WebããŒã±ãã£ã³ã°ããã®èšèãèããããšããã人ã¯å€ããšããããŸããããããWebããŒã±ãã£ã³ã°ãã©ããã£ããã®ãè¯ãåãããªã人ãå€ãã§ãããã
WebããŒã±ãã£ã³ã°ãšã¯ãWebäžã§è¡ãããããŒã±ãã£ã³ã°ã®ããšã§ããéåžžã®ããŒã±ãã£ã³ã°æŠç¥ã«äŒŒãŠããŸãããWebã®ç¹è²ãçãããããŒã±ãã£ã³ã°ã«ãªã£ãŠããŸãã
ä»åã¯ãWebããŒã±ãã£ã³ã°ã®åºæ¬ã玹ä»ããªãããåããŠã®æ¹ã§ãããŒã±ãã£ã³ã°æŠç¥ãç«ãŠããããããªæ¹æ³è«ã玹ä»ããŸããåããŠWebããŒã±ãã£ã³ã°ãããæ¹ããçŸåšWebæ åœè ã®æ¹ãåèã«ããŠãã ããã
WebããŒã±ãã£ã³ã°ãšã¯ïŒ
WebããŒã±ãã£ã³ã°ãšã¯ãWebãµã€ããWebæè¡ãå¿çšããããŒã±ãã£ã³ã°ææ³ãäŒæ¥ã®äºæ¥å 容ã«ãã£ãŠå 容ã¯å€å²ã«ãããããäžæŠã«ã¯èšããªãããWebåºåã«ããèªç€Ÿã®Webãµã€ããååã®åç¥å®£äŒãWebãµã€ãã§å±éããåååŒæŽ»åïŒããããé»ååååŒïŒãWebãµã€ããçªå£ãšãã顧客ãšã®ç¶ç¶çãªåæ¹åã®æ å ±äº€æãæ¶è²»è åå åã®ååäŒç»ã€ãã³ãã®éå¬ããŸããäºæ¥å 容ã«é¢é£ããåžå Žèª¿æ»ãããŒã±ãã£ã³ã°ãªãµãŒãã«Webãµã€ããWebæè¡ãå¿çšããããšãªã©ãWebããŒã±ãã£ã³ã°ã«å«ãŸããã
åŒçšïŒITçšèªèŸå ž
WebããŒã±ãã£ã³ã°ãšã¯ãWebã®ç¹æ§ãçãããããŒã±ãã£ã³ã°ææ³ã®ããšãæããŸããåºæ¬çã«Webäžã§å±éãããã¹ãŠã®ããŒã±ãã£ã³ã°ã®ããšãç·ç§°ããŠããŸããäŸãã°ã»ã»ã»
- èªç€Ÿã®Webãµã€ããããŠãŒã¶ãŒã«ãååããµãŒãã¹ã«é¢ããåºå掻åãæ®å掻å
- Webãµã€ãã®æ€çŽ¢æµçšãæé©åããããã«SEO察çãè¡ã
- ãŠãŒã¶ãŒã«å¯ŸããŠã¢ã³ã±ãŒããè¡ããåžå Žèª¿æ»ãè¡ãã
- èªç€Ÿãµã€ãã®é¡§å®¢ãèŠèŸŒã¿å®¢ã«ã¡ã«ãã¬ãªã©ãé ä¿¡ãæ å ±ãå±ãã
- ãªãŠã³ãã¡ãã£ã¢ãªã©ãå±éããèªç€Ÿã³ã³ãã³ãããµãŒãã¹ãç¥ã£ãŠããã
ãã®ããã«ãWebäžã§è¡ããããŒã±ãã£ã³ã°ã¯ãã¹ãŠWebããŒã±ãã£ã³ã°ã«åœãŠã¯ãŸããŸããWebã«æºãã£ãŠãã人ã¯ãäžèšã®ããŒã±ãã£ã³ã°ãè¡ã£ãããšããã人ã¯å€ãã®ã§ã¯ãªãã§ããããïŒ
WebããŒã±ãã£ã³ã°ãšããŒã±ãã£ã³ã°ã®éã
ããã§æ°ã«ãªãã®ããWebããŒã±ãã£ã³ã°ãšããŒã±ãã£ã³ã°ã®éãã§ãã
ç°¡åã«èšããšWebäžã§è¡ããããããããã§ãªããã®éãã§ãã
WebããŒã±ãã£ã³ã°ã®ã»ãšãã©ãããŒã±ãã£ã³ã°æŠç¥ãå¿çšãããã®ãå€ãã§ããWebããŒã±ãã£ã³ã°ã®å¯èœæ§ãåºããããã«ã¯ãããŒã±ãã£ã³ã°ã®æžç±ãªã©ãèªãã®ãäžã€ã®æã§ãããã
WebããŒã±ãã£ã³ã°ã®åºç€ãåºãããªã¹ã¹ã¡ã®è¯æž5éžïŒ
WebããŒã±ãã£ã³ã°ã®å ·äœçãª3ã®æŠç¥
ããã§ãå ã»ã©çŽ¹ä»ããWebããŒã±ãã£ã³ã°ã®ææ³ãå ·äœçã«çŽ¹ä»ããŠãããŸããåããŠWebããŒã±ãã£ã³ã°ãè¡ãæ¹ã¯ãããã玹ä»ããæŠç¥ããæãã€ããŠã¿ãŠã¯ãããã§ããããïŒ
ã©ããã倧æäŒæ¥ããã£ãŠããWebããŒã±ãã£ã³ã°ã°ããã§ãããã²ãåèã«ããŠã¿ãŠãã ããïŒ
SEO
SEOãšã¯ããµãŒããšã³ãžã³ã®æ€çŽ¢çµæã®ããŒãžã®è¡šç€ºé ã®äžäœã«èªãã®Webãµã€ãã衚瀺ãããããã«å·¥å€«ããããšããŸãããã®ããã®æè¡ããµãŒãã¹ãWebãµã€ãæ§ç¯ãªã©ãæãããäºæ¥è ã®äžã«ã¯ãSEOãã¡ãã¥ãŒã«çšæããŠãããšãããããã
åŒçšïŒITçšèªèŸå ž
ãŸãã¯ãSEO察çã§ãããã®èšèãèããããšããã人ã¯å€ããšããããŸããã©ã®äŒæ¥ããµã€ããäœã£ãããæåã«ãã¡ãã®å¯Ÿçãããã®ã§ã¯ãªãã§ããããïŒ
ç°¡åã«èšããšããæ€çŽ¢ã¯ãŒãã§èªç€Ÿãµã€ããäžäœã«è¡šç€ºãããããã®å·¥å€«ã§ããæ€çŽ¢ãšã³ãžã³ã§äžäœè¡šç€ºãããã°ãããã ã人ãéãŸããŸããWebããŒã±ãã£ã³ã°ã§ãåºç€çãªéšåãªã®ã§å¿ ãèŠããŠãããŸãããã
åèèšäº
SMM
TwitterãFacebookãªã©ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ãçšããããŒã±ãã£ã³ã°ããœãŒã·ã£ã«ã¡ãã£ã¢ã«å¯ŸããŠåºåã®é ä¿¡ãè¡ããèªç€Ÿãã©ã³ãã®ã¢ã«ãŠã³ãã§ãŠãŒã¶ãŒãšã³ãã¥ãã±ãŒã·ã§ã³ãã¯ããããšã§ãšã³ã²ãŒãžã¡ã³ããé«ããããã£ã³ããŒã³ãå±éãããªã©ãæœçãšããŠæããããã
åŒçšïŒããŒã±ãã£ã³ã°-XïŒãšãã¯ã¹ïŒ
ç¶ããŠãSMMã§ãããã¡ãã¯SNSãå©çšããããŒã±ãã£ã³ã°ã®ããšãæããŸããSNSã¯ãWebããŒã±ãã£ã³ã°ã«ãšã£ãŠéèŠãªæŠåšãšãªããŸãã
èªç€Ÿã®ããããã³ã³ãã³ãã宣äŒããéã«åœ¹ã«ç«ã¡ãŸããWebããŒã±ãã£ã³ã°ãå§ããçŽåŸã¯ç¹ã«åãå ¥ããŠåãçµãã¹ãæŠç¥ã§ãã
åèèšäº
FacebookãTwitterãè¶ ããSNSããŒã±ãã£ã³ã¯ãïŒInstagramãŠãé客ããã
ã³ã³ãã³ã
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšãããšãæ¥æ¬ã§ã¯ã¢ãã¡ãã²ãŒã çã®ã³ã³ãã³ãç£æ¥ãæµ·å€ã«å£²ã蟌ãããšãæãå Žåãããããã¢ã¡ãªã«ã§è°è«ãããŠããã³ã³ãã³ãããŒã±ãã£ã³ã°ã¯ããããšã¯å šãç°ãªãæŠå¿µã§ãããã³ã³ãã³ãããŒã±ãã£ã³ã°ãšã¯ãäŒæ¥ãã³ã³ãã³ãïŒç·šéãããæ å ±ïŒã«ãããæ¶è²»è ãšã³ãã¥ãã±ãŒã·ã§ã³ããããšãæå³ããã
åŒçšïŒCONTENT MARKETING LABO
ã³ã³ãã³ãããŒã±ãã£ã³ã°ãšããèšèãèããããšããã人ã¯å€ããšæããŸããå€ãã®è¯è³ªãªã³ã³ãã³ãããŠãŒã¶ãŒã«æäŸããŠããµãŒãã¹ã®å©çšããååã®è³Œå ¥ãä¿ãããŒã±ãã£ã³ã°ã§ãã
äŒæ¥åŽããŠãŒã¶ãŒåŽãæºè¶³åºæ¥ãã³ã³ãã³ãã軞ãšããããŒã±ãã£ã³ã°ã¯è¿å¹Žç¹ã«æ³šç®ãããŠããŸããããããçµæãåºãããã«ã¯ããªãã®æœçãå¿ èŠãªã®ã§ãåããŠã®æ¹ã«ã¯é£æ床ãé«ãã§ãã
åèèšäº
ãŸãšã
WebããŒã±ãã£ã³ã°ã®åºæ¬ã«ã€ããŠç解ããŠé ããŸããã§ããããïŒ
WebããŒã±ãã£ã³ã°ã¯åžžã«é²åãç¶ããŠããŸããæ¢åã®WebããŒã±ãã£ã³ã°ãããå¹çã®è¯ãããŒã±ãã£ã³ã°ææ³ã¯ãããããåºãŠãããããããŸããã
åºæ¬ã¯ãã¡ããã®ããšãåžžã«ææ°ã®ååã«æ³šèŠããªããWebããŒã±ãã£ã³ã°ãè¡ã£ãŠãããŸãããïŒ