Tag: ãã£ã³ããŒã³
ãœãŒã·ã£ã«ã¡ãã£ã¢
ã2015幎ãä»ãšå·®ãã€ããïŒInstagramã§ã®ã¯ãªã¹ãã¹ãã£ã³ããŒã³16éž
ããä»å¹Žããã®å£ç¯ããã£ãŠããŸããïŒ
ããšæ®ããšãã11æ¥ã§ã¯ãªã¹ãã¹ãã€ãã¯ããš10æ¥ã§ããïŒ
æ£çŽç§ã¯ããŸãã¯ãªã¹ãã¹ã¯ãªã¹ãã¹ããããšãããããšããªãã®ã§ãäžéã®é°å²æ°ã«è¿œãã€ããªãã§ããŸãâŠïŒ
ãããããããªãã¯ãªã¹ãã¹ïŒã ããïŒããšãæã£ã¡ãã人ã§ããããã ãè¡ãéšãã§ããã°èªç¶ãšã¯ãªã¹ãã¹æ°åã«ãªã£ãŠããŸããã®ã
ããã瀟äŒãšããããšããããè¿é ã§ã¯ãåºã ãã§ãªããããã掻çšããã¯ãªã¹ãã¹é¢é£ã®ã€ãã³ããè¡ã£ãŠããããã§ããã
ç°¡åãªãã®ã ãšãåçŽã«ãµã€ãã®ãã¶ã€ã³ãã¯ãªã¹ãã¹ç§çšã«ããŠã¿ãããã¯ãªã¹ãã¹ã°ããºãå
šé¢ã«æŒãåºããŠå®£äŒããŠã¿ããããã®ä»ããããã
äŒæ¥ãšããŠã¯ããã®ã€ãã³ãããããŠããããšãã倧ããããŒã«ã䜿ããªãæã¯ãããŸããïŒ
ãšããããšã§ä»åã¯ããInstagram(ã€ã³ã¹ã¿ã°ã©ã )ã掻çšããã¯ãªã¹ãã¹ãã£ã³ããŒã³ãã16éžã玹ä»ããããŸãã
äž»ã«åå åã®ãã£ã³ããŒã³ãšããŠå©çšããããã®Instagramã
ãããªInstagramã ãããããã¯ãªã¹ãã¹ã«çœ®ããŠãããŠããç§ã®ãããªäººã«ãæ°è»œã«ã¯ãªã¹ãã¹æã«ä¹ã£ããããšãã§ããé客å¹æã«ãããªãæåŸ
ãã§ãããšäºæ³ã§ããŸãã
äžã«ã¯10æé ãããã§ã«ã¯ãªã¹ãã¹ãã£ã³ããŒã³ãå®å°ããŠãããåºããããŸããã
ãã¯ãã©ããã€ãã³ãã®ææã«ã¯æ°åãå
¥ã£ãŠããŸãããïŒ
ã§ã¯ãã£ãããæéãè¿ãé ã«èŠãŠãããŸãããã
Urban Research Rossoãå4åºèãã1åéå®ã¯ãªã¹ãã¹ãã¬ãŒã³ãã
âå
容
URBAN RESEARCH ROSSO åå€å±ã©ã·ãã¯åºãã°ã©ã³ããã³ã倧éªåºãç¥æžåºããœã©ãªã¢ãã©ã¶çŠå²¡åºéå®ã®ã¯ãªã¹ãã¹ããŒã¹ã§åçãæ®ã£ãŠããã·ã¥ã¿ã°#rosso_christmasãä»ããŠæçš¿ãããšãååºèãã1åæ§éå®ã§ã¯ãªã¹ãã¹ãã¬ãŒã³ããåœãããŸãã
URBAN RESEARCH ROSSOã®å
¬åŒã¢ã«ãŠã³ã(@ur_rosso)ãã©ããŒãå¿ããã«ïŒ
éå®ããŒã¹ãšãã£ãŠããäžèšã®4åºèã®ãŠã£ã³ããŠã«æããããã¯ã€ãã¯ãªã¹ãã¹ããªãŒã®ããšã§ããããšäžç·ã«åçãæ®ãã ããªã®ã§æ°è»œã«ã§ãã¡ãããŸããïŒ
âæé
2015/11/21(å) ~ 2015/12/15(ç«)
â詳现
å
¬åŒãµã€ã / ãã£ã³ããŒã³ããŒãž
aimerfeel(ãšã¡ãã£ãŒã«)ã女æ§éå®ïŒã¯ãªã¹ãã¹ãã©ãã³ã³ãã¹ãã§ãã¬ãŒã³ãGETã
âå
容
ã¯ãªã¹ãã¹ã«é¢é£ããåçãªããªãã§ãOKïŒåçã«ããã·ã¥ã¿ã°#ãšã¡ã¯ãªã¹ãã¹ãä»ããŠæçš¿ããã ãã§ã¯ãªã¹ãã¹ãã©ãã³ã³ãã¹ãã«åå ã§ãã¡ãããŸãããã¡ãã¯ãã©ããŒããå¿
èŠãªãïŒããããaimerfeelè³ãããããããã§è³ããLIKEãäžçªå€ãã§è³ããšãïŒã€ãåè³ã§ãããã£ã³ã¹ãããã®ã§ããã楜ããåå¢ã§ãããã©ã³ãžã§ãªãŒã·ã§ãããªã®ã§èªç¶ãšå¥³æ§éå®ãšãªã£ãŠããŸããŸããã女æ§ãšããŠã¯ãã¬ãŒã³ãå
容ããšã£ãŠãå¬ãããã®ïŒåçæçš¿ã ãã§ãã£ãŠã¿ã䟡å€ã¯ããããã§ãïŒ
âæé
2015/11/26(æš) ~ 2015/12/7(æš)
â詳现
å
¬åŒãµã€ã / ãã£ã³ããŒã³ããŒãž
åå±é補é æãç¹è£œã°ããºãšåçæ®ã£ãŠå³ã®ããé©ã«ã¬ã³ããŒãGETã
âå
容
åå±éããåºé ã§å
¥æããç¹è£œã®ã¯ãªã¹ãã¹ã°ããºã䜿ã£ãŠåçãæ®ããããã·ã¥ã¿ã°#åå±éã¯ãªã¹ãã¹2015ãšä»ããŠæçš¿ããã ãã
ãããã°ããºã¯5çš®é¡ããããã¹ãŠåå±éãããããçŽ æµãªãã¶ã€ã³ãªã®ã§ããã£ã³ããŒã³ã«åå ããªããšããŠãã¡ãã£ãšæ¬²ãããªã£ã¡ãããŸãïŒå€§è³1åãç¹å¥è³2åã®æ¹ã«ã¯ãé©ã§ã§ããäžåãªã«ã¬ã³ããŒãããããŸãã
å®ã¯ç§ãå人ã®ä»ãæ·»ãã§ãã£ã³ããŒã³æéäžã«ã¡ãã£ããæ¥åºããŠããŠãã°ããºãçã§æèŠããŠããŸããïŒ
ãã£ã³ããŒã³çšã«äœãããã°ããºãªã®ã§ãããäžã«ã¯é©ã䜿ã£ãããããããã¢ããŒãã®ã°ããºããããŸããããã¯ã©ããã³ã°ã«éå±ããŠãããã®ãªã®ã§ãããã©ããã³ã°ã§é©è£œãªãŒãã¡ã³ããã€ããŠãããšããã®ã«ãå人çã«ã³ã£ããããŸããã
ãããªãã°ããºå
¥æããåçæçš¿ãŸã§æ¥œãããããšãã§ããããªãèã蟌ãŸãããã£ã³ããŒã³ã ãªãšæããŸããã
âæé
~2015/12/20(æ¥)
â詳现
å
¬åŒãµã€ã /...
ãœãŒã·ã£ã«ã¡ãã£ã¢
ãã©ãã¯ãŒïŒãŠãŒã¶ãŒïŒã©ã¡ããããªãäŒç€ŸãInstagramãã£ã³ããŒã³ãæåãããå¯äžã®æ¹æ³ïŒ
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ãäžéçã«æµè¡ã£ãŠãããšããã®ã¯åšç¥ã®äºå®ã§ããç¹ã«SNSã®ååã«è©³ããæ¹ãäŒç€Ÿã®Webæ
åœã®æ¹ãªã©ã¯ãããŸããã«ã§ãInstagramãå©çšããŠé客ãããããšã§ãããã
ããããã»ãšãã©ã®é客ã«äœ¿ãããŠããã®ã¯TwitterãFacebookãšãã£ãSNSã§ããåçã軞ãšããã·ã³ãã«ãªSNSã§ããInstagramãªã®ã«ãªããä»ã®SNSã«æ¯ã¹ãŠé客ã§äœ¿ãããŠããªãã»æŽ»çšã§ããŠããªããšããã®ã¯ãå®ã¯å€ãã®äŒæ¥ã®æ
åœè
ã®æ©ã¿ã«ãªã£ãŠããŸãã
ãªããInstagramã§é客æ¹æ³ãšããŠæŽ»çšã§ããªãã®ãç°¡åã«ãŸãšããŠã¿ãŸããã
ã»æçš¿åçããã©ãã¯ãŒãå€ããªããšäœ¿ããªãïŒïŒ
ã»é
åçã§ã¯ãªãšã€ãã£ããªæŽç·Žãããåçãå¿
èŠ
ã»ã€ã³ãã«ãšã³ãµãŒã倧ããªäºç®ããã倧æäŒæ¥ã®ã¿å®æœã§ããæ¹æ³
å®ã¯ãInstagramã¯ãšã£ã€ããããããã§å€ãã®WEBæ
åœã®æ¹ã«ãšã£ãŠã¯æ²¢å±±ã®çåã»èª²é¡ãæ±ããŠããã®ã§ãããã®ãããªæœåšçãªçåç¹ãInstagramã§ãªããªãé客ã«æŽ»çšãããªãçç±ãšããããã§ãããã
ããã§ã¯ããªãInstagramãå©çšããäžã§ãèºããŠããŸãã®ããã®çç±ãæ¢ã£ãŠãããŸãããïŒ
倧æäŒæ¥ã®ãããªãã£ã³ããŒã³ãç®æããªããŠãè¯ãçç±
åºå
žïŒãªããã³ ãã£ã³ããŒã³ãµã€ã
Instagramã§ãã£ã³ããŒã³ãå§ããæã«ããŸã倧æäŒæ¥ã®ãã£ã³ããŒã³ãåèã«ãã人ã¯å€ããšããããŸãã
ãããã倧æäŒæ¥ã®ããæ¹ãäžè¬äŒæ¥ãŸãã¯å人çµå¶ã®æ¹ãè¡ã£ãŠãæã£ããããªå¹æã¯èŠèŸŒããŸããããªããªãã絶察çãªãã©ãã¯ãŒãå°ãªãããã§ãã
ã€ãŸãã倧æäŒæ¥ã¯ãããŸã§ç©ã¿éããŠãããã®ã§ãã£ã³ããŒã³ãè¡ã£ãŠããã®ã§ããç©ã¿éãããªãç¶æ
ã®å Žåã¯ãå
·äœçãªæŠç¥ãèããå¿
èŠããããŸãã
倧æäŒæ¥ã®ããæ¹ãç®æããŠããŸãæã«å€±æããŠããŸãçç±ã¯ããã®äŒæ¥ã®ç©ã¿éããç¡èŠããŠããŸã£ãŠããããã§ãã
ããã倧æãããªãäŒæ¥ãå人ã¯ãã£ã³ããŒã³ãæåãããããªãã®ïŒããæã人ãå€ãããšã§ãããããããªããšã¯ãããŸããã
å
·äœçãªç®æšã決ããŠãæ£ç¢ºãªæ¹åã«åªåããŠããã°ãã£ã³ããŒã³ã¯æåãããšæèšããŸãã
100人ããïŒäººïŒïŒã¢ã¯ã»ã¹ã®æ¬è³ªãèŠæ¥µãã
ã¢ã¯ã»ã¹æ°ãæ°ã«ãªããšãã人ã¯å€ããšæããŸããããæéã¢ã¯ã»ã¹æ°äœåäžäººãäœçŸäžäººçªç ŽãšããèšèãèããŸããããã¢ã¯ã»ã¹æ°ãå€ãããšã¯éåžžã«è¯ãããšãªã®ã§ãããéãå€ããŠã質ãæªããã°äœã®æå³ããããŸããã
äŸãã°ã100人ã®äººãã¢ã¯ã»ã¹ããã«ããŠèå³ãæã€äººã10人ã ãã ãšããŸããããã«ããããäœããã®ã¢ã¯ã·ã§ã³ãèµ·ãã人ã1人ã ãã ã£ãããããªãã¯ã©ãæããŸããïŒ
å®ã¯ã¢ã¯ã»ã¹ããŠãã人ãã¢ã¯ã·ã§ã³ãèµ·ãã確çã¯ããããããããããã ãšèšãããŠããã®ã§ãã
ã€ãŸããããªããå¿
æ»ã«éããããšããŠããã¢ã¯ã»ã¹æ°ã®ã»ãšãã©ããããªããæ±ããã¢ã¯ã·ã§ã³ã«ç¹ãããªãã¢ã¯ã»ã¹æ°ã ã£ãã®ã§ãã
ã§ã¯ãéã«èããŸããããã¢ã¯ã·ã§ã³ãèµ·ããã®ãïŒäººãšããããšãå
ã»ã©ã®æ€èšŒã§åãããŸããããããšããããšã¯ãäœã100人ã®ã¢ã¯ã»ã¹ãéãããããªãã£ã³ããŒã³ã§ã¯ãªããïŒäººãæºè¶³ããããã£ã³ããŒã³ãäœãã°ããã®ã§ãã
èªç€Ÿã«ããããããŠãŒã¶ãŒãéããé©ãã¹ãæ¹æ³
å
ã»ã©ã®ãæ€èšŒããå°ãåºããçããå
ã«ãŠãŒã¶ãŒãéããç»æçãªæ¹æ³ããæãããŸããããã¯ããŠãŒã¶ãŒãéå®ããŠèãããšããæ¹æ³ã§ãã
ããªããéå¶ããŠãããµã€ãã®ã¿ãŒã²ããã¯èª°ã§ããïŒ
æ§å¥ã¯ïŒ
è·æ¥ã¯ïŒ
趣å³ã¯ïŒ
ãããã£ãããšãèããªããèªç€Ÿãµã€ãã§ã¢ã¯ã·ã§ã³ãèµ·ããããã1人ãçµã蟌ã¿ãŸãããã
å¿
ãã1人ãæ³å®ããŠãã ãããæãããããªãã誰ãã«ãã¬ãŒã³ãããããæã«ãèããããšãšäŒŒãŠããã¯ãã§ããæ³å®ãã人ã®ããšãæã£ãŠèããŸãããã
ãã®æ¹æ³ã¯Instagramã§ã®ãã£ã³ããŒã³ã«ãããããŠãã£ã³ããŒã³ãå°ç·ãšããŠèªç€Ÿãµã€ããECãµã€ããªã©ã«ãŠãŒã¶ãŒãæµå
¥ãããããšãã人ã«åœ¹ã«ç«ã¡ãŸãã
ãããå
šãŠã®ç¹ãã€ãªãããšæã£ãŠããã£ãããšå¯Ÿè±¡ãèããŸãããããããã察象ããã£ãããšå®ãŸãã°ãããªãã®ãµã€ãã«ããããããŠãŒã¶ãŒã仮決å®ããŸãã
ããããã°ããã®ãŠãŒã¶ãŒãäœãæ±ããŠããã®ãã¯èªããšèŠããŠããŸããããåºã察象ããçã察象ã«ãªã£ãããšã§ããããŸã§ä»¥äžã«æŠç¥ã決ãããããšæããŸãã
é
åçãªãã£ã³ããŒã³ãå±éããç§èš£ãšæ¬¡ã«ã€ãªããããã®æŠç¥
åºå
žïŒhttps://www.instagram.com/mito_natsume/
Instagramãã£ã³ããŒã³ãèããæã«ã倧æäŒæ¥ãåèã«ããŠãããŸããããªã人ãå€ãçç±ã«é¢ããŠã¯åè¿°ããŸããéãã§ãã
ãªã®ã§ãããã§ã¯é
åçãªãã£ã³ããŒã³ãå±éããç§èš£ã玹ä»ããŸããä»åã玹ä»ããç§èš£ã®åèã«ãªãã®ã¯ã倧æäŒæ¥ã§ã¯ãªããŠInstagramãéããŠæåã«ãªã£ãå€ãã®ã€ã³ãã«ãšã³ãµãŒã§ãã
圌ãã¯å人ã§Instagramãã¯ãããŠå€ãã®äººãéããŸãããå®ã¯åèã«ãã¹ãã¯ãããã£ãæ¹ã
ãªã®ã§ãã
圌ãã¯åžžã«äººãæ¹ãã€ããé
åãšã次ã«ã¢ã¯ã·ã§ã³ãèµ·ãããŠãããããæ¹ãæœåšçã«å¿åŸãŠããŸãã圌ãã®äºäŸãåèã«é
åçãªãã£ã³ããŒã³ãå±éããç§èš£ã玹ä»ããŸãã
æãéèŠãªã®ã¯ãã£ã³ããŒã³ãµã€ãèªäœã®äŒç»æ§
OLOå
¬åŒãµã€ã
å€ãã®ã€ã³ãã«ãšã³ãµãŒã®ããæ¹ãèŠãŠããŠæ°ã¥ãã®ã¯åœŒãèªäœã®é
åã§ãããã£ã³ããŒã³ãµã€ããå°ç·ãšããŠäººãéããããªããã£ã³ããŒã³ãµã€ãã匷åãªãã®ã«ããå¿
èŠããããŸãã
ãã®ããã«ã¯ãèŠèŠçã«ãé
åçã§ãã€äŒç»æ§ããªããã°ãããŸãããããããªãããããŸã§ãã£ã³ããŒã³ãå±éããŠããŸããããªãã£ãããŸãã¯ãã£ã³ããŒã³ãããããããŸããããåãããªããŠæ©ãã§ããæ¹å Žåã¯ãã£ã³ããŒã³äœæãµã€ããå©çšããŸãããã
èªç€Ÿã ãã§è§£æ±ºããããšããã«ãé
åçãªãµãŒãã¹ãªã©ã«ååããŠããããšããã®ã¯ããšãŠãæçãªæ段ã§ãã
ãããŸã§ã®é
ç®ããã£ãããšèªãã§ãããæ¹ãªããé
åçãªãã£ã³ããŒã³ãµã€ããçã¿åºãæ¹æ³ãå¿åŸãŠãããšæããŸããããšã¯ãäœãå¿
èŠãïŒããã¯ãããªããåãã ãåæ°ã ããªã®ã§ãã
ãŸãšãïŒãã©ãã¯ãŒïŒãŠãŒã¶ãŒïŒã©ã¡ããããªããŠæ§ããªããšãã粟ç¥ã§
æåŸã«ãããã«ææãåºãªããŠãçŠããªãããã«ããããã£ã粟ç¥ã§æãããšãã話ãããŸããä»®ã«ããªããæ±ããã¢ã¯ã»ã¹æ°ãå®çŸããŠãå€ãã®æèŠãåºããšããŸãã
ãããããªãããã®å
šå¡ã®æèŠãèããŠããããã©ããªããšæããŸããïŒ ãããªããšããããããªããããããããšãèªç€Ÿã®ç®æšãç®çå
šãŠãåãããªããªã£ãŠããŸããŸãã
ãã©ãã¯ãŒããŠãŒã¶ãŒãããŠããããªããŠãæ§ããªãããã èªåãå±ããããã®ããäŒããããã®ããããšããããšã ãã¯å€§äºã«ããŠãInstagramãã£ã³ããŒã³ãæåã«å°ããŠãã ããã
ãããInstagramãã£ã³ããŒã³ãæåãããå¯äžã®æ¹æ³ãªã®ãããããŸããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
ç¥æ¥ã«åããŠInstagramã䜿ããšãã®5ã€ã®ã¢ããã€ã¹
ã¯ãªã¹ãã¹ãªã©ã®ç¥æ¥åã«ã¯ãã®æ¥ã®ããã®ãã¬ãŒã³ãã®è³Œè²·ãäžæ°ã«å¢ããã®ã¯ããç¥ãããŠããããšã ããInstagram(ã€ã³ã¹ã¿ã°ã©ã )ãå©çšããããšã§ç¥æ¥ã«åããååã®è³Œè²·ãå éãããããšãã§ããã
ããããç¥æ¥ã«åããInstagramã®æŽ»çšæ¹æ³ã«ã€ããŠã¯ãéåžžã®Instagramã®æŽ»çšæ¹æ³ãšã¯ç°ãªãç¹ãããã®ã§ããã®ç¹æ§ãèžãŸããäžã§ã®æŽ»çšæ¹æ³ãåãã¹ãã ã
ä»åã®èšäºã§ã¯Instagramã掻çšããç¥æ¥ã®è³Œè²·ãå éãããå
·äœçãªæ¹æ³ã«ã€ããŠãSocialmedia Examinerãåèã«ã玹ä»ãããã
ãã©ãã¯ãŒã«è³ªåãæãã
ãœãŒã·ã£ã«ã¡ãã£ã¢å
šè¬ã«èšããããšã ããæçš¿ã§ãã©ãã¯ãŒã«å¯ŸããŠè³ªåããã®ã¯ããã©ãã¯ãŒãšããç¹ããäžã§æå¹ãªæ段ã ã
質åã®ãªãã§ãããšããããã©ã¡ãã奜ã¿ãããšãã質åã¯ãã©ãã¯ãŒãçãããããããããŸããã©ãã¯ãŒã®ç®ã«ãšãŸããããæå¹ãªè³ªåã ããããŠãã®è³ªåã¯ç¥æ¥çšã«è²©ä¿ãããååã«ã¿ãŒã²ãããåãããŠè¡ãã¹ãã ã
ããšãã°å®ç³ã·ã§ããã®Zalesjewelersã¯äŒŒãŠããæ茪ã䞊ã¹ãŠã©ã¡ãã®ååãè¯ãã®ã質åããããã®ãããªè³ªåã¯ãã£ãŒãã®äžã§ãã©ãã¯ãŒã®ç®ã«ãšãŸãããããããŸãç°¡åã«å¿ããããšãã§ããã®ã§æçšãªã®ã ã
ãšãããç¥æ¥ã«åããååã®è²©ä¿ãè¡ãããå Žåãååã2ã€äžŠã¹ãŠãã©ãã¯ãŒã«æ¯èŒãããŠãã©ã¡ãã®ååãä»åºŠã®ç¥æ¥ã«ããã¿ãªãããšãã£ã質åããããšè¯ãã ããã
ãŸãããã®æçš¿ã®ããã®åçã«ã¯äººç®ãã²ã質ã®é«ãåçãå¯èœãªéã䜿ãã¹ãã ã
æ
åå£äœãšããŒãããŒã·ãããçµã¶
å°ãæå€ãããããªãããç¥æ¥ã«ããããŠæ
åå£äœãšããŒãããŒã·ãããçµãã§æ
å掻åãè¡ãã®ãè¯ãã
ãã®å§¿å¢ãã³ãã¥ããã£ããŸãã¯ãã©ã³ãã®è©å€ã«è²¢ç®ããã®ã ã
顧客ã¯ãã®ãã©ã³ãã®æ
åçãªå§¿å¢ã«æ°ã¥ãã ãã§ã¯ãªãããã®æŽ»åã«åå ããŠãããããšããããã
ããšãã°ããã¡ãã·ã§ã³ãã©ã³ãã®Banabarepublicã¯HumaneSocietyNYãšããŒãããŒã·ãããçµãã§ãç¬ã®é芪ãæ¢ãåç¥ãInstagramäžã§è¡ãªã£ããåç¥ã¯ãç¬ãäŒæ¥ãéããããã®å®¶ãæ¢ããŠããŸãããšãããã®ã ã
ãã®åç¥ã®æçš¿ã«ã¯5000以äžã®Likeãããã£ãŠãããã©ãã¯ãŒããã®åå¿ã¯ããªã倧ããã£ãããã ã
ãã®ãããªæ
åå£äœãšã®ããŒãããŒã·ãããšããã®ã¯è¯ãæå³ã§ã®ãã©ã³ãã€ã¡ãŒãžäœãã«ã€ãªããã®ã ã
ãã©ãã¯ãŒããã³ã³ãã³ããéãã
Instagramäžã§ãã£ã³ããŒã³ãéå¬ãããšäœãè¯ãã®ããšãããšã顧客ã®èªç€Ÿãžã®ãšã³ã²ãŒãžã¡ã³ããé«ããã ãã§ãªãäœã³ã¹ãã§èªç€Ÿã®ããã®ã³ã³ãã³ããéããããšãã§ããããšã ã
ããšãã°ã¹ã¿ãŒããã¯ã¹ã¯Red Cup Contestãšããæ¯å¹ŽæäŸã®ã¹ã¿ãŒããã¯ã¹ã®ã€ãã³ãã®éã«ããã©ãã¯ãŒã«èµ€ãã³ãããšããããŒãã§ããã·ã¥ã¿ã°#RedCupContestãšã¿ã°ã¥ãããåçãæçš¿ããŠããã£ãããã®ã³ã³ãã¹ãã§ã¯æçš¿ã®äžããè¯ãåçã®æçš¿ãéžã³åªåè
ã«ã¯ã¹ã¿ãŒããã¯ã¹ã®ã®ããã«ãŒããæž¡ããšãããã®ã ã
ãã®ã³ã³ãã¹ãã¯æ¯å¹Žå€ãã®ã³ã³ãã³ãããã©ãã¯ãŒããéããããšã«æåããŠãããç¥æ¥ã«åãããŠãã®ã¹ã¿ãŒããã¯ã¹ã®ãããªã³ã³ãã¹ããå®æœããã®ãè¯ãã ããã
ãã¢ååãåãäžãã
ãã¢ååãåãäžããæçš¿ãããã®ãè¯ãæ¹æ³ã ã
ç¥æ¥ãåã«ããŠãã¢ã®ããããååãèŠããããšã¯ã«ããã«ã«ãã®ååã®è³Œå
¥ãæ€èšãããã ãã§ã¯ãªãã2ã€ã«ãããšããããã®ååãããé
åçã«èŠãããšããå¹æãæåŸ
ã§ããã®ã ã
ã¯ãªã¹ãã¹ãªã©ã®ç¥æ¥åã«ãªããšã«ããã«ããã¬ãŒã³ããæ¢ãåºãã®ã§ãç¥æ¥ã«è²©ä¿ã®ããã«ãã®ãããªãã¢ååã®æçš¿ããããšè¯ãã ããã
äŒæ¥åãã«ãã£ã¹ã«ãŠã³ããå®æœãã
ç¥æ¥ã«åãããŠå£²äžã䌞ã°ãããã«ãã£ã¹ã«ãŠã³ããå®æœãããã®ãè¯ãã ããã
ç¥æ¥åã§è³Œè²·ããæ欲ãé«ãŸã£ãŠãã顧客ã«å¯ŸããŠããã£ã¹ã«ãŠã³ããããã°è³Œè²·ã®åŸæŒãã«ãªãã
ãã£ã¹ã«ãŠã³ããè¡ãéã«ã¯æçš¿ã«ãã£ã¹ã«ãŠã³ãã®ã¯ãŒãã³ã³ãŒããèšèŒããŠãããšããå¹æçã ããã
ãŸãšã
ä»åã¯ãInstagramãç¥æ¥åãã®ååã®è²©ä¿ã«æŽ»çšããæ¹æ³ã«ã€ããŠã玹ä»ããã
å床ãèšåããŠããããã®ããç¥æ¥åã«ã¯å€ãã®äŒæ¥ããã®è²©ä¿ã®æçš¿ãå¢ããã®ã§éåžžéãã®æçš¿ã§ããã°ãã©ãã¯ãŒã®ç®ã«æ¢ãŸããªãå¯èœæ§ãé«ããšããããšã ã
ããã§ããã©ãã¯ãŒã®ç®ã«ãšããŠãããããã«ã¯åœèšäºã§ã玹ä»ããããã«ããã©ãã¯ãŒã«è³ªåããªããã人ç®ãã²ãç»åã䜿ããæ
åå£äœãšããŒãããŒã·ãããçµã¶ããšãã£ãä»ã®äŒæ¥ãšã¯éãæçš¿ãããå¿
èŠãããããããã®ãã€ã³ãã«çæããŠç¥æ¥åãã®InstagramããŒã±ãã£ã³ã°ãå®è·µããŠããã ããã°ãä»ç€Ÿãããäžæ©æããåºãInstagramãã£ã³ããŒã³ãéå¬ããããšãã§ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
ä»ããèããªãïŒInstagramãé客ã«å§åçã«äœ¿ãã7ã€ã®çç±ïŒ
Instagramã¯ãä»ã®SNSã«æ¯ã¹ãŠé
ãããšã£ãŠäººæ°ã«ãªããŸãããå©çšè
ã®å€ãã¯è¥è
ã§å€ãã®ã¢ãã«ãèžèœäººã䜿çšããŠãããäžè¬ã®äººãã¡ã«ãæ³¢åããŠããŸããã
ãããããªããèªåã®ãµãŒãã¹ãªã©ã§é客ãå³ãããå ŽåãInstagramã¯å§åçã«äœ¿ããã®ã§ãã
ããã«ã¯7ã€ã®çç±ããããŸãããã®7ã€ã®çç±ãç¥ã£ãŠInstagramã§å§åçãªé客ãå³ããŸãããïŒ
Instagramãé客ã«äœ¿ãã7ã€ã®çç±ãšã¯ïŒ
â çŽæçã«ãŠãŒã¶ãŒã«äŒããããïŒ
â¡ä»SNSã«æ¯ã¹ãŠéå¶ãç°¡åïŒ
â¢ç¬èªã®ã€ãã³ãã§æ¥œã«å·®å¥åïŒ
â£ããã·ã¥ã¿ã°ã§åãããé客ã§ããïŒ
â€å©çšè
ã®å€ãã¯è¥è
ïŒæ矀ã®æ³¢åå¹æïŒ
â¥å€éšãµãŒãã¹ãšã®é£æºã§é¬Œã«éæ£ïŒ
âŠæ¬æ ŒæŽŸã®ããã®åºååºçš¿ïŒ
äžèšã®ãããªçç±ãInstagramãé客ã«äœ¿ãã7ã€ã®çç±ã§ãïŒããã§ã¯ããããã®çç±ãäžç·ã«çŽè§£ããŠãããŸãããïŒ
çŽæçã«ãŠãŒã¶ãŒã«äŒããããïŒ
æç« ãã¡ã€ã³ã®ä»SNSã§ã¯æç« åãåãããŸãã人ãåŒãä»ãããããªé
åçãªæç« ãæžãã人ã«ãšã£ãŠSNSã»ã©é客ã«äœ¿ããããŒã«ã¯ãããŸããã
ããããå€ãã®äººãé
åçãªæç« ããããèš³ã§ã¯ãããŸãããããã§ãInstagramã®ç»å Žã§ããInstagramã¯åçäžå¿ã®SNSã§ãããªã®ã§ãé¢çœãæç« ãæžãå¿
èŠã¯ãªãã®ã§ãã
ãã¡ãããåçãã¯ãªãã¯ãããšæç« ã衚瀺ãããŸãããã¯ãªãã¯ãããæç¹ã§èå³ã®ãã人ãå€ãã§ãããªã®ã§ãæç« çã«é
åããªããŠãåçã§äººãéããããšãã§ããã®ã§ããtwitterãFacebookãæ¯æ¥æŽæ°ããã®ã¯è·ãéãã§ãããããããªäžãInstagramã¯ç°¡åã«æŽæ°ããããšãã§ããã®ã§ãã
 ä»SNSã«æ¯ã¹ãŠéå¶ãç°¡åïŒ
â ã§ãèšããŸãããInstagramã¯éå¶ãç°¡åã§ããSNSã§é客ããéã«äžçªé¢åãªã®ãéå¶ã§ããæ¯æ¥ã³ã³ã¹ã¿ã³ãã«æŽæ°ããªããã°äººãéããããšã¯é£ãããã®ã§ãããã®ç¹ãInstagramã¯ãææã¡ã®ã¹ããŒããã©ã³ã§åçãæ®ã£ãŠãäžèšæ·»ããã ããªã®ã§æéãããããŸããã
ãŸããæ©èœé¢ãã·ã³ãã«ãªã®ã§ããã«éå¶ããããšãã§ããŸããã€ã³ã¿ãŒãããã«è©³ãããªã人ã§ã䜿çšã§ããã®ã§ããã®ç¹ã¯ä»ã®SNSãšéãç¹ã§ãïŒ
ç¬èªã®ã€ãã³ãã§æ¥œã«å·®å¥åïŒ
Instagramã®ããŒãžã®ã»ãšãã©ãåçã§åãå°œããããŠããŸããInstagramãå©çšããããŒã±ãã£ã³ã°ã®äžã§ã¯ãåçãã€ãªããŠäžæã®åçã«ãã€ãã³ãã®åç¥ãããããç¹æ®ãªåçã䜿çšããŠã€ãã³ãã®åç¥ãããããšçŽæçã«äŒããããšãå¯èœã§ãã
ä»ã®Instagramãšå·®å¥åãå³ãéã¯ãã®ãããªã€ãã³ãã䜿çšãããšããã§ãããïŒ
䟿å©ãããïŒInstagramã®ãã£ã³ããŒã³ãµã€ã
 åºå
žïŒhttps://olo.jp/
åŒç€Ÿã§éå¶ããŠãããOLOãã®ãããªãµãŒãã¹ãå©çšããããšã§ç°¡åã«ã€ãã³ãããã£ã³ããŒã³ãè¡ãããšãå¯èœã§ãïŒ
ããã·ã¥ã¿ã°ã§åãããé客ã§ããïŒ
Instagramã§æã䜿ããæ©èœã®ã²ãšã€ããããã·ã¥ã¿ã°ã§ããä»ã®SNSã«æ¯ã¹ãŠInstagramã®ããã·ã¥ã¿ã°æ©èœã¯å¹æãé«ãã§ããã§ããã ãåçã«é¢é£ãã人æ°ã®ããããã·ã¥ã¿ã°ãåçãšãšãã«æçš¿ããããšã«ãã£ãŠãããŸããŸãªäººãé客ããããšãã§ããŸãã
æåã«ãã©ãã¯ãŒãããªãææã§ãããã·ã¥ã¿ã°ã䜿çšããã°äžå®æ°éããããšãã§ããã®ã§ãã
ç°¡åã«äººæ°ã®ããã·ã¥ã¿ã°ã調ã¹ãããTokyotrend
ãã¡ãã®ããŒã«ã䜿ãããšã§ä»è©±é¡ã«ãªã£ãŠããããã·ã¥ã¿ã°ãããã«èª¿ã¹ãããšãã§ããŸããããã·ã¥ã¿ã°ãæ€çŽ¢ããããŒã«ã¯æµ·å€ã®ãµãŒãã¹ãå€ãã§ããããã¡ãã¯æ¥æ¬ã®ãµãŒãã¹ãªã®ã§äœ¿ããããã§ãã
åç
§ïŒãTokyotrendãhttps://tokyotrend.photo/
å©çšè
ã®å€ãã¯è¥è
ïŒæ矀ã®æ³¢åå¹æïŒ
åŒçšïŒhttps://gaiax-socialmedialab.jp/socialmedia/368
Instagramãä»ã®SNSã«æ¯ã¹ãŠè¥è
ã®äœ¿çšçãé«ããšããããšã¯ãåç¥ã§ããïŒå€ãã®èžèœäººãã¢ãã«ã®æ¹ã䜿çšããŠããInstagramã¯è¥è
ã®äœ¿çšçãå§åçã«é«ãã®ã§ããInstgramããã£ããã§äººæ°ãåºãã€ã³ãã«ãšã³ãµãŒã®ååšããããè¥è
ã®äœ¿çšçãäžãã£ãŠããŸãã
ãŸããä»ã®SNSãšéãæç« ã§ãªãç»åãã¡ã€ã³ã§æçš¿ã§ããããè¡šçŸã®å¹
ãåºãããšããç¹ãè¥è
ã䜿çšããŠããæ以ãããããŸããã
å€éšãµãŒãã¹ãšã®é£æºã§é¬Œã«éæ£ïŒ
åŒçšïŒhttps://iconosquare.com/
Instagramã¯åç¬ã§äœ¿çšããŠãé客å¹æããããŸãããå€éšãµãŒãã¹ãšé£æºããããšã§ããã«é客çãé«ããããšãã§ããŸããäŸãã°ãInstagramã«ã¢ã¯ã»ã¹è§£æã®æ©èœãä»å ã§ãããµãŒãã¹ãã人æ°ã®ããã·ã¥ã¿ã°ã調ã¹ããããµãŒãã¹ãªã©å€éšãµãŒãã¹ãè±å¯ãªã®ãç¹é·ã§ãã
ãããã®å€éšãµãŒãã¹ãå©çšããªããé客ã枬ã£ãŠã¿ãã®ãããã§ãããïŒ
ä»ã«ããããããªããŒã«ããããŸãïŒ
æ¬æ ŒçãªéçšãïŒInstagramããŒã±ãã£ã³ã°ã«æ¬ ãããªãå¿
é ããŒã«5éžïŒ
ãã¡ãã®èšäºã§ã¯ãããŒã±ãã£ã³ã°ã«æ¬ ãããªãããŒã«ããŸãšããŠçŽ¹ä»ããŠããŸãïŒãã²ãã芧ãã ããïŒ
æ¬æ ŒæŽŸã®ããã®åºååºçš¿ïŒ
Instagramã¯ããããŸã§å€§æäŒæ¥ã«å¯ŸããŠåºååºçš¿ã®èš±å¯ãããŠããŸããããæè¿ã§ã¯äžè¬äŒæ¥ã§ãåºååºçš¿ãå¯èœã«ãªããŸãããåºæ¬çã«ã»ã«ããµãŒãåã®åºåãåºçš¿ããããšãã§ãããã¿ã³ã«CTAãä»èŸŒãããšãå¯èœã«ãªããŸããã
ããã«ãã£ãŠä»ãŸã§ã¯Instagramã«æ·»ä»ãããªã³ã¯ããããŠãŒã¶ãŒãèªå°ããªããã°ãããŸããã§ããããä»åŸã¯ãã¿ã³ã²ãšã€ã§ãŠãŒã¶ãŒã«ã¢ã¯ã·ã§ã³ãèµ·ããããããšãã§ããŸãã
Instagramã®åºååºçš¿ã®å
容ãšã¯ïŒ
Facebookåºååæ§ã1000åããåºçš¿å¯èœã
ãã£ã³ããŒã³ã®ç®çã¯ãããã©ã³ãèªç¥ãããŠã§ããµã€ãã¯ãªãã¯ããã¢ãã€ã«ã¢ããªã€ã³ã¹ããŒã«ããåç»èŠèŽæ°ããªã©ãèšå®å¯èœ
ã¯ãªãšã€ãã£ãçŽ æã¯ãæ£æ¹åœ¢ã«å ãFacebookåæ§ã®æšªé·ãµã€ãºã«ã察å¿
åç»åºåã¯30ç§ãŸã§ã®é·ãã«å¯Ÿå¿
幎霢ãæ§å¥ã ãã§ãªãã趣å³ãã«ã¹ã¿ã ãªãŒãã£ãšã³ã¹ãªã©Facebookãšåçã®ã¿ãŒã²ãã£ã³ã°ãå¯èœ
åºåããªã·ãŒã¯Facebookã®åºåããªã·ãŒã«å®å
šæºæ
åŒçšïŒhttps://www.movie-times.tv/topic/7344/Â
Instagramãå©çšããŠå§åçãªé客ãå³ããïŒ
ä»ã®SNSã䜿çšããŠããŠããŸãã¡å¹æãçºæ®ã§ããªã人ã¯Instagramã®äœ¿çšãæ€èšããŠã¿ãŸãããïŒã¢ã«ãŠã³ãäœæã容æãªäžã«éå¶ãç°¡åãªã®ã§äœ¿ããªãæã¯ãããŸããããã
çŸåšããå€ãã®äŒæ¥ãInstagramã§ã€ãã³ããéå¬ãããããã£ã³ããŒã³ãè¡ã£ããããŠããã®ã§ãããããé客ãåžžèã«ãªãã€ã€ãããŸãã
å人ã®æ¹ãäŒæ¥ã«æå±ããŠããWebæ
åœã®æ¹ããInstagramãå©çšããŠé客ããŠã¿ãŠã¯ãããã§ããããïŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢
ã€ã³ã¹ã¿ã®ç¹åŸŽã掻ããïŒInstagramã§ãã£ã³ããŒã³ãéå¬ããã
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã®B to C ã§ã®æŽ»çšãåºãã£ãŠããŸããInstagramã®ãŠãŒã¶ãŒãæ¥éã«æ¡å€§ãããŠãŒã¶ãŒã®å©çšæéã延ã³ãããŸããŸãªæ
å ±åéãInstagramã§è¡ã£ãŠããããšãããã£ãŠããŠããããã§ãã
ã§ã¯ããã®Instagramãã©ã®ããã«ããŒã±ãã£ã³ã°ã«ã€ãªããŠããã¹ããªã®ã§ããããïŒæ¹æ³ã®ã²ãšã€ã¯ãInstagramã®ããã·ã¥ã¿ã°ã䜿ã£ããã£ã³ããŒã³ãéå¬ããããšã§ãã
ä»åã¯ãåŒç€Ÿã®æ°ãããµãŒãã¹OLO(ãªã)ã®çŽ¹ä»ãã¯ãã¿ã€ã€ãInstagramã§ã®ãã£ã³ããŒã³éå¬ã«ããã£ãŠã®äž»ãªãã€ã³ããã話ããŸãã
ããã·ã¥ã¿ã°ã§æ€çŽ¢ããŠããInstagramãŠãŒã¶ãŒ
GaiaX Social Media Lab. ã®èª¿æ»ã«ãã次ã®ãããªããšãããã£ãŠããŸãã
InstagramãŠãŒã¶ãŒã«ã¯ãããã§ã¢ãããã人ããããé·ãæéInstagramã«æ»åšããŠã奜ããªã¢ãã«ããã©ã³ãã®åçã»åéã®æçš¿ããèŠãã ããã®äººãæå€ã«ãå€ããšããããšãããããŸãã
ãŠãŒã¶ãŒãé·ãæéããããŠãInstagramã§ããŸããŸãªæ
å ±ãæ¢ããŠããããšãããããŸãããã®éã«å©çšãããŠããã®ãããã·ã¥ã¿ã°ã§ãã
ãŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããéã®éèŠãªãã€ã³ãã®äžã€ãšããŠãUser-Generated Content(ãŠãŒã¶ãŒãäœæãæçš¿ããã³ã³ãã³ãã以äžUGCãšçç¥ã詳ããã¯ãã¡ãã®èšäºã埡芧ãã ããïŒ)ã®å©çšãæããããŸãã
ãã©ã³ãã«æçãæããŠããã ãããŠãŒã¶ãŒã®ççŽãªå£°ãææ
ã¯ãä»ã®æœåšé¡§å®¢ã«å¯ŸããŠãšãŠã匷ã圱é¿åããããŸãããã©ã³ããªãŒããŒã®æãã§ã¯ãªãããã©ã³ãã®å©çšè
ã®å®éã®å£°ãªã®ã§èª¬åŸåãããããã§ããããããUGCãååã«æŽ»çšåºæ¥ãã®ãInstagramã§ãã
ãã ããUGCãéããã«ã¯ãããªãã®æœçãå¿
èŠã§ããã Instagramãéå¶ããŠããã°éãŸããšãããã®ã§ã¯ãããŸãããäžçªã®æ©éã¯å¹æçãªãã£ã³ããŒã³ãå®æœããããšã§ãã
ããã§ãã£ã³ããŒã³ã®èšèšæ¹æ³ãšãã£ã³ããŒã³å®æœã«æå¹ãªãåŒç€Ÿã®OLO(ãªã)ãšããããŒã«ãã玹ä»ããŸãã
OLOã§çŽ æ©ããã£ã³ããŒã³å®è¡
Instagramã§ã®ãã£ã³ããŒã³å®æœã®äžã€ã®å€§ããªç®çã¯ãæ°å€ãã®UGCãçŽ æ©ãéããŠãããã«ããã·ã¥ã¿ã°ãä»ããŠããããèªç€Ÿãã©ã³ãã®èªç¥ãæ¡æ£ã販ä¿ãUGCã®åã䜿ã£ãŠä¿é²ããããšã«ãããŸãã
ã§ã¯ããã£ã³ããŒã³ãèšèšããæã®ãã€ã³ããæŽçããŸãããã
ã¿ãŒã²ãããšç®çãæ確ã«
ãã£ã³ããŒã³ãå®æœããå Žåã«éãããããŒã±ãã£ã³ã°ã§ãæãéèŠãªãã€ã³ããã¿ãŒã²ããã®æ確åãšç®çãã¯ã£ãããšãããããšã§ããã¿ãŒã²ããã®æ確åãšããããšã«ã¯ãã¿ãŒã²ãããžã®ç解ãå«ã¿ãŸããã¿ãŒã²ããã«ããŠãã顧客åã¯èª°ã«ã§ã説æåºæ¥ãããã«ç解ãããŠããŸããïŒ
å¯èœãªãã°ããã«ãœãããšãã圢ã§æãããŠããŠãé¢ä¿è
ãã¹ãŠã«å
±æãããŠããããšãæãŸããã§ãã
ãŸãããã£ã³ããŒã³ã®ç®çã¯æ確ã§ããããïŒ
ãã©ã³ãã®èªç¥ãé«ããããšãªã®ãããã©ã³ããžã®ç解ãæ·±ããŠãããããšãªã®ãã販ä¿ãªã®ãã»ã»ã»ã©ããªæçš¿ããŠãŒã¶ãŒã«æåŸ
ããã®ãã¯æ§ã
ã§ãããããæ確ã«ãªããªããšãŠãŒã¶ãŒåŽãã©ãã¢ã¯ã·ã§ã³ããã°ããã®ãç解åºæ¥ããçµæçã«ã¢ã¯ã·ã§ã³ãèµ·ãããªããšããçŸè±¡ã«çµã³ã€ããŸãã
èšèšãšå®è¡ã¯çŽ æ©ã
ãã£ã³ããŒã³ã¿ãŒã²ãããæ確ã§ç®çããã¡ããšèšå®ãããŠããã°ã次ã¯å®éã«ãã£ã³ããŒã³ãèšèšããå®è¡ããããšã§ãããã®ãã§ãŒãºã¯åºæ¥ãã ãå°ãªãå·¥æ°ã§ã¹ããŒãæã倧åã«ããããšãéèŠã§ãã
ããã§åŒç€ŸãµãŒãã¹ã®OLOã掻èºããŸãã
OLO(ãªã)ãšã¯ãInstagramã®ããã·ã¥ã¿ã°æ©èœãå©çšãããã£ã³ããŒã³ãµã€ãããæ軜ã«çŽ æ©ããæŽã«åºæ¬ç¡æã§ã¹ã¿ãŒãã§ãããµãŒãã¹ã§ãããŠãŒã¶ãŒã¯ããã·ã¥ã¿ã°ãå©çšããŠInstagramã§å¿
èŠæ
å ±ãæ¢ããŠããããã§ããããããã·ã¥ã¿ã°ãä»ããŠãŠãŒã¶ãŒã«ã³ã³ãã³ããæçš¿ããŠããããã°ãããã ãç®ã«ãšãŸããã£ã³ã¹ãåºãããŸãã
ããInstagramã®ãã©ãã¯ãŒããŸã å°ãªãç¶æ³ã§ããã°ããã¬ãŒã³ããã£ã³ããŒã³ãªã©ãæå¹ã§ãããã
ã³ã³ãã¹ããšéæã£ãŠãå
¥è³è
ã«ãã¬ãŒã³ãããããšãããããªã¹ã¿ã€ã«ãèããããŸãããã®éã«æå®ã®ããã·ã¥ã¿ã°ãä»ããŠãããã ãã§ããã£ã³ããŒã³ãžã®å¿åãå®äºããšããæµãã§ãã
ããããæ¹éããæ確ã«ãªãã°ããã£ã³ããŒã³ã®å®è¡ã«æéããããã®ã¯æ倱ã§ãã
OLOãå©çšãããšããã£ã³ããŒã³ã決å®ãããã®æ¥ã®ãã¡ã«ãã£ã³ããŒã³ãµã€ãããªãŒãã³ã§ããŸãããµã€ãã«ãã³ãã¬ãŒããçšæãããŠããããã£ã³ããŒã³ãµã€ãã®å
¬éã«ã¯ã»ãšãã©æéãããããŸãããåºæ¬æ©èœã¯ç¡æã§å©çšåºæ¥ãŸãã®ã§ãè©Šãã«ãå©çšããã ãããšãã§ããŸãã
ãã¡ãããæ皿管çãªã©ãåºæ¥ãŸãã®ã§ãåœéžè
éžå®ãå¹ççã§ãã
詳ããã¯åŒç€Ÿã®ãOLO(ãªã)ãªãã£ã·ã£ã«ãµã€ãããã芧ãã ããã
話é¡ã«ãªããã£ã³ããŒã³ãèããŸããã
ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®ãã£ã³ããŒã³ã¯ã話é¡æ§ãããã»ã©å¹æãäžãããŸãããããªã話é¡æ§ã®é«ããã£ã³ããŒã³ãèããããšã¯é£ããã§ããããã£ã³ããŒã³ã®æ¡ãèããããšã«æéããããããšã¯éèŠã§ããéã«å®è¡ãçŽ æ©ãåºæ¥ãããšã§ããè¯ãæ¡ãèããæéãåºæ¥ãŸãã
åèãŸã§ã«ãäžã€ããããããã£ã³ããŒã³ãã玹ä»ããŸããshu uemuraã®å®æœããInstagramãã£ã³ããŒã³ã§ãããŠãŒã¶ãŒã®æçš¿ã§ãã»ã¬ãç«ããäœããšãããã£ã³ããŒã³ã§ãããããããå
±åµãåã®ãã£ã³ããŒã³ããã©ã³ããå®çããŠãã段éã§ã¯æå¹ãªãã®ã«ãªãã§ãããã
shu uemura ã»ã¬ãç«ãã£ã³ããŒã³ããŒãžããäžéšè»¢èŒ
https://www.shuuemura.com/shupette/jp/#shucats
ã©ã®ãããªãã£ã³ããŒã³ãæå¹ãã¯ããã©ã³ãã®ãã®æã®ããžã·ã§ã³ã«ãã£ãŠå€ãã£ãŠããŸããããŸããŸãªã¢ã€ãã£ã¢ãInstagramäžã«ã¯ããµããŠããŸããOLOã掻çšããªããããã£ã³ããŒã³èšèšãåæã«æéããããŠãã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramã§é客ããã人ãç°¡åã«ã§ãã4ã€ã®äŒç»æ¡ãšå®è·µæ¹æ³ïŒ
Instagramã§ããçšåºŠãã©ãã¯ãŒã¯ãããã©ããåºããµãŒãã¹ã®é客ã«çµã³ã€ããªããšãã人ã¯å€ããšæããŸãããªããçµã³ã€ããªãã®ãïŒ
ããã¯ããŠãŒã¶ãŒãå·»ã蟌ãã§ããªãããã§ãã
ä»å玹ä»ããInstagramã§ç°¡åã«ã§ããäŒç»æ¡ã¯ãinstagramã®ãŠãŒã¶ãŒãå·»ã蟌ãã§ã¢ã¯ã·ã§ã³ãèµ·ããããšãã§ããŸãããã®æ¹æ³ãå®è·µããã°ãããçšåºŠãŠãŒã¶ãŒãšäº€æµãå³ããäžã«ãé客ã«çµã³ã€ããããšãå¯èœã§ãã
ä»åã玹ä»ããäŒç»æ¡ã¯ã©ããç°¡åã«å®è·µã§ãããã®ã°ãããªã®ã§ãInstagramã®é客ã«æ©ãã§ããæ¹ã¯ããã²å®è·µããŠã¿ãŠãã ããïŒ
ãã§ã«äŒæ¥ã¯å®è·µïŒ? äŒç»ã®æãã¹ãé客çãšã¯ïŒ
Instagramãå©çšããŠããäŒæ¥ã¯å€ãååšããŠããŸããæè¿ã®SNSã®äžã§ããInstagramã®æ³šç®åºŠã¯ä»ã®SNSãããé«ãã§ãã泚ç®ãããŠããçç±ãšããŠã¯ã»ã»ã»
ã»æç« ã§ã¯ãªãåçã§äŒãããã
ã»ããã·ã¥ã¿ã°æ©èœã«ãã亀æµ
ã»åçãç°¡åã«ã¢ããã§ããæ軜ã
ä»ã®SNSãšã¯äžç·ãç»ããã·ã³ãã«ãªæ©èœãšèªå·±è¡šçŸããã«ã¯ç³ãåãªãUIãªã©çç±ã¯å€å²ã«æž¡ããŸãããããªãInstagramã«ç®ãã€ããäŒæ¥ã¯ä»ãå€ãã®äŒç»ãéå¬ããŠããŸãã
åŒçšïŒææ²»ãã©ããã£ã³ããŒã³
倧æäŒæ¥ãè¡ã£ãInstagramã§ã®äŒç»ã«ãããé客çã¯ç®ãèŠåŒµããã®ããããŸããç¹ã«ããŠãŒã¶ãŒãäŒæ¥ã®è£œåã®åçãæçš¿ããããæœéžã§äŒæ¥ã®è£œåããã¬ãŒã³ãããã¿ã€ãã®äŒç»ã¯å€ãã®é客ãå®çŸãææãäžããŠããŸãã
çŽ äººã§ãã§ããInstagramã®ç°¡åãªäŒç»æ¡ãšã¯ïŒ
ä»åã¯ãå€æ°ã®äŒæ¥ãå®è·µããäŒç»ãåèã«çŽ 人ã§ãã§ããç°¡åãªäŒç»æ¡ããŸãšããŠã¿ãŸããã
â ãŠãŒã¶ãŒã«ç¹å®ã®åçãæçš¿ããŠããã
â¡æçš¿ããŠããããŠãŒã¶ãŒã«ååããã¬ã¶ã³ããã
â¢ç¹å®ã®ããã·ã¥ã¿ã°ã§æééå®ã®äº€æµãå³ã
â£Instagramã§ãã£ã³ããŒã³ãå±éã§ãããµãŒãã¹ãå©çšãã
äŒæ¥ã®ããã«å€§èŠæš¡ã«ããå¿
èŠã¯ãããŸãããããã§ããæ¢åã®ãŠãŒã¶ãŒãŸãã¯æ°èŠãŠãŒã¶ãŒãéããããšãã§ããŸãã
ã¡ãªã¿ã«ããããã玹ä»ããæ¹æ³ã¯ããçšåºŠã®ãã©ãã¯ãŒæ°ãããããšãåæã«ããŠããŸãããŸã ããã©ãã¯ãŒæ°ã足ããªããšããæ¹ã¯ããããã®èšäºãåèã«ãã©ãã¯ãŒãå¢ãããŠã¿ãŠãã ããã
ãŠãŒã¶ãŒã«ç¹å®ã®åçãæçš¿ããŠããã
 åŒçšïŒã¡ãã£ãã¥ãã ãã£ã³ããŒã³
ããã¯ãå€ãã®äŒæ¥ãè¡ã£ãŠããäŒç»ã®ã²ãšã€ã§ããäŸãã°ãã¢ãã¬ã«ç³»ã®ãã©ã³ããªãååãçãåçãã¢ããããŠããããªã©ããŸãã
ãããŠããã®åçãäŒæ¥ã®Instagramãç¹èšãµã€ãã«æ²èŒãããªã©ããŠãŠãŒã¶ãŒãå·»ã蟌ãã§ãããŸãããŠãŒã¶ãŒéã§ã®ç«¶äºæèããäŒæ¥ã®ãµã€ãã«èªåã®ã³ãŒãã£ãã€ããèŒããããããªããšããä»å 䟡å€ã§å€ãã®ãŠãŒã¶ãŒãå·»ã蟌ãã§ãããŸãã
ã¢ãã¬ã«ç³»ã®äŒç€Ÿã§ã¯ããã®ãããªã€ãã³ããè¡ãå®éã«ãµãŒãã¹ã®å©çšãæ°èŠãŠãŒã¶ãŒã®éæãè¡ã£ãŠããŸãã
æçš¿ããŠããããŠãŒã¶ãŒã«ååããã¬ã¶ã³ããã
 åŒçšïŒããã ãã£ã³ããŒã³
ããç¹å®ã®åç(ååã身ã«ã€ãããç¹å®ã®å Žæã§æ®åœ±ã決ããããæ§å³ãªã©)ãæçš¿ããŠãããäžã§ãè¯ãã£ã人ã«èªç€Ÿååããã¬ãŒã³ããããšããäŒç»ã§ãã
ãã¡ãããŠãŒã¶ãŒãšããŠã¯ãã¬ãŒã³ãããããããšããç¹å
žããããããæ¯èŒçåå ããããäŒç»ã§ãã倧æäŒæ¥ã®å Žåã ãšãããªãã®éã®ååãçšæããŠç¹å®ã®ã·ãŒãºã³ãªã©ã«ã€ãã³ããè¡ã£ããããŠããŸãã
ãã®äŒæ¥ã奜ããªäººããã³ãã€ã³ãã§çããäžã«ããŠãŒã¶ãŒã®ãã©ãã¯ãŒãªã©ã«ãæ³¢åå¹æããããããæœåšçã«æ°èŠã®ãŠãŒã¶ãŒãå¢ããããšãã§ããŸãããã®æã®äŒç»ã¯å°èŠæš¡ãªäŒæ¥ã§ãã§ããã®ã§ããã²åèã«ããŠã¿ãŠãã ããã
ç¹å®ã®ããã·ã¥ã¿ã°ã§æééå®ã®äº€æµãå³ã
åŒçšïŒBUYMA ãã£ã³ããŒã³
Instagramã§ã¯ãããã·ã¥ã¿ã°ãšããæ©èœãååšããŠããŸãã(ããã·ã¥ã¿ã°ã®èª¬æãå·®ã蟌ã)ãã®æ©èœã䜿ãã°ãã©ãã¯ãŒã§ã¯ãªã人ã«ãæ
å ±ãäŒããããšãã§ããŸãã
ãã®æ©èœãå©çšããŠããªãªãžãã«ããã·ã¥ã¿ã°ã§åçãæçš¿ããŠããããšããäŒç»ãå±éããããšãã§ããŸããããã¯ãèªç€Ÿãã©ã³ãã®ã€ã¡ãŒãžãå®çãããããã«ã¯ãã£ãŠã€ãã®äŒç»ã§ãã
ãŸããæééå®ã®ã€ãã³ããªã©ã§ã䜿çšã§ããŸãããã ãããçšåºŠã®ç¥å床ããªããã°ãããã·ã¥ã¿ã°ãçšããŠã€ã¶ãã人ãå°ãªããªã£ãŠããŸããšããã®ãæ¬ ç¹ã§ãã
Instagramã§ãã£ã³ããŒã³ãå±éã§ãããµãŒãã¹ãå©çšãã
OLOå
¬åŒãµã€ã
æåŸã«çŽ¹ä»ããã®ã¯ãäžèšã®æ¹æ³ãå
šãŠç¶²çŸ
ããããæ¹ã§ããããã¯ãInstagramã®ãã£ã³ããŒã³ãã€ãã³ããäŒç»ã§ãããµãŒãã¹ãå©çšããæ¹æ³ã§ãã
åŒç€Ÿã®ãOLOããã¯ãããšããå€ãã®ãµã€ãã§ããããã€ãã³ããéãããšãã§ããŸãã
ä»ç€Ÿã§ã¯ææã®å ŽåããããŸãããOLOãã¯ç¡æã§Instagaramã®ãã£ã³ããŒã³ãéãããšãã§ããã®ã§ãããããã£ã³ããŒã³ãã€ãã³ããå±éããããšãã人ã¯æ€èšããŠã¿ãŠã¯ãããã§ããããïŒ
ããã«å®è·µïŒé©ãã»ã©ã®é客çãå®æãããïŒ
ãããInstagramã®ããããäŒç»ã«å°ãã§ãèå³ã®ãã人ã¯ã3ã®äžã§çŽ¹ä»ããæ¹æ³ã䜿ã£ãŠäŒç»ãå®è·µããŠã¿ãŸãããããã¡ãããäŒç»ãå¿
ãæåãããšã¯éããŸããããå®è·µããããšã§ããçšåºŠã®é客ãèŠèŸŒããŸãã
ãŸããå®æçã«ã€ãã³ããè¡ãããšã§åå ãããŠãŒã¶ãŒãå¢ãããªããŒã¿ãŒãçãŸããŠããã®ã§æ ¹æ°ããç¶ãããšããã§ãããã
æ¬æ Œçãªé客ãå®çŸããããªããOLOãã®ãããªãµãŒãã¹ãå©çšããŠã確å®ã«é客ã«ã€ãªããã®ãäžã€ã®æã§ããèªåã«ãã£ãããæ¹ã§äŒç»ãç«ã¡äžããå®è·µãçµæãçã¿åºããŸãããïŒ
ãŸãšã
Instagramã§ã¯ããããã£ãæ°ãã圢ã§é客ãããããšãã§ããŸãããã¡ãããä»ã®SNSã§ãé客ããããšãå¯èœã§ãããçŸåšçãäžãã£ãŠããInstagramã ããããã§ããäŒç»ãéå¬ããŠã¿ãŠã¯ãããã§ããããïŒ
倧æäŒæ¥ãå®è·µããŠããã€ãã³ããåèã«ãããªããäŒç»ãéå¬ããŠã¿ãŠã¯ãããã§ããããïŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢
éèããããïŒInstagramããŒã±ãã£ã³ã°ã®å¹æ
çŸåšãSNS(ãœãŒã·ã£ã«ã»ãããã¯ãŒã¯ã»ãµãŒãã¹)ãæ¥æ¡å€§ããããžãã¹ã§ã®æŽ»çšãæ¥éã«é²ãã§ããç¶æ³ã§ãã
åæã«ãiPhoneã®æ®åã«ãšããªã£ãŠãPC以å€ã®å€æ©èœããã€ã¹ã®æŽ»çšãæ¥éã«æ¡å€§ããŠããŸãããä»ã§ã¯ãã¹ããã§æ®åœ±ããåçãããã«SNSã䜿ã£ãŠWebäžã«ã¢ããããŠãæ
å ±äº€æã楜ããããšãæ¥åžžçã«ãªã£ãŠããŸãã
ãã®äžã§ãInstagram(ã€ã³ã¹ã¿ã°ã©ã )ã¯ãåçã«ç¹åããSNSãšããŠäººæ°ãéããŠããŸããããããåçãããããªåçãå
±æããããšæã女æ§ãã¡ã«åãå
¥ããããã®ãInstagramã®ççºç人æ°ã®ããšã«ãªã£ãŠããŸãã
ãã®ç¹æ§ããããã¡ãã·ã§ã³æ¥çãªã©ãå§ããšããŠãåçã§ååããµãŒãã¹ã蚎ããããããæ¥çã§ã®æŽ»çšãå
è¡ããŠããŸãããããã§ã¯å
šãç°ãªãæ¥çã§ãæå¹ã«æŽ»çšãããé¢çœãäºäŸãã玹ä»ããŸãããã
éèæ¥çã§ã泚ç®ïŒCapital Oneã®å Žå
Capital Oneã¯ãç±³åœãæ ç¹ã«éèæ¥ãå¶ãäŒç€Ÿã§ããã¯ã¬ãžããã«ãŒããéè¡æ¥åãªã©ãæ¥åã®äžå¿ãšããŠããŸãã
Capital Oneã®Instagramã¢ã«ãŠã³ã
Capital Oneã¯ããã©ã³ãã®èªç¥åäžã®ããã«Instagramã§ã®ãã£ã³ããŒã³ãå±éããåºåèªç¥ã®å²åã16ãã€ã³ãäžæãããŠãããšããææãäžããŠããŸããããã¯éåžžã®ããžã¿ã«ãã£ã³ããŒã³ã®2.5åã®ææãšèšãããŠããŸãã
話é¡ã«ãªã£ããã®ãã£ã³ããŒã³ã¯ãâWhatâs in your WalletâãšããCapital Oneã®ã¿ã°ã©ã€ã³ã掻çšããŠå±éãããããªãã®è²¡åžã«å
¥ã£ãŠãã倧åãªãã®ãèšå¿µåãªã©ãåçã§ã¢ãããããšãããã®ã§ããããã®ãã£ã³ããŒã³ãéããŠCapital Oneã¯ãéèæ¥çã«ããããªãŒããŒã§ãããã€ãããŒã¿ãŒã§ããããšãããã©ã³ãã®ç¢ºç«ãçã£ãŠããŸãã
Instagramã掻çšãããã£ã³ããŒã³ã§ãã©ã³ãã£ã³ã°ïŒ
ãã®ãã£ã³ããŒã³ã®å¹æãäžããããã«ãCapital Oneã¯åæã«ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ãå©çšããŠããŸãã3人ã®ããç¥ãããåç家ã®ååãåŸãŠããã£ã³ããŒã³ã¹ããŒãªãŒãäœãäžããŠããŸãã
ãã®ãã£ã³ããŒã³ã§æ³šç®ãã¹ãã¯ãæ¯èŒçè¥ã人察象ãšæãããã¡ãªããããããžã¿ã«ãã£ã³ããŒã³ã§ããããã®ãã£ã³ããŒã³ã§ã¯45æ³ä»¥äžã®å¹Žéœ¢ã®äººãã¡ã«ããã倧ããªã€ã³ãã¯ããäžãããšããçµæãåºãŠããäºã§ããå
ã®åºåèªç¥ã«ã€ããŠå¹³å16ãã€ã³ãã«å¯ŸããŠ25ãã€ã³ããã®äžæãçµæãšããŠåºããŠããããã§ãã
ãã®ãã£ã³ããŒã³ã«ã¯ã3ã€ã®ãã€ã³ãããããŸãã
POINT1. éèæ¥çã§ã®æŽ»çšã ã£ããšããããš
Instagramã¯ããã¡ãã·ã§ã³ã飲é£ãªã©ã®æ¥ç以å€ã§ãããã£ã³ããŒã³ã®èšèšãäžæã«ãããšå¹æãåºããšããããšã§ãã
åçã§å¹æãåºãããšãšã¯ãäžèŠå
šãç¡é¢ä¿ã ãšæãããéèæ¥çã§ã®æåäºäŸã¯ãæ¥çãåããInstagramã®æŽ»çšãæ€èšããå¯èœæ§ãæããããŠãããŸãã
POINT2. Instagramã§ã®ã€ã³ãã«ãšã³ãµãŒæŽ»çšäºäŸã ãšããããš
ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ã¯éèŠãªããŒã±ãã£ã³ã°ææ³ã®äžã€ã§ãã
ã€ã³ãã«ãšã³ãµãŒ
ã€ã³ãã«ãšã³ãµãŒãšã¯è³Œè²·äžå¿ç¹ã«ãã£ãŠçµç¹ã®è³Œè²·ææ決å®ã«åœ±é¿ãäžãã人ã®ããšãããã
ã³ããã³ã¯ããåŒçš
ããã§ããã€ã³ãã«ãšã³ãµãŒã¯ïŒ3人ã®ããç¥ãããåç家ãšãããInstagramã§ã®ã€ã³ãã«ãšã³ãµãŒã§ãããã©ãã¯ãŒã®å€ãã€ã³ãã«ãšã³ãµãŒãäžæã«æŽ»çšããããšã§ãå¹æããããäºäŸãšããŠèšæ¶ã«ãšã©ããŠããããšãåºæ¥ãŸãã
POINT3. 女æ§ãè¥ã人åãã ãã§ã¯ãªãå¹æã ãšããããš
äžè¬çã«ã¯è¥ã女æ§åããšèããããã¡ãªInstagramã§ãããæ¯èŒç幎霢局ã®é«ãã¿ãŒã²ããã«ãå¹æãåºãããšãå®èšŒãããŠããäºäŸã ãšããããšã泚ç®ãã¹ããã€ã³ãã§ããåçã®ã¿ãšããã·ã³ãã«ãããéã«è¥ãäžä»£ä»¥å€ã«ãåãå
¥ããããçç±ããç¥ããŸããã
Instagramã®ãã£ã³ããŒã³æŽ»çšã§ãå¹
åºãé客ãçãã
Capital Oneã®äºäŸã¯ãInstagramã®æ°ããå¯èœæ§ãæããããŠãããŸããInstagramã®ãã£ã³ããŒã³æŽ»çšã«ã¯ã倧ããªå¯èœæ§ããããšããããšã§ãã
æ¢åæŠå¿µã«ãšããããªã掻çšã§ãããžãã¹ã«ã倧ãã«è²¢ç®ããå¯èœæ§ããããŸãã
Instagramã®ãã£ã³ããŒã³ã®éçšããèããªãããã²ç§ãã¡ãOLO(ãªã)ãã«ãæ°è»œã«ãçžè«ãã ããã
Instagramå°éã®ããŒã±ãã£ã³ã°ã ããããã§ããã¢ããã€ã¹ã§ããã£ãšããªãã®ãæäŒããã§ãããšæããŸãã
Want to stay up to date with the latest news?
We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!