ããŒã ãœãŒã·ã£ã«ã¡ãã£ã¢
ãœãŒã·ã£ã«ã¡ãã£ã¢
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramã䜿ã£ãŠèªæ®ãã販売ä¿é²ã«åœ¹ç«ãŠãæ¹æ³
èªè
ã®ã¿ãªããã¯æ®æ®µã©ããããèªæ®ãããã ãããïŒ
æ軜ã«åçãåãããšãã§ããã¹ããŒããã©ã³ããåçãæçš¿ããSNSãæ®åããŠããæšä»ã«ãããŠãèªæ®ãåçãæ®ã人ãå§åçã«å¢ããã®ã¯ééããªããããçµ±èšã§ã¯ã¹ããŒããã©ã³ãå©çšããŠãããŠãŒã¶ãŒã®ãã¡84ïŒ
ã1ã¶æã®ãã¡å°ãªããšãäžåºŠã¯ã¹ããŒããã©ã³ã䜿ã£ãŠèªæ®ããããŠããããã ã
ãã®èªæ®ãåçã®æµè¡ãããžãã¹ã«å©çšããªãæã¯ãªãããããªèªæ®ãåçã®æµè¡ãããžãã¹ãã£ã³ã¹ãšããŠæããŠããŒã±ãã£ã³ã°ãè¡ã£ãŠãããã©ã³ããçŸåšå¢ããŠããŠããã
ä»åã¯ãããªèªæ®ãã®æµè¡ã掻ãããŠInstagram(ã€ã³ã¹ã¿ã°ã©ã )ã§ããŒã±ãã£ã³ã°ãå®æœããŠããå粧åã販売ããèèãã©ã³ãã®Benefit Cosmeticsãã玹ä»ããã
Benefit Cosmeticsã¯çŸåšã300äžäººä»¥äžã®ãã©ãã¯ãŒãæã€Instagramãéå¶ããŠããã
ããã ãã®ãã©ãã¯ãŒãæããBenefit Cosmeticsãäžäœã©ã®ããã«Instagramã掻çšããŠããã®ãèŠãŠã¿ããã
ãã©ãã¯ãŒãèªæ®ãåçã»ãããªãæçš¿ããæµããäœã
ãããããã©ãã¯ãŒãBenefit Cosmeticsããã©ããŒããçç±ã¯äœãªã®ãã
ãã®çç±ã®1ã€ã¯ãBenefit Cosmeticsã®Instagramã¢ã«ãŠã³ãããã©ãã¯ãŒãç®ç«ã€ããã®å ŽãšããŠã®åœ¹å²ãæãããŠãããšããããšãããã
Benefit Cosmeticsã¯ãã©ãã¯ãŒã«ããã·ã¥ã¿ã°ã®#benefitãä»ããŠèªæ®ãåçãæçš¿ããããšãçºä¿¡ããŠããã
ãã®äžãããšãã«è¯ãåçã¯Benefit Cosmeticã®300äžäººãã®ãã©ãã¯ãŒããã€Instagramã¢ã«ãŠã³ãã«åãäžããŠããããã
ãŸãããã©ãã¯ãŒãèªæ®ãåçã»ãããªãæçš¿ããæµããäœãããã«ãGive AwayïŒç¡æãã¬ãŒã³ããšããæå³ïŒãã£ã³ããŒã³ãããã³ãã³å®æœããŠããããã®ãã£ã³ããŒã³ã¯#benefitãšããããã·ã¥ã¿ã°ãä»ããŠInstagramã«Benefit Cosmeticsã®å粧åãå©çšããèªèº«ã®åçãæçš¿ãã人ã«å¯ŸããŠæœéžã§å粧åã®ç¡æãã¬ãŒã³ãããã¬ãŒã³ããããšãããã®ã ã
Benefit Cosmeticsã¯æ±ºããŠããèšèã§ã¯ãªããã誰ãããæã£ãŠãã人éã®èæ å¿ããç®ç«ã¡ãããšãã欲æ±ãäžæãå©çšããŠããã©ãã¯ãŒçºä¿¡ã®ã³ã³ãã³ããäœãããŠãŒã¶ãŒãšã®ã€ãªãããäœãããšã«æåããŠããã
å©çšã·ãŒã³ãã€ã¡ãŒãžããã販ä¿ã³ã³ãã³ããšããŠã®èªæ®ãåç
ãŸããBenefit Cosmeticsã¯ããã¢ãã«ã掻çšããã³ã³ãã³ããæçš¿ããŠããããããã§ããŠãŒã¶ãŒãšã€ãªãããæ·±ãã工倫ãããŠããã
ããã¢ãã«ã®åçã§ããã°ãBenefit Cosmeticsã®ååã®è³Œå
¥ãæ€èšããŠãããŠãŒã¶ãŒããã¯ããé¢ããååšã«ãªã£ãŠããŸããBenefit Cosmeticsã®ååã«å¯ŸããŠæ·å±
ã®é«ããæããŠããŸããã€ãŸããã¢ãã«ã䜿ãããšã«ãã£ãŠèªåãå©çšããŠãããšããã·ãŒã³ãæ³åãã«ããã®ã ã
ããããäžè¬äººã®èªæ®ãåçã»ãããªãèŠããããšã§ããŠãŒã¶ãŒã«ãBenefit Cosmeticsããã身è¿ãªãã®ãšããŠæããŠãããããšãå¯èœãšãªãã
å粧åã®å°å£²åºãšææºããèªæ®ããããªã³ã³ãã³ãã®äœæ
ãŸããBenefit Cosmeticsã¯ãããªã³ã³ãã³ãã§ãäžå·¥å€«ããŠããã
å粧åã販売ããUltaïŒæ¥æ¬ã§ãããšããã®è³çå ã®ãããªã€ã¡ãŒãžïŒãšããŒãããŒã·ãããçµã³ãUltaã§Benefit Cosmeticsã®å粧åã賌å
¥ãã人ãUltaã®ã¡ã€ã¯ã¹ã¿ããããå粧ãããŠããã£ãŠãããããªãæ®åœ±ããããã«#browbesiteãããã«ããã®Ultraã®åºåãã¡ã€ã¯ã¹ã¿ããã®ååããããã®ããã·ã¥ã¿ã°ãã€ããŠæçš¿ããŠããã
ãããšããã®ãããªãæçš¿ãã人ã®äžããæœéžã§1幎åã®ã¢ã€ãããŠãç¡æã§ãã¬ãŒã³ãããããšãããã£ã³ããŒã³ãè¡ã£ãŠããããã®ãã£ã³ããŒã³ã¯éåžžã«åé¿ã倧ãããæçš¿ããããããªã«ã¯å¹³åã§2äžä»¥äžã®Likeãã€ããŠããã
ãã®ãããªã¯Ultaã«ãšã£ãŠãåºã®PRã«ãªãããBenefit...
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramãçšããé客ïœããªã©ããªãããã·ã¥ã¿ã°ã®ååšïœ
ãã¹ãããå¿ãããšãã©ããäžå®ã ïŒã
çè
ãå«ã¿ããã®ãããªæ°æã¡ãæ±ã人ã¯å°ãªãããããã¯ãã ã
ç·åçã®çºè¡šã«ãããšæšå¹ŽåºŠ(2014幎床)ã®ã¹ããŒããã©ã³ã®ææçã¯å
šå¹Žä»£ã§60ïŒ
ãè¶
ãã20代ã§ã¯94.1ïŒ
ã30代ã§ã¯82.2ïŒ
ãšè¥å¹Žå±€ã§ã¯å§åçãªå²åãå ããã
ãã®äººãã¡ã¯å¿
ããšãã£ãŠããã»ã©SNS(ãœãŒã·ã£ã«ãããã¯ãŒãã³ã°ãµãŒãã¹)ã¢ããªã±ãŒã·ã§ã³ãå©çšããŠãããFacebookãTwitterãªã©ãæåã ããããæ°å¹Žæ¥æ¿ãªå¢ãã§æé·ããŠããã®ããInstagramãã§ããã
æ¬èšäºã§ã¯ããžãã¹ã·ãŒã³ã§ç«æŽŸãªæŠåšãžãšãªãã€ã€ããInstagramã®å¢ãã«è§ŠããInstagramãçšããé客ã«ãããããã·ã¥ã¿ã°ã#ãã®åœ¹å²ãšéèŠæ§ãäžå¿ã«èª¬æãããšãšãã«ãåœå
å€ã®äŒæ¥ãå®å
¬åºã®å
·äœçãªåãçµã¿ãã玹ä»ããå®è·µã«åããŠããã€ãã®åºç€çãªTipsãã玹ä»ãããã
æ¬èšäºãèªã¿çµããé ã«ã¯ãã£ãšãããªãã¯InstagramãçšããããŒã±ãã£ã³ã°ã®äžçãžäžæ©ãèžã¿åºãããšããã ããã
ããžãã¹ã«ãããæ°ããªæŠåšãšãªãInstagram
Instagramãšããã¢ããªã±ãŒã·ã§ã³ã®è©³çŽ°ã«ã€ããŠã¯æ§ã
ãªã¡ãã£ã¢ã§çŽ¹ä»ããããŠããã®ã§ãã¡ãã«ä»»ãããšããŠãå°ãã°ãããã®å¢ãã«è§ŠããŠã¿ããã
(åèURLïŒNAVERãŸãšã)
2015幎9æ22æ¥ç±³Facebookåäžã®Instagramã¯MAUã4å人ãçªç Žãããšçºè¡šããã
ïŒåèURLïŒMAU(Monthly Active Users))
âæéã¢ã¯ãã£ããŠãŒã¶ãŒæ°ïŒæã«äžåºŠä»¥äžãã®ãµãŒãã¹ãå©çšãã人ã®æ°ïŒ
ãããŸã§ã®SNS人å£ã¯Facebookã14å人ãšæããã§ãŠããã次ç¹ã«Twitter3.1å人ã䞊ãã§ãããïŒ2015幎4ææç¹ïŒéã«Twitterãè¶
ãããããŠæ¥æ¬ã«ç®ãåããŠã¿ããšMAUã¯810äžäººïŒ2015幎6ææç¹ïŒãšéå»ïŒå¹Žã§åå¢ããŠãããæãå¢å çãé«ãåœã®ã²ãšã€ã§ããã
ãã¯ããã®ã¢ããªã±ãŒã·ã§ã³ã¯åã«ãŠãŒã¶ãŒãåçãå
±æããŠããã ãã«ãšã©ãŸãããããžãã¹ã·ãŒã³ãžãšçšããããããã«ãªã£ãã®ã§ããã
ãŸã é
ãã¯ãªããä»ããæ°ããªæŠåšãæã«ãã¹ãç¬éã§ããã
決ãæã¯ã#ãããã·ã¥ã¿ã°
Instagramã®æçš¿ãèŠãŠã¿ããšãã·ã£ãŒããšãããããã#ãããã·ã¥ã¿ã°ãç®ã«ã€ãããªããšå
šæçš¿ã®ãã¡83ïŒ
ã«ããã·ã¥ã¿ã°ã䜿ãããŠãããšããã
å€ãã®ãŠãŒã¶ãŒã¯æçš¿ããåçã«é¢é£æ§ã®é«ãèšèãå称ãããã·ã¥ã¿ã°ãšããŠè¿œå ãããããã·ã¥ã¿ã°ã¯æ倧30åãŸã§ä»ããããšãã§ããããã·ã¥ã¿ã°ã®å
容ã«ãã£ãŠã¯ãŠãŒã¶ãŒå士ã®ã³ãã¥ããã£ãšãåããŠããã
æ¬é¡ã®ããžãã¹ã·ãŒã³ãç¹ã«ã€ãã³ããªã©ã®é客ã«ãããããã·ã¥ã¿ã°ã®åœ¹å²ã¯å€§ããã倧åãªã®ã¯å€ãã®ãŠãŒã¶ãŒã«ã€ãã³ãã®ããšãç¥ã£ãŠãããããšãåå ããŠã¿ããïŒãšæã£ãŠãããããšã§ããã
ãã®ããã«ã¯å€ãã®InstagramãŠãŒã¶ãŒã«ããã·ã¥ã¿ã°ä»ãã§æçš¿ããŠãããããŠãŒã¶ãŒã®å人ãªã©ãžæ
å ±ãçºä¿¡ããŠãããããšã§ããã
ãããã¯ãå€ãã®ãã©ãã¯ãŒãæ±ãã人æ°ã€ã³ã¹ã¿ã°ã©ããŒã人æ°ã¢ãã«ãèžèœäººãªã©ã®ã€ã³ãã«ãšã³ãµãŒãšãªããããªäººã«æçš¿ãããŠããããšããæ¹æ³ããããã€ãã³ãã®ã¿ãŒã²ããå±€ãå€ããã©ããŒããŠããèžèœäººã人æ°ã€ã³ã¹ã¿ã°ã©ããŒã«æçš¿ãããŠãããããªããã®å¹æã®å€§ããã¯èšããŸã§ããªãã ããã
ãã ãåŸè
ã®å Žåã¯ã€ãã³ããžã®åºæŒäŸé Œã«ã³ã¹ããããããªã©ã®æžå¿µããããæ軜ã«åãçµãã«ã¯åè
ã®æ¹ãåãçµã¿ãããã ããã
倧åãªã®ã¯ãããã«å€ãã®ãŠãŒã¶ãŒã«ããã·ã¥ã¿ã°ä»ãã§æçš¿ããŠããããããã®åæ©ã¥ããšããŠã€ãã³ãã®POPãããã«ãäœããåçãæ®ããããªããããªç°å¢ãäœãããšãçè
ã®åšãã«ãå®éã«ã€ãã³ãã®ããŒããçšããŠæçš¿ãããŠããå人ãèŠãããã
ã»ãã«ãç¹å®ã®ããã·ã¥ã¿ã°ãã€ããŠæçš¿ããŠããããŠãŒã¶ãŒã®äžããæœéžã§ãã¬ãŒã³ããããäŒç»ã#CTA(CallToActionïŒLIKEæ°ãã³ã¡ã³ãæ°ãªã©ã«ãã£ãŠã¢ã¯ã·ã§ã³ïŒæ¯åã®å€åãååå²åŒçã®å¢å ïŒãããæå³ã®ããã·ã¥ã¿ã°)ãªã©ãçšããããŠããã
Instagramã¯å€ãã®äŒæ¥ã掻çšãå§ããŠãã
æé·ãèããInstagramãããã·ã¥ã¿ã°ãã¯ãããšããæ§ã
ãªææ³ãããžãã¹ã«å©çšãããŠããã®ã§ãããã€ãã玹ä»ãããã
ã³ãã¥ããã£ãGUMANIA(ãžãŒãŠãŒããã¢ïŒãã«ç»é²åŸãããã·ã¥ã¿ã°ã#GUMANIA(ãžãŒãŠãŒããã¢)ããã€ããŠçŽ æµãªçããªããæçš¿ãSNSã«çŽ¹ä»ãããã»ãããã¬ãŒã³ããããããäŒç»ãå®æœã
å粧åã®RIMMELãInstagramæ¥æ¬å
¬åŒã¢ã«ãŠã³ããéèšããéã®ãã£ã³ããŒã³ã
ããã·ã¥ã¿ã°ã#ãªã³ã¡ã«å€§å¥œãããšã³ã¡ã³ããã€ããŠæçš¿ãæœéžã§ããŒããã¡ã€ã¯çšåããããã
ããããŒã¢ã¯ãŒã®æéã«ããŒã«ãåé¡ã«ãªããåºã§å®æœãããã£ã³ããŒã³ãããã·ã¥ã¿ã°ã#HappyBeerTimeããšã€ããŠæçš¿ãåé¡ã®æé垯ãéããŠãåé¡ã«ãªãç¹å
žãããïŒããã«æçš¿ããåçãèŠãå人ãªã©ããåºã«åæµãããªã©ãšãæåéãã¿ããªãããããŒã«ãªãããã£ã³ããŒã³ã§ããã
2015幎8æ1æ¥ãæ°Žã®æ¥ãã«åãããŠãåœå
æ倧èŠæš¡ãšãªãã€ã³ã¹ã¿ããŒããéå¬ã
ããã§ãããã·ã¥ã¿ã°ã#ããã¯ãMeetãã#LoveWaterããå
±éããŠä»ãããæçš¿ãããŠãããæçš¿ãããäžãããã»ãã»ã¯ã»ãè³ãšããŠè¡šåœ°ãããã
ã€ã³ã¹ã¿ããŒã(InstaMeet)
ã€ã³ã¹ã¿ã°ã©ããŒå士ãç¹å®ã®æ¥æ¬¡ãå Žæã«éãŸããåçã®å
±æãªã©ã楜ããã€ãã³ã
çŠå³¶çã®é
åãçºä¿¡ããŠãããããã®ãã£ã³ããŒã³ãããã·ã¥ã¿ã°ã#ãµãããŸãªããªãããã€ããŠãçäžå°åã®é£ãåæã®æ
å ±ãçºä¿¡ãããšããæž©æ³ã®ããåãçŠå³¶çããŒãžã§ã³ãããããããã£ã³ããŒã³ãè¡ã£ãã
ããã ããèŠãŠãåœå
å€å¹
åºãäŒæ¥ã§ãã£ã³ããŒã³ãè¡ãããŠããããŸããŠãŒã¶ãŒã®å€ã(7å²ã女æ§ã30æ³æªæºã43%)ãè¥å¹Žå±€ã®å¥³æ§ãå ããŠããããã圌女ããã¿ãŒã²ããã«ãããã©ã³ããååããã£ãŠããäŒæ¥ãç©æ¥µçã«æŽ»çšããŠããå°è±¡ãåããã
ïŒåèURLïŒApp Ape LabïŒ
ããã·ã¥ã¿ã°ãå©çšããéã®ãã€ã³ã
å€ãã®äŒæ¥ãæ°ããªããžãã¹ããŒã«ãšããŠçšããŠããInstagramããŸã å©çšããŠããªãäŒæ¥ã®æ
åœè
ã®æ¹ã¯ãä»ããã«åãçµãã¹ãã§ãããç°¡åã«å§ãããããšãããInstagramã®é
åã§ãããããã ãããã€ã泚æç¹ãããããšãäºå®ã
ããã§ã¯å®éã«æ°ããªããŒã«ãšããŠããã·ã¥ã¿ã°ãå©çšããéã«åœ¹ç«ã€ã¡ãã£ãšããTipsãã玹ä»ãããã
ã€ãã³ããªã©ã®éã«çšããæã¯ãç¹åŸŽããããç¹æã®ãããããªãããŒã¯ãŒããªã©ãçšãããšã€ãã³ãåå è
ã®ææ¡ã管çããããããéã«ã¡ãžã£ãŒãªããŒã¯ãŒããªã©ã¯ã€ãã³ã以å€ã®æçš¿ãå€ãã£ããããã
åãããŒã¯ãŒãã§ãã挢åã»ã²ãããªã»ã«ã¿ã«ãã»ã¢ã«ãã¡ãããã»è±èªããªã©ããããéžæè¢ãèããã
ç¹æã®ããã·ã¥ã¿ã°ã«é¢é£æ§ã®é«ãããŒã¯ãŒããèŠã€ãåºãã
被åäœãšãªããããªãã®ã«ããã·ã¥ã¿ã°ãããªã³ãããè¿œå ãä¿ãã
ããããæ°ãã€ããŠéçšããããšãå¿ãããŠãããã
ãŸãšãïŒåçã¯å
±æãåŒã¶ããã®æé©ãªããŒã«
åŸæ¥ã®SNSã§ã¯ããã¹ããäž»ã ã£ãããInstagramã¯åçãåç»ãã¡ã€ã³ã§ãããã¹ãã¯ãããŸã§çŽ æãåŒãç«ãŠãè圹ãããã¹ãã倧åã§ãããã®ã®ãåæã«ããã®ã¯é¢å¿ãèå³ãæ¹ãåçãåç»ã§ããã
çŽ æŽãããåçã«æé©ãªããã¹ããããã·ã¥ã¿ã°ãå ããŠããã°ãã¿ãŒã²ãããšããŠãããŠãŒã¶ãŒã¯ãã¡ããããããããŠãŒã¶ãŒãèå³ã瀺ãã¯ããããŒã±ãã£ã³ã°ãé£ãããã®ãšæããã«ã楜ããã§Instagramãéçšããã¹ãã§ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramããã·ã¥ã¿ã°äžç䜿çšé »åºŠã©ã³ãã³ã°ïŒ
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã¯åšç¥ã®éãäžçå
±éã§äœ¿ãããŠãããœãŒã·ã£ã«ã¡ãã£ã¢ã§ããäžçäžã®é¡§å®¢ã«å¯ŸããŠèªç€Ÿãã©ã³ããçºä¿¡ããããšã®ã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ã ã
ãããªInstagramã«ã¯ããã·ã¥ã¿ã°ãšãããã®ãããã
æçš¿ã«å¯ŸããŠã#ããããšããã®æåã®åã«#ãä»ã足ããã³ã¡ã³ããããããšã§ããã®ããã·ã¥ã¿ã°ãã€ããããšãã§ããã
ãŠãŒã¶ãŒã¯Instagramäžã§åçãæ¢ãããšãåºæ¥ãã®ã ããæ¢ãéã«ã¯ãã®ããã·ã¥ã¿ã°ã䜿ã£ãŠæ¢ãã®ã ã
ããšãã°æçš¿ã«#happyãšããããã·ã¥ã¿ã°ãä»ããããããšãã®åçã¯ã#happyãšInstagramäžã§æ€çŽ¢ããã人ã«ãã®æçš¿ã衚瀺ãããã®ã ã
å®éã«ãhappyããšæ€çŽ¢çªã«æã¡èŸŒããš#happyãšããã·ã¥ã¿ã°ã€ãããã2åæ以äžã®åçãåºãŠããã
ãã§ã«æ°å€ãã®ããã·ã¥ã¿ã°ãååšããŠããããã ããåœèšäºã§ã¯äžçã§æãå€ã䜿ãããŠããããã·ã¥ã¿ã°ã®äžèŠ§ãã玹ä»ãããããªããªããã®ããã·ã¥ã¿ã°ãæçš¿ã«ã€ããããšã«ãã£ãŠäžçäžã®äººã
ã«åçãèŠãŠããããå¯èœæ§ãäžããããã ã
ãã ããæåã«æã£ãŠããããã®ã ãããããã®ããã·ã¥ã¿ã°ãããã¿ããããšäœ¿ãã®ã§ã¯ãªãèªç€Ÿã®æçš¿ã«é©ããããã·ã¥ã¿ã°ã§ããå Žåã«ããã·ã¥ã¿ã°ãã€ããã¹ãã ã
ããšãã°ã¯ãŒã«ã売ãã®ãã©ã³ãã«#cuteãªã©ã®ããã·ã¥ã¿ã°ã¯äœ¿ããªãæ¹ããããããã¯æ¥µç«¯ãªäŸãããããªãããããã·ã¥ã¿ã°ã¯èªç€Ÿãã©ã³ãã«ãã£ããã®ãæ¡çšããããã«æ°ãã€ããªããã°ãªããªãã
ããã§ã¯äžçã§æã䜿ãããŠããããã·ã¥ã¿ã°ã©ã³ãã³ã°ãã玹ä»ãããã
Instagramããã·ã¥ã¿ã°ã©ã³ãã³ã°
#love
6å9600äžäººä»¥äž
äžçã¯æã«æºã¡ãŠããããã®æ°ã¯ã©ãã©ãäžæããŠããã
#instagood
3å1400äžäººä»¥äž
ããã·ã¥ã¿ã°èªäœã«ç¹ã«æå³ã¯ãªãã®ã ãã#instagoodã¯äœãè¯ãããšããã£ãæãªã©ã«ã€ããããã·ã¥ã¿ã°ã ã
#me
2å9700äžäººä»¥äž
èªåã®ããã·ã¥ã¿ã°ã
#tbt
2å7200äžäººä»¥äž
#tbtãšããã®ã¯ãThrowback thursdayãã®ç¥ã§ãæãæ¯ãè¿ãæšææ¥ããšããæå³ãããããã ãããã§ãæšææ¥ã«æãæ¯ãè¿ãããã®æçš¿ããããšãã«ãã®ããã·ã¥ã¿ã°ãããå©çšãããã
æµ·å€ã§ã¯5600äžäººä»¥äžããã©ãã¯ãŒããããã€ã©ãŒã»ã¹ãŠã£ãããªã©ã®ã»ã¬ãããã®ããã·ã¥ã¿ã°ãããå©çšããŠãããããã
#cute
2å5800äžäººä»¥äž
ã»ãšãã©å¥³åã ããã
#follow
2å5800äžäººä»¥äž
ãã©ããŒããŠãããããæã«ãã®ããã·ã¥ã¿ã°ãå©çšããã
#followme
2å3800äžäººä»¥äž
åæ§ã«ãã©ããŒããŠãããããæã«ãã®ããã·ã¥ã¿ã°ãå©çšããã
#photooftheday
2å3700äžäººä»¥äž
è¯ãåçããšããæãè¯ãåçã玹ä»ãããæã«ãã®ããã·ã¥ã¿ã°ãå©çšããã
#happy
2å2000äžäººä»¥äž
æ¡å€äœãé äœã
#tagforlikes
2å2000äžäººä»¥äž
ãšã«ããå€ãã®Likeãããããããšãã«ãã®ããã·ã¥ã¿ã°ãå©çšããã
Instagramã§ã¯ããã·ã¥ã¿ã°ãé©åã«äœ¿ãããªãããšãéèŠ
åœèšäºã§ã¯äžçã§æã䜿ãããŠããããã·ã¥ã¿ã°ã®äžèŠ§ãã玹ä»ããã
åè¿°ããããšã ãããããã®ããã·ã¥ã¿ã°ã䜿ãäžã§æ°ãã€ããã¹ããªã®ã¯ããã©ãã¯ãŒããã¿ãŠãã®ããã·ã¥ã¿ã°ãšæçš¿ãäžèŽããŠããã®ããšããããšã ã
ããåã«ãã©ãã¯ãŒã«LikeãæŒããŠãããããããã©ãã¯ãŒãå¢ããããã ãã«ãã®ããã·ã¥ã¿ã°ãå©çšããŠãããšããã°ããã©ãã¯ãŒããèŠãŠæ±ºããŠå°è±¡ãè¯ããšã¯èšããªããããšã³ã²ãŒãžã«ã€ãªãããªãããã«æ¬æ«è»¢åã ããã
ãããããã®ããã·ã¥ã¿ã°ãé©åã«äœ¿ãããªãããšãã§ããããã«ãªãã°ããã©ãã¯ãŒãå¢ããããšã«ãã€ãªãã£ãŠããããšã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagramã§æåãããã©ã³ãã£ã³ã°ã®ãã€ã³ã
Instagramã¯ãã©ã³ãã£ã³ã°ãå«ããããŒã±ãã£ã³ã°ã§ãæå¹ãªããŒã«ã§ããã§ã¯ãInstagramã§æåããŠããããã¥ã©ãŒãªãã©ã³ãã«å
±éããŠãããã®ã¯äœã§ãããã?
ãã®ãããªãã©ã³ãã¯ãInstagramã¢ã«ãŠã³ãã§ãã©ã³ããããã確ç«ããŠããŸããæ確ãªãã©ã³ãã¢ã€ãã³ãã£ãã£ãããŠãŒã¶ãŒããã®ãã©ã³ãã®Instagramã¢ã«ãŠã³ãã蚪ããæã«ããã®äŒç€Ÿãååã«ã€ããŠã²ãšç®ã§ããã®ãã©ã³ãã§ããããšçŽæã§åããããã«ãªã£ãŠããŸãã
ã€ãŸãããã©ã³ãã£ã³ã°ãããInstagramããŒã±ãã£ã³ã°ã®åºç€ã ãšããããšã§ãããã©ã³ãã£ã³ã°ç¡ãã«ã¯ãããŒã±ãã£ã³ã°æŠç¥ã¯ãå®çŸ©ãç®çãæ¹åæ§ãæ¬ ãããã®ã«ãªã£ãŠããŸããŸãã
ä»åã¯Instagramã§ãã©ã³ãã£ã³ã°ãè¡ãéã®ãã€ã³ãããŸãšããŠã¿ãŸããã
Instagramã§ã®ãã©ã³ãã£ã³ã°ãšã¯äœãæå³ããã®ã?
ãã®åã«ããŸãã¯ããã©ã³ãã£ã³ã°ããŠããããšåéãããã¡ãªãã®ãã玹ä»ããŸãã
æçš¿ãããã¹ãŠã®åçã«ããŽã衚瀺ãããäºã§ã¯ãããŸãã
ãã¹ãŠã®æçš¿ã«ãã©ã³ãã®ãã£ããã³ããŒã衚瀺ããäºã§ã¯ãããŸãã
å¶æ¥è·ã匷ãã人éå³ãé ãããšã§ã¯ãããŸãã
æ¬åœã®ãã©ã³ãã£ã³ã°ãšã¯ã»ã»ã»
æçš¿ã«ããŒããæã€ããš
èªç€Ÿã説æãã5ã€ã®ãã©ã³ãã¯ãŒããæã€ããš
ã¿ãŒã²ãããããç¥ãããã®ã¿ãŒã²ãããæºè¶³ãããããš
ãªã®ã§ãã
ãšã¯èšã£ãŠããå
·äœçã«ã©ããããããã®ãã¯ç°¡åã«ã¯ããããªããšæããŸããããããã®ãã€ã³ããããå°ã詳ããã説æããŸãããã
POINT1.æçš¿ã«ããŒããæã€
éå»2幎éã§Instagramã®åå°ã¯é£èºçã«åºãããŸããã
ãããšåæã«ãçŽ æµãªãã£ã«ã¿ãŒãå©çšãããããããªåçãæçš¿ããããããçŽ æŽãããæçš¿ãšåŒã¶ãããªææã¯ããéããŠããŸããŸããã
ä»ã¯ããã©ã³ãããŒãžå
šäœã®äž»èŠããŒããæ確ã«ããããšãéèŠã«ãªã£ãŠããŸãã
æœåšé¡§å®¢ãäŒæ¥ããåºã®InstagramããŒãžã蚪ããæã«ã¯ãçãæéã§å
šäœã®æçš¿ãé²èŠ§ããŠããŸãã
ã€ãŸããInstagramããŒãžãäŒç€Ÿã®Webãµã€ãã®ããã«èããŠããã©ã³ãã«ã©ãŒãçµ±äžããç¹å®ã®ã¹ã¿ã€ã«ãå®ãã倧åã§ãã
äžã€ã²ãšã€ã®æçš¿ã ãã§ã¯ãªããå
šäœãšããŠã©ã®ããã«èŠããŠãããããšããããšã«ãã ããå¿
èŠããããŸãã
ããã§ã¯ãã©ããã£ãŠãããå®çŸããã®ã§ãããã?
以äžã®ããšãæäœéæèããŸãããã
æçš¿å
šäœã§èŠèŠçã«ã¢ããŒã«ããããšãåºæ¥ãããã«ãåãã«ã©ãŒã¹ããŒã (è²åœ©èšèš)ãæã£ãŠãããšãããšæããŸããã¡ã€ã³ã«ã©ãŒãšããäžã€ã®è²ã2è²ãèšå®ããŸãããã
åããããªã¿ã€ãã®ã³ã³ãã³ããæã€åçã掻çšããŸãããã
ããã¯ãäžã€ã®ãã®ã«ãã ãã£ãŠå¶éããŠããŸãããšã§ã¯ãããŸãããããããé¢é£ã®ãªãå¯ãéãã®æçš¿ã¯è¯ããããŸãã
ã¯ãªãšã€ãã£ãã§ããããšãäœãæ¬æ°ã§ãããããªãã€ã³ããåºããªãããã§ããéãçµ±äžæãç¶æã§ããããã«åªåããŸããããããã¯çµ¶åŠãªãã©ã³ã¹ãå¿
èŠã§ã
POINT2.èªç€Ÿã説æãã5ã€ã®ãã©ã³ãã¯ãŒããæã€
ãã©ã³ãã£ã³ã°ã¯ãŒãã¯éèŠã§ãããªããªãããããã¯äŒç€Ÿããåºã®ããžãã¹ã«ã€ããŠãŠãŒã¶ãŒã«æãèµ·ãããŠãããããææ
ã瀺ãããã§ãã
人ã®ææ
ã¯ããã®ãè²·ãããšããããã»ã¹ã§å€§å€éèŠã§ããæ¶è²»è
ã¯ãããç¥ã£ãŠããŠä¿¡ããŠãããšãããã€ãŸãä¿¡é ŒããŠãããšãããã賌å
¥ããåŸåã«ããããã§ãã
ä¿¡é Œãåã¡åãã«ã¯é·ãæéãããããŸããã²ãšã€ã®ãã©ã³ããæ
å³è±ããªãã®ã«ããã«ã¯ãé·ãéã®ããå¿
èŠã§ããèŸæ±åŒ·ãåãçµãå¿
èŠããããŸãã
ãããå®çŸããããã«ã次ã®ã¹ããããèžãã§ã¿ãŠãã ããã
ãã©ã³ã(äŒç€ŸããŸãã¯ãåº)ã«ã€ããŠæãã€ã5ã€ã®ã¯ãŒãããã£ãããšèããŠã¿ãŠäžããã
ããªãã®ãã©ã³ãã«ã€ããŠã®ã¯ãŒããã瀟å€ã®ãããããªäººã«èããŠã¿ãŠäžãããççŽãªæèŠã§ãªããã°æå³ã¯ãããŸããã
ããªãã瀟å
ã§èšå®ãã5ã€ã®ã¯ãŒããšã瀟å€ãããªãã®ãã©ã³ãã説æããæã«äœ¿ãã¯ãŒãã䞊ã¹ãŠäžããããããããæ¯èŒããªãããæ¹ããŠãã©ã³ãã«ç¹ã蟌ã¿ãã5ã€ã®ã¯ãŒããéžã³ãŸããã
Instagramã§ã¯ããããã®5ã¯ãŒããæãããããããªæçš¿ãããŠäžãããäŸãã°ããããã©ã³ãã¯ãŒãã®äžã€ãããšãã«ã®ãã·ã¥ãã§ããã°ããã®ææ
ãåºæ¿ãããããªæŽ»åã®ãããšãã«ã®ãã·ã¥ãªåçãæçš¿ããŸãããã
POINT3.ã¿ãŒã²ãããç解ããŠæºè¶³ããã
ããªãã®ãã©ã³ãã¯ãããªãã®ã¿ãŒã²ãã顧客ãšãœãŒã·ã£ã«ã¡ãã£ã¢äžã§èª¿åããŠããå¿
èŠããããŸããäŸãã°ãããªãã20æ³ä»£ã«æµè¡ã®æã売ããåºãçµå¶ããŠãããšããŸãããã®å Žåã埡瀟ã®ãã©ã³ããšãã©ã³ãã¯ãŒãã¯20æ³ä»£ã«å¥œãããããªãã®ã«ããã¹ãã§ãããã
äžæ¹ã§ããã埡瀟ãããžã¿ã«ããŒã±ãã£ã³ã°ã®äŒç€Ÿã§ããã°ãã¿ãŒã²ããããŒã±ããã¯å
šãéããŸããæã売ãæã®ã¢ãããŒããšåãã§ãããŸããã
ã¢ãããŒãããããã«ã¯ãã¢ãããŒãããã¿ãŒã²ããå±€ãããç解ããªããã°ãªããŸããã
ãã®ããã®ãã€ã³ããæããŠãããŸãããã
æ¶ç©ºã®ã¯ã©ã€ã¢ã³ããæ³å®ããŠããããã¡ã€ã«ãäœã£ãŠäžããã誰ãçæ³çãªã¯ã©ã€ã¢ã³ãã§ãã?ãã®äººã¯äœæ³ã§ãã?è·æ¥ã¯?ãªã©ãªã©ããŸãã¯é¡§å®¢ãã·ãã¥ã¬ãŒã·ã§ã³ããŸãããã
ãã®åŸãçŸåšã®Instagramããäœæããã¯ã©ã€ã¢ã³ããããã¡ã€ã«ã«å¯ŸããŠé
åçãªã®ãã©ãããèªåã«åããããããŠäžããããŸãã¯ããããå§ããŸãããã
ãŸãšãïŒInstagramã掻çšãããã©ã³ãã£ã³ã°ãæåãããããã«
ãã©ã³ãã£ã³ã°ã®åºæ¬ã¯ããã©ã³ãã®æ¹åæ§ãæ確ã«ããããšã§ãããã®äžã«ã¯ã¿ãŒã²ãã顧客ãžã®ç解ããã©ã³ããè¡šçŸããç°¡æœãªèšèãªã©ãå«ãŸããŸããInstagramãšããåççŽ æãåºæ¬ãšããã·ã³ãã«ãªãã©ãããã©ãŒã ã¯ãã·ã³ãã«ã§ãããããããããããåºæ¬ããšãŠãéèŠãªèŠçŽ ã«ãªããŸãã
åŒç€Ÿã¯Instagramãå°éã«ããããŒã±ãã£ã³ã°ãåŸæã§ãããããInstagramã§ã®ãã©ã³ãã£ã³ã°æ¹æ³ã«ãæ©ã¿ãªããã©ãããæ°è»œã«ãçžè«ãã ããããçžè«ã¯ç¡æã§æ¿ã£ãŠãããŸãã
ãŸããåŒç€ŸãæäŸãããµïŒãã¹ã§ãããOLOïŒãªãïŒãã¯ãInstagramãå©çšãããã£ã³ããŒã³ãµã€ããåºæ¬ç¡æã§äœæã§ããæ°ãããµãŒãã¹ã§ããå¹æçãªãã£ã³ããŒã³ã¯ãã©ã³ãã£ã³ã°ã«ãšã£ãŠãéèŠã§ãããã²ãåºãäŒç€Ÿã®ãã©ã³ãã£ã³ã°ã«ã圹ç«ãŠãã ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
ã客æ§ã宣äŒéšé·ïŒInstagramã®ãŠãŒã¶ãŒæçš¿ã³ã³ãã³ãã掻çšããã
Instagram (ã€ã³ã¹ã¿ã°ã©ã )ã®ããžãã¹ã§ã®æŽ»çšãæ¥éã«åºãã£ãŠããŸãã
Instagramã¯åçãšçãåç»ãäžå¿ã«ãããœãŒã·ã£ã«ã¡ãã£ã¢ã§ãããã®ã·ã³ãã«ãªã³ã³ã»ãããããŠãŒã¶ãŒãæ¥éã«æ¡å€§ããŠããŸãã
ãœãŒã·ã£ã«ã¡ãã£ã¢ãªã®ã§ããã®ç¹è³ªã掻ããããšãInstagram掻çšã®ãã€ã³ãã§ãã
ãã®äžã€ã«User-Generated Contentãšããã®ããããŸãã
User-Generated Contentãšã¯ããã®ãŸãŸçŽèš³ããã°ããŠãŒã¶ãŒãäœæããã³ã³ãã³ãããšããæå³ã§ããInstagramã§ã沢山ã®åçããŠãŒã¶ãŒã«ãã£ãŠæçš¿ãããŠããããã§ãããäžã«ã¯ç¹å®ã®ãã©ã³ããååã«ã€ããŠã®æçš¿ã沢山ãããŸãããããã®ã³ã³ãã³ãããã©ã³ããªãŒããŒãäžæã«å©çšãããšããŠãŒã¶ãŒã®ãã©ã³ãã«å¯Ÿããæçããã ããããŠãŒã¶ãŒãã€ã¹ãšããŠæŽ»çšåºæ¥ãããã«ãªãããã§ããå®éãInstagramã®äžã§ã¯ããã·ã¥ã¿ã°ãå©çšããŠãã£ã³ããŒã³ãå®æœããŠãããããUser-Generated ContentãããŸãå©çšããäºäŸã沢山ãããŸãã
ä»åã¯ãUser-Generated Contentãèªç€Ÿã®ãŠã§ããµã€ããªã©ã§åå©çšããŠå¹æãäžããŠããäºäŸäŒæ¥ãäºã€ã玹ä»ããŸãã
ãã®äºã€ã®äºäŸã¯ãããããFanreelãšãããµïŒãã¹ãå©çšããŠããŸãã圌ããåãçµãã æœçã¯ãåŒç€ŸãµãŒãã¹ã® OLO ããå©çšããã ãããšã§ãå®çŸå¯èœã§ãã販売ä¿é²ã«éåžžã«é«ãå¹æãæåŸ
ã§ããåãçµã¿ã§ãã®ã§ãäºäŸãåèã«ããŠã掻çšããŠã¿ãŠã¯ãããã§ããããïŒ
Urban Outfittersã®å Žå
Urban Outfittersã¯ãã¢ã¡ãªã«åè¡åœã®ãã£ã©ãã«ãã£ã¢ã«æ¬ç€Ÿã眮ãè¡£æã¡ãŒã«ãŒã§ããè¡£æã®ã»ãã«ããæµè¡ã«ææãªè¥è
ãã¿ãŒã²ããã«ãã家å
·ãé貚ãæžç±ãªã©å¹
åºãæ±ã£ãŠããŸãããã¶ã€ã³ã»ã¹ã¿ã€ã«ã®æåãšããŠãã¬ããããã³ããŒãžããããã¢ã³ãªã©ããããããŠããŸããæ¥æ¬ã§ã®åºåºã¯ãããŸããããé販ã§ã¯æ°å€ãèŠãããããšãã§ãããã©ã³ãã§ãã
Urban Outfittersã¯ãã¡ããInstagramãéå¶ããŠããŸãã
2015幎11æçŸåšã§380äžäººã®ãã©ãã¯ãŒãç²åŸããŠããŸãã
ããã«ã1äžä»¶ãéãã«è¶
ããUser-Generated ContentãéããŠããŸãã
Urban Outfittersã®æŠç¥ã®å€§åãªãšããã¯ããã®User-Generated Contentããããªã³ã©ã€ã³ã·ã§ããäžã®è©²åœã®ååãžã®ãªã³ã¯ãä»ãããšããç¹ã«ãããŸãã
ãããŠããã®ã¯ãªãã¯ã¹ã«ãŒç(衚瀺ãããåæ°ã«å¯Ÿããã¯ãªãã¯ãããå²å) ã15%ãšãéåžžã«é«ãçµæã瀺ããŠããŸãããŸããé£ã³å
ã¯çŽæ¥ååã賌å
¥ã§ããããŒãžãªã®ã§ã販売æ°ã䌞ã³ãããšã¯ééããªãã§ãããã
Rebecca Minkoff(ã¬ããã« ãã³ã³ã)ã®å Žå
ãRebecca...
ãœãŒã·ã£ã«ã¡ãã£ã¢
äºäŸããåããInstagramã§ã®ã¿ãŒã²ãããæ確ã«ãããã©ã³ãã£ã³ã°ã®å€§åã
ããŒã±ãã£ã³ã°ããã©ã³ããŠå®è¡ããéã«å€§åãªããšã¯ãã¿ãŒã²ãããæ確ã«ããããšã§ããInstagram(ã€ã³ã¹ã¿ã°ã©ã )ã掻çšããããŒã±ãã£ã³ã°ã§ãåºæ¬ã¯åãã§ããä»åã玹ä»ããã®ã¯ãã¿ãŒã²ããã女æ§ã®ã¿ã«çµã蟌ãããšã§ææãäžããVolcomã®äºäŸã§ãã
Volcomãšã¯?
Volcomã¯ãã¢ã¡ãªã«çºã®ã¹ããªãŒããã¡ãã·ã§ã³ãã©ã³ãã§ãã
ã¹ã±ãŒãããŒãããµãŒãã£ã³ãã¹ããŒããŒãã®3ã€ã®ã¹ããŒããããŒã¹ãšãããã¡ãã·ã§ã³ãã©ã³ããšããŠåµç«ãããçŸåšã§ã¯äžçäžããæ¯æã®åãå®çªãã©ã³ãã«ãŸã§æé·ããŠããŸãã
ä»åã玹ä»ããã®ã¯ã女æ§ãã¿ãŒã²ããã«ããŠãVolcomwomensãšããå°çšã®ã¢ã«ãŠã³ããäœããéå¶ããŠããæåäºäŸã§ãããã®äºäŸã¯ãåæã«IconosquareãšããInstagramã®ã¢ããªãã£ãã¯ã¹ã容æã«ããã¢ããªã®æŽ»çšäºäŸã§ããããŸãã
Iconosquareãšã¯ïŒ
Iconosquareã¯ãInstagramã®ããŒã¿ãåæããããã®ã¢ããªã§ãã
Instagramã«ã¯ã¢ã¯ã»ã¹åæããŒã«ãæã£ãŠããŸãããIconosquareã¯ãããè£ãããã®éèŠãªã¢ããªã§ããVolcomã¯Iconosquareã掻çšããŠããŒã¿åæãè¡ããåžžã«æé©åãå³ã£ãŠããŸãã
äŸãã°ã次ã®ãããªæ°åããVolcomwomensã®çµæãšããŠçºè¡šãããŠããŸãã
ãšã³ã²ãŒãžã¡ã³ãç: 1,6%
å¹³å æ°: 500
å¹³åæçš¿æ° (é±): 10
ããã·ã¥ã¿ã°ã®ã€ããæçš¿æ°: 6,300
(ãããã®æ°åãã2015幎10æçŸåšã®ãã®)
â»ãªããåŒç€ŸãµãŒãã¹OLOã¯ãã¢ã¯ã»ã¹ãšæ皿解ææ©èœãæã£ãŠããŸãã®ã§ããã®äºäŸã§ã玹ä»ããå
容ãå®çŸåºæ¥ãããŒã«ã§ãã詳ããã¯åŒç€Ÿã®OLOïŒãªãïŒãªãã£ã·ã£ã«ãµã€ããã芧ãã ããã
æ°ããªã顧客局éæã®ããã®å°çšã¢ã«ãŠã³ããçšæ
Volcomã¯ãã§ã«ãVolcomå
šäœã®æ
å ±æäŸãããInstagramãéå¶ããŠããŸããããããã§ã®ãã©ãã¯ãŒã®åå¿ã¯è¥ãç·æ§ãå€ãã£ãããã§ãããã®æç¹ã§Volcomã¯Instagramãéåžžã«åŒ·åãªããŒã«ã§ããããšãèªèããŠããŸããã
ãã®äžã§ããªãŒã¹ãã©ãªã¢ã®Volcomãã女æ§åãã«ç¹åãããã©ã³ãã¹ããŒãªãŒã蚎æ±ã§ããå Žãå¿
èŠã§ãããšæããŠãæ¹ããŠå¥³æ§åãã®ã³ã³ãã³ãã«ç¹åããVolcomwomensãèµ·ã¡äžããããã§ãã
Volcomwomenãã転çš
ãããªãããåç
Volcomã¯Instagramã«åŒ·ããã ããã瀺ããŠããŸãã
ãInstagramã¯ãæã
ã®ããŒã±ãã£ã³ã°æŠç¥ã®äžã§æã匷åãªããŒã«ã§ãããšæ
åœè
ãçºèšãããããã§ãã
Volcomã¯ããã®æ¥çš®ã®ç¹åŸŽãšãããŸã§ã®æŽå²ããçŽ æµãªãããªãå€æ°æã£ãŠããŸãã
ä»ã§ããŠã§ããµã€ãäžã«ã¯ã¯ãªãªãã£ã®é«ããããªãæ²èŒãããŠããŸãã
ããããå®éã«Instagramã«æçš¿ããŠãããã®ã»ãšãã©ã¯åçã§ãã100æçš¿ã®ãã¡ãããªã¯2åããæçš¿ããŠãããããã以å€ã¯ãã¹ãŠåçã«ããæçš¿ã§ããã
ããã¯åçã§è¡šçŸããã·ã³ãã«ãã«ã€ããŠè©äŸ¡ããŠããããšãçç±ã§ãããã©ã³ã䟡å€ãInstagramã§äŒããã«ã¯ãã³ã³ã»ããã®æ確ãªåçã§ååãšããã®ããã®çç±ã§ãã
User-Generated Content(UGC)ã®éèŠæ§
ãããªéèŠã§ã¯ãªãåçãäžå¿ã«ããŠããInstagraméå¶ã¯ãUser-Generated Content(UGC)ã«ã掻ããããããšã«ãªããŸãã
UGCãšã¯
ãŠãŒã¶ãŒãäœãåºãçŽ æã®ããšã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ã®æ¬æ¥ã®ééå³ã¯ããã®ã¢ã«ãŠã³ããªãŒããŒã ãã§ã¯ãªãããã©ãã¯ãŒããã¡ã³ã®æ¹ã
ãèªãæ®ã£ãåçãªã©ãæçš¿ãã·ã§ã¢ããããšãåºæ¥ããšããã«ãããŸãã
Volcomã¯ããŠãŒã¶ãŒãæçš¿ããã³ã³ãã³ããåœç¶å€§åã«ããŠããŸãã
UGCããã©ã³ãæ§ç¯ã«åœ¹ç«ã€ããã«ããããã«ã¯ãèªç€Ÿããã¬ã®ãªãæ確ãªãã©ã³ã«åºã¥ããŠæçš¿ãé²ããããšã倧åã§ãããã®ãã©ã³ãã倧奜ãã«ãªã£ããã¡ã³ããã©ãã¯ãŒãã¡ã¯ããã®ã€ã¡ãŒãžã«æ²¿ã£ãŠèªãã®ã³ã³ãã³ããäœã£ãŠãããããã«ãªããŸãã
ãããŠããã©ã³ããªãŒããŒã§ã¯ãªãããã©ã³ãã®å©çšè
ããã®ãã©ã³ãã«å¯Ÿããæçãè¡šçŸããããšã§ããããªããã©ã³ããã¡ã³ã®ç²åŸã«ã€ãªãã£ãŠãããŸãããããInstagramãå©çšãããã©ã³ãã£ã³ã°ã®åŒ·ã¿ã§ãã
ãã£ãããšããããŒã¿åæãšæ確ãªã³ã³ãã³ããã©ã³
ã©ã®ãããªããŒã±ãã£ã³ã°æœçãããã£æŸãã¯å€§ããªç¡é§ãäœã£ãŠããŸããŸãã
Volcomã¯ãå
ã«ã玹ä»ããIconsquareãå©çšããããšã§ã詳现ã«ããŒã±ãã£ã³ã°ããŒã¿ãåéããInstagramã§ã®ã³ã³ãã³ãæŠç¥ã«æŽ»çšããŠããŸãã
ã©ã®ãããªã³ã³ãã³ãããã©ãã¯ãŒãåŒãã€ããã®ããã©ã®ãããªã³ã³ãã³ãããã©ãã¯ãŒã®å¢å ã«è²¢ç®ããã®ããããŸããŸãªèŠç¹ã§ã®åæãVolcomã®Instagram掻çšã®å¹æããã倧ããªãã®ã«ããŠããŸãã
ãŸãšã
Volvomã®äºäŸããã®åŠã³ãšãã€ã³ãããŸãšããŠã¿ãŸãããã
ã¿ãŒã²ãããæ確ã«
Volcomwomensã¯ã女æ§ãã¿ãŒã²ããã«çµã£ãã³ã³ãã³ããã·ã§ã¢ããã¢ã«ãŠã³ããšããŠäœãããŸããããã®çµæãã³ã³ãã³ãã®æ¹åæ§ãããæ確ã«ãªããããã«å
±æãããã©ã³ããã¡ã³ãäœãããšã«è²¢ç®ããŠããŸããããŒã±ãã£ã³ã°ã§ã¯ã¿ãŒã²ãããçµã蟌ãããšã¯ãšãŠãéèŠãªäºã§ããããã®åºæ¬ããã¡ããšå®è¡ããŠãããšããã¯åŠã¶ã¹ããã€ã³ãã®ç¬¬äžã§ãã
ãŠãŒã¶ãŒãšã®å¯Ÿè©±ã倧åã«
ãœãŒã·ã£ã«ã¡ãã£ã¢ã¯ç°¡åã«ãŠãŒã¶ãŒãšå¯Ÿè©±ã§ãããšããã«ãã®ç¹åŸŽããããŸãã
ãã©ã³ããªãŒããŒããã©ã³ãæŠç¥ã«åŸã£ãŠæçš¿ãé²ããŠããããšã§ãããã·ã¥ãã°ãå©çšãããã©ã³ããã¡ã³ããã®æçš¿ãä¿é²ã§ããããšããã®Volcomã®äºäŸã¯ç€ºããŠããŸãã
ããããæçš¿ä¿é²ã®ããã«ãã·ã³ãã«ã«å©çšåºæ¥ãåçã«ãã£ãŠãã©ã³ã䟡å€ãé«ããæŠç¥ããšã£ãŠããŸããé«å質ãªãããªãæã¡ããããå¶äœããåãããã«ãé¢ãããInstagramã§æçš¿ãããŠããã»ãšãã©ã¯åçã§ããããã¯ããŠãŒã¶ãŒããã©ã³ãã«å¯Ÿããæçãèªãè¡šæããããã®ããŒãã«ãäžããUGCã®æŽ»çšãä¿é²ããŠãããšèããããŸãã
ãããªå¶äœãããè²»çšãäœè£ããªããšæ©ããããããã©ã³ãæŠç¥ã«ãã£ãåçãçšæããŸãããã
絶ãéãªãããŒã¿åæã®å€§åã
ä»ãŠãŒã¶ãŒãäœãæåŸ
ããŠããŠãäœã«å
±æããäœã奜ãã®ãã¯ããã©ã³ããçºä¿¡ããæ
å ±ãšç°ãªãå ŽåããããŸããã©ã®ãããªæ
å ±ããŠãŒã¶ãŒã«å¥œãŸããåãå
¥ãããããããŠã¢ã¯ã·ã§ã³ãèµ·ãããŠããããã®ããªã©ã¯ããã¡ããšããŒã¿åæããå¿
èŠããããŸãããã®ããŒã¿åæãããšã«ãæçš¿ã®æŠç¥ããã¡ããšèšç»ãå®è¡ããããšã倧åã§ãã
ãŸãããŠãŒã¶ãŒã®å¿åã¯æãšãã«å€ãã£ãŠãããŸãããã®å€åãèŠéããªãããã«ããããšã倧åã§ããéã«èšãã°ããœãŒã·ã£ã«ã¡ãã£ã¢ã¯ããããå€åããã¡æ©ãã€ããããšãåºæ¥ãåªããã¡ãã£ã¢ã§ãããã®ç¹æ§ã掻ããããšã§ãç©æ¥µçã«ãã©ã³ãæ§ç¯ãé²ããããšãã§ããŸãã
Instagramã¯æ¥éã«æ®åãç¶ããŠããããšã¯ãã¡ãããä»ã®SNSããããã©ã³ãã£ã³ã°ã«åŒ·ã¿ãããããšã倧ããªç¹åŸŽã§ããããã¯åçã䜿ã£ããŠãŒã¶ãŒãšã®ã³ãã¥ãã±ãŒã·ã§ã³ãå¯èœã§ããããã§ãã
工倫ãšå¯Ÿç次第ã§ãInstagramã匷åãªããŒã±ãã£ã³ã°ããŒã«ãžãšå€åãããããšãå¯èœã§ãã
ããããªããInstagramã§ã®ããŒã±ãã£ã³ã°ã«èå³ããããªãããã²ç§ãã¡OLO(ãªã)ãŸã§ãçžè«ãã ãããInstagramå°éã§å¹ã£ãããŒã±ãã£ã³ã°ã®ããŠããŠã§ãããªãã®ã圹ã«ç«ã€ããšãã§ãããããããŸããã
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã掻çšããäŒæ¥ã®ãã©ã³ãã£ã³ã°æåäºäŸ
æè¿ãæ¥æ¿ã«InstagramïŒã€ã³ã¹ã¿ã°ã©ã ïŒã®ã¢ã«ãŠã³ããæã€ã€ã³ã¹ã¿ã°ã©ã 人å£ãå¢ããŠããŠãããããã«åãããŠã€ã³ã¹ã¿ã°ã©ã ãèªç€Ÿã®ãã©ã³ãã£ã³ã°ã«æŽ»çšããŠã¿ããïŒïŒãšããäŒæ¥ãå¢ããŠããŸãïŒ
èªè
ã®äžã«ããèªç€Ÿã§Instagramã掻çšãããã©ã³ãã£ã³ã°ã«åãçµã¿ãããšèããŠãã人ã¯å€ãã®ã§ã¯ãªãã§ããããïŒ
ã§ãäžäœã©ãããã°ã»ã»ã»ã
ãã®ãããªå Žåã«ãå®éã«ä»ç€Ÿã®Instagramã®ãã©ã³ãã£ã³ã°ãžã®æåäŸãåèã«ããŠã¿ããšå€ãã®ãã³ããèŠã€ãããŸãïŒä»åã¯ã€ã³ã¹ã¿ã°ã©ã ããã©ã³ãã£ã³ã°ã«æŽ»çšããããšã«æåããäŒæ¥Lululemonã®Instagram掻çšäºäŸãã玹ä»ããŸãã
100äžäººã®ãã©ãã¯ãŒãæãããšã¬ãã³ã販売ãã©ã³ãLululemon
Lululemon
Lululemonã¯1998幎ã«ã«ããã®ãã³ã¯ãŒããŒã«ãããŠèšç«ããããšã¬ãã³ããªã©ãšã¬çšã®æãäžå¿ã«è²©å£²ããŠãããã©ã³ãã§ãã
Lululemonã¯åç±³åãäžå¿ãšããå°å£²åºã®ãªãã©ã€ã³è²©å£²ã®ã»ãã«ãECãµã€ãã®ãªã³ã©ã€ã³è²©å£²ã«ãåãå
¥ããŠããããšããã£ãŠäžçäžã«é¡§å®¢ãæã£ãŠããŸããå®éã«ãããæ¥æ¬ã«ãããŠãLululemonã®æçšè
ã¯ããããããŸãã
ä»åã®èšäºã§ã¯ãã®Lululemonãäžäœã©ã®ããã«ãInstagramããã©ã³ãã£ã³ã°ã«æŽ»çšããŠããã®ãã玹ä»ããŸãã
Lululemonã®Instagramãšã¯ïŒ
lululemon Instagram
Lululemonã¯2015幎11æçŸåšãèªç€ŸInstagramã¢ã«ãŠã³ãã§100äžäººä»¥äžã®ãã©ãã¯ãŒãæã£ãŠããŸããã§ããããã®Lululemonã®ããããšããã¯å®æã«ãã©ãã¯ãŒã®æ°ãå¢ããããšããŠããã®ã§èš³ã§ã¯ãªããšãããšããã§ãã
èªç€Ÿã¢ã«ãŠã³ãã®ãã©ãã¯ãŒãå¢ããããšããããã®äººããã©ããŒããŠãã®ãã©ããŒè¿ããçã£ãŠããäŒæ¥ã®ã¢ã«ãŠã³ããèŠãããšãããããLululemonã«ã¯ãã®ãããªåªåã¯äžåèŠããããŸããã
å®éã«Lululemonã®ãã©ãã¯ãŒæ°ã¯ãã£ãã®64人ã
ããããäžäœã©ãããã°100äžäººã®ãã©ãã¯ãŒæ°ãå¢ããããšãã§ããã®ã§ãããããããã¯ããã°ãããŒãæ§ãæãããInstagramã®ã¢ã«ãŠã³ãã®éçšã§ãããã©ãã¯ãŒæ°ãå¢å ãããããšãããããšãªããããã®ã¢ã«ãŠã³ãã«ããŒãæ§ããããããšããã®ã¯Instagramã掻çšãããã©ã³ãã£ã³ã°ã«ãããŠããªãéèŠãªããšãªã®ã§ãã
ããã·ã¥ã¿ã°ã䜿ãInstagramã«ããŒãæ§ãæããã
Lululemonã¯#thesweatlifeãšããããã·ã¥ã¿ã°ã掻çšããããšã§ããŒãæ§ãæãããããšã«åãçµãã§ããŸãã
Lululemonã®Instagramã®èªç€Ÿã¢ã«ãŠã³ãã«ã¯ãCreating components for people to live long, healthy and fun lives. We want to see how...
ãœãŒã·ã£ã«ã¡ãã£ã¢
Instagram掻çšã®è²©ä¿ã«å¹æ倧ïŒå±äžã«æãã3Dåµäœç©ã£ãŠïŒ
ãŠããŒã¯ãªåµé ç©ã§è²©ä¿ãã£ã³ããŒã³ãæåã«å°ãããããŒããã§ãŒã³ã®äºäŸçŽ¹ä»
Instagram(ã€ã³ã¹ã¿ã°ã©ã )ã¯ããžãã¹ãç¹ã«ããŒã±ãã£ã³ã°é åã§ã®æŽ»çšãæ¥éã«é²ãã§ãããœãŒã·ã£ã«ã¡ãã£ã¢ã§ããã¢ã¡ãªã«çãŸãã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãªã®ã§ãã¢ã¡ãªã«äŒæ¥ã§ã®æŽ»çšãé²ãã§ããŸããä»åã¯ãå
šç±³ã§ããžãã¹ãå±éãããããŒããã§ãŒã³ã®Nordstrom(ããŒãã¹ãããŒã )ã®äºäŸãã玹ä»ããªãããInstagramã®æŽ»çšã«ã€ããŠã®æçãªæ
å ±ãã玹ä»ããããŸãã
NordstromãšInstagram
Nordstrom(ããŒãã¹ãããŒã )ã¯ãã·ã¢ãã«ã«æ¬éšã眮ããå
šç±³ã§ãææ°ã®å€§åãã§ãŒã³ãããŒãã§ããé«çŽæããµãããã®å£²ãå Žäœãã¯ãäžèŠããŠé«çŽãããŒããšããŠã®å°è±¡ãæ€ãä»ããŸããæ¥æ¬ã§ã¯ã西æŠçŸè²šåºãåœå
販売å¥çŽãç· çµããŠããŸãã
Nordstromã¯ãInstagramã®æŽ»çšã§ãä»ã®ç«¶åãäžæ©å
ãããŠããŠããã©ãã¯ãŒæ°ã¯æ¢ã«140äžäººã«ãªã£ãŠããŸã(2015幎11æçŸåš)ã
https://www.instagram.com/nordstrom/
ã»ãŒã«ã®è²©ä¿ã§äœ¿ãInstagram
Nordstromã®ãµããŒã»ãŒã«ããã¢ãŒã·ã§ã³Instagramãã£ã³ããŒã³
ãã®NordstromãInstagramã§å±éãã話é¡ãšãªã£ããŠããŒã¯ãªãã£ã³ããŒã³ãã玹ä»ããŸãã
Instagramã¯ããåãã®ããã«åçãã¿ããªã§ã·ã§ã¢ããããœãŒã·ã£ã«ã¡ãã£ã¢ãæçš¿ããåçãé
åçã§ããã°ããå€ãã®ããã©ãã¯ãŒãç²åŸããããå€ãã®äººã®ç®ã«ã€ãããšã¯ééããããŸããã
Nordstromã¯ããµããŒã»ãŒã«ã®ããã¢ãŒã·ã§ã³ã®ããã«ãèªç€Ÿã®å±äžã«Instagramã®ç»é¢ãšãã£ãããªå·šå€§ãªåµé ç©ãã€ãããŸãããInstagramã®éè²ã®ããŽãšãåçã«ã€ãã³ã¡ã³ãã衚瀺ãããŠãããšãã念ã®å
¥ãããã§ãã¹ããŒããã©ã³ã§èŠãInstagramã®ç»é¢ãã£ããã«äœãããŠããŸãããã¡ãããããã«ã¯âWild about #NSale.âãšãããã£ã³ããŒã³ã¹ããŒã¬ã³ããã£ã¡ããšå
¥ã£ãŠããŸãã
Nordstromããã ãã£ãã®ã¯ããããã§ãã
å®éã«ãµããŒã»ãŒã«ã§è²©å£²ãããååã®äžã€ã§ãããã§ãŠæã®ããã£ã³ã³ã·ã£ã¹ãªãã¬ã¹ãéžãã§ã16mã«ãåã¶ãã£ãããªãã¬ã¹ãäœã£ãã®ã§ãããããã¿ã€ãã«ã«ããâ3Dâãšããèšèã«è¡šçŸãããŠããå
容ã§ããããã«å ããŠããã®ãã¬ã¹ã7m以äžã®æšè£œãã³ã¬ãŒã«ã¶ãäžããŠã巚倧ãªInstagramã®ç»é¢ã«çœ®ããNordstromã®å±äžã«èšçœ®ããŸãããäžããèŠãã°ãInstagramã«æçš¿ãããåçã«èŠããããã§ãã
ãã£ã³ããŒã³ã®å±é
巚倧ãªãã¬ã¹ãšãã³ã¬ãŒãäœæãããããInstagramã®äžã®åçã«èŠããããã«å±äžã«çµµãæãèšçœ®ããããšããäºã ãã§ãååã«è©±é¡æ§ã¯ãã£ããšæããŸããããããNordstromã¯ããã«å
ã«é²ãã ãã£ã³ããŒã³ãå±éããŸããã
巚倧ã«äœããããã¬ã¹ãšåãå®éã«è²©å£²ãããŠãããã¬ã¹ãçãã¢ãã«ããã®å±äžã«ç»å Žããããã®ã¢ãã«ããã¬ã¹ã«åãã£ãŠæ©ããŠããæ§åããããŒã³ã§æ®åœ±ããŠãããªåããããŠããã®ãããªãèªç€Ÿã®Instagramäžã«æçš¿ããã®ã§ãã
Nordstromã¯ãã®ç»åããµããŒãã£ã³ããŒã³ã®å§ãŸãäºæ¥åã«æçš¿ããŠãäžæ°ã«è©±é¡ãããããŸããã
Nordstrom Instagram ãã転çšãhttps://instagram.com/p/5P2Qb1G9Y9/?taken-by=nordstrom
ãããªã¯ãã¡ãããã芧ããã ããŸãããhttps://instagram.com/p/5Nw7HFG9YZ/
ãã®ãã£ã³ããŒã³ããæ°ã¥ãããš
ãã®ãã£ã³ããŒã³ã«ã¯ãInstagramãå©çšããå Žåã®ããã€ãã®éèŠãªãã€ã³ããå«ãŸããŠããŸãã
1ïŒè©±é¡æ§ã®èšç»
ãã®Nordstromã®ãã£ã³ããŒã³ã¯ãåããã話é¡ã«ãªãããšãååã«èšç»ããŠããŸãã
16mã«ãåã¶ãã¬ã¹ãäœæãã7mã«ãããã³æšè£œãã³ã¬ãŒã«ã¶ãäžããããšã¯ãããã ãã§è©±é¡ã«ãªãã¯ããNordstromã¯ããã«å ããŠãåããã¬ã¹ãçãã¢ãã«ããã®åµé ç©ã®äžãæ©ãããŠãåç»ã«ããŸãããã¡ãã£ãšèããã ãã§ãã©ããªãã®ãäžåºŠã¯èŠãŠã¿ãããšæãããé
åã«ããµããŠããŸãããã
ãã¡ãããããã ãã®ãã£ã³ããŒã³ã¯ãããªãã®äºç®ããªããšåºæ¥ãªãããšã確ãã§ããããããäºç®ãããã°åºæ¥ããšããããã§ã¯ãããŸããã
äºç®ãååã«ããã°ããŸããŸãªéžæè¢ãå¯èœãšãªããŸãããä»®ã«äºç®ããªããšããŠããã©ã®ããã«è©±é¡ãäœããã¯äºåã«ååã«æ€èšããäžã§ãã£ã³ããŒã³èšèšãããããšã®å€§åããããããåŠã¶ã¹ãã§ãã
2ïŒé
åçãªåçãšåç»
ãã£ã³ããŒã³ããã¢ãŒã·ã§ã³ã®ããã«å±äžãå©çšããã®ã¯ãNordstromãåããŠã§ã¯ãªãããã§ãããã®åã«ãã®æåãªããããºãå±äžãå©çšããŠãã£ã³ããŒã³ã¡ãã»ãŒãžãçºä¿¡ããŠããŸãã
Nordstromãä»æããã®ã¯åã«å±äžã«å€§ããªåºåçšã®åµé ç©ãã€ãããšããã ãã§ã¯ãããŸããã§ããããã¹ãŠãçµµã§æãããšã¯åºæ¥ãã¯ãã§ããããããå®éã«ã¯å·šå€§ãªãã¬ã¹ãšãã³ã¬ãŒãäœæããŠã3Dãšãã圢ã§å¶äœç©ã«ãããšãããçªåºããŠããŸããåããã¬ã¹ãçãã¢ãã«ãæ©ããããšãããããã«ãããã
ãããããªãã§æ°ããååã®äžãããã§ãŠæã®ãã¬ã¹ãéžæããã®ã? ã¢ãã«ãåããã¬ã¹ã§æ©ãããããšãããšãããŸã§èãããšãã®æå³ãèŠããŠããŸãã
å±äžã®åµäœç©ã«ãšã©ãŸããã話é¡æ§ããã¡ãã·ã§ã³æ§ã®äž¡é¢ãçã£ãçŽ æŽãããé
åçãªåçãšåç»ã«ãªã£ãããšã¯ééããããŸããã
Instagramã®ç»é¢ã巚倧ãªåµé ç©ã§æãããšã ãã§ãé
åçã§ããã3Dã«ããŠããã«ã¯ã¢ãã«ãæ©ããããšããé
åãå ããŠãNordstromã®Instagramãžã®æ±å¿åãé£èºçã«é«ããŠããŸãã
æ¯æ¥ãã®ã¹ã±ãŒã«ã®åçãçšæããããšã¯åºæ¥ãŸããããå£ç¯ããšã®ãã£ã³ããŒã³èšèšã®éã«ã¯ãåã£ãæŒåºã®ããåçã»åç»ãçšæããããšã倧åã ãšæããŸãã
3ïŒè²©å£²ååãšã®é£æº
Nordstromããã®ãã£ã³ããŒã³ã®åæãšããŠéžãã ã®ã¯ããã§ãŠæã®ãã¬ã¹ã§ãããããã¯å®éã«ãµããŒã»ãŒã«ã§è²©å£²ãããŠããååã§ãããã®ãã£ã³ããŒã³ã¯ããã®ããã«å®éã®ååã䜿ã£ããšããã«ãã®å€§ããªæå³ããã£ããšæãããŸãã
åãªã話é¡äœããé
åçãªåçããšããèŠç¹ããã ãèããã°ãå¿
ãããå®éã®ååãç»å Žãããå¿
èŠã¯ãªãã£ãããç¥ããŸãããããããç®çã¯ãµããŒã»ãŒã«ã®è²©å£²ä¿é²ã§ãããã®ããã«ã¯å®éã®ååã¯äžå¯æ¬ ã§ãããããããã¢ãã«ã«çããŠãã¡ãã·ã§ã³æ§ããµããåçãšåç»ã«ãªããããªååãéžæããŠããŸãã
ãã©ã³ãåäžãç®çãšããã®ã§ããã°ãå¿
ãããååãšã®é£æºã¯å¿
èŠã§ã¯ãªãå Žåãããã§ããããããããã®ãã£ã³ããŒã³ã¯ãµããŒã»ãŒã«ã®ããã¢ãŒã·ã§ã³ãšããŠèšç»ãããŸãããã€ãŸãçŽæ¥å£²ãäžãåäžãç®æããŠããããã§ãããã®å Žåã«ã¯ãããããååãšã®é£æºãéåžžã«æå¹ã«å¹æãçºæ®ããããšã¯ééããªããšèããããŸãã
Nordstromã¯å
šç±³ææ°ã®ãã§ãŒã³ãããŒãã§ãããã®ãã£ã³ããŒã³èŠæš¡ã誰ãããŸãã§ããããã§ã¯ãããŸãããããããInstagram掻çšã®å
è¡è
ã§ããNordstromããåŠã¶ããšã倧åã§ããã話é¡æ§ããé
åçãªåçãã販売ååãšã®é£æºããšãããã€ã³ãã¯ã販売ä¿é²ãç®çã«ããã®ã§ããã°ãã©ã®ãããªèŠæš¡ã®ãã£ã³ããŒã³ãèšèšããå Žåã«ãå¿
èŠãªãã€ã³ãã§ãããããã®ãã€ã³ããæ¯ãè¿ããªããInstagramã掻çšãããšè¯ãã§ãããã
ãªããç°¡åã«Instagramäžã§ãã£ã³ããŒã³ãµã€ãã®äœæãã§ããåŒç€Ÿã®ãµïŒãã¹ããOLOïŒãªãïŒãã§ãã
詳ããã¯åŒç€Ÿã®ãOLOïŒãªãïŒãªãã£ã·ã£ã«ãµã€ãããã芧ãã ããã
Want to stay up to date with the latest news?
We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!