ããŒã ãœãŒã·ã£ã«ã¡ãã£ã¢
ãœãŒã·ã£ã«ã¡ãã£ã¢
ãœãŒã·ã£ã«ã¡ãã£ã¢
ãäºäŸã§çŽ¹ä»ãäœäºç®ã§å®æœã§ããInstagramã¯ãªã¹ãã¹ãã£ã³ããŒã³
ã¯ãªã¹ãã¹ãè¿ã¥ããŠããŠããã
äŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥ãæ
ã£ãŠããããŒã±ãã£ã³ã°æ
åœè
ã®äººã®ãªãã«ã¯ãã¯ãªã¹ãã¹ãç®åã«æ¶è²»è
ã®æ¶è²»æŽ»åã掻çºã«ãªãããšã«åãããŠãèªç€Ÿã®ãã©ã³ãã£ã³ã°ãèªç€Ÿååã®è²©å£²ä¿é²ã®ããã«ã¯ãªã¹ãã¹ãã£ã³ããŒã³ãäŒç»ããŠã¿ãããšããæ¹ãããã ããã
ããããã©ã®ãããªãã£ã³ããŒã³ãäŒç»ããããé ãæ©ãŸããŠãããã倧äŒæ¥ãªããšããããäžå°äŒæ¥ã倧æãããªãã£ã³ããŒã³ãå®è¡ããã®ã¯é£ãããšèããŠããããæ¹ããããããããªãã
ããã§ä»åã¯ããããªæ¹ãåèã«ã§ããã¯ãªã¹ãã¹ãã£ã³ããŒã³ã«ã€ããŠå
·äœçãªäºäŸã亀ããŠã説æããããšæãããããã®ã¯ãªã¹ãã¹ãã£ã³ããŒã³ã¯ããœãŒã·ã£ã«ã¡ãã£ã¢ã®Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã掻çšããŠäœäºç®ã§å®æœãããŠãããäžè¬çãªäžå°äŒæ¥ã§ãåèã«ã§ããç¹ã¯å€ãã¯ãã ã
Instagramã®ããã·ã¥ã¿ã°ã掻çšãããã©ãã³ã³ãã¹ã
åºå±ïŒ#æ¿ãã·ãã¥ãŒãã©ã
ä»åäºäŸãšããŠåãäžããã®ã¯ãã«ã¬ãŒãã·ãã¥ãŒã®ã«ãŒã販売ããŠãããšã¹ããŒé£åããã¯ãªã¹ãã¹æééå®ã§æã¡åºããInstagramäžã§å±éãããã£ã³ããŒã³ãæ¿ãã·ãã¥ãŒ Presents Instagramãã£ã³ããŒã³ãã ããã®ãã£ã³ããŒã³ã®è¶£æšã¯ããšã¹ããŒé£åã売ãåºããŠãããæ¿ãã·ãã¥ãŒããããæ¶è²»è
ã«éŠŽæã¿ã®ãããã®ã«ããããšã ã
ãã£ã³ããŒã³ãžã®åå æé
1.ãã£ã³ããŒã³ãµã€ãã§ååãšã¡ãŒã«ã¢ãã¬ã¹ãå
¥åããã
2.ã¯ãªã¹ãã¹ãããŒããšããŠããã³ãšã·ãã¥ãŒã§çãä»ãããæçã®åçãæ®åœ±ããã
3.æ®åœ±ããåçã2015幎12æ1æ¥ãã2016幎1æ7æ¥ãŸã§ã®éã«ã#æ¿ãã·ãã¥ãŒãã©ãããšã¿ã°ä»ãããåçãInstagramã«æçš¿ããã
4.æçš¿ãã人ã®äžãã1åã«ãã«ãã¥ãŒã瀟ã®ããŒã¹ã¿ãŒã30åã«æ¿ãã·ãã¥ãŒã·ãªãŒãº3ç¹ã»ããããã¬ãŒã³ããããã
ãã£ã³ããŒã³ãçãäžããããã«ã€ã³ãã«ãšã³ãµãŒããã®ååãåŸã
ãã®ãã£ã³ããŒã³ã«ãããŠã¯ãäžè¬ã®æ¶è²»è
ããã®æçš¿ã®ä»ã«ãæçæ¥çã§æåãªæçç 究家ã®Masaki Higuchiæ°ã®æçš¿ããã圱é¿åã®ããã€ã³ãã«ãšã³ãµãŒã掻çšããã€ã³ãã«ãšã³ãµãŒã»ããŒã±ãã£ã³ã°ãå®æœããŠããããšã䌺ãããã
Higuchiæ°ã®æçš¿ã«ã¯5995ãã®ãããïŒ(2015/12/14æç¹)ãã€ããŠããã
åºå±ïŒ#æ¿ãã·ãã¥ãŒãã©ã
ãã£ã³ããŒã³ã«æ°å€ãã®æ¶è²»è
ãå·»ã蟌ãã§ããããã«ã¯ãã®ãããªåœ±é¿åã®ããã€ã³ãã«ãšã³ãµãŒã掻çšããã€ã³ãã«ãšã³ãµãŒã»ããŒã±ãã£ã³ã°ãç¹ã蟌ãã§ããã®ã1ã€ã®æã ããã
ãã åã«ãã£ã³ããŒã³ãå®æœããã ãã§ã¯ãçãäžããã«æ¬ ããŠæ¶è²»è
ããã£ã³ããŒã³ã«åå ããŠãããªããšããå¯èœæ§ããããããã§ããã®ãããªã€ã³ãã«ãšã³ãµãŒã«ãã£ã³ããŒã³ãçãäžããŠããããªã©ããŠãã£ã³ããŒã³ãããçãäžããããã«äžå°ãäœãã®ã倧äºãªããšã ã
ãŸãšã
ãã®ãšã¹ããŒé£åã®ãã£ã³ããŒã³ã§ã¯æ¶è²»è
èªèº«ãæ®åœ±ããã·ãã¥ãŒã®åçãããã·ã¥ã¿ã°#æ¿ãã·ãã¥ãŒãã©ãã§ã¿ã°ä»ãããŠãããæ¶è²»è
çºã®ã³ã³ãã³ããéãããšã¹ããŒé£åã®ãæ¿ãã·ãã¥ãŒããšããååã®ãã©ã³ãã£ã³ã°ãèªç¥åºŠã®åäžã«ãã€ãªããŠããããã®ãããªæ¶è²»è
ãå·»ã蟌ãã§ãã£ã³ããŒã³ãå±éããããšãå¯èœãªã®ãInstagramã掻çšãããã£ã³ããŒã³ã®è¯ãæã ããã
ãŸãããã®ãã£ã³ããŒã³ã®äºç®ã«é¢ããŠã ãããã¬ãŒã³ããããŒã¹ã¿ãŒ1å°ãååã®è©°ãåããã30åã«éããšãããã®ã
ãã®ãã£ã³ããŒã³ã«ããã£ãŠããäºç®ã¯ãããŸã§é«ããªãã¯ãã ã
ä»åã玹ä»ãããã£ã³ããŒã³ãšã¯å°ã圢åŒã¯ç°ãªãããåã«ããã·ã¥ã¿ã°ã§åçãåã圢åŒã§ã¯ãªããã·ãã¥ãŒã®ã¬ã·ããåã£ãŠãã®äžããåªç§ãªã¬ã·ãã«ãã¬ãŒã³ããäžããã³ã³ãã¹ã圢åŒã®ãã£ã³ããŒã³ãè¡ãã®ãè¯ãã ãããå°ãæ·å±
ã¯é«ããªã£ãŠããŸããããã©ãã¯ãŒã«ãšã£ãŠäŸ¡å€ã®ããã³ã³ãã³ããšããŠã¬ã·ããéããããšãã§ããããã ã
ãã®ã¯ãªã¹ãã¹ãã£ã³ããŒã³ã¯æééå®ã§ãããã®ã®ãæéåŸã§ãèªç€ŸInstagramã¢ã«ãŠã³ãã«ãšã£ãŠè¯è³ªãªã³ã³ãã³ããéããããšãã§ããäŒç»ã§ããããäœäºç®ã§å®æœããããšãå¯èœãªã®ã§ãããŒã±ãã£ã³ã°ã®1ã€ãšããŠå€§ãã«åèã«ãªãäºäŸã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
ãå®å šãªäžå®å šãã£ãŠïŒInstagramããããããåºååçãã«å¯Ÿããå€å
çªç¶ã§ãããã¢ã¡ãªã«ã§ãInstagramå¹æããšåŒã°ããŠããçŸè±¡ãèããããšããããŸããïŒ
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ããã®ãããå¢ãã§æ®åããã«ã€ããŠãåçã«å¯Ÿãããã ããã®ãã€ã³ããŸã§ãå€ãã£ãŠããŠããçŸè±¡ã®ããšã§ãã
æ®éãåºåã«äœ¿çšããããã®åçã¯ãæ®åœ±ã«ãã ãããèžè¡çã§çŽ æŽãããå å·¥ãæœãããåçã䜿çšããã®ãã»ãªãªãŒã§ããã§ãããInstagramã®åœ±é¿ã«ãã£ãŠãããèªç¶ã§ãŠãŒã¶ãŒã®ç®ç·ã«è¿ããã®ãInstagramã ãã§ã¯ãªããåºåç»åãšããŠãå©çšãããããã«ãªã£ãŠããŠããããšããã®ã§ãã
ä»åã¯ããã®çŸè±¡ã«ã€ããŠèããŠã¿ãŸãããInstagramã§ã®ããŒã±ãã£ã³ã°ã«ãå°ãã§ãã圹ç«ãŠãã ããïŒ
åçã«å¯ŸããInstagramå¹æ
ãInstagramå¹æããšã¯ãæ¥åžžçãªåçã«ãInstagramã®ãã£ã«ã¿ãŒããããã·ã£ãŒãã«å å·¥ããæããããããã¿ã€ãã«ãä»ãããããŠããŠãŒã¶ãŒãèªåã®ç掻ãè¡šçŸããæ¹æ³ã®ããšã§ããInstagramã¯ã人ã³ãšãèªåãã¡èªèº«ãæãæ¹æ³ã«å ããŠãä»ã®äººã³ãšãèŠãæ¹æ³ããå€ãããšèšããŸãããã
ãããŠããã¯ãäŒæ¥ããã©ã³ãã«ãæ³¢åããŠããŸãã
ãã©ã³ãã®ãã¶ã€ã³ããŒã ã¯ãåºåããã£ã³ããŒã³ã®å®æœã®éãé床ã«èª¬æçã§ãé床ã«ä¿®æ£ã®å ããããåçãå©çšããªãããšã®ã¡ãªãããæãå§ããŠããåŸåã«ãããŸãã
代ããã«ãããèªç¶ã«è¿ãèŠãç®ãé°å²æ°ã奜ãããã«ãªã£ãŠããŸããããã¯Instagramã§ã®å©çšã ãã§ãªããä»ã®äžé£ã®ã¡ãã£ã¢ããã¹ã¿ãŒã§ããã®åŸåããããŸãã
Instagramã®ãšãã§ã¯ã
Deutsch LA.(ã¢ã¡ãªã«ã®åºå代çåº)ã®ãšã°ãŒã¯ãã£ããã€ã¹ãã¬ãžãã³ãã§ãã¶ã€ã³ãã£ã¬ã¯ã¿ãŒã®Nathan Iversonã¯æ¬¡ã®ããã«èšããŸãã
ç§ãã¡ã¯ããããçŸè±¡ããå®å
šãªäžå®å
šããšåŒãã§ããŸãã
人ã³ãšã¯ãããç®ã®åã®é£ã¹ç©ãé床ã«æŽã£ãŠããŠå®å
šãªãã®ã§ããã°ã声ãäžããŠçããŸããããã ã£ãŠãããã¯å®éã«ã¯ããã§ã¯ãªãããã§ãã
Iversonã¯ãInstagramã¯äººã
ã®ãèŠãç®ããæ¹ããããŠãããã«é²åãããŠãããšèšããŸãã
èããŠã¿ããšãåçãã¬ããã«ããããè¯ããã«ãããããããšã¯ãã¯ããæããè¡ãããŠããŸãããçŸåšãšã®éãã¯ãã©ã®ãããªãèŠãç®ããã©ããªã¢ããŒã«ãããããšããããšããããŒã±ãã£ã³ã°å°éç¥èã掻çšãã€ã€ãªã¢ã«ã¿ã€ã ã§åæããããšããææ³ãæã£ãŠãããšããããšã§ãã
Iversonã¯å€§è¡åãã®ã¿ã³ã¹ã売ãTaco Bellã®äºäŸãåãäžããŠããŸãããååã®ãŠãŒã¶ãŒã§ãããããšã«ããæåã確èªããããšãåºæ¥ãäºäŸã§ãã
Taco Bellã®Instagramã®åçã¯ãäž»ã«è³Œå
¥åŸã®ã·ãŒã³ã«ãã©ãŒã«ã¹ãããŠããŸãã
äŸãã°ãåéããã³ãã§ã¿ã³ã¹ãé£ã¹ãŠãããã®ãããªã·ãŒã³ã誰ããæãããããªæ£çŽãªææ
ãåçã«ä»å ããŸãããããŠããããåçã®èŠãç®ã¯ããæé£ã®ãããªããšããæ°ããªãã©ã³ãã¢ã€ãã³ãã£ãã£ãçã¿åºããŠããŸãã
Taco Bellã®Instagramã¯ãã¡ãã
ãŸããTaco Bellã®ãµã€ããèŠã«è¡ããšãInstagramã®èŠãç®ã«è¿ãã¡ãã¥ãŒæ§é ãåºæ¥ãŠããŸããæ®éã®ã¡ãã¥ãŒããŒãžãšã¯ã¡ãã£ãšéããŸãããïŒ
äžã€ã²ãšã€ã®åååçã¯ã人ãæã«æã£ãŠããã·ãŒã³ãå€ãã£ããããããŸã§ã®åååçã®ã€ã¡ãŒãžãšã¯å
šãç°ãªãæ®ãæ¹ã«ãªã£ãŠããããšãããããŸãã
åºåçŽ æã«åœ±é¿ãäžããInstagram
Instagramã¯ããã åã«ãã¶ã€ã³ãšåçã«æ°ããèŠãç®ãçãã§ããã ãã§ã¯ãªãã人ã
ãçŽ æ©ãæµè¡ãã€ãã¿åãããã«åœ¹ç«ã£ãŠããŸãã
ããã«ãäžçäžã®ãã¶ã€ããŒãã€ã©ã¹ãã¬ãŒã¿ãŒãåç家ããã©ããŒããããããªã¹ã¿ã€ã«ããã£ããããèŠèŠçã«åãå
¥ãããããããšã¯ãä»ã®ãã¶ã€ããŒã«åªäœæ§ãäžããããšã«ã€ãªãã£ãŠããŸããæ°ãããèŠãç®ãã®é²åã¹ããŒãããInstagramã®åœ±é¿ã§ã©ãã©ãå éããŠããŸãã
åºåäž»ã«ãšã£ãŠã¯ãInstagramã®èŠãç®ãå©çšããæã倧åãªå Žæã¯Instagramèªèº«ã§ããä»ãInstagramã¯äž»èŠãã©ã³ãã«ãšã£ãŠãéèŠãªåºåãã©ãããã©ãŒã ã«ãªããŸãããããã«ãã£ãŠåºåçŽ æã¯ãäŒçµ±çãªãã¶ã€ã³ããããèªç¶ã«èŠãããã®ãžãšå€åããŸããã
åºå代çåºãInstagramã§è©å€ã®è¯ãåç家ãæ¡çšãå§ããŠããŸããWendy'sã®åºåãè«ãè² ã£ãŠããVMLããŸããæ°ããªèŠãç®ã§å¹æçã«ææãäžããããã«æ°ããåç家ãæ¡çšãããšããã§ãã
Wendyâsã®InstagramãèŠãŠæ°ã¥ãããšã¯ãWendyâsã®ååãé£ã¹ããŠãŒã¶ãŒã®ç®ç·ã§ã®åçãå€ãããšã§ããå
±æãåŒã¶ã¹ã¿ã³ã¹ã«ã·ããããã®ã§ãã
å¿
ããããã¹ãŠã®åºå代çåºãInstagramãããããçŸè±¡ã®åå ã§ãããšèããŠããããã§ã¯ãããŸããããå°ãªããšãé«å質ãªåºåãã€ãŸãããŠãŒã¶ãŒã«åœ±é¿ãäžãããã®ã¯å¿
ãããè²»çšã®ããããã®ãšããããšã§ã¯ãªãããšããããšãæãèµ·ããããã®ã«åœ¹ç«ã£ãŠãããšèšããŸãã
ãŸãšãïŒåºåãšããŠã®åçã¯Instagramã®ç»å Žã§å€åããŠãã
ããããInstagramçŸè±¡ã¯ãããæå³èª°ã«ã§ãåççŽ æã®å¹
åºã掻çšãå¯èœã«ããŠããŸããå¿
ãããçŽ æŽãããèžè¡çãªåçãå¿
èŠãšããªããªã£ãŠããããã§ãã
ããã¯ãã質ã®äœäžãã§ã¯ãããŸããã質ã«å¯ŸããèŠæ¹ã®å€åã§ãã
çŸåšã®ãé«ã質ãã¯ãã³ã³ã»ãããããŒããæ確ãªæ確ã«å«ãŸããŠããåçãæå³ããããã«ãªã£ãŠããŸããããã¯ãæ®åœ±æè¡ãå å·¥æè¡ã®é«ãã§ã¯ãªããã³ã³ã»ããã®æ確ããšãã®è¡šçŸã倧åã«ãªã£ãŠããããã§ãã
Instagramã«æçš¿ããåçã¯ããããæå³ã§ã®ãé«å質ããããã«ãå
±æãã«ç®ãã€ããåçã掻çšããŠãã©ã³ãã£ã³ã°ãããŠã¿ãŸãããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
ã€ã³ã¹ã¿ã®ç¹åŸŽã掻ããïŒInstagramã§ãã£ã³ããŒã³ãéå¬ããã
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã®B to C ã§ã®æŽ»çšãåºãã£ãŠããŸããInstagramã®ãŠãŒã¶ãŒãæ¥éã«æ¡å€§ãããŠãŒã¶ãŒã®å©çšæéã延ã³ãããŸããŸãªæ
å ±åéãInstagramã§è¡ã£ãŠããããšãããã£ãŠããŠããããã§ãã
ã§ã¯ããã®Instagramãã©ã®ããã«ããŒã±ãã£ã³ã°ã«ã€ãªããŠããã¹ããªã®ã§ããããïŒæ¹æ³ã®ã²ãšã€ã¯ãInstagramã®ããã·ã¥ã¿ã°ã䜿ã£ããã£ã³ããŒã³ãéå¬ããããšã§ãã
ä»åã¯ãåŒç€Ÿã®æ°ãããµãŒãã¹OLO(ãªã)ã®çŽ¹ä»ãã¯ãã¿ã€ã€ãInstagramã§ã®ãã£ã³ããŒã³éå¬ã«ããã£ãŠã®äž»ãªãã€ã³ããã話ããŸãã
ããã·ã¥ã¿ã°ã§æ€çŽ¢ããŠããInstagramãŠãŒã¶ãŒ
GaiaX Social Media Lab. ã®èª¿æ»ã«ãã次ã®ãããªããšãããã£ãŠããŸãã
InstagramãŠãŒã¶ãŒã«ã¯ãããã§ã¢ãããã人ããããé·ãæéInstagramã«æ»åšããŠã奜ããªã¢ãã«ããã©ã³ãã®åçã»åéã®æçš¿ããèŠãã ããã®äººãæå€ã«ãå€ããšããããšãããããŸãã
ãŠãŒã¶ãŒãé·ãæéããããŠãInstagramã§ããŸããŸãªæ
å ±ãæ¢ããŠããããšãããããŸãããã®éã«å©çšãããŠããã®ãããã·ã¥ã¿ã°ã§ãã
ãŸãããœãŒã·ã£ã«ã¡ãã£ã¢ã掻çšããéã®éèŠãªãã€ã³ãã®äžã€ãšããŠãUser-Generated Content(ãŠãŒã¶ãŒãäœæãæçš¿ããã³ã³ãã³ãã以äžUGCãšçç¥ã詳ããã¯ãã¡ãã®èšäºã埡芧ãã ããïŒ)ã®å©çšãæããããŸãã
ãã©ã³ãã«æçãæããŠããã ãããŠãŒã¶ãŒã®ççŽãªå£°ãææ
ã¯ãä»ã®æœåšé¡§å®¢ã«å¯ŸããŠãšãŠã匷ã圱é¿åããããŸãããã©ã³ããªãŒããŒã®æãã§ã¯ãªãããã©ã³ãã®å©çšè
ã®å®éã®å£°ãªã®ã§èª¬åŸåãããããã§ããããããUGCãååã«æŽ»çšåºæ¥ãã®ãInstagramã§ãã
ãã ããUGCãéããã«ã¯ãããªãã®æœçãå¿
èŠã§ããã Instagramãéå¶ããŠããã°éãŸããšãããã®ã§ã¯ãããŸãããäžçªã®æ©éã¯å¹æçãªãã£ã³ããŒã³ãå®æœããããšã§ãã
ããã§ãã£ã³ããŒã³ã®èšèšæ¹æ³ãšãã£ã³ããŒã³å®æœã«æå¹ãªãåŒç€Ÿã®OLO(ãªã)ãšããããŒã«ãã玹ä»ããŸãã
OLOã§çŽ æ©ããã£ã³ããŒã³å®è¡
Instagramã§ã®ãã£ã³ããŒã³å®æœã®äžã€ã®å€§ããªç®çã¯ãæ°å€ãã®UGCãçŽ æ©ãéããŠãããã«ããã·ã¥ã¿ã°ãä»ããŠããããèªç€Ÿãã©ã³ãã®èªç¥ãæ¡æ£ã販ä¿ãUGCã®åã䜿ã£ãŠä¿é²ããããšã«ãããŸãã
ã§ã¯ããã£ã³ããŒã³ãèšèšããæã®ãã€ã³ããæŽçããŸãããã
ã¿ãŒã²ãããšç®çãæ確ã«
ãã£ã³ããŒã³ãå®æœããå Žåã«éãããããŒã±ãã£ã³ã°ã§ãæãéèŠãªãã€ã³ããã¿ãŒã²ããã®æ確åãšç®çãã¯ã£ãããšãããããšã§ããã¿ãŒã²ããã®æ確åãšããããšã«ã¯ãã¿ãŒã²ãããžã®ç解ãå«ã¿ãŸããã¿ãŒã²ããã«ããŠãã顧客åã¯èª°ã«ã§ã説æåºæ¥ãããã«ç解ãããŠããŸããïŒ
å¯èœãªãã°ããã«ãœãããšãã圢ã§æãããŠããŠãé¢ä¿è
ãã¹ãŠã«å
±æãããŠããããšãæãŸããã§ãã
ãŸãããã£ã³ããŒã³ã®ç®çã¯æ確ã§ããããïŒ
ãã©ã³ãã®èªç¥ãé«ããããšãªã®ãããã©ã³ããžã®ç解ãæ·±ããŠãããããšãªã®ãã販ä¿ãªã®ãã»ã»ã»ã©ããªæçš¿ããŠãŒã¶ãŒã«æåŸ
ããã®ãã¯æ§ã
ã§ãããããæ確ã«ãªããªããšãŠãŒã¶ãŒåŽãã©ãã¢ã¯ã·ã§ã³ããã°ããã®ãç解åºæ¥ããçµæçã«ã¢ã¯ã·ã§ã³ãèµ·ãããªããšããçŸè±¡ã«çµã³ã€ããŸãã
èšèšãšå®è¡ã¯çŽ æ©ã
ãã£ã³ããŒã³ã¿ãŒã²ãããæ確ã§ç®çããã¡ããšèšå®ãããŠããã°ã次ã¯å®éã«ãã£ã³ããŒã³ãèšèšããå®è¡ããããšã§ãããã®ãã§ãŒãºã¯åºæ¥ãã ãå°ãªãå·¥æ°ã§ã¹ããŒãæã倧åã«ããããšãéèŠã§ãã
ããã§åŒç€ŸãµãŒãã¹ã®OLOã掻èºããŸãã
OLO(ãªã)ãšã¯ãInstagramã®ããã·ã¥ã¿ã°æ©èœãå©çšãããã£ã³ããŒã³ãµã€ãããæ軜ã«çŽ æ©ããæŽã«åºæ¬ç¡æã§ã¹ã¿ãŒãã§ãããµãŒãã¹ã§ãããŠãŒã¶ãŒã¯ããã·ã¥ã¿ã°ãå©çšããŠInstagramã§å¿
èŠæ
å ±ãæ¢ããŠããããã§ããããããã·ã¥ã¿ã°ãä»ããŠãŠãŒã¶ãŒã«ã³ã³ãã³ããæçš¿ããŠããããã°ãããã ãç®ã«ãšãŸããã£ã³ã¹ãåºãããŸãã
ããInstagramã®ãã©ãã¯ãŒããŸã å°ãªãç¶æ³ã§ããã°ããã¬ãŒã³ããã£ã³ããŒã³ãªã©ãæå¹ã§ãããã
ã³ã³ãã¹ããšéæã£ãŠãå
¥è³è
ã«ãã¬ãŒã³ãããããšãããããªã¹ã¿ã€ã«ãèããããŸãããã®éã«æå®ã®ããã·ã¥ã¿ã°ãä»ããŠãããã ãã§ããã£ã³ããŒã³ãžã®å¿åãå®äºããšããæµãã§ãã
ããããæ¹éããæ確ã«ãªãã°ããã£ã³ããŒã³ã®å®è¡ã«æéããããã®ã¯æ倱ã§ãã
OLOãå©çšãããšããã£ã³ããŒã³ã決å®ãããã®æ¥ã®ãã¡ã«ãã£ã³ããŒã³ãµã€ãããªãŒãã³ã§ããŸãããµã€ãã«ãã³ãã¬ãŒããçšæãããŠããããã£ã³ããŒã³ãµã€ãã®å
¬éã«ã¯ã»ãšãã©æéãããããŸãããåºæ¬æ©èœã¯ç¡æã§å©çšåºæ¥ãŸãã®ã§ãè©Šãã«ãå©çšããã ãããšãã§ããŸãã
ãã¡ãããæ皿管çãªã©ãåºæ¥ãŸãã®ã§ãåœéžè
éžå®ãå¹ççã§ãã
詳ããã¯åŒç€Ÿã®ãOLO(ãªã)ãªãã£ã·ã£ã«ãµã€ãããã芧ãã ããã
話é¡ã«ãªããã£ã³ããŒã³ãèããŸããã
ãœãŒã·ã£ã«ã¡ãã£ã¢äžã§ã®ãã£ã³ããŒã³ã¯ã話é¡æ§ãããã»ã©å¹æãäžãããŸãããããªã話é¡æ§ã®é«ããã£ã³ããŒã³ãèããããšã¯é£ããã§ããããã£ã³ããŒã³ã®æ¡ãèããããšã«æéããããããšã¯éèŠã§ããéã«å®è¡ãçŽ æ©ãåºæ¥ãããšã§ããè¯ãæ¡ãèããæéãåºæ¥ãŸãã
åèãŸã§ã«ãäžã€ããããããã£ã³ããŒã³ãã玹ä»ããŸããshu uemuraã®å®æœããInstagramãã£ã³ããŒã³ã§ãããŠãŒã¶ãŒã®æçš¿ã§ãã»ã¬ãç«ããäœããšãããã£ã³ããŒã³ã§ãããããããå
±åµãåã®ãã£ã³ããŒã³ããã©ã³ããå®çããŠãã段éã§ã¯æå¹ãªãã®ã«ãªãã§ãããã
shu uemura ã»ã¬ãç«ãã£ã³ããŒã³ããŒãžããäžéšè»¢èŒ
https://www.shuuemura.com/shupette/jp/#shucats
ã©ã®ãããªãã£ã³ããŒã³ãæå¹ãã¯ããã©ã³ãã®ãã®æã®ããžã·ã§ã³ã«ãã£ãŠå€ãã£ãŠããŸããããŸããŸãªã¢ã€ãã£ã¢ãInstagramäžã«ã¯ããµããŠããŸããOLOã掻çšããªããããã£ã³ããŒã³èšèšãåæã«æéããããŠãã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramã§é客ããã人ãç°¡åã«ã§ãã4ã€ã®äŒç»æ¡ãšå®è·µæ¹æ³ïŒ
Instagramã§ããçšåºŠãã©ãã¯ãŒã¯ãããã©ããåºããµãŒãã¹ã®é客ã«çµã³ã€ããªããšãã人ã¯å€ããšæããŸãããªããçµã³ã€ããªãã®ãïŒ
ããã¯ããŠãŒã¶ãŒãå·»ã蟌ãã§ããªãããã§ãã
ä»å玹ä»ããInstagramã§ç°¡åã«ã§ããäŒç»æ¡ã¯ãinstagramã®ãŠãŒã¶ãŒãå·»ã蟌ãã§ã¢ã¯ã·ã§ã³ãèµ·ããããšãã§ããŸãããã®æ¹æ³ãå®è·µããã°ãããçšåºŠãŠãŒã¶ãŒãšäº€æµãå³ããäžã«ãé客ã«çµã³ã€ããããšãå¯èœã§ãã
ä»åã玹ä»ããäŒç»æ¡ã¯ã©ããç°¡åã«å®è·µã§ãããã®ã°ãããªã®ã§ãInstagramã®é客ã«æ©ãã§ããæ¹ã¯ããã²å®è·µããŠã¿ãŠãã ããïŒ
ãã§ã«äŒæ¥ã¯å®è·µïŒ? äŒç»ã®æãã¹ãé客çãšã¯ïŒ
Instagramãå©çšããŠããäŒæ¥ã¯å€ãååšããŠããŸããæè¿ã®SNSã®äžã§ããInstagramã®æ³šç®åºŠã¯ä»ã®SNSãããé«ãã§ãã泚ç®ãããŠããçç±ãšããŠã¯ã»ã»ã»
ã»æç« ã§ã¯ãªãåçã§äŒãããã
ã»ããã·ã¥ã¿ã°æ©èœã«ãã亀æµ
ã»åçãç°¡åã«ã¢ããã§ããæ軜ã
ä»ã®SNSãšã¯äžç·ãç»ããã·ã³ãã«ãªæ©èœãšèªå·±è¡šçŸããã«ã¯ç³ãåãªãUIãªã©çç±ã¯å€å²ã«æž¡ããŸãããããªãInstagramã«ç®ãã€ããäŒæ¥ã¯ä»ãå€ãã®äŒç»ãéå¬ããŠããŸãã
åŒçšïŒææ²»ãã©ããã£ã³ããŒã³
倧æäŒæ¥ãè¡ã£ãInstagramã§ã®äŒç»ã«ãããé客çã¯ç®ãèŠåŒµããã®ããããŸããç¹ã«ããŠãŒã¶ãŒãäŒæ¥ã®è£œåã®åçãæçš¿ããããæœéžã§äŒæ¥ã®è£œåããã¬ãŒã³ãããã¿ã€ãã®äŒç»ã¯å€ãã®é客ãå®çŸãææãäžããŠããŸãã
çŽ äººã§ãã§ããInstagramã®ç°¡åãªäŒç»æ¡ãšã¯ïŒ
ä»åã¯ãå€æ°ã®äŒæ¥ãå®è·µããäŒç»ãåèã«çŽ 人ã§ãã§ããç°¡åãªäŒç»æ¡ããŸãšããŠã¿ãŸããã
â ãŠãŒã¶ãŒã«ç¹å®ã®åçãæçš¿ããŠããã
â¡æçš¿ããŠããããŠãŒã¶ãŒã«ååããã¬ã¶ã³ããã
â¢ç¹å®ã®ããã·ã¥ã¿ã°ã§æééå®ã®äº€æµãå³ã
â£Instagramã§ãã£ã³ããŒã³ãå±éã§ãããµãŒãã¹ãå©çšãã
äŒæ¥ã®ããã«å€§èŠæš¡ã«ããå¿
èŠã¯ãããŸãããããã§ããæ¢åã®ãŠãŒã¶ãŒãŸãã¯æ°èŠãŠãŒã¶ãŒãéããããšãã§ããŸãã
ã¡ãªã¿ã«ããããã玹ä»ããæ¹æ³ã¯ããçšåºŠã®ãã©ãã¯ãŒæ°ãããããšãåæã«ããŠããŸãããŸã ããã©ãã¯ãŒæ°ã足ããªããšããæ¹ã¯ããããã®èšäºãåèã«ãã©ãã¯ãŒãå¢ãããŠã¿ãŠãã ããã
ãŠãŒã¶ãŒã«ç¹å®ã®åçãæçš¿ããŠããã
 åŒçšïŒã¡ãã£ãã¥ãã ãã£ã³ããŒã³
ããã¯ãå€ãã®äŒæ¥ãè¡ã£ãŠããäŒç»ã®ã²ãšã€ã§ããäŸãã°ãã¢ãã¬ã«ç³»ã®ãã©ã³ããªãååãçãåçãã¢ããããŠããããªã©ããŸãã
ãããŠããã®åçãäŒæ¥ã®Instagramãç¹èšãµã€ãã«æ²èŒãããªã©ããŠãŠãŒã¶ãŒãå·»ã蟌ãã§ãããŸãããŠãŒã¶ãŒéã§ã®ç«¶äºæèããäŒæ¥ã®ãµã€ãã«èªåã®ã³ãŒãã£ãã€ããèŒããããããªããšããä»å 䟡å€ã§å€ãã®ãŠãŒã¶ãŒãå·»ã蟌ãã§ãããŸãã
ã¢ãã¬ã«ç³»ã®äŒç€Ÿã§ã¯ããã®ãããªã€ãã³ããè¡ãå®éã«ãµãŒãã¹ã®å©çšãæ°èŠãŠãŒã¶ãŒã®éæãè¡ã£ãŠããŸãã
æçš¿ããŠããããŠãŒã¶ãŒã«ååããã¬ã¶ã³ããã
 åŒçšïŒããã ãã£ã³ããŒã³
ããç¹å®ã®åç(ååã身ã«ã€ãããç¹å®ã®å Žæã§æ®åœ±ã決ããããæ§å³ãªã©)ãæçš¿ããŠãããäžã§ãè¯ãã£ã人ã«èªç€Ÿååããã¬ãŒã³ããããšããäŒç»ã§ãã
ãã¡ãããŠãŒã¶ãŒãšããŠã¯ãã¬ãŒã³ãããããããšããç¹å
žããããããæ¯èŒçåå ããããäŒç»ã§ãã倧æäŒæ¥ã®å Žåã ãšãããªãã®éã®ååãçšæããŠç¹å®ã®ã·ãŒãºã³ãªã©ã«ã€ãã³ããè¡ã£ããããŠããŸãã
ãã®äŒæ¥ã奜ããªäººããã³ãã€ã³ãã§çããäžã«ããŠãŒã¶ãŒã®ãã©ãã¯ãŒãªã©ã«ãæ³¢åå¹æããããããæœåšçã«æ°èŠã®ãŠãŒã¶ãŒãå¢ããããšãã§ããŸãããã®æã®äŒç»ã¯å°èŠæš¡ãªäŒæ¥ã§ãã§ããã®ã§ããã²åèã«ããŠã¿ãŠãã ããã
ç¹å®ã®ããã·ã¥ã¿ã°ã§æééå®ã®äº€æµãå³ã
åŒçšïŒBUYMA ãã£ã³ããŒã³
Instagramã§ã¯ãããã·ã¥ã¿ã°ãšããæ©èœãååšããŠããŸãã(ããã·ã¥ã¿ã°ã®èª¬æãå·®ã蟌ã)ãã®æ©èœã䜿ãã°ãã©ãã¯ãŒã§ã¯ãªã人ã«ãæ
å ±ãäŒããããšãã§ããŸãã
ãã®æ©èœãå©çšããŠããªãªãžãã«ããã·ã¥ã¿ã°ã§åçãæçš¿ããŠããããšããäŒç»ãå±éããããšãã§ããŸããããã¯ãèªç€Ÿãã©ã³ãã®ã€ã¡ãŒãžãå®çãããããã«ã¯ãã£ãŠã€ãã®äŒç»ã§ãã
ãŸããæééå®ã®ã€ãã³ããªã©ã§ã䜿çšã§ããŸãããã ãããçšåºŠã®ç¥å床ããªããã°ãããã·ã¥ã¿ã°ãçšããŠã€ã¶ãã人ãå°ãªããªã£ãŠããŸããšããã®ãæ¬ ç¹ã§ãã
Instagramã§ãã£ã³ããŒã³ãå±éã§ãããµãŒãã¹ãå©çšãã
OLOå
¬åŒãµã€ã
æåŸã«çŽ¹ä»ããã®ã¯ãäžèšã®æ¹æ³ãå
šãŠç¶²çŸ
ããããæ¹ã§ããããã¯ãInstagramã®ãã£ã³ããŒã³ãã€ãã³ããäŒç»ã§ãããµãŒãã¹ãå©çšããæ¹æ³ã§ãã
åŒç€Ÿã®ãOLOããã¯ãããšããå€ãã®ãµã€ãã§ããããã€ãã³ããéãããšãã§ããŸãã
ä»ç€Ÿã§ã¯ææã®å ŽåããããŸãããOLOãã¯ç¡æã§Instagaramã®ãã£ã³ããŒã³ãéãããšãã§ããã®ã§ãããããã£ã³ããŒã³ãã€ãã³ããå±éããããšãã人ã¯æ€èšããŠã¿ãŠã¯ãããã§ããããïŒ
ããã«å®è·µïŒé©ãã»ã©ã®é客çãå®æãããïŒ
ãããInstagramã®ããããäŒç»ã«å°ãã§ãèå³ã®ãã人ã¯ã3ã®äžã§çŽ¹ä»ããæ¹æ³ã䜿ã£ãŠäŒç»ãå®è·µããŠã¿ãŸãããããã¡ãããäŒç»ãå¿
ãæåãããšã¯éããŸããããå®è·µããããšã§ããçšåºŠã®é客ãèŠèŸŒããŸãã
ãŸããå®æçã«ã€ãã³ããè¡ãããšã§åå ãããŠãŒã¶ãŒãå¢ãããªããŒã¿ãŒãçãŸããŠããã®ã§æ ¹æ°ããç¶ãããšããã§ãããã
æ¬æ Œçãªé客ãå®çŸããããªããOLOãã®ãããªãµãŒãã¹ãå©çšããŠã確å®ã«é客ã«ã€ãªããã®ãäžã€ã®æã§ããèªåã«ãã£ãããæ¹ã§äŒç»ãç«ã¡äžããå®è·µãçµæãçã¿åºããŸãããïŒ
ãŸãšã
Instagramã§ã¯ããããã£ãæ°ãã圢ã§é客ãããããšãã§ããŸãããã¡ãããä»ã®SNSã§ãé客ããããšãå¯èœã§ãããçŸåšçãäžãã£ãŠããInstagramã ããããã§ããäŒç»ãéå¬ããŠã¿ãŠã¯ãããã§ããããïŒ
倧æäŒæ¥ãå®è·µããŠããã€ãã³ããåèã«ãããªããäŒç»ãéå¬ããŠã¿ãŠã¯ãããã§ããããïŒ
ãœãŒã·ã£ã«ã¡ãã£ã¢
ç¥ããªããæïŒä»ããã®InstagramãŠãŒã¶ãŒã®æ€çŽ¢äºæ
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã®ããžãã¹ã§ã®æŽ»çšãæ¥éã«æ¡å€§ããŠããŸãããã©ã³ãã£ã³ã°ã«å¹æãããã ãã§ã¯ãªãããã©ã³ãèªç¥åäžãéããŠè²©ä¿ãªã©ãçŽæ¥å£²ãäžãã«è²¢ç®ãããããªå¹æãæåŸ
ã§ããããšãããã£ãŠããŠããããã§ãã
ä»ã§ã¯å
å€ã®æåãã©ã³ããããã£ãŠInstagramã掻çšããŠãŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãç¶ç¶ããŠããŸããããããèæ¯ã«ã€ããŠããŠãŒã¶ãŒã®åŽã®è¡åãã¿ãŒã³ã確èªããªãã掻çšã®ãã€ã³ããæŽçããInstagramãã©ã®ããã«ããŒã±ãã£ã³ã°ã«æŽ»çšããããšãåºæ¥ããã玹ä»ããŸãã
InstagramãŠãŒã¶ãŒã®å©çšå®æ
ãŸãããŠãŒã¶ãŒãã©ã®ããã«Instagramãå©çšããŠããã®ãç解ããŸãããã
Instagramå©çšæé
InstagramãŠãŒã¶ãŒãä»ãäžæ¥ã«ã©ã®ãããå©çšããŠããããåãã§ãããã?
äžã®ã°ã©ãã¯ãGaiaX SocialMedia Lab.ã«ãã調æ»çµæã衚瀺ããŠããŸããäºæ³éããªãšãããšãæå€ãªãã€ã³ãã®2ã€ã®é¢ãããããšã«æ°ã¥ããããšæããŸãã
åºå
žãGaiaX SocialMedia Lab. ã«ãã調æ»çµæ
ãŸããçããã®æããããšãšåããšæãããç¹ã¯ãå©çšæéãã15åïœ30åããäžçªããããŠ30%ãå°ãè¶
ãããããã ããšããããšã§ããé©åºŠãªå©çšãããŠããããšããããšã§ç解ãããããšæããŸãã
ãããã2çªç®ã«å²åã®å€ãå©çšæéãã2æéïœ3æéãã§ã20%ãè¶
ããŸãã
ãã?ããšæãããæ¹ã沢山ããã£ãããã®ã§ã¯ãªãã§ãããã? ãããªã«é·ãæéãäœãèŠãŠããã®ã ããããšæããã®ã§ã¯ãªãããšæããŸãã
åçã¯ç¡å°œèµã«ã¢ãããããŠããããã§ãããããã ãInstagramãšãããã©ãããã©ãŒã ããŠãŒã¶ãŒã«åãå
¥ããããŠããããšããããšã§ãããã
Instagramã®å©çšç®çãšçç±
åã調æ»ã«ããã°ãInstagramãå©çšããã¯ãã¯ããåçãã¿ããããããã³ããã§ããInstagramã®ãã©ãããã©ãŒã ãèããã°åœç¶ã®ããšãšæããŸãã
ãã®ä»ã«å€ãã®ãããåéã®åçãèŠãããã»äº€æµããããããšããã¢ãŒãã£ã¹ãã»ã¢ãã«ã®åçãèŠãããããªã©ãç¶ããŸããèªåã®åçãã¢ããããããã¯ãä»ã®äººããã©ã³ãã®åçãèŠãããšãç®çãšããŠããããšãå€ãããšãããããŸãã
次ã«ä»ã®SNSã§ã¯ãªãInstagramãå©çšããçç±ããŸãšããŠã¿ããšãåçäžå¿ã®ãã¶ã€ã³ãè¯ãããããšãåéã»ä»²ã®ãã人ã ã亀æµã§ãããããã®äºã€ãçªåºããŠããŸããããã«å©çšããŠããæ©èœã®å²åã¯ããããã·ã¥ã¿ã°ãã矀ãæããŠããŸããããã·ã¥ã¿ã°ãä»ããããšã¯ãã¡ãããããã·ã¥ã¿ã°ã§æ€çŽ¢ããŠããããšãããããŸãããŸã æçš¿ããŠãã人ãããèŠãŠãã人ã®å²åã®æ¹ããã£ãšå€ãã®ã§ãããã·ã¥ã¿ã°ã§ã®æ€çŽ¢ãInstagramå©çšã®äžå¿ã«ãªã£ãŠãããšæšæž¬ã§ããŸãã
æ¥æ¬èªã䜿ããããã·ã¥ã¿ã°ãå©çšããŠåçãæ¢ã
ããã·ã¥ã¿ã°ãšããã°Twitterã§ããå©çšãããŠãããã®ã§ãããInstagramã®ããã·ã¥ã¿ã°ãåªããŠãããšããã¯ãåãããæ¥æ¬èªãå©çšåºæ¥ããšèšãããšã§ãã
ããã·ã¥ã¿ã°ã¯ãã¡ããæ£ãã綎ãã§å
¥ããå¿
èŠãããããã§ãããæ¥æ¬èªã§ããã°ééããå¯èœæ§ã¯é£èºçã«å°ãããªããŸããæ¥æ¬äººã«ãšã£ãŠã®å©çšã®ãããããæ矀ã«é«ããšãããŸãã
ããå©çšãããŠããããã·ã¥ã¿ã°ã¯ãã©ããŒç³»ã®ãã®ã§ã
ãäŸãã°â#ãã©ããŒâãâ#followâãªã©ã®å Žåããã©ããŒããŠããšããäºãã«ãã©ããŒãããããšããã¡ãã»ãŒãžã§äœ¿ãããããã§ãã
次ã®ã¹ã¯ãªãŒã³ã·ã§ããã¯ã#ãã¡ãã·ã§ã³ã§æ€çŽ¢ããç»é¢ã§ãã
120äžä»¶ããããããããšãããããŸããInstagramã奜ããªäººãã2ã3æéãšãã沢山ã®æéã䜿ãã®ãé ·ããŸããã
ããŒã±ãã£ã³ã°ã«å©çšããInstagram
ããããåŸåãèŠãŠãããšãInstagramãããŒã±ãã£ã³ã°æŠç¥ã«çµã¿èŸŒãã§æŽ»çšããããšã®å€§åããããã£ãŠããŸããå©çšãŠãŒã¶ãŒãæ¥éã«æ¡å€§ããããå€ãã®æéãInstagramã«äœ¿ãããã«ãªããæåãã©ã³ããæ©ã
ãšInstagramã«æ³šåãå§ããŠããçŸåšãåçãéããŠãã©ã³ãã£ã³ã°ãåºæ¥ããšèããããå Žåã«ãInstagramã掻çšããªãéžæè¢ã¯ããåŸãŸããã
å
ã»ã©ã®#ãã¡ãã·ã§ã³ã®å Žåã120äžä»¶ã®ãããã§ãããã#fashionã§æ€çŽ¢ãããšå®ã«2å3000äžä»¶ã®ããããæ¡éãã®æ°ã«ãªããŸãã
æ¥æ¬èªã§ããã·ã¥ã¿ã°ãå©çšåºæ¥ãããšã¯Instagramã®ãšãŠã倧ããªã¡ãªããã§ãããã§ããéãå¹æçãªããã·ã¥ã¿ã°ãèŠã€ããŠå©çšããããšã倧åã§ãã
ããã·ã¥ã¿ã°ã¯ãŠãŒã¶ãŒãInstagramã§æãå€ãå©çšããæ©èœã§ãããèªå奜ã¿ã®åçãèŠã€ããæ段ãªã®ã§ããã©ã³ããããŒã±ãã£ã³ã°ãè¡ãéã«ããšãŠãéèŠãªãã€ã³ãã«ãªããŸãã
äŸãã°ã#ããããã#ãããããªã©ã®æ¥æ¬èªã¿ã°ã§ããããã#cuteã#prettyãªã©ã®è±èªã®ã¿ã°ãä»ããŠããã®ããããšæããŸããããã·ã¥ã¿ã°ã¯ã11å以äžã€ãããšå¹æãäžãããšãããããªèª¿æ»ããããŸãã
#ootd ?
ããã·ã¥ã¿ã°ã®éèŠæ§ã¯ãç解ããã ãããšæããŸããã#ootdãšããããã·ã¥ã¿ã°ããåãã§ãããã? âOutfit Of The Dayâãšããæå³ã®ããã·ã¥ã¿ã°ã§ãããä»æ¥ã®æè£
ããšããæå³ã§ããäžèŠæå³äžæã§ããããã¡ãã·ã§ã³ç³»ã®Instagramãéå¶ããã®ã§ããã°éèŠã§ããInstagramãå¹æçã«å©çšããã®ã§ããã°ãããããããã·ã¥ã¿ã°ã®æŽ»çšã«ç¿çããå¿
èŠããããŸãããã®ããã«ã¯ãããŸããŸãªãã©ã³ãã®Instagramã芳å¯ããã©ã®ãããªããã·ã¥ã¿ã°ãæå¹ããç解ããŠããããšã倧åã§ãã
ãã©ã³ãã£ã³ã°ã販ä¿ã«å¯ŸããŠInstagramã¯å¹æçã«æŽ»çšåºæ¥ãããšãããã£ãŠããŠããŸããæ©ãåãçµãã°åãçµãã»ã©ãé«ãå¹æãæåŸ
ã§ããŸããææ¥ããã§ãInstagramã®æŽ»çšã«ã€ããŠæ€èšããŠäžããã
Instagramã®ããã·ã¥ã¿ã°ã掻çšãããã©ã³ãã£ã³ã°ãé客ã§ãæ©ã¿ãªããåŒç€ŸãµãŒãã¹OLO(ãªã)ããæ€èšãã ãããOLOã¯ããã·ã¥ã¿ã°ãå©çšãããã£ã³ããŒã³ãç°¡åã«å±éã§ããããŒã«ã§ããçŽ æ©ããã£ã³ããŒã³ãå®è¡ããããã«å©çšããŠã¿ãŠã¯ã©ãã§ããããïŒè©³ããã¯åŒç€Ÿã®ãOLO(ãªã)ãªãã£ã·ã£ã«ãµã€ãããã芧ãã ããããçžè«ã¯ã©ãããæ°è»œã«ãã¡ãã®ãåãåããããŒãžãããåãåãããã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
女æ§å±€ãå³æ¹ã«ã€ããïŒInstagramã§ã®æå¹çãªé客è¡
è¿é å··ãè³ãããŠãããInstagram(ã€ã³ã¹ã¿ã°ã©ã )ãã
Instagramãšã¯ãã¹ãããªã©ã§æ®åœ±ããåçãæ軜ã«å å·¥ããŠæçš¿ãã§ãããç»åå
±æãµãŒãã¹ã®ããšã§ãã
ãã®ããã°ãã芧ã«ãªã£ãŠãã人ã®äžã§ããå©çšãããŠããæ¹ãå€ãããã£ãããã®ã§ã¯ãªãã§ããããïŒ
ç§èªèº«æ°å¹Žåããã¢ã«ãŠã³ãèªäœã¯æã£ãŠããã®ã§ãããã»ãšãã©äœ¿ã£ãŠããªãç¶æ
ã§ããã
ãããæè¿ããInstagramã®ãããŒãèŠãããã®ã§ãå°ãæ°ã«ãªãã ããŠã¡ããã¡ãã䜿ãããã«ãªã£ãŠããŠããŸãã
äœãè¯ãã£ãŠããªããšãã£ãŠããããŸã§ç¥èããªããŠãç°¡åã«åçãããããã§ç¶ºéºã«å å·¥ããŠæçš¿ã§ãããšããã
Twitterã®ããã«ãã©ããŒãããLike(ããã)ãã¿ã³ããã£ãŠããããç¹ãããã§ããã®ã奜ãŸãããã€ã³ãã§ãããã
ãããªInstagramã䜿ãæ¹ã«ãã£ãŠã¯äŒæ¥PRãšããŠãšãŠãéå®ããŸãã
åœããã°ã§ãæ°ã
ã®äºäŸã掻çšæ¹æ³ãªã©ãéçšã«é¢ããããšãã玹ä»ããŠããŸãããã
ä»åã¯ã¿ãŒã²ããã女æ§å±€ã«çµã£ããå¹çãè¯ãæå¹çãªé客è¡ãã玹ä»ããããŸãïŒ
ãªãã¿ãŒã²ããã女æ§ãªã®ïŒ
ãããããªãã§ã¿ãŒã²ããã女æ§ã«çµãã®ïŒãšãããšãããããŸãæãäžããŸãããã
å®ã¯Instagramãç·æ§ããã女æ§å±€ã«äººæ°ãªãã§ãã
äžèšã®ãããªçµ±èšåããŠããŸãã
åŒçšå
ïŒããŒã¿ãããããäŒæ¥ã®Instagram掻çšæ³ïŒã€
ãã®ããŒã¿ãèŠãŠã¿ããšãç¹ã«å€ããŠãŒã¶ãŒå±€ã¯è¥ã20代女æ§ã®ããã§ããã
ã§ã¯ãªãè¥ã女æ§ã¯Instagramãå©çšããã®ã§ããããïŒ
以åãŸã§ã¯FacebookãTwitterå©çšè
ãå€ããšãããŠããŸãããããªãä»ã¯Instagramãªã®ãïŒ
ãã®çç±ã¯ã²ãšã€ããåçãã§ãã
åé ã§ã觊ããŸããããInstagramã¯ç°¡åã«å å·¥ããŠãããããªåçãæçš¿ããããšãã§ããŸãã
ä»ã®SNSãåçãæçš¿ããããšã¯ã§ããŸãããå€æ©èœã®äžã®äžéšã§ããããããã¡ã€ã³ã§ã¯ãããŸããã
å€æ©èœããããæ
ã«ãã¡ãã£ãšããæã€ã¶ãã®ã€ãããå°ã倧ãããã«ãªã£ãŠããŸãã
ãã£ã±ãããâŠãšã¢ããªããã©ãŠã¶ãéããŠããŸã人ãå°ãªããªãããšæããŸãã
ãã®ç¹Instagramã¯ãåçãã¡ã€ã³ã«ãããã¶ã€ã³ã«ãªã£ãŠããŠããåçãèŠããã®ã«é©ãã圢ãšãªã£ãŠããŸãã
ãããŸã§ãåçãã¡ã€ã³ãªã®ã§ãã»ãã«ç®ç§»ãããŠããŸãããšãå°ãªãããã çŽç²ã«åçéè³ã楜ããããšãã§ããŸãã
ãããŠãã åçãèŠãã ããšããããšã¯ãäŒæ¥ãšããŠã¯ååPRã«ãã£ãŠãããšããããšã§ãã
ååã®åçãªã©ãèŒããŠæ°ã«å
¥ã£ãŠããããã°ãåºé ã«è¶³ãéãã§è²°ããã£ããã¥ããã«ãªããŸãã
ç¹ã«ã¢ãã¬ã«ã¡ãŒã«ãŒãé貚å±ã»ãã¢ãµãã³ãªã©ã女æ§å®¢ãå€ãã·ã§ãããªããã®PRæ¹æ³ãæåã§ãã
以äžã®ããšããã女æ§å±€ã«ã¿ãŒã²ãããçµã£ãŠããããããªåçãæ®ã£ãŠå
¬éããŠããã°ã
人ã®ç®ã«ã€ãããããååã»äŒæ¥PRãå¹ççã«è¡ãããšèããããŸãã
ã©ããã£ãŠã¢ãããŒãããã°ããã®ïŒ
ããã§ã¯æ¬é¡ã®ãã¢ãããŒãæ¹æ³ãã玹ä»ããŸãã
ãšãã£ãŠããäœãé£ããããšã¯ãããŸãããæçš¿ããéã«å°ãæãå ããã ãã§ããã®ã§ãã
èŠãããåçãæ®ã£ãŠæçš¿ãã
åçãå å·¥ããŠããããæããã©ã¹
æ€çŽ¢ãããããããã·ã¥ã¿ã°ãã€ãã
ãã£ã³ããŒã³ãã€ãã³ããäŒç»ãã
以äžã®4é
ç®ãè¡ãã°ã女æ§ã®ç®ã«æ¢ãŸããããé客åã®é«ãPRãæåŸ
ã§ããŸãã
ã§ã¯äžã€äžã€æãäžããŠãããŸãããã
èŠãããåçãæ®ã£ãŠæçš¿ãã
äŒæ¥ã«ãã£ãŠè¢«åäœã¯å€ãã£ãŠããŸãããäŸãã°ã¢ãã¬ã«ãªãååããŸãã¯ååã䜿ã£ãã³ãŒãã£ããŒãã
æŽã«ãåºå¡ã®ä»æ¥ã®ã³ãŒãã£ããŒããšããå®æçã«æçš¿ããã®ãã¢ãªã§ãã
ãããããªåºå¡ããããšãããã°ãçžè«ãã§ããã身é·ãäœåœ¢ãèªåãšæ¯èŒããŠæã®èŠæ ããªã©ãèŠãããšãã§ããŸãã
ãã®ä»ã«ãããã£ã³ããŒã³æºåã®æ§åãæ ãã°ãèŠãŠããã人ãã¡ã«ããããæãäŒããããšãã§ããŸãã
ãŸããã·ã§ããã®è£åŽãªã©ãæ ãã°ãã¢ããããŒã æãæè¬ã®æ°æã¡ãäŒããå Žã«ããªããŸãã
æè¿ã§ã¯åç»æ©èœã䜿çšããæçš¿ãå€ãã¿ãããã®ã§ããããããŸã掻çšããŠã·ã§ããã®è¯ããèŠãããããšããã§ããïŒ
åçãå å·¥ããŠããããæããã©ã¹
ãã æ®ãã ãã§ã¯ã¡ãã£ãšç©è¶³ããªããšæããæãªã©ã«æ°è»œã«äœ¿çšã§ããŸãã
Instagramã«ã¯åçå å·¥ãç°¡åã«ã§ãããã£ã«ã¿ãŒãå€æ°çšæãããŠããŠãéæè¿œå ãããŠãã£ãŠããŸãã
ã¬ãããªãã®ããã³ã³ãã©ã¹ãã匷ããªã¹ãããªããŠèŠãããã®ãã¢ãããŒã³ã§èœã¡çãããã®ãªã©âŠçš®é¡ã¯è±å¯ã§ãã
ãã£ã«ã¿ã ãã§ãªããŒããæ©èœãªã©ãã€ããŠããã®ã§ãç°¡åã«æ¥œããåçå å·¥ãã§ããŸãã
ããããŠå å·¥ããããšã§ãããããæãUPã女æ§å±€ããã®LikeãæåŸ
ã§ããŸãïŒ
äŸãã°ãã®åç(çãäž)ãã¡ãã£ãšæãæ ã£ãŠããŸããŸããã
ãè±èªäœã¯ãã®ãŸãŸã§ãããããªã®ã§ãããããã¡ãã£ãšæãå ããããªããšæã£ãã®ã§ããã£ãŠã¿ãŸããã
å·Šã¯ã¯ãããªãããŠå°ãåçäžéšã«ãŒãããå
¥ããŠã¿ãŸããã
ãããŠå³ã¯ã¬ãã颚ãªãã£ã«ã¿ã䜿çšã
ãããã§ãããããŒïŒã¡ãã£ãšå å·¥ããã ãã§éã£ãé°å²æ°ã®åçãšãªããŸããã
èªå奜ã¿ã®ãããããªåçã«ãã楜ãã¿ã«ããªããŸããã
æ€çŽ¢ãããããããã·ã¥ã¿ã°ãã€ãã
ãã¡ãã¯æ€çŽ¢ããŒã¯ãŒãã®åœ¹å²ãããã®ã§ããšãŠãéèŠãªãšããã
ããã·ã¥ã¿ã°ãä»ããŠæçš¿ããããšã§ãããæ¡æ£ãèŠèŸŒããŸãã
ããã§æ³šæãå¿
èŠãªã®ããèšèã®ãã§ã€ã¹ã§ãã
ãã èšèã䞊ã¹ãã®ã§ã¯ãªããŠã女æ§ãæ€çŽ¢ããããªèšèããã§ã€ã¹ããããšã倧åã§ãã
æè¿ã®éèªãªã©ãèŠãŠä»æµè¡ããŠãèšèã調ã¹ãŠããã·ã¥ã¿ã°ã«ããŠã¿ãŠããããããããŸããã
ãããŠè±èªãšæ¥æ¬èªã®ããã·ã¥ã¿ã°ãä»ããŠåœå
å€äž¡æ¹ããã®Likeãè²°ã£ã¡ãããŸãããã
äŸãã°ããã¡ãã·ã§ã³ããã³ãŒãã£ããŒãããããããããloveããhappyãã
å£ç¯ãã®ãªããæ¥ããå€ããç§ããå¬ãã
ãã£ã³ããŒã³é¢é£ãªããSALEãããã£ã³ããŒã³ã§äœ¿çšããååå(ã¢ãã¬ã«ãªãããããã¢ãŠã¿ãŒãªã©)ãªã©ã
ãã£ã³ããŒã³ãã€ãã³ããäŒç»ãã
åºé ã§ãã»ãŒã«ãªã©ãè¡ãããã«ãInstagramã§ããã£ã³ããŒã³ãã€ãã³ããäŒç»ããŠã¿ãŸãããã
女æ§ãšããŠã¯ãåŸã«ãããããã®ãè²°ãããããã®ã¯ãã¯ããããããã®ã
ãŸãInstagramãå©çšããŠã®ã€ãã³ãã¯ãããã·ã¥ã¿ã°ãå©çšããåå åãªã®ã§ãããã·ã¥ã¿ã°ãä»ããã ãã§ãããšããã楜ã¡ãæããšæ¡ä»¶ã«åã£ãåçãæçš¿ããã楜ãã¿ãã§æ°è»œã«æçš¿ããŠããããããšã匷ã¿ã§ãã
äŸãã°å粧åãã©ã³ãã®ã·ã¥ãŠ ãŠãšã ã©ã¯2014幎ã®ã¯ãªã¹ãã¹ã«ãããªãã®èªæ
¢ã®ãã£ããã¡ã€ã¯ããŸãã¯ãã³ã®åçãæçš¿ããŠãã¬ãŒã³ããåœãŠããããšããäŒç»ãç«ã¡äžããŸããã
åœæãã£ããã¡ã€ã¯ãæµè¡ã£ãŠããŠããã®äžã¯ãªã¹ãã¹ãšããå£ç¯ãã®ãå©çšããŠããã®ã§ææçã«ã©ããŽããã®ãã£ã³ããŒã³ã§ããïŒ
ãŸãšã
Instagramã掻çšããPRæ¹æ³ã¯æ°ã
ãããŸããããŸãã¯ã¿ãŒã²ãããçµãããšã倧åã«ãªã£ãŠããŸãã
å¯æããã®ãããããããªãµãŒãããŠåãå
¥ããŠãè¥ã女æ§ã®å¿ãæŽãããããŸãããïŒ
Likeæ°ããããããããããããã£ã³ããŒã³ãªã©ã§è©±é¡ã«ãªãã°ãããããã¯äŒæ¥ããã©ã³ãèªäœã®ç¥å床UPã«ãã€ãªããã§ãããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
é客ã販ä¿ã«è¶ éèŠãªããã·ã¥ã¿ã°ã®ä»ãæ¹ïŒïŒã€ã®çç±ãšãããŒã¯ãŒãéžå®ã
æ¬èšäºãèªãããšã§åŠã¹ãããš
ããã·ã¥ã¿ã°ã®å¿
èŠäžå¯æ¬ æ§ã䜿ãç®çãå確èª
å¹æçã«ããã«ã¯æ¬ ãããªãïŒããŒã¯ãŒãéžå®ã®éèŠæ§
å
·äœçãªã¿ã°ãäºäŸããåŠã¶ïŒããã·ã¥ã¿ã°ã®å°ãå€ãã£ã掻çšæ¹æ³
å®éã®ç¡æããŒã«ãHashtagifyããçšããããã·ã¥ã¿ã°éžå®ã®How To
ãããã®å
容ã
èªèº«ãããã¯èªç€Ÿã®æçš¿ããã£ãšå€ãã®äººã«ç¥ã£ãŠãããããïŒ
ã©ããªã¿ã°ãã€ããã°ãããåãããªãã
é客ã販ä¿ã«å¹æçãªããã·ã¥ã¿ã°ã¯ã©ããªã¿ã°ïŒ
ãªã©ãšæã£ãŠããæ¹ã«åããããå€ãã®ãŠãŒã¶ãŒãžå¹æçã«åšç¥ã§ããæ¹æ³ãå
·äœçãªããã·ã¥ã¿ã°ãäºäŸãå«ããŠã玹ä»ããŸãã
ããããããã·ã¥ã¿ã°ãšã¯äœïŒããšããçåããæã¡ã®æ¹ã¯ãããã·ã¥ã¿ã°ãšã¯ããã®æå³ã䜿ãæ¹ãã§åºç€çãªç¥èãã玹ä»ããŠãããŸãã
ãããŠãããã«ããã·ã¥ã¿ã°ãSNSäžã§äžè¬çã«äœ¿çšãããŠããããå®éã«æçš¿ããéã«æ°ãä»ããã¹ãããšãã³ãããåããããã ããããšæããŸãã
ããŒã¯ãŒãéžå®ã®éèŠæ§ãéžå®æ¹æ³ã身ã«ã€ããäžæ©å
è¡ãããã·ã¥ã¿ã°ã®äœ¿ãæ¹ããã¹ã¿ãŒããŸãããã
ããã·ã¥ã¿ã°ã®äœ¿ãæ¹ãšç®çãå確èªïŒããã·ã¥ã¿ã°ã®å¿
èŠäžå¯æ¬ æ§
ã¯ããã«ããã·ã¥ã¿ã°ãå¹æçã«äœ¿ãåã«ããã®ç®çãå確èªããŠã¿ãŸãããã
å€ãã®ã¿ãªããã¯SNSã§ããã·ã¥ã¿ã°ãå©çšãããšããããšã¯ãä»ã®å€ãã®ãŠãŒã¶ãŒãšèªèº«ã®æçš¿ãå
±æãããããã§ãããšæããŸããäŒæ¥ã®ããŒã±ãã£ã³ã°æ
åœè
ã®æ¹ã§ãããèªç€Ÿååããã©ã³ããå±éããã€ãã³ãããã£ã³ããŒã³ãåšç¥ãããããããããŠåå ã賌å
¥ããŠãããããããã§ãããã
ããšãã°èžèœäººãã¢ãã«ããã©ãã¯ãŒãå€ãæ±ãã人æ°ã€ã³ã¹ã¿ã°ã©ããŒã«æçš¿ãäŸé Œãããšããæ¹æ³ã¯å€§ãã«æå¹ã§ãããã
å®éã«æ¥æ¬ã³ã«ã³ãŒã©ã§ã¯èªç€Ÿååã®ããã»ãã»ã¯ã»ããã®ããã¢ãŒã·ã§ã³ã«ãããŠäººæ°ã€ã³ã¹ã¿ã°ã©ããŒãšã®ã³ã©ãäŒç»ãå±éããŠããŸããã
ãã®å¹æã¯ç¢ºãã«å€§ããªãã®ã«ãªãã¯ãã§ãããã®äžæ¹ã§æã¡åãããæ®åœ±ã®æºåæéãªã©ãå«ãããšæå€ãšæéãããã£ãŠããŸããäŸé Œããéã®å ±é
¬ãåºæŒæãªã©ã®ã³ã¹ããããããšãããã¡ãªãããååšããŸãã
ãããªãã¡ãªããã解æ¶ããŠãããã®ããèªãSNSã¢ã«ãŠã³ããäœæãæçš¿ããããšã§ãããã®èšäºãèªãã§ããããã«ã§ãåãçµã¿ã¯ãããããŸããããã£ãããšããã·ã¥ã¿ã°ã掻çšããã°ãã®å¹æã¯å
ã«è¿°ã¹ããã®ä»¥äžã«ããªãã§ãããã
ãããããŠç®çãåèªèããŠããã ãããšãšãã«ãããã·ã¥ã¿ã°ã¯ç®çéæã®ããã«å¿
èŠäžå¯æ¬ ã§ããããšããåããããã ããããšæããŸãã
ããããã®ããã·ã¥ã¿ã°ã圌ããšã®å·®å¥åãå³ãïŒããŒã¯ãŒãéžå®ã®éèŠæ§
ãããã¢ã«ãŠã³ããäœæãããã·ã¥ã¿ã°ãã€ããŠæçš¿ããŸãããã
ãã¡ãããæ°ãä»ããã¹ãããšãã³ããã§ã玹ä»ããããšãå®è·µããŠã®æçš¿ã«ãªãããšæããŸããããã§ã¯æŽã«ã¹ãããã¢ããããæ¹æ³ãã玹ä»ããŸãã
人æ°ããã·ã¥ã¿ã°ããã¬ã³ãã®ããã·ã¥ã¿ã°ãInstagram(ã€ã³ã¹ã¿ã°ã©ã )ãTwitterã®äžçã¯æ§ã
ãªããã·ã¥ã¿ã°ã§ããµãããã£ãŠããŸããæè¿ã§ã¯çµµæåãããã·ã¥ã¿ã°ã«ãããŠãŒã¶ãŒãå€ãããŸãã
人æ°ããã·ã¥ã¿ã°ããã¬ã³ãããã·ã¥ã¿ã°ã§ããã°å€ãã®ãŠãŒã¶ãŒãèŠãŠãããã®ã確ãã§ãããä»ã®ãŠãŒã¶ãŒãããããã®æçš¿ãããã§ããããèªãã®æçš¿ããããªå±±ã®äžã«åãããŠããŸã£ãŠã¯æ¬æ¥ã®ç®çãéæã§ããªããªã£ãŠããŸããŸãã
ã ãããšãã£ãŠé©åœã«äœæããã®ã¯äžçªãã£ãŠã¯ãããŸããã
èªç€Ÿã®ããã·ã¥ã¿ã°äœæã®éã«ã¯ããã€ãã®ç®çå¥ã«ããã·ã¥ã¿ã°ãäœæãããšããã§ããããäŸãšããŠãé客ã»è²©ä¿çšããããã©ã³ãã£ã³ã°çšããããã£ã³ããŒã³çšãããå£ç¯ããšçšããªã©ã§ãã
ããã§è¡ãã¹ãããããŒã¯ãŒãéžå®ãã§ãã
ãã£ããã©ãã»ã©ã®ãŠãŒã¶ãŒããã®ããŒã¯ãŒããããã·ã¥ã¿ã°ãšããŠäœ¿ã£ãŠããã®ãããã®ã¿ã°ã«é¢é£ããã®ã¯ã©ã®ãããªãã®ãå€ãã®ãããã£ãããšèæ
®ããæé©ãªããã·ã¥ã¿ã°ãäœæããŸãããã
å
·äœçãªããã·ã¥ã¿ã°ãäºäŸããåŠã¶ïŒãããå€ãã£ãããã·ã¥ã¿ã°ã®æŽ»çšæ¹æ³
ããã·ã¥ã¿ã°ãæå¹çã«æŽ»çšããã«ãããŒã¯ãŒãéžå®ãã¯éåžžã«éèŠãªãã®ã§ãããšããããšããåããããã ããããšæããŸãã
éèŠãªããŒã¯ãŒãéžå®ãããŠãããã·ã¥ã¿ã°ã«ããã°ãå
ã»ã©è¿°ã¹ãããã·ã¥ã¿ã°ã®å±±ã«åãããã«æžãã§ãããããã ãå€ãã®ãŠãŒã¶ãŒã®ç®ã«è§Šããããã«ããããŠæµè¡ããã¬ã³ãã®ããã·ã¥ã¿ã°ã掻çšããŠããäºäŸãããããŸãã
ããã§ã¯å®äŒæ¥ãè¡ã£ãå
·äœçãªäºäŸããæµè¡ã®ããã·ã¥ã¿ã°ãçšããå°ãå€ãã£ã掻çšæ¹æ³ãã玹ä»ããŸãã
Twitterã§ã¯å€§åå©ã®ãé¡ã«ãªããããªããã·ã¥ã¿ã°ããç¬ãç³»ã®ããã·ã¥ã¿ã°ããã䜿ãããŠããŸãããã®ãããªããã·ã¥ã¿ã°ã䜿ã£ãŠäŒæ¥ãšããŠäžé¢šå€ãã£ãæçš¿ãããã°ããã®ã®ã£ããã«æ³šç®ããŠããããããããŸããã
ããšãããã®æçš¿ãã€ãã³ãããã£ã³ããŒã³ã«é¢é£ã®ãªããã®ã§ãã£ãŠãã¢ã«ãŠã³ãã®åšç¥ã«ç¹ãããã¢ã«ãŠã³ãããŒãžããèªç€Ÿãµã€ããããã°ãžã¢ã¯ã»ã¹ããŠãããããªã©ã®ã¡ãªãããååšããŸãã
ãããšå°ãé¡äŒŒããç¹ãããããšæããŸãããTwitteräžã«ã¯ãè»åŒã¢ã«ãŠã³ãããšåŒã°ããå®äŒæ¥ã®å
¬åŒã¢ã«ãŠã³ããååšããŸãã
æçš¿ããŠã«ããã®ãããªã®è¯ããã®ããŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãé »ç¹ã«è¡ããªã©ãšãã£ããå
¬åŒã¢ã«ãŠã³ãããããã¬ãç¹ã«æ³šç®ãéãŸã£ãŠããã®ãããããŸãããã
次ã«Instagramã§ãæµè¡ããã·ã¥ã¿ã°ãããã®ã§ã玹ä»ããŸãã
#MCM
âMan Crash Mondayã®ç¥ãæ§ãã®ç·æ§ã奜æãæã£ãŠããç·æ§ã®åçãšãšãã«ã
#TT
âTransformationãTuesdayã®ç¥ãèªèº«ã®æé·ãçãã¬ããã€ãšããååŸã®åçãšãšãã«ã
#WCW
âWoman Crash Wednesday ã®ç¥ããæ°ã«å
¥ãã®å¥³æ§ã圌女ã»å¥¥ããã®åçãšãšãã«ã
#TBT
âThrowback Thursday ã®ç¥ãéå»ã®çŽ æµãªæãåºã®åçã«è¿œå ããŸãããã
#fridayfunday
âæ¥æ¬ã§ãããè¯éãã®ãããªãã®ãå人ãååãšæ¥œããã§ããåçãæçš¿ããŸãããã
#saturdayswag
âSwagãšã¯ãã€ã±ãŠãïŒããšããCoolããšãã£ãæå³ã®ã¹ã©ã³ã°ïŒæ¥æ¬ã§ããä¿èªã»è¥è
èšèã®ãããªãã®ïŒã§ããã«ãã³ããåçãšãšãã«ã
#SS
âSelfie Sundayã®ç¥ãèªåæ®ãåçãã¢ããããŸãã
ãã®7ã€ã®ããã·ã¥ã¿ã°ãæµ·å€ãŠãŒã¶ãŒãäžå¿ã«ãã䜿ãããŠããŸãããã§ã«ãæ°ã¥ããããããŸãããææ¥ããšã®ããã·ã¥ã¿ã°ãªã®ã§ãã
ããšãã°#TBTã䜿ã£ãŠéå»ã®ã€ãã³ãã®åçãæçš¿ããã®ãããã§ããã
ãããã¿ããŠãŒã¶ãŒããããããªã«ãã楜ãããïŒããšæããã€ãã³ããµã€ããžã®ã¢ã¯ã»ã¹ããããããããŸãããæé«ãªåœ¢ã¯ã次ã«éå¬ããã€ãã³ãã«æ¥ãŠãããããšã§ãããã
ãã£ãšæµè¡ã®ããã·ã¥ã¿ã°ãç¥ãããæ¹ã¯
ãNAVERãŸãšãïŒæµè¡ããã·ã¥ã¿ã°ã®æå³ãšã¯ïŒããåèã«ããŠã¿ãŠãã ããã
SNSãé客ã販ä¿ã«å©çšããäžã§å€§åã«ãªã£ãŠããã®ã¯ãŠãŒã¶ãŒã®åã§ããæ°ã«ãªã£ããã€ãŒããåçãèªèº«ã®ãã©ãã¯ãŒãšå
±æããRTïŒRe TweetïŒãªãã€ãŒãïŒæ©èœãRe PostïŒãªãã¹ãïŒã¢ããªãããã»ã©ã§ãããã¡ããåæãšããŠãŠãŒã¶ãŒã®ç®ãåŒããæ°ãåŒããã£ãã·ã§ã³ïŒèŠåºãïŒãæç« ãã³ã³ãã³ãäœããå¿ããŠã¯ãªããŸããã
ç°¡åïŒããããããïŒããŒã¯ãŒãéžå®ã®ç¡æããŒã« âHashtagifyâ ã®äœ¿ãæ¹
éèŠãªã®ã¯ç解ãããã©ãèšå€§ãªæ°ã®ãŠãŒã¶ãŒã䜿ã£ãŠããããã·ã¥ã¿ã°ããããªããããããã®ã«éžå®ãªããŠã§ããã®ïŒ
ã§ããŸãïŒãããç°¡åã«ïŒ
ä»åã¯ãHashtagifyããšããç¡æã®ããŒã«ãçšããŠã玹ä»ããŸãã
ãªã³ã¯å
ã¯è±èªã§é£ãããã«æãããããããŸããããèŠèŠçã«åæçµæã瀺ããŠãããã®ã§å¿é
ãããŸããã
ãŸãã¯TOPããŒãžã«ã¢ã¯ã»ã¹ããå³äžã®æ€çŽ¢çª
ããã«èª¿ã¹ããããã·ã¥ã¿ã°ãå
¥åããŸããæ¥æ¬èªã«ã察å¿ããŠããã®ã¯ãããããç¹ã§ããã
æ€çŽ¢ãå®è¡ãããšãç»é¢å·ŠåŽã«ã¯æ€çŽ¢ããèšèãäžå¿ã«æŸå°ç¶ã«é¢é£ããŒã¯ãŒãããå³åŽã«ã¯æ€çŽ¢ããèšèãå®éã«äœ¿ã£ãŠããæçš¿ã衚瀺ãããŸãã
é¢é£ããŒã¯ãŒãã®äžã§äººæ°ãªãã®ã¯æ€çŽ¢ããèšèãšé¢é£ããŒã¯ãŒãéã®ç·ã倪ã衚瀺ãããŠãããèŠèŠçã«åããããããªã£ãŠããŸãããããŠã¹ãã€ã³ã¿ãé¢é£ããŒã¯ãŒãã®äžã«æã£ãŠãããšäººæ°åºŠãšçžé¢åºŠã衚瀺ãããŸãã
衚瀺ãããŠããããŒã¯ãŒããã¹ãŠã®å
šäœåãèŠãããšããæ¹ã«ã¯ç»é¢äžã®Table Modeããã¹ã¹ã¡ããŸããæ€çŽ¢ããããŒã¯ãŒããå«ãé¢é£ããŒã¯ãŒããã¹ãŠã®äººæ°åºŠãçžé¢åºŠãé±éã»æéãã¬ã³ãã衚瀺ãããŸãã人æ°åºŠã¯æç³»åãããããããªã°ã©ãã«ãªã£ãŠããŸãã
ãã®ãããªå€åœ©ãªæ©èœãç¡æã§å©çšã§ããã®ã§ããã䜿ããªãããã«ã¯ãããŸãããã
ä»ã«ããYahoo! æ¥äžæã¯ãŒããããããŒã¯ãŒãã®ãã¬ã³ããåããããªã©ã®ç¡æããŒã«ãããããŸãã
ãã²æŽ»çšããŠããŒã¯ãŒãéžå®ãè¡ããSNSã§ã®æçš¿ãããå¹æçã«ããŸãããã
ãŸãšã
ããã·ã¥ã¿ã°ã䜿ãç®çãå確èªãããã¯ãå¿
èŠäžå¯æ¬ æ§ãªããã·ã¥ã¿ã°ã
ããå¹æçã«ããã«ã¯ãHashtagifyããªã©ã®ããŒã«ãçšãããããŒã¯ãŒãéžå®ããéåžžã«éèŠã ãšããããšããåããããã ããããšæããŸãã
ãããŠãããŸã«ã¯æ°ã®æããæçš¿ãæµè¡ã«ä¹ã£ãŠã¿ãããšããŠãŒã¶ãŒã®å¿ãã€ããã®ã§ãã
ãããïŒã€ã®ãON/OFFããããŸã䜿ãåããããã·ã¥ã¿ã°ãããžãã¹ã«æå¹æŽ»çšããŸãããã
ãã£ãšã楜ãã¿ãªãããå¹æçãªæçš¿ãããŠããããªããããã§ãããã
åŒç€Ÿã§ã¯InstagramãTwitterã§ã®ãã£ã³ããŒã³ãµã€ããç¡æã§äœãããµãŒãã¹ãOLO(ãªã)ããå±éããŠãããŸããä»ãå¿
èŠäžå¯æ¬ ãªSNSãäžæã«æŽ»çšããŠãããŸãããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
å šæçš¿ã®83%ã«äœ¿çšãããŠããããã·ã¥ã¿ã°ïŒãã®æå³ã䜿ãæ¹ãã³ããšã¯ïŒ
ä»ããŠãŒã¶ãŒãå人ã»ç¥äººå士ã§è¿æ³å ±åããåããåçãå
±æãåãã ãã«ãšã©ãŸããªãSNS(ãœãŒã·ã£ã«ã»ãããã¯ãŒãã³ã°ã»ãµãŒãã¹)ã¢ããªã±ãŒã·ã§ã³ãäžçæ倧ã®ãŠãŒã¶ãŒæ°ãæ±ããFacebookãã¯ãããšãããããSNSã¢ããªã¯ãããžãã¹ã·ãŒã³ã§ã倧ããªå¹æãããããããŒã«ãšããŠå€ãã®äŒæ¥ã掻çšããŠããŸãã
äžè¬ãŠãŒã¶ãŒã¯ãã¡ããã®ããšãã»ãšãã©ã®äŒæ¥ãSNSã¢ããªäžã§æ§ã
ãªãã£ã³ããŒã³ãåãçµã¿ãå±éããéã«ã¯ã·ã£ãŒãèšå·ãšãèšãããŠããããã·ã¥ã¿ã°ã#ãã䜿ã£ãŠããã®ã§ãããªãã§ãè¿é æ¥æé·ããŠããSNSã¢ããªãInstagram(ã€ã³ã¹ã¿ã°ã©ã )ãã§ã¯ãªããš83ïŒ
ãã®æçš¿ã«ããã·ã¥ã¿ã°ãä»ããããŠããã®ã§ãã
Instagramã«ãããããã·ã¥ã¿ã°å©çšç
æ¬èšäºã§ã¯æ°ãã«SNSã¢ããªãããžãã¹ã·ãŒã³ã«æŽ»çšããããšæã£ãŠããæ¹ãInstagramã«ãå°ãèå³ãããïŒãšããæ¹ããã€ã³ã¹ã¿ã£ãŠãªã«ïŒãããããããã·ã¥ã¿ã°ã£ãŠãªã«ïŒãã©ããã£ãŠäœ¿ãã°ããã®ïŒããšããæ¹ã«åããŠãInstagramãäžå¿ãšããSNSã¢ããªã±ãŒã·ã§ã³ã«ãããŠã®ããã·ã¥ã¿ã°ã®æŽå²ã圹å²ããŠãŒã¶ãŒã¯ã©ã®ããã«å©çšããŠããã®ãïŒããããŠå®éã«äœ¿ãéã®ã³ããæ°ãä»ããã¹ãããšãã玹ä»ããŸãã
æ¬èšäºãèªãããšã§SNSã«ãããããã·ã¥ã¿ã°ã®åœ¹å²ãæŽå²ãæé©ãªããã·ã¥ã¿ã°ã®æŽ»çšæ¹æ³ãå®éã«äœ¿ãéã®ã³ããç解ã§ãã次ããã®æçš¿ããããã¯åããŠã®æçš¿ãããéã«ããã·ã¥ã¿ã°ã®æ°ããªäœ¿ãæ¹ãã§ããã§ãããã
ããããããã·ã¥ã¿ã°ãšã¯ïŒãã®æå³ã¯ïŒ
ããã·ã¥ã¿ã°ãšã¯FacebookãTwitterãInstagramãªã©ã®SNSã¢ããªã±ãŒã·ã§ã³ã«ãŠæçš¿ããåçãã¡ãã»ãŒãžãªã©ã«å¯Ÿããã#ã(åè§)ãã®ããŒã¯ã®åŸã«æçš¿å
容ã«é¢é£ããåèªãå称ãã¿ã°ãšããŠè¿œå ãããã®ã§ããããšãã°âŠ
æäœãã®ãåŒåœã®åçã«âŠãã#ã©ã³ãã
ä¹
ã
ã®åäŒã®æçš¿ã«âŠããïŒå¹ŒéŠŽæã
æç¬ãæç«ã®åçãšå
±ã«âŠããïŒãããã
ãªã©ãšè¿œå ãåºæ¬çã«ã¯ãã®ãããªäœ¿ããæ¹ãããŸãããã¡ããè€æ°åã€ããããšãå¯èœã§ããããã«æè¿ã§ã¯æµ·å€ã®ãŠãŒã¶ãŒã«ãäŒãããããçµµæåãããã·ã¥ã¿ã°ã«å©çšãããšããæ¹æ³ã泚ç®ãããŠããŸãã
TwitterãInstagramã§äœ¿ãããŠããããã·ã¥ã¿ã°
æ¥æ¬èªã«ã察å¿ïŒãããªããã·ã¥ã¿ã°ãæã€æŽå²
ããã·ã¥ã¿ã°ã¯ç¹å®ã®SNSã«éãã暪æçã«å©çšãããŠããŸããTwitterãInstagramã§ã¯åœããåã®ããã«å©çšãããŠãããŸããäžæ¹ãæ倧ã®SNSã®Facebookã§ã¯å©çšã¯ããã€ã€ãããããŸã ä»ã®2ã€ã«æ¯ã¹ããšå©çšåºŠã¯äœãããã«æãããŸãã
ãããªããã·ã¥ã¿ã°ããªã³ã©ã€ã³äžã«çãŸããã®ã¯1980幎代ããŸã ã€ã³ã¿ãŒããããå¹
åºãæ®åããŠããªãããã«ããªã³ã©ã€ã³ãã£ããã®ãã£ã³ãã«ãè¡šãèšå·ãšããŠäœ¿ãããŠããŸããããã®åŸTwitterã®1ãŠãŒã¶ãŒãææ¡ããSNSäžã§åããŠããã·ã¥ã¿ã°ãçãŸããã®ã§ããåœåã¯ã¢ã«ãã¡ãããã®ã¿å©çšå¯èœã§ããããæ°å¹Žåãã挢åãã²ãããªãã«ã¿ã«ãã®æ¥æ¬èªãå©çšå¯èœã«ãªããŸããã
ããã«è©³ããæŽå²ã¯ã³ãã©
ã€ã³ã¹ã¿ããã€ãã¿ãŒã«ãããããã·ã¥ã¿ã°ã®åœ¹å²
次ã«ããã·ã¥ã¿ã°ãæ
ã圹å²ãã玹ä»ããŸãã
æ
å ±ã®ã°ã«ãŒãåã
æ€çŽ¢æ©èœ
ä»ãŠãŒã¶ãŒãšã®å
±æ
ããã·ã¥ã¿ã°ã¯æ
å ±ãããµããããSNSäžã«ãããŠã°ã«ãŒãåãããããããªåœ¹å²ãæ
ã£ãŠããŸãããããã£ãŠãŠãŒã¶ãŒã¯èŠã€ãããæ
å ±ãèå³ã»é¢å¿ãããæ
å ±ãã¹ã ãŒãºã«èŠã€ãåºãããšãã§ããã®ã§ããã€ãŸãããã·ã¥ã¿ã°ãã€ããŠæçš¿ããããšããã®ã¿ã°ãæ€çŽ¢ããä»ã®ãŠãŒã¶ãŒã«èªèº«ã®æçš¿ãèŠã€ããŠããããã®ã§ãã
ãŸãããŠãŒã¶ãŒã®å€ããããã·ã¥ã¿ã°ãã€ããŠæçš¿ããããããŠãŒã¶ãŒéã§æµè¡ããŠãããã®ãæ¥äžæããŠããããã·ã¥ã¿ã°ãªã©ãåãããããªãµãŒãã¹ãç»å ŽããŠããŠããŸãã
ä»ãTwitterã§äœ¿ãããŠãã人æ°ããã·ã¥ã¿ã°ã©ã³ãã³ã°ãåãã
ã€ãã£ã·ããã¬ã³ã
Instagramã®äººæ°ããã·ã¥ã¿ã°ã©ã³ãã³ã°ãåãã
TOKYO TREND PHOTO
ãŠãŒã¶ãŒãäŒæ¥ã®ããã·ã¥ã¿ã°ã®äœ¿ãæ¹ãä»ãæ¹
å€ãã®InstagramãŠãŒã¶ãŒã«ãšã£ãŠããã·ã¥ã¿ã°ã¯ãèªåã®æçš¿ãåã奜ã¿ã趣å³ãæã£ããŠãŒã¶ãŒã«èŠãŠããããããããããããã³ã¡ã³ãããããŠãããããæŽã«çºå±ãããšèªåãæçš¿ããä»ã®æçš¿ãèŠãŠããããããã«ãã©ããŒãããïŒãªã©ãšæçš¿ã®éã«ã¯ããããªãååšãªã®ã§ããããã圱é¿ããŠãå€ãã®InstagramãŠãŒã¶ãŒã¯ããã·ã¥ã¿ã°ãå€ãã€ããåŸåã«ããããã§ãã
äžæ¹ãã€ãã¿ãŒãŠãŒã¶ãŒã¯ãç¬ãç³»ã倧åå©ã®ãé¡ãšãªããããªãã®ãä»ã«ãçæãæ軜ã«æçš¿ã§ããããšããããªã¢ã«ã¿ã€ã ã§æŸéäžã®ãã¥ãŒã¹ããã¬ãçªçµããã©ãã®ããã·ã¥ã¿ã°ãã€ããèŠèŽè
å士ã®æ²ç€ºæ¿ã®ããã«ãªã£ãŠããããããŠããŸãããã®ãããªåŸåãããããŸãå€ãã®ããã·ã¥ã¿ã°ã¯ã€ããªãããã§ãã
èå³æ·±ãããšã«ããã·ã¥ã¿ã°ã®æ°ã¯ãInstagramã11åãTwitterã¯1~2åãæé©ãšããç 究çµæãåºãŠããŸãã
æé©ãªããã·ã¥ã¿ã°æ°ã®ç 究çµæ
(åèèšäºïŒæé©ãªããã·ã¥ã¿ã°æ°ãšã¯ïŒ)
ãªã³ã¯å
ã¯è±èªã§ãããããããããã€ã©ã¹ãã䜿ãããŠããŸãã®ã§æ¯éåèã«ããŠã¿ãŠãã ãããã
ä»ã«ãèªèº«ãèå³ã®ããããã·ã¥ã¿ã°ãæ€çŽ¢ããããšã§ä»ã®ãŠãŒã¶ãŒãã©ããªæçš¿ãããŠããã®ããæ€çŽ¢ããŠããŸããInstagramã§ã¯é£åãå粧åã«é¢ããŠã®æ€çŽ¢ãå€ãããã§ãã
(åèèšäºïŒã¢ã©ã€ãã¢ãŒããã¯ã)
äžæ¹ãäŒæ¥åŽã¯ããã·ã¥ã¿ã°ãã©ã®ããã«äœ¿ã£ãŠããã®ããšãããšãèªç€Ÿååã»èªç€Ÿãã©ã³ãã®åšç¥ãã€ãã³ãã»ãã£ã³ããŒã³ã®é客ã«å©çšããŠããŸããå±éããã€ãã³ããèªç€Ÿååã«å¯ŸããŠãŠãŒã¶ãŒãã©ã®ãããªæçš¿ãããŠããã®ããã©ã®ãããã®åé¿ãããã®ããã€ãã³ãããã£ã³ããŒã³ç¹æã®ããã·ã¥ã¿ã°ãå©çšããããšã§å¯èŠåã§ãã管çãããããªãã®ã§ãããããã€ãã³ãã»ãã£ã³ããŒã³ã®æåãžãšã€ãªããã®ã§ãã
SNSãçšãããã£ã³ããŒã³ã»ã€ãã³ãäºäŸ10éž
å®éã«å€ãã®äŒæ¥ãInstagramã®ããã·ã¥ã¿ã°ãçšããåãçµã¿ãå±éããŠãããŸããä»ã«ããã¬ãã§ãã€ãã¿ãŒãšã®é£åäŒç»ãå®æœãããŠããçªçµãèŠãããŸããã
ãã¯ãããã·ã¥ã¿ã°ã¯äžè¬ãŠãŒã¶ãŒã®æ ãè¶
ããŠããžãã¹ã·ãŒã³ã«ã掻çšãããŠããã®ã§ãã
ããã¬ãçªçµãäŒæ¥ã®ããã·ã¥ã¿ã°æŽ»çšäºäŸ
人æ°ã®ããã·ã¥ã¿ã°ã«ãªãã«ã¯ã»ã»ã»ã³ããä»ãæ¹è§£èª¬
ãããŸã§ã§ããã·ã¥ã¿ã°ãäŒæ¥ããŠãŒã¶ãŒåããäžè¬çã§ããã€å€ãã®ãŠãŒã¶ãŒã®ç®ã«çãŸãã«ã¯ããã·ã¥ã¿ã°ãããããªãããšããåããããã ããããšæããŸãã
ã§ã¯æ¬¡ã«å®è·µç·šãšããŠãããã·ã¥ã¿ã°ãã€ããŠæçš¿ããéã«æ°ãä»ããŠããããããšããŸãšããŠã¿ãŸããã
é·æã§ã¯ãªããåèªãå称ã
æé©ãªæ°ãææ¡ããé¢é£ã®ãªãèšèã¯è¿œå ã»å€çšããªãã
ãã¬ã³ããææ¡ããã
åæ矩ã®èšèã§ãããã€ãåè£ãããŠãæé©ãªèšèãéžå®ã
ã€ãã³ãããã£ã³ããŒã³ãå±éããéã«ã¯ç¹æã®èšèã«ããã
éžå®ããããã·ã¥ã¿ã°ã«é¢é£ããèšèã調ã¹ãŠã¿ãã
SNSã«ãã£ãŠæé©ãªæ°ã¯ç°ãªããŸãããé¢é£ã®ãªãèšèãªã©ãå€çšãããšã¹ãã æ±ããããŠããŸãã®ã§æ³šæããŸãããã
ãã¬ã³ããªããã·ã¥ã¿ã°ãå©çšããéã«ã¯ãèªèº«ã®æçš¿ã«é¢é£ã®ããå Žåã®ã¿å©çšããŸããããé¢é£ãç¡ãã«è¿œå ãããšéã«ãã€ãã¹ã€ã¡ãŒãžã«ãªã£ãŠããŸããŸãã
åæ矩ã®åèªã§ãè¡šçŸã®æ¹æ³ãè€æ°èããŠã¿ãŸããããåèªã決ãŸã£ãŠããã¢ã«ãã¡ããã挢åã²ãããªã«ã¿ã«ãã®æ€èšãå¿ããã«ïŒ
ãããã€ãã³ãããã£ã³ããŒã³ãå±éããå Žåã«ã¯ã€ãã³ãç¹æã®ã¿ã°ãéžå®ããŸããããã€ãã³ã以å€ã®æçš¿ãå€ããšç®¡çãé£ãããªããåé¿ãåããã¥ãããªã©ã®åœ±é¿ããããŸãã
ä»ã«ãéžå®ããããã·ã¥ã¿ã°ã«é¢é£ã®ããã¿ã°ãæ¢ããããŒã«ãªã©ãããã®ã§æŽ»çšããŠã¿ãŠãã ãããã
é¢é£ããããã·ã¥ã¿ã°ãæ¢ããããŒã«hashtagify
ãŸãšã
ããããããã·ã¥ã¿ã°ã£ãŠãªã«ïŒããšããæ¹ããããã·ã¥ã¿ã°ãšã¯ã©ã®ãããªãã®ã§ãã©ããªåœ¹å²ããã£ãŠããã®ãïŒããããŠå®éã«åSNSã«ãããŠãŠãŒã¶ãŒãã©ã®ããã«äœ¿ã£ãŠããã®ãïŒãããç解ã§ããããšæããŸãããããŠå®è·µããŠã¿ãããšããæ¹ã«ãåºç€çãªã³ããæ°ãä»ããã¹ãç¹ãã玹ä»ããã®ã§æ¯éåãçµãã§ã¿ãŠãã ããã
ãã¡ããããããã¯ãããŸã§èªèº«ã®æçš¿ãå¹æçã«ããã¡ãœããã«ãããŸããããã®åæãšããŠçŽ æŽãããã³ã³ãã³ãïŒåçãæç« ïŒã¥ããã倧åã ãšããããšãå¿ããã«æ¥œããã§ã¿ãŠãã ããã
Want to stay up to date with the latest news?
We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!