã ãã«ãããã©ãã¹ããŒãªãŒã»ã¢ãã¡ãŒã·ã§ã³ã
ãã©ã³ã¹æºåž¯é»è©±åžå Žã§æ倧ã®ã·ã§ã¢ãèªã倧æéä¿¡äºæ¥äŒç€Ÿããã©ã³ã¹ãã¬ã³ã ïŒFrance TélécomïŒããå±éããæºåž¯ãã£ãªã¢ãã©ã³ãããªã¬ã³ãžïŒOrangeïŒãã¯ãTwitterãå©çšãããã¬ã³ã¿ã€ã³ããŒã»ãã£ã³ããŒã³ã2011幎ã«å®æœããŸããã
ããŒãããŒãžã®ãã¬ã³ã¿ã€ã³ããŒã®ã®ããããªããªã決ãŸããªã人ã«åããŠãäºäººãç¥ãåã£ããšããœãŒããªã©ã®ã©ãã¹ããŒãªãŒãåéãã#feedlovestoriesããšããããã·ã¥ã¿ã°ã«éãŸã£ããšããœãŒãã®ãªãããéžããããã®ãã®ãã¢ãã¡ãŒã·ã§ã³åãããããã®ããã«ããŠããŸãããšãããŠããŒã¯ãªãã®ã§ããã
ãã£ã³ããŒã³ã®å¹æãšãã€ã³ãïŒ
ãã€ãŒããä»ããŠéãŸã£ãã¹ã€ãŒããªç©èªã«åºã¥ããŠãå®éã«160åã®ã¢ãã¡ãŒã·ã§ã³ãäœæãããããªã¬ã³ãžãã®YouTubeãã£ã³ãã«ã«åç»ãæ²èŒãããŸãããèªèº«ãå¿åãã人ã¯ãã¡ãããåœæããŸããŸã©ãã¹ããŒãªãŒãšã¯çžããªãã£ãããã©ãTwitteräžã§æµããé¢é£ãã€ãŒããèŠãããå€ãã®äººã ãããªã¬ã³ãžãã®YouTubeãã£ã³ãã«ã«åŒã³å¯ããããšã«æåããŸããã
åå è ã«ãã¬ã³ã¿ã€ã³ããŒã»ã®ãããèŽããã£ã³ããŒã³ãšãããšã顧客ãããããåå¥ã«å¿åããåœéžè ãžã®é£çµ¡ãåå¥ã«è¡ãããããšãã»ãšãã©ã§ãã
ããããæµãã§ã¯ã®ããã«èå³ã®ãªã人ã®é¢å¿ãã²ãã€ããããšã¯å°é£ã§ãããSNSã䜿ãããšã§ãã£ã³ããŒã³ããããªãŒãã³ã«å±éãããã®ããèªäœã«èå³ã®ãªã人ããæ°ãã顧客ãšããŠå·»ã蟌ãããšãã§ãããšãã奜äŸã§ãã
ããã«ããªã¬ã³ãžãã®ãã£ã³ããŒã³ãç§éžãªã®ã¯ãã®ãããå ¬éå¯èœãªããžã¿ã«ã³ã³ãã³ãã ã£ãããšã«ãããŸãããã®ãã£ã³ããŒã³ã§ã¯ãåœéžè ã ãã§ãªããåœè©²ãµã€ãã«ã¢ã¯ã»ã¹ããããšã§èª°ãããã£ã³ããŒã³ã®æ©æµã«æµŽããããšãã§ãããšããç¹ãéèŠã§ãããSNSã®æ¡æ£åãããå¹æçã«ã¯ããããããšã§ããã£ã³ããŒã³ãããå€ãã®é¡§å®¢ã«è¡ãæž¡ã£ããšèšããã§ãããã
ãããã«ãã«ãããããŒããŒãšã±ã³ã®åŸ©çžéšãã
ã¢ã¡ãªã«ã«æ ç¹ã眮ãäžçæ倧ã®ç©å ·ã¡ãŒã«ãŒãããã«ïŒMattelïŒãã¯ã2011幎ã®ãã¬ã³ã¿ã€ã³ããŒã«åããŠã人æ°ååã§ãããããŒããŒäººåœ¢ïŒBarbieïŒãã«ã€ããŠæ¬¡ã®ãããªãã£ã³ããŒã³ãå±éããŸããã
ããã¯ãããŒããŒãã2004幎ã«ç Žå±ããŠããŸã£ããšããããŒã€ãã¬ã³ããã±ã³ãšåŸ©çžãã¹ããã©ããã«ã€ããŠãTwitterãFacebookäžã§æ祚ãåããšãããã®ã
ãã£ã³ããŒã³ã®å¹æãšãã€ã³ãïŒ
2æ14æ¥ã®ãã¬ã³ã¿ã€ã³ããŒåœæ¥ã«ã¯ããŒããŒã®FacebookããŒãžã«ããŒãã£ã«ã¹ãã¢ããç®èŠãããããã«ç€Ÿå²äžåããŠFacebookäžã§ååã販売ãæ°ååãããŒããŒïŒã±ã³ã®ã®ããã»ããïŒShe Said Yes! Barbie and Ken GiftsetïŒããªã©ã売äžã䌞ã°ãããã¬ã³ã¿ã€ã³ã»ãã£ã³ããŒã³ãèŠäºã«æåãããŸããã
https://www.youtube.com/watch?v=F0IQBgfphk4
æçµçã«ããŒããŒãšã±ã³ã¯ç¡äºã«åŸ©çžãæããããã§ããããã£ã³ããŒã³æéäžãSNSã䜿ã£ãŠæ§ã ãªãã¬ã³ãã«ã€ããŠèšåããªããã埩çžéšããããããããšçãäžããŠããæ§åããšãŠãå°è±¡çã§ããã
ãã£ã³ããŒã³ã§ã¯ããã¬ã³ã¿ã€ã³ããŒãšé¢ä¿ãæ·±ãã±ãŒãåºããã£ã³ãã£å°éåºãšã®ã³ã©ãã¬ãŒã·ã§ã³ã¯ãã¡ããã®ããšãæ¯å¹Žã¡ããã©åããããã®ææã«éå¬ãããŠãããã¥ãŒãšãŒã¯ã»ãã¡ãã·ã§ã³ãŠã£ãŒã¯ãNFLã¹ãŒããŒããŠã«ããŸãåœæå ¬éã®æ ç»ã人æ°ã¢ãã¬ã«ãã©ã³ããªã©ã«ã€ããŠãããŒããŒãã±ã³ãããããäºäººã®é¢ä¿ãšçµ¡ããŠæçš¿ã
SNSãå·§ã¿ã«å©çšããªãããäžè¬çãªç©å ·ã®ãã£ã³ããŒã³ã§ã¯ãªããªã浞éããã¥ãããå¹ åºã顧客局ãŸã§ããæèçã«å·»ã蟌ãã§ãããŸãããSNSãªãã§ã¯ã®ããŒã±ãã£ã³ã°ãåãå¥ããäŸãšèšããŸãã
ããã©ã³ã¿ãŒãºãã«ãããããžã¿ã«ãããªã»ãã¬ã³ã¿ã€ã³ã«ãŒãã
ã¢ã¡ãªã«ã®ã¹ããã¯ããŒããã©ã³ãããã©ã³ã¿ãŒãºïŒPlantersïŒãã¯ãæåãªãã¹ã³ãããã£ã©ã¯ã¿ãŒããã¹ã¿ãŒããŒãããïŒMr. PeanutïŒãã䜿ã£ãŠãã¬ã³ã¿ã€ã³ããŒã«åããŠãŠããŒã¯ãªãã£ã³ããŒã³ãç¹°ãåºããŸããã
Facebookäžã§ç¡æã®ãããªã«ãŒããæäŸããŠãŒã¶ãŒã¯3ã€ã®ãŠããŒã¯ãªãããªã®äžããäžã€ãéžã³ãæãã人ãžãšéä¿¡ããããªã«ãŒãã«ã¯ãã¡ãã»ãŒãžã®å蚺è ã®ååãåçãæ¿å ¥ããŠããŒãœãã©ã€ãºã§ããããã«ãªã£ãŠããŠããããçžæã®FacebookããŒãžã«æçš¿ããããšããä»çµã¿ã§ãã
ããã«ã¡ãã»ãŒãžã®éä¿¡è ã»åä¿¡è ããšãã«ã¯ãŒãã³ããããããšããã®ã§å¥œè©ãåããŸããã
ãã£ã³ããŒã³ã®å¹æãšãã€ã³ãïŒ
ãã®ãã£ã³ããŒã³ã®å©ç¹ã¯ãã¡ãã»ãŒãžã®éä¿¡è ãã»ãšãã©äœãããããŠããŒãœãã©ã€ãºããããããªã«ãŒããçžæã«å±ãããããããããããŠæ°è»œã«åå ãä¿ãããšãã§ããããšã«ãããŸãã
ããããã³ã³ãã³ãã®ãŠããŒã¯ããæäŒã£ãŠããã®ãã£ã³ããŒã³ã«ã€ããŠå£ã³ãã§æ¡æ£ãããããšã«æåããŸãããããŒã±ãã£ã³ã°ã®äžã€ã®çæ³çãªåœ¢ãããã«ãããšèšããŸãããSNSã®å©çšãããããåºããã«æè»ããããŠããããšã¯èšããŸã§ããªãã§ãããã
ãã»ã€ã³ãŒãšããœã³ãã«ãããé è·é¢ãããªã
æ å ±é¢é£æ©åšããã³ç²Ÿå¯æ©æ¢°ã¡ãŒã«ãŒãšããŠç¥ããããã»ã€ã³ãŒãšããœã³ïŒSeiko EpsonïŒãã®ã¢ã¡ãªã«æ³äººã¯ã2013幎ã®ãã¬ã³ã¿ã€ã³ããŒã«åããŠãæ°ããã¢ãã€ã«ã»ã¯ã©ãŠããµãŒãã¹ããšããœã³ã³ãã¯ããã®åšç¥ãç®çãšããŠããã©ãã§ãããªã³ããé è·é¢ãããªã³ã³ãã¹ãããéå¬ã
ã¹ããã䜿ã£ãŠå€åºå ããããªã³ã¿åºåãã§ãããšããæ°æè¡ããè¥ãç·æ§ïŒãããªïŒãããŸããŸãªæ¯åå°ã§ããªããããŒããæã«æã¡ãè€æ°ã®å¥³æ§ã«åããŠæãäŒãããšããåç»ã䜿ã£ãŠçŽ¹ä»ããã®ã§ãããæ¬åœãªããã¢ã€â¡ã¢ã³ãžã§ã©ããšãã¹ããšãããã¢ã€â¡ãžã§ãŒã³ããšèª€ãŸã£ãŠéä¿¡ã
ããã«å¯ŸããŠã¢ã³ãžã§ã©ãåãã¹ã次ãªãè¡åãTwitteräžã§åéããŸãããSNSãå©çšããããšã§ãã£ã³ããŒã³ã¯è¥ã顧客局ã«ãªãŒããã以äžã®ãããªãã€ãŒããå€æ°æçš¿ãããŸããã
– ãããã€ãŒãããã¹ããããããããããªããããªãããªãã¯ã©ãããŠãããªãªã®ïŒæµ®æ°ãåŠå®ããã®ãªãã貎æ¹ã®ãã©ã¯ã¡ãã£ãšèãããïŒãžã¥ãªãšããããã
– 誰ãå¥ã®ååã®ãã¡ã€ã¯ã¿ãã¥ãŒãå ¥ããŠæçš¿ãã¡ããã°ïŒ
åªç§ãªåçã«ã¯æ°ååã®ããªã³ã¿ãŒãèŽããããšã®ããšã§ããããããŒã±ãã¿ãŒãæå³ããéããããžãã¹ãã³ã ãã§ãªãåŠçã䞻婊ã«ãåºãååãã¢ããŒã«ããçµæãšãªããŸããã
ãã£ã³ããŒã³ã®å¹æãšãã€ã³ãïŒ
ããžãã¹ã»ãŠãŒã¹åãã®ã©ã¡ãããšãããšããå ããã€ã¡ãŒãžã匷ãååã§ããããããŠãŒã¢ã¢ã®ããã³ã³ãã³ãäœæã¯ãªã¹ã¯ã䌎ããã®ã§ãã£ãã¯ãã§ããããããå¥æ©ãšããŠè²©è·¯ã®æ¡å€§ã ãã§ãªããçµå¶é£ã®æèæ¹é©ãä¿ãããšãŸã§ãç®çãšããŠããããã§ãã
ãã»ã€ã³ãŒãšããœã³ãã®äŸã¯ãSNSã䜿ã£ãããŒã±ãã£ã³ã°ããã£ã³ããŒã³ãäŒæ¥ã®ãã®åŸã®ããæ¹ã«ã圱é¿ãäžãããããšã瀺åããŠããŸããäŒæ¥ã«ãšã£ãŠãçµå¶æ¹éãå€ããããšã¯ç°¡åãªããšã§ã¯ãããŸãããããããŠè²©ä¿ã«æãåã£ãã³ã³ãã³ããçšæããããSNSãå©çšããããšã§ãæ§æ äŸç¶ãšããããæ¹ã«åºæ¿ãäžããäŒæ¥å šäœã掻æ§åããè¯ãå¥æ©ãšãªãããã®ã§ãã
ãããã«
SNSãå©çšãã欧米ã®å€§æäŒæ¥ã«ãããã¬ã³ã¿ã€ã³ããŒã®ãã£ã³ããŒã³ã5ã€ã玹ä»ããŠãŸãããŸããã
ããããäŒæ¥ã®ç¹è²ã掻ãããªãã匷åãªã³ã³ãã³ãã«ãã£ãŠå°ããããããSNSãå©çšããããšã§å€§ããªææããããŠããããã§ãã
ãããŠéèŠãªããšã«ã¯ãSNSãå©çšãããã£ã³ããŒã³ã¯ãåãªã販ä¿ã«ãšã©ãŸãããäŒæ¥ã®æ¯äœãæºãããããšãªããçµå¶æ¹éã«æ°ããªé¢šãå¹ã蟌ãåãç§ããŠãããŸãã
ããã§ã玹ä»ããäºäŸãããã¬ã³ã¿ã€ã³ããŒã ãã§ãªããæ§ã ãªãã£ã³ããŒã³ãå®æœããäžã§ã®åèã«ãªãã°ããããã§ãã