ããã«ã¡ã¯ãæµ·å€ã§ã¯è²ããªå³ã®ã¢ã³ã¹ã¿ãŒãšããžãŒãããããšãç¥ã£ãŠãã¢ã¡ãªã«ã«äœãåéã«éã£ãŠãããããã«ãé¡ãããã¢ã³ã¹ã¿ãŒãšããžãŒäžæ¯ã®çžéŠ¬ã§ãã
èããšããã«ãããš20çš®é¡ä»¥äžãããããªããã²é£²ãã§ã¿ããã»ã»ã»é£²ã¿æ¯ã¹ãããã»ã»ã»ã
話å€ãã£ãŠãä»åã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ãšECãµã€ãã®ã話ã§ãã
ECãµã€ããç¹ã«åœå
ã®ãã®ã«é¢ããŠã¯ãã¬ã¹ãã³ã·ãã§æ§ç¯ãããäŸã¯çŸç¶ïŒ2016幎2æïŒããŸãèŠãããŸããã
ã¹ãããŠãŒã¶ãŒã®éèŠåºŠãäžãããå
šäœçã«ããã ãã¬ã¹ãã³ã·ããã¶ã€ã³ã®Webãµã€ããå¢ããŠããäžããªãECãµã€ãã§ã¯ã¬ã¹ãã³ã·ããå¢ããŠãããªãã®ã§ããããïŒ
ä»åã¯ãã¬ã¹ãã³ã·ããã¶ã€ã³ã®ã¡ãªãããšãã¡ãªãããæŽçãã€ã€ããçµå±ECãµã€ãã«åããŠãã®ïŒåããŠãªãã®ïŒããšãããšãããèããŠã¿ãããšæããŸãã
ECãµã€ãéå¶è ãããWebã«é¢ãã人éã§ããã°çµæ§æ°ã«ãªããã®åé¡ãã¡ãã£ãšãã£ããèããŠã¿ãŸãããã
ã¬ã¹ãã³ã·ãã§ã®ãµã€ãæ§ç¯ã®ã¡ãªãã
ãŸãã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ã®ã¡ãªãããèŠãŠãããŸããåœããåã§ãããã»ãšãã©ãéå¶è ãå¶äœè åŽã®ã¡ãªããã«ãªã£ãŠããŸãã
æŽæ°ãä¿®æ£ã楜
ããã¯ã¬ã¹ãã³ã·ãã«å€ãã£ãŠãŸãæããããšã
PCåããã¹ããåãããšããããã«ãããã€ã¹æ¯ã«ãã¶ã€ã³ãåããŠãµã€ããéå¶ãããšãä¿®æ£ãæŽæ°ãçµæ§æéãªã®ãããã¯ã§ããæéã ããªããŸã ãããã§ãããçµ±äžæ§ãæŒããªã©ããã¥ãŒãã³ãšã©ãŒãèµ·ãããããäžã®åçã®ãããªç¶æ³æ ã£ãŠããŸãããšããã°ãã°ã
ããã«æ¯ã¹ãŠã¬ã¹ãã³ã·ãã¯ãä¿®æ£ãããã®ã¯äžã€ã§æžã¿ãŸããã²ãšã€ã®ããŒãžã§ãå šããã€ã¹ã«å¯Ÿå¿ãããããšãåæã«ãªã£ãŠããã®ã§ãåœããåãšããã°åœããåã®è©±ã§ãã
ç¹ã«ECãµã€ãã«ãªã£ãŠãããšããã£ã³ããŒã³ããŒãžãç¹éããŒãžãªã©ãæ°ããããŒãžãå¢ããããšãå²ããšå€ãã¯ãã§ãããã
ãããªæã«ã¬ã¹ãã³ã·ãã§éçšããŠãããšãäœæ¥ã¯ããã¶ããšæ¥œã§ããéã«åããã€ã¹ããšã«çšæããŠãããåçŽã«åã ã§äœæ¥ã¯å¢ããŠãããŸããæ³åããã ãã§ãèŸãã§ãããã
SEOã«åŒ·ã
倩äžã®Googleã¯ã¬ã¹ãã³ã·ããã¶ã€ã³ã匷ãæšå¥šããŠããŸãã
ãã¢ãã€ã«ãã¡ãŒã¹ãããšããèšèãããå®çããŠããŸãããããã ãã§ãSEOã«åŒ·ããšèšã£ãŠããŸã£ãŠãæ§ããªããšæããŸãããããã³ãšããæ ¹æ ããããŸãã
ããã¯URLãåäžã ãšããããšã
ããã€ã¹ããšã«ããŒãžãåããŠãããšããã®åURLãéã£ãŠããŸããããã£ãŠæã£ã以äžã«åä»ãªãã§ãã
FacebookãTwitterãªã©ã®SNSããµã€ãããã®å€éšãªã³ã¯ã®å ŽåãECãµã€ãéå¶åŽã§ãªãã€ã¬ã¯ãèšå®ããŠãããªããšãã¹ãããªã®ã«PCãµã€ãã«ã¢ã¯ã»ã¹ããŠããŸãã»ã»ã»ãšãã£ãçŸè±¡ãèµ·ãã£ãŠããŸããŸããææªãªã³ã¯åããšããäºæ
ã«ããªããããŸãããä»ã§ãããŸã«èŠãããŸãããã
ãããã®ããšã¯ãé äœã«å€§ãã«åœ±é¿ã¢ãªã§ãã
ããªãã€ã¬ã¯ãããããšããäžæéããäžå
·åããã¹ãåŒãèµ·ããããšã¯å¶äœã®äººéãªãæããã¯ãã
SEOå¹æã ãã§ãªãããã®ãããªäžæéããŒãã«ããŠãããã®ããã¬ã¹ãã³ã·ãã®é
åã§ãã
æ°ããªããã€ã¹ãžã®å¯Ÿå¿å
ããã¯å ãèŠè¶ãã察å¿ã«ãªããŸãã
ããã€ã¹ããšã«ããŒãžãçšæããŠããå Žåãæ°ããªç»é¢ãµã€ãºã®ããã€ã¹ã«å¯Ÿå¿ããæãåä»ã§ãã
æãã¬ãã¯ã»ã«æ¯ã®ããã€ã¹ãç»å Žããæã«ãã®éœåºŠããŒãžããšã®èŠçŽããå¿
èŠã«ãªããŸãã
ãã®ç¹ãã¬ã¹ãã³ã·ãã¯ãããªãªã¹ã¯ãäœããªããŸãã
åºæ¬çã«ãµã€ãºã«åãããŠãªãããã§ãã¶ã€ã³ããŠããã¬ã¹ãã³ã·ãã¯ãã¬ã€ã¢ãŠãã®ç Žç¶»ãå°ãªããªããŸãã
ã¬ã¹ãã³ã·ãã§ã®ãµã€ãæ§ç¯ã®ãã¡ãªãã
ç¶ããŠãã¬ã¹ãã³ã·ãã®ãã¡ãªãããçµè«ããèšããšãæ¯èŒçæ°ããæè¡ãªãã§ã¯ã®ãã¡ãªãããç®ç«ã¡ãŸãã
å°å ¥ããŒãã«ãé«ã
ããã¯å¶äœåŽã®èª²é¡ã§ããããŸãã
ã¬ã¹ãã³ã·ããç»å ŽããŠããæéãçµã¡ãŸãããå¶äœåŽããããŠéå¶åŽã§ãã¬ã¹ãã³ã·ããæã€å¯èœæ§ããŸã ãŸã æãŠäœããŠããå°è±¡ããããŸããæéãšãå¶äœåŽã®åªåã«ãã£ãŠè§£æ±ºããªããã°ãããªã課é¡ã§ãã
衚瀺æéãé ããªã
ã¬ã¹ãã³ã·ãã®å ŽåãPCãã¹ããã«é¢ä¿ãªããããŒããç»åã¯åãç©ã䜿çšããŸãã
éã«PCãããã€ã¹æ¯ã«ããŒãžãçšæããå Žåãå¶äœæ®µéããããããã®ç»é¢ãµã€ãºã«åãããããŒãäœããç»åãçšæããããã容éãæãããããªããŸãã
å€ããã©ãŠã¶ãžã®å¯Ÿå¿ã«æéãããã
ããã¯PCç°å¢ã«ãããŠã®ãã¡ãªããã
ãã€ã¯ããœãããå€ãããŒãžã§ã³ã®IEãããããåãæšãŠãŠãããšã¯ãããå€ããã©ãŠã¶ã䜿ã£ãŠãããŠãŒã¶ãŒã¯ãŸã ãŸã ããŸããããããæè¿ã®æè¡ã§ããã¬ã¹ãã³ã·ãã¯ãåœç¶å€ããã©ãŠã¶ã§ã¯å¯Ÿå¿ããããŸããã
ECãµã€ãã«å¯Ÿå¿ããäºäŸãå°ãªã
ããã¯å
ãåããªã課é¡ã§ããããŸã ãŸã ECãµã€ãã«ã¬ã¹ãã³ã·ããæ¡çšããäºäŸã¯å°ãªãã§ãã
ã ãããã®èšäºãæžããŠããã§ããã©ãã
äºäŸãå¢ããŠãããšãæ®åé床ã¯å éããŠããããã¯ãããã¹ã¿ã³ããŒãã«ãªããŸãã
ã¬ã¹ãã³ã·ãECãµã€ãã®å Žåã¯ãç»å Žããæ®åãŸã§ã確ãã«å°ãæéãããã£ãŠããå°è±¡ããããŸãã
ãã§ãçµå±ECãµã€ãã«ã¬ã¹ãã³ã·ãã¯åããŠããã®ïŒ
ã¯ããã¬ã¹ãã³ã·ãã®ã¡ãªãããšãã¡ãªãããæããŸããã
å人çãªçµè«ãèšããšãã¬ã¹ãã³ã·ãã¯ECãµã€ãã«åããŠãããšæããŸãã
確ãã«ããŸã ãŸã 課é¡ã¯ãããŸãããäžã«æãããã¡ãªããã¯ã©ããããããã解決ããŠãããåé¡ã°ããã§ãã
æè¡åŽã®åªåã«ãã£ãŠã¯ãããã«ã§ã解決ã§ããããªãã®ããããŸãã
ãããã¡ãªããé¢ãèŠãã°ããæ©ãã¬ã¹ãã³ã·ããã¹ã¿ã³ããŒãã«ãªããããªããšæã£ãŠããå¶äœè
ã¯å€ããããããŸãããã
ã¡ãªãããšããŠæãã3ã€ã®æ¡ä»¶ãèŠãŠãããšã以äžã®æ§ãªãµã€ãã¯ã¬ã¹ãã³ã·ãã«åããŠãããšèšãããã§ãã
- ããŒãžæ°ãå€ããæŽæ°é »åºŠãé«ããµã€ãâæŽæ°ãä¿®æ£ã楜
- æ€çŽ¢ãšã³ãžã³ããã®æµå ¥ã倧åãªãµã€ãâSEOã«åŒ·ã
- PC以å€ã«ããã¹ãããã¿ãã¬ãããšãã£ããã«ãããã€ã¹ãžã®å¯Ÿå¿ãéèŠãªãµã€ãâæ°ããªããã€ã¹ãžã®å¯Ÿå¿å
ãã®3ã€ãECãµã€ãã®ããšãèšã£ãŠãã¿ãããããªãã§ããïŒ
ç¹ã«æ¥œå€©ãAmazonã®ãããªã¢ãŒã«åºèåã§ã¯ãªãã倧å
ã®èªç€ŸECãµã€ãã«ãŽã£ãããªæ°ãããŸãã
ãŸãšã:éå»ã«ãšãããããæ°ããæè¡ãåãå ¥ããŠããããšããŸãæèãã
ãŸã ãŸã ECãµã€ãã«ã¬ã¹ãã³ã·ããå°ãªãçç±ãšããŠã¯ããªãã¥ãŒã¢ã«ã®é£ããããããšæããŸãã売äžã«çŽçµããECãµã€ãã¯ãæ©èœããŠããã°æ©èœããŠããã»ã©ãªãã¥ãŒã¢ã«ã¯é£ãããªããŸãã
ãŸããå€éšã·ã§ããã³ã°ã«ãŒããã¢ãŒã«åã®ãã®ã«é¢ããŠã¯ãããããéå¶åŽãã¬ã¹ãã³ã·ãã«ããããŠãåºæ¥ãªããšããäºæ ããããŸããã¬ã¹ãã³ã·ãã«ããã«ã¯è¿œå æéãå¿ èŠããšããã±ãŒã¹ãããããã§ãããã
ãšã¯ãã£ãŠããWebã«é¢ããŠæ°ããæè¡ãçãŸããæã¯ããã®æè¡ããŠãŒã¶ãŒã«ãšã£ãŠé åçã§ããããããšããå Žåãã»ãšãã©ãã¬ã¹ãã³ã·ãã«ããŠããæè¡é¢ãã¯ãªã¢ã§ããã°ãŠãŒã¶ãŒã«ãšã£ãŠé åã§ããããšã¯ééããããŸããã
æ°ããæè¡ã¯åœç¶ããŒãã«ãé«ããã®ã
æè¡è ãéå¶è åŽãšããŠã¯è²»çšãšå·¥æ°ããããããšãå€ãã§ããããŠãŒã¶ãŒã«ãšã£ãŠã¯æ°ããæè¡ã¯äŸ¿å©ã§ãã£ããé åã§ãã£ãããããã®ã§ãããŠãŒã¶ãŒã«ãšã£ãŠé åçãªãã®ã¯ãçµæçã«å£²äžãé客åã®ã¢ããã«ç¹ãã£ãŠãããŸãã
ã¬ã¹ãã³ã·ãã«éãããæ°ããç©ã¯ã©ãã©ãåãå ¥ããŠããããã§ãããããããã°ãæ¥æ¬ã®Webã®ã¯ãªãªãã£ã®çºå±ã«ãç¹ãã£ãŠããã§ãããã