ãã¡ãã·ã§ã³
ECãµã€ãã®èŠãæ¹ã®åèã«ãããïŒäžçã®ãã¡ã¹ããã¡ãã·ã§ã³7éžïŒ
ããã«ã¡ã¯ãè¿æã«å€§ããªãŠãã¯ããããçžéŠ¬ã§ãã
ãããªããã§ãåã®ããžã£ãã¯ãŠãã¯ãã ããå¬ã¯ããŒãããã¯ãçãªãæ¥ã¯ãããŸããã
ãŠãã¯ãã¯æ¥æ¬ã代衚ãããã¡ã¹ããã¡ãã·ã§ã³ã§ãã
ã§ãããä»ã¯ãŠãã¯ãã«å¯Ÿæãããæµ·å€ã®ãã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãããç¶ã
ãšæ¥æ¬ã«é²åºããŠããŠããŸãã
ãŠãã¯ãã®è¿ãã«ã¯H&MãFOREVER21ã®åºèãããããããã£ãã察æããŠããŠããŸãã
ãã¡ã¹ããã¡ãã·ã§ã³ã®ç¹åŸŽã§ãããäœäŸ¡æ Œããååã®å
¥ãæ¿ãã¹ããŒããã倧éçç£ããšãã圢æ
ã«ã¯ãECãµã€ããéå¶ããããã§åèã«ããã¹ããã€ã³ãããããããããŸãã
ããã§ä»åã¯ãäžçã®æåãã¡ã¹ããã¡ãã·ã§ã³ããŸãšããŸããã
ç¹ã«ãã¡ãã·ã§ã³ã®ECãµã€ãéå¶è
ã®æ¹ã¯ããã²åèã«ããŠãã ããã
äžçã®ãã¡ã¹ããã¡ãã·ã§ã³ãŸãšã
ZARA
ZARA
ã¹ãã€ã³çºã®äžçãã³ããŒã¯ã³ã®ãã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãã
ãã¬ã³ããã«ããŒããã¹ã¿ã€ãªãã·ã¥ãªãã¶ã€ã³ã®æãäœäŸ¡æ Œã§æäŸããæ¥æ¬ã§ãæçšè
ã¯ãšãŠãå€ãã§ããååã®å転ã®éãã¯éäžã§ããã
ãµã€ããã·ã³ãã«ã§åããããããå³äžã«å€§ããªãæ€çŽ¢ããã©ãŒã ãèšãã䜿ããããååªå
ã®ãã¶ã€ã³ã§ãã
GAP
GAP
ãããŸãè¶
æåãã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãã§ããGAPã
ç¹ã«ãã¡ã³ãºã®çœTã·ã£ãã¯åãæçšããŠããŸãããŸã£ããéããã«äžå€«ã
ãµã€ãã¯ãããããŒãžã®ã°ãªããã¬ã€ã¢ãŠããã·ã³ãã«ã§èŠãããç¹åŸŽçã§ãããã¡ãã¥ãŒã®åãããããã賌買ã®ã¡ãªããã«ãªã£ãŠãããã§ãã
UNIQLO
UNIQLO
æ¥æ¬ã代衚ãããã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãã§ããUNIQLOã
äžæåã¯ãã¶ã€ã³ã«å°ãé£ããã£ãŠããå
šèº«ãŠãã¯ãïŒç¬ïŒããªããŠãã¬ãã£ããªã€ã¡ãŒãžããããŸããããä»ã誰ããå©çšããŠãããã©ã³ãã«æé·ããŸããã
ãã®å®ããšè³ªãã¢ããŒã«ãããšãšãã«ãèå人ãæ¡çšãããªã©ã¢ãã«ã«åãå
¥ããŠã€ã¡ãŒãžäžæ°ã®äœæŠãããã£ãå°è±¡ã§ãããã¬ãCMãã¯ãŒã«ã§ãããã
ãµã€ãã§ã¯åååçã«æ¥åžžã§ççšããåçãå€ã䜿ã£ãŠã身è¿ã§äœ¿ãå¿å°ã®ã€ã¡ãŒãžã®ããããããããŸãã
ç¡å°è¯å
ç¡å°è¯å
極éãŸã§ç¡é§ãçããŠãã·ã³ãã«ã§è¯è³ªãªååãéããç¡å°è¯åã
è¡£æãã·ã³ãã«ã§çŽ æã®è¯ããç¹åŸŽã®ãã©ããªããŒãºã«ãåãæ¥åžžçãªäœ¿ããããããããå€ãã®ãã¡ã³ãç²åŸããŠããŸãã
ãµã€ããã·ã³ãã«ãªèŠæãããããInstagramã掻çšããŠååã®è¯ãããŠãŒã¶ãŒã«çºä¿¡ããŠããŸãã
FOREVER21
FOREVER21
æ¥æ¬ã§ã倧人æ°ãã©ã³ããäžçã®ææ°ã®ãã¬ã³ããã¡ãã·ã§ã³ãäœäŸ¡æ Œã§ããŒã¿ã«ã³ãŒãã£ããŒãã§ããŸããç¹ã«å¥³æ§ã®æ¯æãé«ããã©ã³ãã§ããã
ãµã€ãã®ã§é¢çœãã®ã¯ãããååã®ã«ã©ãŒãæ£ç¢ºã«äŒããããã«ãã¢ãã¿ãŒã®èª¿ç¯çšã«ã©ãŒããŒãåååããŒãžã«çšæãããŠããããšã賌買ãèããŠãããŠãŒã¶ãŒã®èäžãåŸæŒããããå®å¿æãäžãã工倫ã§ãã
H&M
H&M
ãã¡ããæ¥æ¬ã§å€§äººæ°ããšã«ããæµè¡ã®ãã¡ãã·ã§ã³ããªãŒãºããã«ã«æã«å
¥ãäžãæåãªãã¶ã€ã³ãŒãšã®ã³ã©ããè¡ã£ãŠã床ã
話é¡ãæäŸããŠããŸãã
ãµã€ãã¯ãã¯ãã·ã³ãã«ã§ãåçã®ã¯ãªãªãã£ãé«ãååã¯ãšãŠãé
åçã§ãã
Commeca Ism
Commeca Ism
ã¬ãã£ãŒã¹ãã¡ã³ãºãšãããããã家æã§ã®æ®ããã«å¯çããæãæäŸããŠããã€ã¡ãŒãžã
ã¡ã€ã³ã«å®¶æã§ããããã®æãçãã€ã¡ãŒãžã䜿ã£ãŠããããšãå€ãããã©ã³ãã³ã³ã»ããã®ã€ã¡ãŒãžããŠãŒã¶ãŒãšå
±æããŠããŸãã
ãŸãšã:ãã©ã³ãã€ã¡ãŒãžãäŒéã§ãããµã€ããã¶ã€ã³ã
ãã¡ã¹ããã¡ãã·ã§ã³ãã©ã³ãã®ã¡ãªããã¯ãå®ãææ°ã®ãã¶ã€ã³ã®æãæã«å
¥ããããšãã§ããããšã
ãµã€ãã®ãã¶ã€ã³ã¯ãé«çŽæãå°ã£ããã¶ã€ã³ã§ã¯ãªããåããããããã·ã³ãã«ã§ã䜿ãããããã¶ã€ã³ã®ãã®ã°ããã§ãã
ãããªäžã§ãåçã䜿ã£ãŠãã©ã³ãã®ç¹åŸŽãäŒããææ³ãåãå
¥ããŠããŸãã
ECãµã€ãã¯ããã©ã³ããååãšããããããã¶ã€ã³ã«ããããšã倧åã§ãã
ãããå¿ããªãããã«ããŸãããã
ãã¡ãã·ã§ã³
ãã¡ãã·ã§ã³ECãµã€ãéå¶è ã®ã»ãã販売ã«åœ¹ç«ã€ïŒãããããªã³ãŒãã£ããŒããåŠã¹ã3ã€ã®ãµã€ãïŒ
äžé«çã®é ã¯æ¯æ¥ãã£ããææ©ãèµ·ããŠãã¯ããŒãŒããã®åã§å°äžæéä»æ¥çãŠããæãéžãã§ããèšæ¶ããããŸããã¿ã£ãããã§ãã
ãããªç§ã¯ãæ³ãéããããšã«æãããããªããªã£ãŠä»ãã³ãŒãã£ããŒãææçã«ãªã£ãŠããŸãã
âŠã£ãŠããã®ã¯å°ã倧è¢è£ã§ãããèªåã§èããã®ãæããªã£ãŠãããã§ã³ãŒããæ€çŽ¢ããããšãå¢ããŸããã
ä»ãããã¡ãã·ã§ã³ã¢ã€ãã ãæ€çŽ¢ããã ãã§ãé¢é£ç»åãèŠãããšãã§ããŸããé¢é£ç»åãªã®ã§æ§ã
ãªç»åãæ··ãã£ãŠããŸãããäžã«ã¯ã³ãŒãã®å
šèº«åçãªã©ãèŠãããã®ã§ããã«æ¬²ããç»åãèŠããŠããŸããŸãã
ããã£ãšèŠãã ããªãããã§ãããã®ã§ãããä»åã¯é¡åã®éãããã¡ãã·ã§ã³ECãµã€ãéå¶è
ãããã»ãã販売ãäŒç»ãããšãã«ããããããªã³ãŒãã£ããŒããçµãã®ãç®çãšããŠããŸããç»åæ€çŽ¢ã§ã¯éçãããããäžæãããã°éå¹çã«ããªããããŸããã
ç®çã決ãŸã£ãŠãããªãããã¯ããããããªã³ãŒãã£ããŒããåŠã¶ããšãã§ãããµã€ãã«çŽæ¥ã¢ã¯ã»ã¹ããŠãã©ã®ã»ããã¢ããã人æ°ãªã®ãèŠãã®ããã¹ãã§ãããïŒ
ãšããããã§ä»åã¯ããããããªã³ãŒãã£ããŒããåŠã¹ãã³ãŒãã£ããŒããµã€ãã3ã€ã玹ä»ããŸãïŒ
ZOZOTOWNã®ã³ãŒãã£ããŒããµã€ããWEAR
WEAR
ç¥ã人ãç¥ãã³ãŒãã£ããŒããµã€ãã§ããïŒZOZOTOWNã®éå¶ããWEARã¯ããã£ããããã·ã³ãã«ãªãã¶ã€ã³ã§ãšãŠãããåçãæ ããŸãããèŠãããã§ãã
æŽã«ãã ããæ€çŽ¢ãå¯èœã§ãæ§å¥ãã«ããŽãªã»ã«ã©ãŒã»èº«é·ã»å°åãªã©ãªã©çŽ°ãããŸã§çµãããšãã§ããŸããã³ãŒãã£ããŒããæçš¿ããŠãããŠãŒã¶ãŒã¯ãçŽæ åãããé«æ©æããã枡蟺çŽçŸãããªã©ã®æå人ãããŠãã¡ãã£ãšèŠãŠã¿ããæ°ãããŠããŸããïŒ
ã³ãã¥ãã±ãŒã·ã§ã³ããšãããCoordiSnap
CoordiSnap
ã¡ãã£ãŽãSNSåãªæããããã³ãŒãã£ããŒããµã€ããã¢ããªãäž»äœã®ããã§ãèªåã§æ®åœ±ããåçã奜ãã«å å·¥ã»ãã³ã¬ãŒã·ã§ã³ããŠæçš¿ããããšãã§ããŸãã
ä»åã¯PCãµã€ãã®ã玹ä»ã§ãããã¢ããªã§èŠãŠã¿ãŠããããšæããŸããç¹ã«ãã¡ãã®ãµã€ãã®äŸ¿å©ãªãšããã¯ãã³ã¬ã¯ã·ã§ã³æ©èœãããããšã
äŸãã°ãããŒã«ãŒçããªãè¡ããšé¡ããŠãããŒã«ãŒã䜿ã£ãã³ãŒããè€æ°éããŠã³ã¬ã¯ã·ã§ã³ãšããŠæ®ãããšãã§ããã®ã§ããèªåã ãã®ã³ã¬ã¯ã·ã§ã³ãäœã£ãŠã¿ãã®ãããã§ããã掻çšæ¹æ³ã¯ãããããããŸãïŒ
ã»ãã販売ã®ãææ¬ãSTYLEST
STYLEST
ã³ãŒãã£ããŒãã ãã§ãªãã»ãã販売ã«é¢ããŠãåŠã¶ãªããã¡ãã®ã³ãŒãã£ããŒãåé販ãµã€ããããããã§ããé販ãµã€ããšããããšã§åçã¯ãã¹ãŠããã«ãããã®ã
ååãã¢ãã«ããã®èŠãæ¹ãã³ãŒãã£ããŒãã®èŠãæ¹ãå匷ã«ãªããŸãããã³ãŒãã®ã¢ã€ãã ãã£ãããã®ãŸãŸè³Œå
¥ããããšãã§ããŠãšã£ãŠã楜ã§ããã³ãŒãã£ããŒãããã¬ã³ãã掻ããããã®ã°ããã§ããã³ãŒããèŠãŠããã ãã§ãå匷ã«ãªããŸããã
æåŸã«
ãããã§ãããïŒ
ã¹ããããµã€ãã¯ãããããããŸãããã³ãŒãã£ããŒãã现ãããŸã§ãã£ããèŠãããµã€ããèŠãããšã§ãã»ããã¢ããã®äžã«ã©ããªã¢ã€ãã ãå ããæ¹ããããã¬ã³ãã§æ¬²ãããšæã£ãŠããããããããããããã«ãªããšæããŸãã
ãŸããECãµã€ãéå¶è
ã§ãªããŠãæ®æ®µäœ¿ãã§ãããããªãµã€ããªã®ã§ãæ¥ãããã䜿ã£ãŠã¿ãŠãã³ãŒãã£ããŒããšãããã®ã身ã«çããŠããããšãã§ããŸããïŒ
ãã¡ãã·ã§ã³
ãã¡ãã·ã§ã³ECãµã€ãã®ãã¶ã€ã³ã®åèã«ãªããããããªãµã€ã7éžïŒ
ããã«ã¡ã¯ïŒè¿é ãããã¡ãã·ã§ã³ECãµã€ããèŠãŠãã®ã§ãä¹
ã
ã«æã®è³Œå
¥æ欲ã沞ããŠããŠããã¿ã£ãããã§ãïŒ
ä»èªåã®ã¯ããŒãŒããã®äžã«å
¥ã£ãŠããæå
šéšäžæããŠãäžããæããŠãããããããã®è¡åã«é§ãããŠããŸãã
ããŠä»åã¯ããããããã¡ãã·ã§ã³ECãµã€ããäœããããªãŒãšæ€èšãããŠããæ¹ã«ã¯å¿
èŠã§ãïŒãã¡ãã·ã§ã³ECãµã€ããäœãäžã§ãäºã決ããŠãããªããšãããªãããšããã£ããç·Žã£ãŠãããªããšãããªãããšã¯å±±ã»ã©ãããŸãã
ãã®éèŠãªãã®ã®1ã€ããµã€ããã¶ã€ã³ã
ãããååã¯ãªãªãã£ããªãªãžãã«æ§ããããŠãããé
ããåçã綺éºã§ãããµã€ãå
šäœã®ãã¶ã€ã³ããã£ãããããã®ã§ãªããã°ãªããŒã¿ãŒã¯ãã¡ããããµã€ãã®æ»åšæéãå¢ããã客æ§ãå®çããŸããã
ä»åã¯ãã®ãã¡ãã·ã§ã³ECãµã€ãã®ãã¶ã€ã³åèã«ãªããããããªãµã€ãã7éžã玹ä»ããŸãïŒ
ä»ãã§ã«ECãµã€ããéå¶ããŠããæ¹ãããããã¶ã€ã³æ¹åãæ€èšããŠããéã¯ãä»åã®èšäºãåèã«ããŠã»ãããšæããŸãã
ã§ã¯ãã£ããã¿ãŠãããŸãããïŒ
ã·ã³ãã«ã§ãããªããthe day. AND READY
the day. AND READY
ã¶ã»ã·ã³ãã«ãªãã¶ã€ã³ã§ãããååãã»ãŒæŽŸæããªè²ã®ãã®ãå€ããããããµã€ãèªäœã®è²ããã£ã2è²ã§ãã©ããå€åœ©ã®ãããªå°è±¡ãäžããŸããã
ååããŒãžãã¹ãããªããŠããŠãè²·ãç©ã«éäžããããšãã§ããããã«æããŸããã«ãŒãã®ã¢ã€ã³ã³ãåžžã«å³äžã«ããã®ã§ããã«ã«ãŒãå
ããã§ãã¯ããããšãã§ããŸãããã ã·ã³ãã«ãªã ããããªããŠããµã€ãã®äœ¿ãããããèãããããµã€ããã¶ã€ã³ã ãšæããŸãã
ã€ã³ãã¯ãã§åè² ãªããA DAILY LIFE WITH PUME
A DAILY LIFE WITH PUMA
ãµã€ããã¬ãããªåå
¥ããŠäœã£ãŠã€ã³ãã¯ãã§åè² ãããïŒãšããæ¹ã«èŠãŠé ããããã¶ã€ã³ã§ãã
ECãµã€ããšã¯åŒã¹ãªããããããªãã®ã§ãããååã®èŠãæ¹ã¯ã€ã³ãã¯ãããªãªãžããªãã£ããã£ãŠãšãŠã匷ãå°è±¡ã«æ®ããŸããååã綺éºã«èŠããŠããµã€ããèŠãŠããã ãã§ãã¡ãã£ãšãã楜ãããæããŸãã
ãã©ã³ãã®äžç芳ãäœããããæžèãåŸèŒ©å
æžèãåŸèŒ©å
ç»åã§ã¯ãèŠãã§ããŸããã§ããããããŒãžããããç«ã®æã«ãªã£ãŠããããææã¡ãã€ãå·Šäžã®ç«ã®æããã ãããããæããããŸãã
ç«æ¬å°éæžåºãšããããšã§ããæžåºããšãç«ãã®é°å²æ°ãããŸãåãããŠäžç芳ãäœãåºããŠãããšæããŸãã
ããããããç«ãååã«æŒãåºãããã¶ã€ã³ã ãšäžæãããçããµã€ãã ãšæãããŠããŸããŸããããïŒãããã£ãæå³ã§ãç«å°éã®ãµã€ããšããŠæåããŠããã®ã§ã¯ãªãããšæããŸãã
女æ§ã«æããããkuraline
kuraline
女æ§ã«å¥œããããµã€ããšããã°ããã¥ã©ã«ç³»ã§ããããèªç¶ããæããããããããå
Œãåããããã¥ã©ã«ç³»ã®ãµã€ãããã¡ãã§ããäžèŠã·ã³ãã«ã§ãããã¡ãã¥ãŒã®ããè²·ãç©ãããèªã¿ç©ãã«è§Šãããšããããã¢ã€ã³ã³ä»ããããããããµãã¡ãã¥ãŒã衚瀺ãããŸãã
ãããã£ããšããã«ããã¶ã€ã³ãè¡ãå±ããŠããŠäžå¯§ããæããŸããèªç¶ãšãããªãä¿¡é Œã§ããããããšæããããããªããã©ã³ãã€ã¡ãŒãžãèãããããã¶ã€ã³ã«ãªã£ãŠããŸãã
ååããŒãžã«ã工倫ãGitman Bros.
Gitman Bros.
ã¹ããŒã¹ããµãã ãã«äœ¿ããSALEã§ããã°ECãµã€ãã§ã¯ãããŒè²Œã£ããã倪æåã§æã¡åºãããããããšãããã·ã³ãã«ã«æããŠããŸããããšãã£ãŠæåãåãããŠããŸã£ããããŠããããã§ããªãSALEã ãšããããšãã¹ããšç®ã«å
¥ãã®ã§ããŸãæåãåçãèŠããããšãã§ããŠããŸãã
ããšç¹åŸŽçãªã®ãååããŒãžã®åååçã®èŠãæ¹ã§ãããã åçã䞊ã¹ãã®ã§ã¯ãªããåçãšè©³çŽ°æãã»ããã«ããŠååã®çŽ°ããéšåã®èª¬æããã£ããã§ããŠããŸãã
å¿
èŠæäœéã®ãã®ä»¥å€ãããªãïŒãthe...
ãã¡ãã·ã§ã³
ã¡ã³ãºãã¡ãã·ã§ã³ãéžã¶ãªãããïŒäººæ°ã®ECãµã€ã5éžïŒ
ã©ããã©ããããŸã ãŸã ãããã·ã§ããã«ããã£ãŠããçžéŠ¬ã§ãããããé販ã§ãã¡ãã·ã§ã³é¢é£ã®ååã¯ãã§ã«å®çªãšãªã£ãŠããŸãã
äžæåãªãããµã€ãºããŒãã瞫補ããŒããªããã§ãå®éã«èŠãªããšäžå®ã§è²·ããªãäºãå€ãã£ãã§ãããZOZOTOWNã®ãã¬ã€ã¯ãç®åãã«ãããããã§æãè²·ãããšããè¡çºãåœããåã«ãªããŸããã
å®éã®ã·ã§ããã§ããã¬ãã£ãŒã¹ã»ã¡ã³ãºåãããããé販ãè¡ã£ãŠãããåºã¯ããå¿
é ãšèšã£ãŠãéèšã§ã¯ãªãã§ãããã
ä»åã¯ãã¡ã³ãºãã¡ãã·ã§ã³ã®ECãµã€ããéããŠã¿ãŸããã
ä»åãäŸã«ãã£ãŠè¶
å人çã«æ°ã«å
¥ã£ããã¶ã€ã³ã ã£ãããå人çã«å¥œããªãã©ã³ãã ã£ããããã¡ãããã¡ãã·ã§ã³ãªã®ã§å¥œããªãã€ã¹ãã ã£ããã§ãã§ã€ã¹ããŠãŸãã®ã§ããããŸã§ããµãããçšåºŠã«èŠãŠããã£ãã»ããè¯ããããããŸããã
ãã ãããããECãµã€ãããªãŒãã³ãèããŠãããããªãã¥ãŒã¢ã«ãæ€èšããŠãããããã·ã§ããéå¶è
ã®æ¹ã«ã¯ãã²åèã«ããŠãããããã§ãã
åèã«ããã人æ°ã®ã¡ã³ãºãã¡ãã·ã§ã³ECãµã€ã5éžïŒ
STUDIOUS ONLINE STORE
STUDIOUS ONLINE STORE
ãã¡ã¹ãã£ãã¯ãã©ã³ãã®ã»ã¬ã¯ãã·ã§ããSTUDIOUSã®ECãµã€ãã質ã¯æãçŽä»ãã®ã»ã¬ã¯ãã·ã§ããããµã€ããã·ã³ãã«ã§èŠããããç¡é§ã®ãªãæ§æã§ãã
ã¬ãã£ãŒã¹ããããŸããããã¡ãããã¬ã€ã§ã·ã³ãã«ãªæãæããŠããŸããååã®ã€ã¡ãŒãžãšãµã€ãã®ãã¶ã€ã³ã¯çµ±äžãããããšãããã©ã³ãã£ã³ã°ã®åæã§ãããã
FAKE TOKYO.com
FAKE TOKYO.com
äžçã®ã»ã¬ããæ¥æ¥ãããå¿
ã足ã蚪ãããšããFAKE TOKYOã®ECãµã€ãããæ±äº¬ãã®ã¹ã¿ã€ã«ã象城ããååã®æ°ã
ã¯ããã¬ã³ãã®äžæ©å
ãè¡ããã®ã°ããã
èŠãŠããã ãã§ãé¢çœãååãããã£ãŠããŸããæ£çŽãã¡ã³ãºããšããæ¬ãã§ã¯ãªãã§ããã奜ããªãµã€ããªã®ã§ã玹ä»ã
THE ROADIE SHOP
THE ROADIE SHOP
ãã¡ããå人çã«å¥œããªãã©ã³ãRUDE GALLERYã®ååãäžå¿ã«æããã»ã¬ã¯ãã·ã§ããã®ECãµã€ãã
é³æ¥œãããŒãã«ããæ¥æ¬åã®ãã©ã³ãã§ãæçšããŠããã¢ãŒãã£ã¹ããããããå±
ãŸãã
ã©ãããããã«ãã³ãããã®ã°ãããæè¿ã¬ãã£ãŒã¹ãå±éããŠããŸãããäž»ã«ã¡ã³ãºãã©ã³ãã§ãã
scope
scope
ãã¡ãã·ã§ã³ãšããããç掻é貚ã販売ããscopeãã©ã€ãã¹ã¿ã€ã«ã®ææ¡ãšãšãã«ååã売ãåºããŠããã¹ã¿ã€ã«ã§ãé«ã¯ãªãªãã£ã®åçãšçžãŸã£ãŠååã®é
åãããåŒãåºããŠããŸãã
åååçã ãã§ãªãããã®ååãå®éã«äœ¿ã£ãŠããåçããããšããŠãŒã¶ãŒã¯æ³ååãæ»ãç«ãŠããããã€ã®éã«ãã«ãŒãã«å
¥ãããã¿ã³ãããã£ãŠãããããããŸããã
ãã¡ãã·ã§ã³é販ZOZOTOWN
ãã¡ãã·ã§ã³é販ZOZOTOWN
æåŸã¯ã©ãããŠãå€ããªãZOZOTOWNãçŸåšã®æ¥æ¬ã®ãæãWebã§è²·ãããšããæµãã¯ããã®ãµã€ããäœã£ããšèšã£ãŠãéèšã§ã¯ãªãã§ãããã
æ°ã
ã®ã¢ã€ãã¢ã§å€ãã£ããµãŒãã¹ãæã¡åºããããã·ã§ããã ãã§ãªãæ§ã
ãªã¡ãã£ã¢ããªãªãŒã¹ããŠãããããä»ãããã¡ãã·ã§ã³æ¥çãçãäžããŠããŸãã
å®éã®åºèã®å£²äžã«ããã®ãµã€ãã®åœ±é¿ã¯å°ãªãããããã§ãããããã¬ãã£ãŒã¹ã ãã§ãªãã¡ã³ãºå±€ããªã³ã©ã€ã³ã·ã§ããã«å·»ã蟌ãã ãã®åœ±é¿åã¯çµ¶å€§ã§ãã
ãŸãšã:ECãµã€ãã§éèŠãã¹ãããšãšã¯
ã©ã®ãµã€ããå
±éããŠããããšã§ããããååãæ ãããåçã§ããããšãããã¯ãããã·ã§ããããªãŒãã³ããéã®éåã§ãã
ãã©ã³ãã£ã³ã°ã§ãµã€ãããã¶ã€ã³ããã®ãããã§ãããååãé
åçã«èŠããªããã°ãå
šãæå³ã¯ãããŸããã
ããããæå³ã§ãECãµã€ãã®å€ãããè²æ°ã®å°ãªãã·ã³ãã«ãªãã¶ã€ã³ã«ãªãã®ã¯åœç¶ã®åŸåã§ãã
ååãé
åçã«èŠããæ¹æ³ã¯ãåçã ãã§ã¯ãããŸãããscopeã®ããã«ããã®ååã賌å
¥ãããæ¥åžžãã©ãã ãå
å®ããããããŠãŒã¶ãŒã«ã€ã¡ãŒãžãããã®ãããããªæ¹æ³ã®ã²ãšã€ã
ãŸããç¡å°è¯åã®ããã«ãInstagramãªã©ã®SNSãå©çšããŠååãæã¡åºããŠããæ¹æ³ããããŸãã
ECãµã€ãã¯ååãã売ããããã®ãµã€ãã§ã¯ãªãããäŒãããããã®ãµã€ãã§ããããšãæèããŸããããããããã°ã売äžãšãšãã«ãã©ã³ãã£ã³ã°ã®æ§ç¯ã«ãç¹ãããECãµã€ãã¯å€§ããªåºãããèŠããã¯ãã§ãã
ã§ã¯ã§ã¯ã
ãã¡ãã·ã§ã³
ã¢ãã¬ã«æ¥çã®äž»æŠå Žã¯ECãµã€ãïŒç¶ã ç»å Žããæ°ãµãŒãã¹ã®å 容ãšã¯ïŒ
ããã«ã¡ã¯ã
ãã®å¬ã¯æå¬ãšèšãããŠããŸããã
ãããã«äŸå¹Žã«æ¯ã¹ããšæããæ¥ã(æŒéåããŠããããããšæãããã)ãå€ãæ°ãããŸããã
ãããŠäœãããã¹ããŒããŒããŒã®ç§ã«ãšã£ãŠéªäžè¶³ã¯æ·±å»ãªåé¡ãªã®ã§ãïŒïŒ
ããã«æå¬ã®åœ±é¿ã§ã¢ãã¬ã«æ¥çã圱é¿ãåããŠããããã§ããã©ãããã³ãŒãã®å£²ãäžãã䌞ã³ãªãããã§ãã
ããæè¿ã«ãªã£ãŠãã£ãšå¯ããæ¬æ Œåããæ°ãããŸãããããæ©ã«ã³ãŒãã®å£²ãäžãããããŠã¢ãã¬ã«æ¥çå
šäœã®æŽ»æ§åãé¡ãã°ããã§ãã
ãããä»åã¯ãã¢ãã¬ã«ECãµã€ãéå¶è
ã®æ¹ãããå®åºèã ãã§ãªããªã³ã©ã€ã³åºèã«ãèå³ã®ããæ¹ãããä»æ¥çECããã¢ãã¬ã«ECã«ãæ¡å€§ããããšãèãã®æ¹ãã«åããŠ
ã¢ãã¬ã«æ¥çããªãã©ã€ã³ãšãªã³ã©ã€ã³ã§ã®åžå Žåå
å®åºèã«ãITã®åãïŒïŒãåºèã«ãããIT掻çš
è¿é 話é¡ã®ECãµã€ãã§å±éãããæ°ãµãŒãã¹
äžèšã®å
容ã«ã€ããŠã玹ä»èŽããŸãã
ã¢ãã¬ã«æ¥çãå®åºèåžå ŽãšECåžå Žããããã®åå
æµè¡ã®ãã¡ãã·ã§ã³ã¯ç§»ãå€ãããéãã§ãããããããŠæå€ãš80幎代90幎代ãªã©ã«æµè¡ã£ããã¡ãã·ã§ã³ããªãã€ãã«ããããšããããŸãããã
æµè¡ã®ç§»ãå€ãããéãã§ãããã¢ãã¬ã«åžå Žãå€åã®ã¹ããŒããéãããããŠæ¿ããããã«æããŸãã
åžå Žã¯æµè¡ã®ããã«ãªãã€ãã«ããã«ãåžžã«é²åãéããã¹ãã§ããããã¢ãã¬ã«åžå Žã§ã¯ã©ãã§ããããïŒ
ããã§ã¯ãªãã©ã€ã³ã§ããã¢ãã¬ã«åžå Žãšããªã³ã©ã€ã³ã§ããã¢ãã¬ã«ECåžå Žã®2ã€ã«è§ŠããŠã¿ãŸãã
ã¯ããã«åœå
å®åºèåžå Žãã¿ãŠã¿ãŸããšããããçž®å°åŸåãã«ããããã§ãã
å®åºèã«åé¡ãããçŸè²šåºãé販åºãå°éåºã®åžå ŽèŠæš¡ã¯ãããã2å
1,221åå(97.4%)ã9,869åå(96.2%)ã4å
9,014åå(102.7%)ãšãªã£ãŠããã(ããŒã¿ã¯2014幎ã®ãã®ãã«ãã³å
ã¯å幎æ¯)
ãã ãå®åºèã®ã¿ã§ãªãé信販売ãªã©ã®ECåžå Žãªã©ãå«ã¿ãŸããšãã»ãŒæšªã°ãã§å
調ãªåããããŠããŸãã
é·æçãªèŠç¹ã§å°åé«éœ¢åã«ãã人å£æžãèŠèŸŒãŸããŠããæ¥æ¬ã«ãããŠãã¢ãã¬ã«ECåžå Žã®æ¡å€§ãã¢ãã¬ã«åžå Žå
šäœãæ¯ããŠããã®ãããããŸããããŸãã蚪æ¥å€åœäººã«ããã€ã³ããŠã³ãæ¶è²»ãæ¯ãã®1ã€ãšãªã£ãŠããããšã§ãããã
次ã«ã¢ãã¬ã«ECåžå Žã§ãããå
ã»ã©ãå°ã觊ããããã«ãæ¥éãªæé·ããããŠããŸãããã®æé·çã¯é©ãã®10ïŒ
è¶
ããããŠããŸãã
åžå ŽèŠæš¡ã¯2014幎æç¹ã§1å
3,680åå(8%)ãçµæžç£æ¥çã®äºæž¬ã«ãããš2020幎ã«ã¯2.6å
å(14%)ã»ã©ã«ãŸã§æ¡å€§ãããšãã£ãŠããŸãã(ã«ãã³å
ã¯åžå Žå
šäœã«ãããECã®æ§ææ¯ç)
åœå
æ倧çŽã®ã¢ãã¬ã«é販ãµã€ãZOZOTOWNã«ããåžå Žç°å¢ã¬ããŒãã«ããã¢ãã¬ã«ECåžå Žã«ã¯æé·ã®äœå°ããããšããæšã®èšèŒããããŸããã
ã¢ãã¬ã«åžå Žå
šäœã掻æ§åãããããã«ããã¢ãã¬ã«ECåžå Žãèµ·ç¹ãšããŠæŽãªãæé·ãå¿
èŠã§ãããèŠèŸŒãŸããŠããŸãã
å®åºèã«ãç»æçãªãµãŒãã¹ãïŒåºèãžã®ITå°å
¥
æµè¡ãå€åããããã«ãå®åºèã®éå¶ã¹ã¿ã€ã«ã«ãå€åãèŠãããŸããã
ãããITã®æŽ»çšã§ãã
æ¬èšäºã®èªè
ã®æ¹ã®äžã«ãå®åºèã«ãŠITã®åãåãå
¥ããŠããéå¶è
ã®æ¹ãããããšæãããŸããããã§ã¯å®åºèã«å°å
¥ãããŠãã3ã€ã®ITã®åãã玹ä»èŽããŸãã
ã¿ãã¬ãã端æ«ãçšããæ¥å®¢
åºé ã§ã®åšåº«ç®¡çãç°¡çŽ åã販売ããŒã¿ã®èŠèŠåã決æžæãªã©ã«æŽ»çšãããŠããŸãã
å³åº§ã«ææ°ã®ååæ
å ±ãææ¡ã§ããããšã§é¡§å®¢ã®åŸ
ã¡æéãæžãããçµæçã«å転çãäžãã販売件æ°ãå¢å ããããªã©ãšæŽ»èºããŠãããååšã§ãã
ä»®æ³è©Šç
AR(ä»®æ³çŸå®)ãå©çšããè©Šã¿ã§ãã
ç¹å¿æãäŒæ¥ã§è©Šç宀ãæ··ãã§ããæã®å転çãäžããããã»ãã«ãè©Šçãããããšããéã®ããŒãã«ãã°ããšäžãããã®ã ãšæããŸãã
顧客ã®ç®ãåŒããã®ã«ããªãã§ãããããèå³æ¬äœã§å©çšããŠããããæ¹ãå¢ããåãçµã¿ã§ãããã
ãªã³ã©ã€ã³ããã¢ãŒã·ã§ã³
TwitterãInstagramãFacebookãªã©ã®SNSãçšããŠãã£ã³ããŒã³ãå±éãã»ãŒã«æ
å ±ãææ°ã®ååæ
å ±ãªã©ã®é
ä¿¡ãç¡æãã€æ軜ã«è¡ããŸãã
ç¹ã«Instagramã¯ãµãŒãã¹ã®ç¹æ§ããŠãŒã¶ãŒå±€ã«ãããã¡ãã·ã§ã³æ¥çã®ã¢ã«ãŠã³ãã倧éã«ååšããŠãããŸããåçãã¡ã€ã³ã³ã³ãã³ããªã®ã§ååãè¡šçŸããããã®ã§ãããã
æ¢ã«çŸåšã§ã¯ITã®åãã¢ãã¬ã«å®åºèãžãšé²åºããŠããã®ã§ãããã£ãããšããã¹ãã«ãšããŠããŠãæã¡ãå¹æçã«éçšããŠãããããšããã§ãã
話é¡ã®ECãµã€ãã§å±éãããŠããæ°ãµãŒãã¹ãšã¯ïŒïŒ
åžå Žãæµè¡ãéãäžçã§ããããšãããã£ãã¢ãã¬ã«æ¥çã§ãããçŸçãªçå競äºãåã¡æãããã«äŒæ¥ã¯æ§ã
ãªåãçµã¿ãéå§ããŠããŸããä»åã¯ãã®åãçµã¿ãå®éã«ã玹ä»ããŠã¿ããããšæããŸãã
iQON
iQON
60以äžã®ECãµã€ãã®ååãèªç±ã«ã³ãŒãã£ããŒãããäžã§æçš¿ã§ããã¢ããªã§ãããã¡ãããã®ãŸãŸåå賌å
¥ãå¯èœã§iQonçµç±ã§å£²ãäžãã1å以äžã®ECãµã€ãããããšãããŸãã
ãŸããæé¡å¶ã®ã¬ã³ã¿ã«ãµãŒãã¹ãæäŸããŠãããã¢ãã¬ã«ECã®æ倧ã®å£ã§ãããè©Šçãã§ããªãããšããç¹ãã«ããŒããŠããåªè¯ãµãŒãã¹ã§ãã
air Closet
airCloset
æé¡6,800åã§ã¹ã¿ã€ãªã¹ããããéžå®ãã3çã®æŽæãè¿åŽæéãªãã«å©çšã§ãããæ°ã«å
¥ã£ãã®ãªãã°ããã®ãŸãŸè²·ãåããå¯èœã
è¿é ã§ã¯å¹
åºãã¿ãŒã²ãããæ§ç¯ããé«çŽãã©ã³ãããã°ãæèšããäžã®äžé¡§å®¢ã«åããŠã¬ã³ã¿ã«ãããŠããŸãã
STYLEST
STYLEST
ããã®ã¹ã¿ã€ãªã¹ããã³ãŒãã£ããŒããããŠããããµãŒãã¹ã§ããããŸããæé¡1,980åã§å©çšãå¯èœã§ãã¹ã¿ã€ãªã¹ããéžå®ããååã®äžãã1ã€éžã³ãåãåãããšã®ã§ãããµãŒãã¹ã§ãã
人æ°ã®çç±ã¯æé¡æéã«æ¯ã¹1ç¹3000åååŸã®ååããããããåŸãã®ä»ã«ãæãããªå€æ®µã§ã¹ã¿ã€ãªã¹ãããã§ã€ã¹ããã»ã³ã¹ã®ããã¢ã€ãã ãããããããã§ãããã
LeFabric
LaFabric
ECã®æŠå¿µãèŠãã«ã¹ã¿ã ãªãŒããŒã®ãåºã§ãã
ã€ã³ã¿ãŒãããã§ã®é信販売ãªã®ã«ãªãŒããŒã¡ã€ãïŒïŒ
ä»ãŸã§ã®ãµãŒãã¹ãšã¯äžç·ãç»ããµãŒãã¹ãå±éããŠããäŒæ¥ãLeFabricã§ããå·¥å Žãšã®çŽæ¥çãªãããã¯ãŒã¯ãæ§ç¯ããããšã§å®äŸ¡ã«ãªãŒããŒã¡ã€ãã¹ãŒããäœæããããšãã§ããããã§ãã
ãªãŒããŒã¡ã€ãã®ã¹ãŒããšããã®ã¯ä»ãŸã§é«äŸ¡ãªã€ã¡ãŒãžãªã©ããã£ããããæãããªå€æ®µã§å©çšã§ããã®ã¯çŽ æŽãããã§ããã
ãŸãšã
ãããã ã£ãã§ããããïŒ
ä»ãŸã§ã¯å®åºèã§ã®éå¶ã«æºãã£ãŠããæ¹ããå®ã¯ITã®åãå°å
¥ãããŠããã
æ³åãã€ããªãã£ããããªãµãŒãã¹ãå±éãããŠãããããã
ãªã©ãšãæ°ããªçºèŠãã§ããã§ããããïŒ
ããããæ¡å€§ããåžå Žã«ãããŠãçŸç¶ç¶æãããŠããã ãã§ã¯ãããŸããã
åžžã«æ°ããªãµãŒãã¹ã暡玢ãç¶ããç¶ç¶çéå¶ãããããŸãããã
åŒç€Ÿã§ã¯InstagramãTwitterã§ã®ãã£ã³ããŒã³ãµã€ããç¡æã§äœãããµãŒãã¹ãOLO(ãªã)ããå±éããŠãããŸããSNSã掻çšããŠãã£ã³ããŒã³ãå±éããéã«ã¯æ¯éãæ€èšãã ããã
ãã¡ãã·ã§ã³
ãæ°žä¹ ä¿åçãã¬ãã£ãŒã¹ãã¡ãã·ã§ã³ãªãããã§æ±ºãŸãïŒãããããããECãµã€ã7éžïŒ
ããã«ã¡ã¯ïŒè¿é å¯ããªã£ãŠãããšããããšããããæã ãã§ãªãé£æãŸã§ãããã§è²·ããããªããšæãå§ããŠããã¿ã£ãããã§ãïŒ
ãããã«éåäžè¶³ã«ãªãã®ã§ä»ã¯ãŸã ãšã©ãŸã£ãŠããŸããããã€æãåºããâŠèªåãšã®æŠãã§ãã
ããŠãä»åããã¡ãã·ã§ã³ã®ã話ããããããšæã£ãŠãããŸãã
åé ã§ããµããéããç§ã¯åºæ¬æå±ããã§å£°ãæããããã®ãèŠæãªã®ã§é販ã§è²·ã£ã¡ããããšããããããŸãã
åºå¡ããã®(ç§ã«ãšã£ãŠã¯)ç©æ¥µçãããæ¥å®¢ã«ããããããããšããªãã§ããããã®æ欲ããæãå°ç©ãæ€çŽ¢ãããããããåºãŠããã®ã§ãèªåãæ¬åœã«æ¬²ãããšæãããã®ãæ¢ãããšãã§ããã®ã§ãã
ãµã€ãºã人ãã足ãå°ã倧ããã£ãããããšéŽå±ããã«ãªãããšãå€ãã®ã§ããããã§æ¢ããšããèŠã€ããããšãã§ããŸãã
ç§ã¿ãããªå
æ°ãªäººã ãã§ãªããåçŽã«ããããªæã欲ããïŒèŠããïŒãšããæ¹ã«ãé販ãµã€ãã¯ãšãŠã䟿å©ãªãã®ã§ãããã
ä»åã¯ãããªãããããªæãå°ç©ãæãã¬ãã£ãŒã¹ãã¡ãã·ã§ã³ã®ECãµã€ãã7éžã玹ä»ããããŸãïŒã§ã¯ãã£ããèŠãŠãããŸãããŒãïŒ
ãŸãã¯å®çªãZOZOTOWN
ZOZO
CMã§ãããèŠãããŸããïŒç§ã¯æè¿ZOZOTOWNãšèããšçŽæ åããæãæµ®ãã³ãŸãããã代衚çãªECãµã€ãã§ãããã©ã³ãæ°ããšã«ããå€ããã©ã³ãã³ã°ãåžžã«æŽæ°ãããŠããŸãã
ã·ã§ããã¯ãã¡ããããã ãããã³ãŒãã£ããŒãå¥ã§æ¢ãããšãã§ããã®ã§ååãæ¢ãããããªã£ãŠããŸããäœè«ã§ãããZOZOTOWNã®ç€Ÿå
ããã¬ãã§å
¬éãããŠããŠã瀟å¡ããã¿ãªããåæ§çãªäººã°ããã§ããã
ä»è©±é¡ãªã®ã¯ãããBUYMA
BUYMA
ãã¡ããæè¿ããCMã§èŠããã話é¡ã®ECãµã€ãã§ããããBUYMAïŒã£ãŠèšããããªããŸãã
ãµã€ãåã®æå³ã¯ãBuying Marketãã€ãŸãè²·ãä»ãåžå Žãšããæå³ã§ãæ¥æ¬ã«ããªããäžçååœã®ã·ã§ããããååã賌å
¥ããããšãã§ããŸãã
äžçååœãšããããšã ããã£ãŠãæ§ã
ãªååãæã£ãŠããŸããæ¥æ¬ã§ã¯ããŸãèŠãããªããããªååãããã®ã§ãã€ãã€ãæéããããŠã¿ãŠããŸããŸãïŒ
ã¬ãã£ãŒã¹ãã¡ãã·ã§ã³ãšããã°ãFASHIONWALKER
FASHIONWALKER
ã¬ãã£ãŒã¹ãã¡ãã·ã§ã³ECãµã€ãã§ã¯æåãªFASHIONWALKERãäž»ã«F1å±€(20ïœ34æ³ã®å¥³æ§)ãã¿ãŒã²ãããšããŠããŸãã
女æ§ã«ã¿ãŒã²ãããçµã£ãŠããã ããã£ãŠã女æ§ãåã¶ãããªãã©ã³ããååãããããæã£ãŠããŸãã
ãªãã«ã¯ã人æ°éèªã®ã¢ãã«ãããæçšããŠããååãªã©ãããããã£ã³ããŒã³äŒç»ãé »ç¹ã«è¡ãããŠããã®ã§ç®ãé¢ããŸããïŒ
ãµã€ãºã§å€±æããªããMAGASEEK
MAGASEEK
MAGASEEKã§ã¯ãæ¶è²»è
ã«åªãããµãŒãã¹ãçãã ãããã§ããå
šåéæç¡æã¯ãã¡ããã9æ¥ä»¥å
ãªãè¿åå¯èœã ã£ããããã€ã³ãæ©èœãŸã§ã
ãããŠãããã®ã¯ããããµã€ãºæ¯èŒæ©èœãããããšïŒ
äºãèªåãæã£ãŠããæã®ãµã€ãºãç»é²ããŠãããšãæ°ã«ãªãã¢ã€ãã ãšãµã€ãºæãæ¯èŒããããšãã§ããã®ã§ãããµã€ãºã«èªä¿¡ããªããšãã¯MAGASEEKã§è²·ããšå®å¿ã§ããïŒ
ãããããªã®ã«å®ããSHOPLIST
SHOPLIST
ãã¡ããè¿é CMã§èŠãããŸãããå幟äžããã®ãã®æãè³ã«ã€ããŠå¥ãããŸããã
SHOPLISTã§ã¯ãææ°ãã¡ãã·ã§ã³ååãåãå
¥ãã€ã€ãããããå®ã販売ããŠããããšãé
åã§ãããã£ã³ããŒã³ã§å®ããªã£ãŠããããã¯ãŒãã³ãªã©ãã®å²åŒãµãŒãã¹ãè¡ã£ãŠå®ãæã«å
¥ããããšãã§ããããã«ãªã£ãŠããŸãã
æŽã«ãã欲ããïŒãšããæ¹ã®ããã«ã13æãŸã§ã«æ³šæãããæçç¿æ¥ãŸã§ã«å±ããŠãããã¹ããŒã䟿ãªããã®ãããããã§ããïŒ
ãããã©ã§ãããããRyuRyu
RYURYU
ãã¡ãã·ã§ã³éèªãªã©ãèªã人ã¯ãç¥ã£ãŠããæ¹ãå€ããããããŸãããRyuRyuã¯ä»ããè³ã«ãããããã©(ãå€æã¡ãšããæå³)ã§ããããååãè²·ããECãµã€ãã§ãã
ã³ã³ãããšãã®éèªã³ãŒããŒãèŠãŠã¿ããšãRyuRyuãšããååãã«ã¿ãã°ã眮ãããŠããããšããããŸããå®æ賌èªãå¯èœãªãããªã®ã§ãå£ç¯æ¯ã«æãè²·ãæ¿ããã®ãç°¡åã§å®ãã§ãã¡ãããŸããã
å¹
åºã幎霢局ã«ãBELLE MAISON
BELLE MAISON
ãã¡ãã¯åŠå©Šãããèµ€ã¡ãããåäŸåãã®ååãåãæ±ãECãµã€ããæ®éã«è¥ãåã倧ãããµã€ãºåãã®ååãããã®ã§ãæ¬åœã«ã¿ãŒã²ãããåºãã§ãã
åŠå©ŠãããšããŠã¯ãæŽæãå°ç©ããåºã«è¡ããªããŠããããã§è²·ãããšããã®ã¯ãšãŠãããããã§ãããã
ãŸãšã
7ã€ã®ã¬ãã£ãŒã¹ãã¡ãã·ã§ã³ECãµã€ããã玹ä»ããŸãããããããã§ããã§ããããïŒããããã«æ§ã
ãªç¹åŸŽãããã®ã§ããŸãã¯å®éã«ãµã€ããèŠãŠã¿ãŠãã ããã
ã¡ãªã¿ã«ä»ã®ææSALEããããããã£ãŠããŸãã欲ãããã®ãè²·ããªãä»ããã£ã³ã¹ã§ãïŒ
ECã»ãããã·ã§ãã
ã³ãŒãã£ããŒããåŠãŒãïŒãã¡ãã·ã§ã³ç³»ECéå¶è ãªãç¥ã£ãŠããããã¹ããããµã€ã7éžïŒ
ããã«ã¡ã¯ïŒã¿ã£ãããã§ãïŒ
æãè²·ãã«è¡ããšé»ããã®ã°ããæã«åã£ãŠããŸã£ãŠå
šèº«é»ããããšãã«ãªã£ã¡ããã¿ã£ãããã§ãïŒ
é»ã奜ãã£ãŠããã®ããããŸãããç¡é£ãªé»ãéžãã§ããŸãã®ã£ãŠèªä¿¡ã®ãªãããæ¥ããã®ã ãšæããã§ãããâŠãŸãã¯ç©ããªããâŠã
ããŠä»åã¯ããããã§ã«ãæ°ã¥ãã®æ¹ãããã£ãããããšæããŸãããã¡ãã·ã§ã³ã®ã話ã§ãã
ãã¡ãã·ã§ã³ãšãããã®ã¯æãçã人ããããéã£ãŠãããã®ããã¡ãã·ã§ã³ã«é¢ããŠã¯ç¡ç¥ãªç§ã§ãèããããšãããããªãå宿系ã»éæåç³»ãèµ€æåç³»ã«ãžã¥ã¢ã«ç³»ãªã©ããã®ä»ã«ãããããã®ãžã£ã³ã«ããããŸãã
ãã®äžã§æŽã«èªåãªãã®ã³ãŒãã£ããŒããäœã£ãŠããã®ã§ãæ¬åœã«ãã¡ãã·ã§ã³å¥œããªäººã¯ã©ããŸã§ãçªãè©°ããŠããããšãã§ããŸãã
å£ç¯ã«ãã£ãŠãã¬ã³ããå€ãããŸãããã²ãšæåãŸã§ã¯éèªãªã©ã§ã®æ
å ±åéãåºæ¬ã ã£ãã®ããè¿é ã§ã¯ãããã§ãã§ãã¯ããã®ãåžžèãšãªã£ãŠããŠããŸããããããã¬ã³ãããã¡æ©ãç¥ãããã«ã¯ããããå¿
èŠäžå¯æ¬ ãšãããã§ãããããã¡ãã·ã§ã³æ¥çã§å売ãããŠããäŒæ¥ã«ãšã£ãŠã¯ãæ¬ ãããŠã¯ãªããªãéšåã§ãã
ãããªäžãèªåã®ãã¡ãã·ã§ã³ã»ã³ã¹åäžã®ããããã¬ã³ããèŠæ¥µããããã«ãšãŠãéå®ãããµã€ãããããŸãã
ãããã¹ããããµã€ãã§ãã
ã¹ããããµã€ããšããã®ã¯ãææ°ãã¬ã³ãã¢ã€ãã ã䜿çšããã³ãŒãã£ããŒãããè¡äžã§èŠããããããããªäººãã¡ã®åçããããŒã£ãšäžŠãã§ãããµã€ãã®ããšã§ããåºæ¬åçãäžå¿ãªã®ã§ãããã£ãšèŠãã ãã§ãå匷ã«ãªããŸãã
ç§ã®ãããªãã³ãŒãã£ããŒããšããããããããšãã人ã§ãèŠãããã£ããããšæãããããªãã¡ãã·ã§ã³ãããããèŠãã¡ãããŸãã
ä»åã¯ãããªãã¡ãã·ã§ã³ç³»ECéå¶è
ãããããã¡ãã·ã§ã³å€§å¥œããããªãç¥ã£ãŠããããã¹ããããµã€ããïŒéžã玹ä»ããŸãïŒ
droptokyo
droptokyo
ãŸãäžã€ç®ã¯ãã¡ããdroptokyoã§ãã
åæ§çãã¡ãã·ã§ã³ç»å Žçé«ãã§ãšããžã®ãããå宿ã£ãœãæããããŸããã¢ãã«ãããæ¥ãŠããã¢ã€ãã ã®ãã©ã³ããæžãããŠãã®ã§ãæ°ã«å
¥ã£ããã®ããã£ããããã«æ¢ãã¡ãããŸãã
ã¢ãã«ããã®SNSæ
å ±ãèŒã£ãŠãã®ã§ãæ°ã«å
¥ã£ã人ãããããã®äººã®ãã¡ãã·ã§ã³ãè¿œããããããšãã§ããŸããïŒå人çã«ã¯ãµã€ãã®ãã¶ã€ã³ãã¶ãã¯ãªããŠãŠèŠããããŠå¥œãã§ãã
ACROSS
ACROSS
ã次ã¯ãããACROSSãšãããªã³ã©ã€ã³ãã¬ãžã³ã§ãã
ãã®ãµã€ãã®é¢çœããšããã¯ãå®ç¹èŠ³æž¬ãšããããŒã±ãã£ã³ã°èª¿æ»ãå
Œããã¹ããªãŒãã¹ãããã§ããæ¯æããªã现ãããšãããŸã§èª¿æ»ãããŠããŠããã¬ã³ãã¢ã€ãã ãããããèŠããã®ã§å匷ã«ãªããŸããïŒ
THE SARTORIALIST
 THE SARTORIALIST
æµ·å€ç³»ã®ã¹ããããµã€ãã®äžã§ã¯ãããã人æ°No.1ã§ã¯ãªãããšèšãããŠããTHE SARTORIALISTã§ãã
ç§ãèŠãŠããéãã極端ãªãžã£ã³ã«ã®åãããªãããã誰ã§ãèŠãããããªã¹ããããµã€ãã ãšæããŸãã
æŽã«ã¹ãããåçã«ã³ã¡ã³ããä»ããããšãã§ããã®ã§ããã¡ã³ã®éã§ã³ãã¥ãã±ãŒã·ã§ã³ããšãããšãã§ããŸãã
Street Peeper
Street Peeper
æ¯èŒçåæ§çãªãã¡ãã·ã§ã³ãå€ãã¿ãããŸãããäžçååœã®ãããããªè¡ã§ã®ã¹ãããã·ã§ãããèŠãããšãã§ããŸãã
åœã«ãã£ãŠãã¡ãã·ã§ã³æåã¯ãããããªã®ã§ãèŠãŠããã ãã§ã楜ãããšæããŸãã
Citizen Courture
Citizen Courture
ãµã€ããã¶ã€ã³ãã¹ã¿ã€ãªãã·ã¥ã§ãã£ãããCitizen Courtureãåçã倧ãããªã®ã§çŽ°ãããŸã§èŠãã人ã¯ãããããããŸããã
æµ·å€ãµã€ããšããããšããã£ãŠãåæ§çãªã¢ã€ãã ãèŠãããã®ã§èŠãŠããŠæ¥œããã§ããã
äœè«ã§ããç§ã¯ããŸããŸèŠãããããããããªéãã¿ãã³ã®ããã±ãŒãžãã¢ããŒãã«ãªã£ãŠããã¯ã©ããããã°ãæ°ã«ãªããŸãã
CHICTOPIA
CHICTOPIA
æ§ã
ãªãã¡ãã·ã§ã³ã¹ã¿ã€ã«ã®æ€çŽ¢ãå¯èœãªCHICTOPIAã
ãªã³ã©ã€ã³ã·ã§ãããããã®ã§ããã¬ã³ããã¡ãã·ã§ã³ãèŠãªããã·ã§ããã³ã°ãå¯èœã§ãã
ã³ãã¥ããã£ãŒãšããŠã䜿ããããã§ããã
THE LOCALS
THE LOCALS
ãã¡ãã®ãµã€ãã¯åçã®ã¯ãªãªãã£ããšã«ããé«ãã§ãã幎霢局ãå¹
åºããŠããã¡ãã·ã§ã³ã¯ã©ããã¯ãŒã«ã§ç䌌ããããªããã®ã°ããã
æŽã«ãã¡ãã·ã§ã³ã ãã§ãªããååœã®ãã©ãã«ã¬ã€ããããã¡ãã·ã§ã³ããŒãå¥ã®èšäºãªã©ãæ²èŒãããŠããŠããšãŠãå匷ã«ãªããŸãã
ãããã«
以äžãã¹ããããµã€ã7éžã玹ä»ããŠããŸãããããããã§ããã§ããããïŒãã¯ããã¡ãã·ã§ã³æ¥çã«èº«ã眮ããŠãã以äžããã¬ã³ããªã©ã¯å€§åã§ãããïŒ
åžžã«è¡ã®ãã¡ãã·ã§ã³ãèŠãŠããããšã§ãä»äžéçã«ããŠããã¢ã€ãã ãªã©ãããããããããåèããããšã«ãã£ãŠèªåã®ãã©ã³ãã«åæ ããããšãã§ããŸãã
ãŸãã¯èªåã§ããã¡ãã·ã§ã³ã楜ããã§ã¿ãããšã倧åã æããŸããã§ã¯ãæåŸãŸã§èªãã§ãã ããããããšãããããŸãïŒ
ãã¡ãã·ã§ã³
ãã¡ãã·ã§ã³ECéå¶è å¿ èŠïŒã¬ãã£ãŒã¹ã¢ãã«ãé åçã«åã5ã€ã®ãã€ã³ãïŒ
æºåž¯ã§ãŸã£ããåçãæ®ããªãã¿ã£ãããã§ãïŒã¿ãªããããããéããã§ããããïŒ
åçãæ®æ®µåããªãããããéåå°ããªã°ãªã®éãªã©ç¹å¥ãªå Žæã«è¡ããšã絶察ãããããã£ãŠããåçã°ã£ããæ®ã£ãŠããŸããŸãããããŠãã ãããåããæªããŠãåŸã
èŠçŽããŠãããšãã«æ¶ããŠããŸããŸãã
åçã®æ®ãæ¹ãåãã§æ©ãã§ããæ¹ã¯ãããããããšæããŸããäŸãã°ãã¡ãã·ã§ã³ç³»ã®ECãµã€ããéå¶ããŠããæ¹ã
åçã®ã¯ãªãªãã£ãäžããããšè©Šè¡é¯èª€ãããŠã¿ãçµéšã¯ãããŸãããïŒåçãã綺éºã«ãšããã°ãèªç¶ãšååãããèŠããããã«ãªãèŠã人ã«äžããå°è±¡ãå€ãã£ãŠããŠå£²ãäžãã«ãã€ãªãããŸãã
ãããŸã§ã¯ããã£ãŠããããã©ããªããããŸãåçãåããªãâŠã
ãããªæ¹ã®ããã«ãä»åã¯ã¬ãã£ãŒã¹ã¢ãã«ãé
åçã«æ®ã5ã€ã®ãã€ã³ããã玹ä»ããŸãã
ååãççšããŠããã¢ãã«ãããããããæ®ã£ãŠãããããšã§ãã¢ãã«ããã®ã¢ãããŒã·ã§ã³ãããããããªããªã§è¯ã被åäœã«ãªã£ãŠããããããšããæåŸ
ãã§ããŸãïŒ
ã§ã¯ãã£ããã²ãšã€ã²ãšã€èŠãŠãããŸãããïŒ
point1ïŒããŒãžã³ã°ã工倫ãã
ç¹ã«ãã€ãããã¯ãªããšãªã©ãããå¿
èŠã¯ãããŸããããã¡ãã£ãšæ®æ®µããããªããŒãžã³ã°ããäœã暪ãåããŠã¿ããããã ãã§åçã®å°è±¡ãã¬ã©ããšå€ãããŸãã
éåžžãECãµã€ãã®ååããŒãžã«ã¯ãããŸããŸãªè§åºŠããã®åååçãèŒããŸããããŒãžã³ã°ã®ããã§ååã®éªéãããªããã°ãèªç±ã«ããŒãžã³ã°ã¯ã§ãããšæããŸãã
äŸãã°ãååããã³ãã®å Žåãæ£é¢ããã倧åã§ãããåŸãåãã§æ¯ãè¿ãæãã®ããŒãžã³ã°ã§ãããããããªãããšæããŸãã
ãå°»ã®ãã±ããã®åœ¢ãšãåŸãããã®ã·ã«ãšãããèŠãŠã¿ããã§ããããããšã¯ãé¡åšãã«æãæã£ãŠããããããšãèªç¶ãªæããããŠãããããšæããŸããã¢ãã«ãããšããŠãå°é¡å¹æãããããã§ãïŒ
point2ïŒç®ç·ãå€ããŠã¿ã
ã«ã¡ã©ç®ç·ããã¡ãšããããã§ã¯ãããŸãããã人ç©ãæ®ãããšãããšãã¯ãã«ã¡ã©ç®ç·ãçã«ãªã£ãŠããŸã£ãŠããŠãã¡ãã£ãšåºãåçã«ãªã£ãŠããŸã£ãŠãããããããŸããã
ã¡ãã£ãšç®ç·ãå€ããŠãããããšã§ããµãšããç¬éãæ®ã£ãé°å²æ°ã«ãªããããããŸãèªç¶ãªæãã®åçã«ãªããŸãã
ãªãã ã£ãŠã¬ããã¬ãã«æèãããã®ã¯è¥å¹²åŒããŠããŸããã®ã§ãã
ç¹ã«ãããæ åãšããŠç®ã§èŠããŠããŸãåçã¯ãã¬ãã¬ãæãåºãªãããã«æ³šæããªããã°ãªããŸããã
ãã®ããã«ããã¡ãã£ãšæããŠãããã¡ãã£ãšèªç¶ãªæãããããªåçãæ®ãããšãéèŠãªã®ã§ãã
point3ïŒèæ¯ãããããã«
äžã®ç»åã®èæ¯ã¯ããªãããããã§ãã¢ãã«ãããååããšã£ãŠãããããèŠããŸãã
ãããªããå
·åã®å Žæã¯äžã
èŠã€ãããªããããããŸããããåçŽã«ã«ãã§ã¿ãããªæã ã£ãããæ¥å·®ããããå
¥ãéšå±ã§æ®ãã ãã§ããšãŠã綺éºã«èŠããŸãã
ãã ããããã«èŠããã»ãã«ãããã£ããããã€ããããã«èšã£ãŠãããèªç¶æããããã®ã§ãšãŠãGOODã§ãïŒ
èæ¯ã䜿ãã°è²ããã©ã¹ã§ããŠè¯ãããªå°è±¡ãæãããããšãã§ããŸãããä»ã«ãèæ¯ããããšãŒãããããªæ®ãæ¹ãããŠè¢«åäœã匷調ããæ¹æ³ããããŸãã
point4ïŒå
ãšåœ±ã«æ°é£ãã
éå
ã¯é¿ããã¹ããã®ãšæãããŠããŸãããããæ¹ã«ãã£ãŠã¯ãšãŠãè¯ãåçãæ®ããŸãã
被åäœã®æãåŸãã«å€ªéœãããç¶æ
ã§æ®ãã°ãããŸãå
·åã«æ¥ãåœãã£ãŠæããå°è±¡ãäœãããšãã§ããŸãã
äžã®ç»åããã®ææ³ã§æ®ãããã®ãã¯ããããŸããããçªéã§æ®åœ±ãå
ãšåœ±ãããŸãå©çšããŠãããšãŠãæãã¿ã®ããåçã«ãªã£ãŠãããšæããŸãã
åçå
šäœãæãããªãã圱ãæ¿ãä»ããŠããèš³ã§ã¯ãªãã®ã§ãååãäœã®åé¡ããªãèŠããŠããŸããããŸããã¢ãã«ããã®è¶³å
ãã¢ããã§æ®ããªããé¡ã®äžãªã©ã«çœãçŽãå
ãåœãŠãŠãããšé¡ãæããæ®ããŸãã
ãããŠãã¢ãã«ããã®ç®ç·å
ã«çœ®ããŠãããšç³ã«å
ãå
¥ãå°ã最ã£ãæãã«æ®ãããšãã§ããŸãããããã£ã现ãããšããã«ãæ°ãé£ãããšãã¹ãã§ããïŒ
point5ïŒã¢ã¯ã»ã³ããä»ãã
äžã®ç»åã§ã¯ãèŠãŠã®éãã¯ã³ããŒã¹ãååã§ããããããã¢ãã«ããã¯ã¢ã¯ã»ãµãªãŒã®ä»ã«å°ããªããã°ãæã£ãŠããŸããããããŸãã«ãã€ã³ãã§ãïŒ
æã¶ããªç¶æ
ã ãšã¡ãªããªããªããšããããææã¡ç¡æ²æ±°æãåŠããŸããããããã ç©ãæãããã ãã§ãªããåçã«è²ãæ·»ããããšãã§ããã®ã§ãé
è²ã«ãæ°ãä»ããŠå°ç©éžã³ããããšãªãè¯ããšæããŸãïŒ
ãããŠãå°ç©ã¯å¥ã«ããã°ã ãã§ã¯ãããŸãããååãåçã®ã³ã³ã»ãã次第ã§å°ç©ã¯ããããªãã®ã䜿ããŸããåŠç颚ã³ãŒãã§ããã°å匷éå
·ãæãããŠã¿ãããã€ã³ããªç³»ã³ãŒãã§ããã°ããœã³ã³ãªã©ããããŸãããã
ãããã£ãå°ç©ãããŸã䜿ã£ãŠåçã«ã¢ã¯ã»ã³ããä»ããŸãããïŒ
ãŸãšã
ECãµã€ãåãã«ã¬ãã£ãŒã¹ã¢ãã«ãããæ®ããšãã®ãã€ã³ã5ã€ã玹ä»ãããŠé ããŸããïŒæ®åœ±ãã¯ããã¯ã¯æ§ã
ã§ãããäžèš5ã€ã®ãã€ã³ãããŸããã¹ã¿ãŒããããšãå
決ã ãšæããŸãã
æ®åœ±ããããšã«æ
£ããŠããããèªåãªãã®ã¢ã¬ã³ãžãéã³ã¿ãããªãã®ãåãå
¥ããŠã¿ãŠã¯ã©ãã§ããããã
ããããã¯ããªãã®æ°å次第ã§ãïŒãã²é 匵ã£ãŠã¿ãŠãã ããïŒ
以äžãã¿ã£ãããã§ããã
Want to stay up to date with the latest news?
We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!